Owner: bobcefail URL:http://bobcefail.org Join Date: Wed, 20 Jun 2007 10:36:18 -0500 Rating:0 Site Description: business/marketing or also try internet/web marketing
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Is the internet moving too fast for you? By Bob Cefail 2007-06-19 11:40:01 The marketing world on the internet is moving blazing fast.
Many advice that marketers give is outdated before it is widely
circulated and absorbed by the general public. And one of the most
difficult things is the software cycle. For instance, people that build software for SEO purposes commonly have to do one or two revisions before the software is even launched, because the search engines change their algorithms so often.
So what is a person to do in this ever changing, evolving, hyperspeed internet world?
Focus on things that won't be here today gone tomorrow. Focus on basic trends. Its fine to use software, just make sure that the software can evolve, too.
Let's take search engines. In the beginning, search engines were all "free" and sold advertising. Over the last 7 years, this has moved ever more to a paid model. The general public has a very hard time distinguishing "sponsored results" from regular results, and the search engines have been bit by bit blending the sponsored r
The many benefits from remaining positive- by Bob Cefail 2007-05-24 15:30:56 In business, there are always setbacks.
And when you are trying to build a business, you have not only your own uncertainties about yourself but sometimes people in your environment are less than helpful. There are even many people that actually discourage one, because of jealousy or other factors.
But by remaining positive about your project and your goals, you accomplish several things:
1) You keep yourself positive and continue to get things done that relate to your goals and avoid wasting a lot of time
2) You also will end up changing people in your environment who might have a tendency to turn negative and stop them in their tracks before they do so.
Really, there's no reason why you can't be an awesome success.
All you need, is to keep your attitude positive, and then really dig in and learn your tools.
Until Next time,
Bob Cefail
DRM and why it is hurting the music industry- by Bob Cefail 2007-02-15 16:58:57 Here's some more interesting news on DRM from slashdot:
Apparently there was a Jupiter Research survey conducted before Steve Jobs's anti-DRM essay, indicating that most music industry
execs see DRM-free music as a way to expand sales on digital tracks.
The survey covered large and small record labels, rights bodies, digital stores, and technology providers.
To summarize: 54% of music execs think that current DRM is too restrictive and 62% think selling unencumbered music would be a way to boost sales.
Even limiting the survey to the record labels themselves, 48% believe this. Yet, many also believe it's not going to happen without significant governmental intervention ”even though most insiders think DRM is harmful, the labels are keen to stick with it."
Source: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/91197028/article.pl
Bob Cefail says: You betcha, DRM is hurting
sales:)
The Ugly Truth About Leads 2007-02-05 15:43:52 Confused about business leads?
Having generated thousands of business leads for companies in many different industries as well as managing salespeople in my own companies, I have some shocking news for you. Here's the real story about business leads that most people don't know about:
Leads
Made the Right Way
Looking for leads? It can be quite confusing when you are looking for a good lead company. Almost no one tells you HOW THEY MAKE THEIR LEADS, so it is hard to evaluate what is good from what is bad . It is also possible that you have used what were supposed to be leads before and came away severely disappointed. Before we discuss this subject further, you should note that it is important to understand what business leads are now, as compared to what they used to be in the past, before the internet.
What Leads Used to Be
Many years ago when a company purchased leads from a marketing company, what they received in return was very valuable. The leads were generated in many cases thr Read more:Truth
The Truth about Me- Bob Cefail 2007-01-25 17:10:48 Welcome to my site!!
When researching "Bob Cefail" a person needs the exact truth about me
and my business connections.
That's what this site is for.
Lets start with my background and biography:
Bob Cefail Biography
1983 - 1985 Senior marketing representative for a national photographic industry
advertising publication. As a result of Mr. Cefail's marketing efforts this
publication became one of the largest and fastest growing publications of its
kind. The publications Mr. Cefail spearheaded the marketing on were:
Mid Atlantic Review
Southwest Review
Western Review
Northern Review
Mid West Review
New York New England Review
1985 - 1986 Editor-in-chief of the Pro-Review--a national industry publication for
professional photographers. This magazine was known for such creative
developments as the "Shoot Out" where photographers from all over the U.S.
competed in unique design.
1987 - 1989 Senior marketing representative for a Washington, Read more:Truth
Bob Cefail on online privacy 2007-07-03 11:55:15 I found this in Wired News today, here
and wanted to put my two cents in:
Here's the article with my comments added:
We learned the news in March: Contrary to decades of denials, the U.S. Census Bureau used individual records to round up Japanese-Americans during World War II.
The Census Bureau normally is prohibited by law from revealing data that could be linked to specific individuals; the law exists to encourage people to answer census questions accurately and without fear. And while the Second War Powers Act of 1942 temporarily suspended that protection in order to locate Japanese-Americans, the Census Bureau had maintained that it only provided general information about neighborhoods.
New research proves they were lying.
The whole incident serves as a poignant illustration of one of the thorniest problems of the information age: data collected for one purpose and then used for another, or "data reuse."
Bob Cefail Says: This is a huge problem, especially when these companies get Read more:online
How to raise money from Web 2.0 venture capitalists- By Bob Cefail 2007-07-23 19:41:28 Ok, I know you were always wondering how to just skip all the actual work, and just go straight to some venture capitalists, have them give you a bunch of money, then sell your stock for a couple million bucks and then move on to speaking at conferences, and sneering at web 2.0 as yesterdays news.
Am I right? Hey, Bob Cefail is the guy who knows best!!!
Then check this out. I laughed long and loud.
In case the video doesn't automatically play, you can find it here:
http://www.5min.com/Video/How-to-raise
-money-from-VCs-4661
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