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Poor Privacy for Google- by Robert Cefail 2007-06-13 10:35:00 A very poor report on Google
s use of privacy came in a couple days ago, which is pretty bad for the search giant. The full article is here:http://www.wired.com/politics/onlinerights/news/2007/06/googleprivacyreportHere's a couple of tidbits with my comments:Privacy
International, a U.K.-based civil liberties organization best known for its Big Brother Awards, graded the privacy and data-retention practices of 28 major online companies, including YouTube, Microsoft, eBay, MySpace and Yahoo, and found most had some privacy lapses.Robert
Cefail adds: And this is pretty bad because some of these other companies aren't known for great privacy either. As a marketer I do have some mixed feelings about this because I want to be able to find customers and target the kind of customers I am looking for, but there is a line that shouldn't be crossed. But the report, released over the weekend, was particularly tough on Google, which alone earned a black mark for "comprehensive consumer surveill
The Sales Funnel to ROI 2006-07-11 15:31:00 If you were to ask any internet business owner if he wants a better Return On Investment with his Google AdWords campaign, he will surely answer: "Yes, you bet!" But how does one achieve this better return? Well, it's not as hard as you might think. And it certainly is not as "mysterious" as it may first seem. It all has to do with what I call the "SalesFunnel
".In an article which I published in April 2006, I provide more detail about what a Sales Funnel is and its value to the business in terms of ROI. Here's a brief excerpt:"Any business has to attract new customers somehow, get them excited, and get them to buy, to be crude about it. The bigger the dollar amount you are asking people to spend, the more work you have to do to get them into the buying mood. For a lot of businesses, just getting them to be able to call a salesperson is a huge step."As this article continues, I break down further the exact component parts of what this Sales Funnel is and how it can be of value to
Pixel Advertising 2006-04-29 00:43:00 The next great wave of advertising new and bright ideas has hit. It's PixelAdvertising
and it's amazing how effective it is. This whole idea is fully discussed in the article entitled: "Pixel ads -- The New Advertising Craker Jacks Box", in which I am quoted. In this article, this whole advertising concept introducted by In Touch Media Group with the formation of the web site at www.pixelbay.org is fully discussed. It really is amazing that advertising has advanced so far, so fast. Read more here.
Lead Generation 2006-04-23 19:50:00 Here's one. It's all about quality, not so much quantity in the marketing lead generation field. This is where getting out one's message really means something, and where one's marketing communication actually arrives in the hands of a real prospect at a real email or physical address. There is a great article that expands on this whole area right here. Read more:Generation
, Lead Generation
The Super Blog 2006-04-19 02:44:00 In an age when marketing one's product can make the difference between success and failure to selling one's product, it becomes all the more important to have the cutting edge tools in the trade. One of these tools is the weblog, but what if we could take that concept "one step further". The concept is fully explored in the full article entitled: "How To Get Great Publicity -- The Super
Blog Secret". Here's a brief excerpt:"Apparently there are large article sites, Nickerson calls them “content hubs", that are repositories for tens of thousands of articles. One can also refer to these sites as "super blogs". Reporters, authors, and writers submit content to these sites allowing limited or full use of the articles. Tens of thousands of users access these hubs to supply their own sites with content. Once an article is placed in a content hub the piece can be picked up by hundreds, if not thousands, of sites with the article proliferating across the internet."But as I explain in thi
The New Internet Realm 2006-03-29 01:15:00 The internet on the world wide web is moving to a whole new realm. Of course the world wide web was already revolutionizing the way people communicate, but now with Digg.com, Slashdot and now scooop.net, the news outlets as a form of publishing media has been transformed from a one way conduit of information into a mult-input exchange of information where the end-user helps decide what is newsworthy and what is not. Even personal blogs (like this one) are changing the face of the public opinion in a way that only the old style media news outlets once could. And there is every indication this is only the start. Read more:Internet
Surveying What People Really Want 2006-03-20 21:08:00 As mentioned previously, part of the trick of having a successful business plan, is to find out what is in fact needed and wanted by your target audience or marketplace and providing that service to the your public. How one goes about finding this information out can be elementary as asking one individual a few simple questions about their likes or dislikes in a particular area, but more usually involves a more extensive series of questions which are crafted and designed to find out very specific things about what the public thinks on a particular topic. One sees something similiar to this when news media outlets do "public opinion polls" done around election time to get a feel for the political views of the general public. But this is not the same type of thing. Unlike the political public opinion polls, a properly done business survey is actually seeking to find out what the public needs and wants in the goods and services that so that business can "better provide" those goods Read more:People Really
Successful Business Planning of Robert Cefail 2006-03-14 19:25:00 One of the most important things that anyone must know in coming up with a successful business plan, is to always provide a useful service that is in fact needed and that the general public finds valuable. Many of the successful business ideas that I have been working on, can be found at the Robert
Cefail postings at the Marketing World News site. Read more:Business
Robert Cefail on Blogging for profit 2007-07-03 12:01:00 Like almost any other form of online marketing, blogging has been getting a really tarnished reputation for people using their blogs to try to make some profit
.Check out what this slashdot comment says about Microsoft trying to use bloggers for marketing purposes: Stony Stevenson writes "In an effort to inject Microsoft's latest slogan, 'People-ready business', into popular usage (and no doubt raise its Google page rank), Microsoft asked a passel of A List Bloggers to write blurbs on what this meaningless phrase means to them. Michael Arrington, Om Malik, Fred Wilson, Richard MacManus and a handful of others happily agreed to churn out some mush for Microsoft, which it later used in banner ads. What it really meant to these guys was income. Redmond paid the bloggers for every user who clicked through to the PRB microsite. That caused other bloggers, lead by Gawker chief Nick Denton, to rightfully question their ethics. A spitball war has been raging ever since."Robert
Cefail says Read more:Blogging
The $100 Laptop begins production- by Robert Cefail 2007-07-23 18:12:00 The $100 Laptop
- by Robert
CefailThe $100 laptop promises to bring big changes to developing nationsand further narrow the "information technology" divide betweendeveloping nations and their more well heeled counterparts.I well remember the naysayers a couple years ago at Slashdotthat soundly criticized this project a couple years ago. Wellcheers, Chris Blizzard persisted. Hats off to you for this, Chris!!Full story is hereCheck out the video below:Here's some snippets with a few Robert Cefail comments:Five years after the concept was first proposed, the so-called $100 laptop is poised to go into mass production. Hardware suppliers have been given the green light to ramp-up production of all of the components needed to build millions of the low-cost machines. Previously, the organisation behind the scheme said that it required orders for 3m laptops to make production viable. The first machines should be ready to put into the hands of children in developing countries in October 2007
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