Owner: The Buzz Bin URL:http://www.livingstonbuzz.com/blog Join Date: Wed, 20 Jun 2007 10:45:22 -0500 Rating:0 Site Description: The Buzz Bin discusses PR, social media and marketing issues in general, and in the Washington, DC marketplace. Site statistics:Click here
Goodness Gracious, Great Blogs of Fire! 2007-06-20 08:02:08 Another week, another edition of GreatBlogs
of Fire.
Here’s an interesting one. Perhaps like me, you’ve been super jazzed about Facebook’s network application integration feature. This news opened the power of Facebook’s network to marketers in a way that enables us to access users by creating valuable applications for them. Social media strategy at its best. But the Bivings report says that network application fatigue may set in, and that fund-raising applications are failing. It seems to me that Bivings Writer Erin Teeling hit the nail on the head with this statement, “…it’s also a question whether people are ready to give money and/or be sold to through the social network.” A social media law or axiom that we believe in: Participation and value building works, but exploitation and selling always fails. And thus another round of social media failures appear to be on the way.
I’ve been thumbing through David Meerman Scott& Read more:Goodness
Shel Holtz Discusses Social Media’s Impact on Marketing (Part I) 2007-06-19 06:58:42 I usually like to write an introduction for our interviewees. Shel Holtz doesn’t need one. We’re honored to have him on the Bin. Without further ado, Part I of our interview with Shel Holtz (part II coming on Thursday).
BB: Tell us about your book and what it is going to do for marketers and everyone on the Internet.
SH: It’s being published by McGraw-Hill and is part of their How to Do Everything series and it’s called How to Do Everything with Podcasting. I co-authored it with Neville Hobson who’s the co-host of the twice-weekly podcast that I do called For Immediate Release, which is actually a series of podcasts Neville and I do.
Twice a week we produce The Hobson and Holtz Report, the cornerstone of For Immediate Release, which is a look at public relations as it’s affected by social media and online communications. (For Immediate Release also includes interviews, book reviews, and recordings of speeches and panel discussions.) Neville and I were approached Read more:Social
, Marketing
Our Blog Carts at NXTcomm 2007-06-18 15:54:58
I’m on the left with my cart, Einstein; Ian has Newton. See actual posts at blog.tiaonline.org. My poor wife.
Tags: NXTcomm, , TIA, , Blog, Squad
Saying 2.0’s a Major No-No 2007-06-18 09:42:01 Stop, please. The cliche has gotten out of hand. The moniker 2.0’s become an absolute joke that does not mean anything anymore. A Google Blog search conducted yesterday (June 17) on “2.0″ for the past week pulled 93,028 posts. I read 2.0 and pause right there to debate whether or not to bail on the post, marketing collateral, story or whatever it is.
Here are this week’s examples:
A cutting edge digital media conference featuring, “What’s next in web 2.0?” Don’t even start with a three, everytime you say web 3.0 a start-up dies.
Enterprise 2.0, yeah! This one’s a big name show this week in Boston (Thank God I’m at NXTComm)
Government 2.0. Isn’t that an oxymoron?
Real Estate 2.0. As if land will be reinvented. Oh it was. But this isn’t selling land on Second Life.
Maybe you can get away with it when you’re an established 2.0 brand such as Business 2.0 or the like. These folks were 2.0 when 2.0 was legit! Read more:Major
Battle of the Brands: NASCAR vs. AT&T 2007-06-17 21:34:11 On a hot Sunday afternoon in Atlanta NASCAR
quietly filed a $100 Million Dollar countersuit against AT&T for what they cite as “ambush marketing.”
Maybe this is karma coming around to bite AT&T in the *ss after the stunt they pulled with RIAA & MPAA to track down and prosecute any AT&T user that downloads pirated music and movies. Dave Winer posts an astute observation of AT&T’s “lack of awareness with their customers” and why, in his opinion, AT&T deserves the death penalty for being the “only ISP that will send you to jail to create a new business model for them.”
NASCAR’s biggest beef is that AT&T’s rebranding interferes with their elite series sponsor - Nextel. If successful, the suit will prohibit AT&T from participating in sponsorship of any car in 2008.
Way to go AT&T. What will you screw up next?
Tags: nascar, att, branding, cingular, nextel, lawsuit, Read more:Battle
, Brands
Looking for Help Via Social Networks 2007-06-15 11:48:50 Last week I joined Facebook and MyRagan, updated my LinkedIn profile and registered for the Digital Media Conference.
Although working in Communications for the last 10 years, this is a whole new realm. The social networks are intriguing. Even the DMC created an online community prior to its event next week. They sent out a link as to how to go in there and meet other attendees, speakers, etc. It’s crazy to me, but fascinating at the same time.
So far, MyRagan, a place for Communications professionals, has been the most helpful. As a former reporter, which is an advantage when placing pitch calls, I talk their language. Still, after placing a bunch of calls yesterday on a great story a few of the writers/editors were downright rude. It’s hard not to take it personally. These tips on MyRagan about ways to make reporters happy were helpful. Although many of them are a given, a refresher never hurt anyone:
• Make things easy for them [the easier things are for them, the better cover Read more:Social
Social Media Nouveaux Answers from Toby Bloomberg 2007-06-14 07:53:25 She was our first interview on the Buzz Bin. When it came to do research for Now Is Gone, Toby Bloomberg
was one of the few resources I reached out to for primary research. Her Diva Marketing Blog is always top ranked, and she is one of the kindest, most accessible blogers out there. Read her answers to questions for “Now Is Gone”in this week’s spotlight interview. And if you really like what Toby has to say, catch her at the New Media Nouveaux conference this July 13 in Tysons Corner.
BB: Suddenly many corporate marketers are approaching social media as a new way to reach their target audiences. What do you think of this?
TB: I think it’s a terrific idea. Companies who step into social media now will be perceived as innovators. The big benefit is they’ll have a head start on the “learnings” which will leap frog them over their competitors.
BB: Why are so many businesses running towards new media?
TB: The “so many” at this point is a relative term. For Read more:Social
, Social Media
Goodness Gracious, Great Blogs of Fire! 2007-06-13 14:45:29 Some great posts on the ‘net this week. Let’s start with Scott Monty who writes about the best possible creator of User Generated Content. And it may be the person next to you… even if it is the secretary. The Social Media Marketing blog is worth a read in its own right.
I try not to link up the mega blogs, but I couldn’t help myself this time. Micro Persuasion Author Steve Rubel writes about the need to provide businesses the ability to be imperfect. Beta business. You mean we can make mistakes? Companies can be human. A superior post.
Brains on Fire Author Spike distinguishes the best corporate blogs from the me, toos. “If you don’t know much about Patagonia, you should read ‘Let My People Go Surfing,’ written by their fearless leader, Yvon Chouinard, for some background. And if you’ve ever received a Patagonia catalog or been in one of their retail stores, then you at least know that they are not only about a love of the outdoors, Read more:Goodness
, Great
, Blogs
Branding Beliefs from Around the Blogosphere 2007-06-13 07:39:39 One of the things I love about marketing terms is how their elusive nature allows for open interpretation and individual definitions.
In my brain, branding is the art and science of forming an impression. The success of your brand is determined by how closely your customer’s experience meets (or exceeds!) their expectations.
Here’s what some of the blogosphere’s top bloggers have to say about branding:
Toby Bloomberg of Diva Marketing Blog: “The reason people belong to brands is similar to why people join a cult.”
Paul McEnany from Hee-Haw Marketing: “branding still has a job of not just pushing things to push them, but when they need to be pushed, and then pushing them in the right direction”
Russell Davies: “Branding
is no longer the future of business…Not everything is a brand…Branding is being replaced by design/technology as the future of business.”
Seth Godin: “The key word, I think, is spiritual. Mythologi Read more:Blogosphere
FCW Insider Chris Dorobek Discusses Federal Blogs & Social Media 2007-06-12 14:35:31 In the past few days, we’ve been on the radio talking up federal social media, we’ve had B2G guru Mark Amtower discuss federal blogging trends, and we’ve even written a 1,000-mile view of the federal blogging market. We decided to give Chris
Dorobek, editor-in-chief of Federal
Computer Week and author of the FCW Insider
, the last word on social media, and in particular, blogs in the federal market. For those of you who don’t know Federal Computer Week, it is by far the leading industry publication serving the pubic sector. Read this fascinating interview for Chris’s rich point of view as leader of FCW and as a blogger.
BB: How do you like blogging versus managing a publication?
CD: I’ll try to keep the other questions shorter, but I think it is important to lay out the framework here. The short answer is that, fortunately or unfortunately, this isn’t an either-or kind of question. I get to do both.
The long answer is that, to be honest, Read more:Blogs
, Social
, Social Media
Sports Stars Out-Muscle Beat Writers 2007-06-23 10:17:23 Some great stories in the Post today, including Mike Wise’s great write up on sports blogs. Wise discusses the successful efforts of Curt Schilling’s 38 Pitches, Kobe Bryant’s KB24, and Gilbert Arenas’ Agent Zero. The tongue-in-cheek conclusion:
The battle is over. They now have the pen. We’re flat-out dispensable.
Though Wise makes fun of these diaries and their often self-bolstering spin, the underlying fear and concern is clear: “The flacks and hacks have been edited out.” Yes, we’re all required to be more accountable these days, aren’t we? Though Mike says bloggers are so self-important, it’s interesting to see why the media’s found the battle to be so tough. Is it because they have become so myopic and pointed that they’ve lost objectivity?
The extra voices are good. Even better, the new found media forces accountability for all parties (See Steve Rubel post) - including journalists. Journalists that hav Read more:Sports
, Writers
Now That Steve Rubel Said It, We Can All Participate 2007-06-22 14:19:05 Steve Rubel wrote an excellent post this morning on participation is marketing. However, as much as Steve’s the gold standard for mainstream concepts and thought leadership, this is not a new idea.
As you know, I am a big proponent of the “Participation is Marketing” approach to PR. I’ve been pushing it, and I can tell you exactly where it originates: This is Chris Heuer’s idea — not Steve’s — as evidenced by this March 12 post.
Participation is marketing has been bantered about by Chris Heuer, Brian Solis, Todd Defren and others for months now. These folks should get credit for forging the “Participation is Marketing” concept, not Steve. Though I suspect Steve will get a lot of credit for this post. And in the words of Brian Oberkirch, not giving people credit for their work makes you a chucker.
Chucking or not, it’s great to see more people buying into the Participation mentality. Now if we can just get the brick &a Read more:Steve
, Participate
Do Your Past and Future Collide? 2007-06-22 12:10:08 There was an excellent posting in Bulldog Reporter telling us it’s time to seize the day – carpe diem. Although it’s an exciting and momentous time to be in the communications business, as I’ve mentioned many times, I’m new to all this.
So when Bull Dog Publisher Jim Sinkinson asked, ‘How has our experience prepared us for this moment in time, at this juncture in our professional lives?’ I started thinking. I have more than 10 years of experience in the communications industry and have been published in national publications, worked alongside some of the best writers and editors, pitched some great stories, met some fantastic people, but that experience does not necessarily help me navigate my way around the blogosphere.
The article talks about being anchored in the past and how Apple, Microsoft, Google, Yahoo, YouTube, were all started by young people not anchored in the past. Those people, Jim says, embraced the future.
Message mapping, powerful PR writing, crisis manag Read more:Future
Shel Holtz Discusses Social Media’s Impact on Marketing (Part II) 2007-06-21 10:13:34 Here’s part II of our Shel Holtz interview. We left off with Shel discussing consumers increasing lack of tolerance for traditional marketing and the need to incorporate more social media into traditional tactics. You can read part I here. Thanks again, Shel, for a great interview!
BB: So you really see a participation-as-marketing approach, where building community value comes first, than in the traditional forms?
SH: Absolutely. People don’t understand this, but I talk about brand, and people think you are talking about a trademark or a logo, but the brand itself is the way the consumer reacts when they hear your company name or sees your logo or a product of yours on store shelves. That is all based on their experience and the one way, top down, pushed advertising and marketing is only part of that experience.
What always amazes me is how companies spend so much time on how to cut costs in their call centers and customer service and yet the experience you have with a call Read more:Social
, Marketing
Social Media’s Wide Open Future 2007-06-20 19:58:52 I’m stuck at Midway for a long delay, which means I’m thinking (thanks, Toby, for the shout out). So here’s a bonus post! Before I begin, let me say the best technology purchase I’ve made in years is this EVDO-RevA broadband access card. 2 MBPs anytime, anywhere! Love it!!!!!
(9:53 CST: Airport Update - A woman just watched the birth of her grandchild on my laptop. Airports can be pretty cool places.)
I had the great fortune of spending a couple of days at NXTcomm blogging. There I saw Cisco CEO John Chambers; Motorola CEO Ed Zander; GE’s lead executive for NBC Universal, Vice Chairman Bob Wright; as well as Verizon and AT&T’s CEOs explain their social media strategies and hopes to the telecom industry. The reality behind telecom and technology is that these many voices – handsets, infrastructure, network providers and content creators – are all in the same boat. They don’t know what’s coming next, but they do know that we’re at the tip o Read more:Future
, Social
, Social Media
The Unconference Phenomenon 2007-06-27 06:36:10 One way to stand out from the crowd is to do the complete opposite. Remember 7-UP and their success as the “uncola”?
Branding yourself as “all the big guys are doing this and you hate it - so we’re doing this and you’ll love it” is a great way to build buzz and more often than not stronger brand loyalty.
So when I hear about an “unconference” on social media - I’m intrigued.
First of all, the unconference is totally free. Really? OK, what’s the catch? Turns out only the first day is free - then they “hope you stick around” for the $795 conference that follows the next two days. Guess there’s no such thing as a free lunch.
Next, the audience helps prepare the agenda. Two weeks before the event registrants will receive a survey to help shape the agenda and choose topics. Does this really work?
Finally, it’s promoted as an idea exchange and brainstorming session. No boring lectures. Instead, a question wil Read more:Unconference
, Phenomenon
Blogger Meet-Up Featuring Toby Bloomberg, New Media Nouveaux Podcast 2007-06-26 09:56:07 More New Media
Nouveax news. Keynote speaker Toby Bloomberg
will host a blogger-meet-up vis a vis Success in the City the night before the conference. Toby’s the author of the nationally recognized Diva Marketing Blog (currently ranked 1,678th blog in the world by Technorati). The blogger meet-up will be at the Brio Tuscan Grille at Tysons Corner Center in McLean, VA on July 12 at 6:00 p.m… spread the word!
Interested in a New Media Nouveaux preview. Check out this podcast of Cynthia de Lorenzi, Jim Ishikawa, myself and Andrea Morris discussing new media. It was originally broadcasted on Saturday vis a vis WTNT-570 a.m.
Read more:Blogger
, Podcast
Digital Media Conference - A Success? 2007-06-26 07:36:38 The Digital
Media Conference last week at AFI Silver Theater in Silver Spring, an interesting locale for a conference, was run amok with thirty-something and early forty-something men and women (and a few old timers) wanting to learn more about new media.
If the average blogging age is 26, not so surprisingly, there weren’t very many twenty-somethings in the crowd. They already know it all. But there were 300 registered attendees who showed up to learn more.
A blog scan revealed a lot of coverage for the conference prior to the event, but only a few comments since (thus the ? after success, one would think there’d be more coverage). Tech Daily Dose of National Journals Technology Daily talks about the must-see sites from State of the ‘Digital Union’ panelists, including, Jim Brady, president and executive editor of Washingtonpost.com and Betsy Scolnik, president National Geographic Digital Media. Digital Media Wire has a small summary of the morning’s events here. Read more:Success
AT&T’s Great iPhone Gambit 2007-06-25 05:56:14 The Washington Post’s Kim Hart had a superior write-up of the impending iPhone
launch this weekend. Less than a week away from the iPhone hitting the market, and people are just going ga ga (including my Twitter friend Ike)! At the time I drafted this, Technorati had
171,136
different posts referring to the iPhone. Wow!
I remember when Cingular first announced the iPhone in January, many industry pundits said it would not work well. Verizon did a good job of discreetly leaking that it had rejected the iPhone (whoops).
One has to give AT&T credit for their use of the iPhone’s launch. Once they saw the groundswell surrounding the debut of this exciting unit, they reacted… quickly. Not an easy thing to do for a Goliath of this size. Here are some of the intelligent moves AT&T made, and the corresponding results:
Accelerating the Cingular rebrand to the “new” AT&T in time for the iPhone launch. Prior to 1 million units getting booked, AT&T Read more:Great
Goodness Gracious, Great Blogs of Fire! 2007-06-29 06:57:15 Edgework… What is it? It’s Brian Oberkirch’s approach to product marketing: A “process of interpreting, responding to and integrating the vast and varied feedback modern brands generate.” It seems like a great way to intelligently incorporate the conversation that social media seems to generate. And it touches all aspects of marketing and communications, forcing an honest , intelligent approach to brand/product development.
This week, Brian highlights Satisfaction on Like it Matters. Satisfaction takes a very community centric approach to its effort, and is bent on creating an intelligent, meaningful and real dialogue with interested parties. Brian’s Satisfaction post is a great way to dive into his Edgework concept.
Neville Hobson writes about the potential for newly appointed British foreign secretary David Miliband as a blogger. He’s already Britain’s highest ranked public official blogging, but this would take it to a new level. Fa Read more:Goodness
, Great
, Blogs
Some Like Salt, We Prefer Pepper 2007-06-28 04:03:03 Jeremy Pepper
’s one of the strongest voices in the public relations blogosphere. Strong blogging vis a vis Pop! PR Jots, great commentary, and leadership backed by actions are just a few of Jeremy’s assets. Further, he gets the community thing, but won’t compromise with idle chat. In a land of spinners, he throws straight. Read on for some of Jeremy’s views and insights.
BB: It seems like “participation is marketing” as a concept is picking up steam within online PR and marketing circles. Does this mean we are done with the debate?
JP: The “participation is marketing” is a nice meme for the time being, just like PR is dead and the press release is dead were nice memes for traffic. Other, smarter people have been saying that for a while, but it has come to that point where it hit more mainstream bloggers.
We will never be done with the debate, because how are we supposed to work in these communities, work into the conversations - what IS Read more:Prefer
Random Agent Zero Experience 2007-06-28 03:57:12
One week later, and another strange, but delightful air travel experience. This time my neighbor on this evening’s jetBlue 9 p.m. flight to Oakland was Agent
Zero, Gilbert Arenas. Very cool, especially since he was referenced in a recent blog post!
A couple of interesting notes. Gilbert writes his own blog. He mentioned he had written a post on Tuesday that was supposed to be posted today. Talk about an approval cycle. But it’s very cool to see he actually writes the Agent Zero posts. Other random notes, he’s not buying an iPhone and his current mobile phone works at 20,000 feet, a windows mobile device. He’s a pretty nice guy, who seems genuine.
Working in PR you do end up meeting famous people from time to time. It’s important to remember these guys put their pants on one leg at a time, just like us, so I do everything I can to treat them like normal folks. No autographs, no what’s it like Qs, no photos. Just idle chat. It was a surprise t Read more:Random
The Re-Branding of America 2007-07-04 07:05:10 First of all, let me say that the idea for this post was a patriotic one. Seeing as how it is the 4th of July and we are celebrating our independence and culture, I thought I would post on the positive aspects of the America
n Brand.
I’m not wealthy, I have no political affiliation, I am not posting for a specific cause. I just felt empowered to research and share the positive aspects of American culture.
The problem I encountered was almost every place I looked, America is branded as the land of dumb, overweight, selfish, insolent people.
One of the most popular videos on Youtube showcases “Stupid Americans” and their idiotic responses to simple questions. This should be no surprise, Jay Leno has made this practice famous with his skit “Jaywalking” on the Tonight Show.
America’s Marketing Brief
Marketing Profs posed the question “If you were writing a marketing brief for America, how would you describe her brand?”
Some of the responses i Read more:Branding
Goodness Gracious, 25+ Great New Media Books! 2007-07-02 20:12:05 OK, I realize that you probably want to turn the blogosphere off and read some pulp fiction this July 4th. But, just in case you wanted to brush-up on social media here’s a list of 25+ must-read social media, marketing and PR books. This list was compiled by Chris Abraham, Toby Bloomberg, Eric Eggertson, Susan Getgood, Kami Huyse, Ike Pigott and I via a series of Facebook messages over the past two days.
In addition to listing the authors alphabetically by name, we’ve linked their blogs or home pages (you can get their books via Amazon, bn.com or any other preferred book seller). Thus, they are designated Great
Blogs of Fire, too (fulfilling my weekly round-up column). By all means, comment and add to the list.
Chris Anderson, The Long Tail
Paul Bausch, Matthew Haughey, and Meg Hourihan, We Blog
Rebecca Blood, The Weblog Handbook
Todd Defren, PR 2.0 Essentials (e-book)
Susannah Gardner, Buzz Marketing with Blogs for Dummies
James Gleick, Faster
Neville Hobson and Shel Read more:Goodness
, Books
Paris Hilton: Brilliant Entrepreneur? 2007-07-02 05:51:52 Paris Hilton
was on Larry King Live last week. Her release from prison is all the rage, and as far as I can tell, Paris Hilton
has never done anything worth noting: she can’t act, she can’t sing, instead she goes to big parties in little outfits and gets her picture taken. And that picture – is worth a lot of money.
Toby Bloomberg had a post saying that The Learning Annex has offered Paris Hilton a cool million bucks to teach a one hour “How to Build Your Brand’ seminar. The New York Post has called her a brilliant entrepreneur. Huh?
They’re right. But her brand is what little girls want to grow up to be. And it’s not a good message [porn tapes, DUI’s) that we’re sending. Although she had some sort of spiritual transformation in prison and avowed that she read the Bible every day, when Larry King asked her to quote her favorite passage, she paused, only to reply ‘I don’t have a favorite.’
One thing is for certain, that girl is bold. And look what being bold ha Read more:Paris
, Brilliant
, Entrepreneur
Pownce versus Twitter 2007-07-06 07:12:29 Social network fatigue has set in, and as a result it’s time to eliminate a social network account. With a MyRagan initiative about to launch with Rich Becker (details forthcoming) and Facebook serving as the nexus of social networks, it’s looking like a decision between Twitter
and Pownce, the latest microblogging network.
There are benefits to both, which are well documented by Rafe Needleman. Twitter has a well established base of users, but because my Twitter blog is relatively new, there’s less of a compelling need to stick with this audience. And Pownce is much more robust and functional, which translates to more fun — a compelling argument.
Some prefer the simplicity of Twitter. Some folks feel the two don’t compare. In some ways, this is true with one primary problem. Time. There’s not enough time to participate in all of these networks and still live a good life. For this blogger that means one of the two networks will go fallow. Thank God Read more:versus
Adventures @ Google 2007-07-05 06:27:51 By far the best part of my recent trip was a lunch at Google
headquarters on Monday. Google is already the stuff of legends, trying to change every market it touches, disrupting it, and trying to better the world, too. It’s one of the most desired places to work. Presidential candidates visit there to kiss the brass rings of Eric Schmidt, Larry Page, Sergey Brin and co. So, given that ex-Livingston Communications flack Emmanuel is in the PR department, I went for a visit.
What an amazing place. It was like some sort of Asimovian utopia.
The Center Court at Google’s Campus
The place has everything you could want. Dry cleaning? Yup. Gym with trainers? Yup. Free lunches with many cuisines featured? Yup. Ben & Jerry’s ice cream? Yup. Day care centers? Yup. Alternative work environments? Yup. OK, you get the picture. It was amazing. They even had this fantastic exhibit there.
Fossil of a 20th Century PR Pro Who Wouldn’t Adapt to Social Media
Pe Read more:Adventures
Bonus Interview: The Washington Post’s Dan Beyers Discusses the WashBiz Blog 2007-07-12 07:42:57 Dan Beyers is the Local Business Editor for the Washington
Post. Recently, he spearheaded the launch of the WashBiz blog, which is dedicated to news and events from within the Greater Washington Business community. When the Post announced the blog as a means to increase local business coverage, we were thrilled, and asked Dan to chat with us about it. Here are his thoughts on blogging, social media and the DC marketplace.
BB: What should readers expect from The WashBiz Blog?
DB: The WashBiz Blog aspires to be a one-stop shop for local business news.
This is where we want to break news, and it is where we want to showcase (and index) all the local coverage that appears daily in our newspaper and on our Web site. But more than that, we want to turn this into a proverbial water cooler for conversation about topics of interest to the greater Washington business community. We’ll write up lunches we have with executives and post comments from readers. Right now, I’m trying to Read more:Bonus
Your Social Media Brand - What Leads to Burnout? 2007-07-12 05:12:00 There’s been a lot of buzz lately on the effects of social media burnout.
Shel Holtz posted a great read on his predictions and how social media will eventually integrate.
“Today, the fear seems to be the sheer number of social media channels and how they will occupy all of our time, keep us from seeing the sun, shield us from face-to-face contact.
What will happen. Same as before: We’ll get used to it and figure out how to use it.”
Valeria Maltoni of Conversation Agent mentions, “What about the work it takes to update all these networks? I have a hard enough time updating my LinkedIn! Has anyone thought about integrating?”
And C.C. Chapman over at Managing the Gray ™ posted a podcast on the debate and how he manages his social media tools. He believes it’s important “to be on every social network out there to make it impossible for people to miss you.”
These tools help you build the brand of you. Each social media tool (Myspace, Read more:Social
, Brand
, Leads
, Burnout
Jaiku-Pownce-Twitter Poll Re-Opened 2007-07-11 19:23:52 Jaiku - Pownce - Twitter
poll re-opened. I decided to listen to Andrew Malach’s comments and re-open the poll. It will run until July 28th. Let it be known this has turned into a popularity contest.
Read more:Opened
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