Owner: Laura Betterly URL:http://laurabetterly.blogspot.com Join Date: Sat, 09 Jun 2007 05:07:52 -0500 Rating:0 Site Description: business/marketing or also try internet/web marketing
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My Cat Broke His Leg 2007-05-23 15:35:00 I realize this has nothing to do with marketing, but it occured to me that some of you might have animals.I have a dog, a cat, and four turtles. The dog is old, geriatiric some may say, but I love her. The turtles live in my office. The cat Moe, is an outdoor cat. He's a red tabby and a very affectionate guy.Last Friday, he came home with a broken leg. It wasn't just a little break, his ankle was shattered. He needed surgery and has a metal plate and six screws holding the bones in place right now. Modern technology is amazing and if this had happened years ago, he would have lost his leg.He's home now and the issue I'm dealing with is he has to be confined so he doesn't jump and reinjure the leg--now get this--for TWO MONTHS...So, I've discovered some really interesting things about cats.1. They do curse. The strangest vocalizations I've ever heard came from his throat when putting him into the cat carrier as well as the crate he's living in.2. A cat is as strong as a 350 lb m
Incompetence? You decide 2007-03-11 17:16:00 So today I received a refund for an overpayment from Cingular Wireless for .08. It costs .39 to send. That doesn't include the paper, oversight etc. I don't know, I think I would have preferred if they kept it.
A Little Shameless Self Promotion 2006-02-27 15:58:00 I got an advance PDF of a piece being published on us in Savvy Executive Magazine, so what did I do??? I put it up on our website, you can view it herehttp://intouchmediagroup.com/ITMG_savvy_exec.pdfLet me know what you think!! Read more:Shameless
On The Road Again--Search Engine Strategies 2006 2006-02-27 15:53:00 New York is a bit colder than Tampa, but as a NY transplant it sure does bring back memories.I forgot what it felt like to walk in the cold rain and have the water seep into my soles and get my socks wet. What a horrible feeling....Cold wet feet...This is NY though, and since it is NY, I find myself not caring about the cold. The restaurants, the food, the culture. There truly is no place like NY.So, not a ton to report so far, but it does seem that Google is kicking ass. The preliminary stats I've seen show that Google is ahead of Yahoo and MSN in the search wars. The game is definitely not over. Technology is always expanding and the techniques for getting visitors hasn't really changed, but more has been streamlined. Blogs are big (no surprise there) and consumer generated media is grabbing headlines.Local search did get a lot of attention, and I'm researching better ways to do local search. I'll keep you posted.Laura Betterly Read more:Again
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I've been neglecting things, Part 1 2006-01-16 16:34:00 OK, so the last post was about the sign on my front door. The signs are working. Now, what happens is that someone walks up, touches the door handle, sees the sign with the skull and crossbones, and then carefully walks away. As much as I hated being so blunt, I'm not getting every homeless, drunk, or otherwise person that has nothing to do with my job interrupting me. I have had a few employees hit me up for $4.00 to go to Jacksonville, but even that has lessened in recent weeks.Things have been busy. We raised a cool million to put into In Touch early December, and released our consumer media site www.scooop.net followed by a new daily radio show called Scooop Radio that is being aired on AM radio here in Clearwater and podcast worldwide.Listen to the podcast, it's a blast. We cover stories that are posted on the site.I've been neglecting my blog, so just to get somewhat up to date, Santa was good to the whole family and I'll be posting more fun content shortly.Oh, and for a good Read more:things
The "Do Not Enter" Sign on My Office Door--Boy do I really appreciate my receptionist 2005-10-27 14:48:00 If you remember, a few weeks ago I posted that I moved my office down a few doors in the strip mall that houses In Touch Media Group in order to have some peace and quiet as well as do my duties as CEO unencumbered.It seemed that having a door directly to the street was not going to be an issue. We put up a sign that said employees only; no solicitation; please see reception in suite 205. It’s not that I am anti-social or don’t like people, but I do have a job to do.Did people listen? No, even though that very nice sign was up on the door, on eight separate times, a downtrodden individual walked in and accosted me in one shape or another.On one occasion, this rather odorous fellow walked in while I was on the phone. I asked the caller to hold for a moment (by the way, I was speaking to an investment banker about a huge sum of money for the company) and I asked this individual Yes?...and he said, “Oh, I’ll wait.” (Like I want a guy like this listening to my call with a banker
Marketing 101--Basic Business Lesson Learned From Children 2005-10-02 08:10:00 For those of us who actually understand marketing, it's simple. For those of us who don't it isn't.My son Craig is fourteen. I actually love the fact that he has been thinking of what he's going to create and build when he grows up. Fortunately, he's learned some hard lessons in the last couple of years. Lessons better learned earlier rather than later with respect to basic business and marketing.Craig's case study #1:Lemonaid: Craig spent the morning whipping up a large batch of lemonaid to sell on the street. He set up a table, had some cups, put out a sign, and was ready to sell his lemonaid.Result: Sales zero. He ended up drinking his inventory and had a stomach ache.Lesson Learned
:1. You actually have to produce something that others are interested in. Just because you think it's a great idea, others might not think so.2. Price point has to be determined by competition, perceived value and the market. Of the several people who did stop for him, none were willing to pay the Read more:Basic
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It's Moving Day--I just found my contacts from 1999 2005-09-23 15:32:00 Today I moved my office. I'm in the same basic building, just a few doors away from the day to day craziness of the technical divisions.As CEO, my responsibilities have changed and it's now afforded me a larger office without the foot traffic I usually get.I have a phone, my computer and my IPod with 3,000 songs (an eclectic mix) but that's another story entirely so I'm basically ready to go.As I unpack boxes and sort thru things, I have found all sorts of interesting things, one of which is all my contacts from when I was President of PCDJ. What a hoot. I can't believe it's been six years.Now, don't think all my contacts got lost somewhere and my organizational skill is so bad that I just lost the information. I actually, at the time, bought a business card reader and had all my contacts stored in my MS Outlook program. In fact, I tried to get in touch with some of these guys a few weeks ago and believe it or not, one of these guys complained. In an era where communication Read more:Moving
Now This is cute! 2007-09-09 12:43:00 Now a lot could be said about this, but I really thought they made a cute couple!
Cop says woman, 80, hit him 2008-03-08 20:00:00 An 80-year-old woman
was arrested Wednesday after she attacked a Tavares police officer following a car accident . Only in America do we see 80 year-old women standing up against the police. I hope she doesn't get reported to Homeland Security...read more | digg story
A great article for marketing for artists 2008-03-05 09:14:00 Take a look at this article. Every artist with 1000 true fans, could make a living..Interesting for sure.
100+ Essential Resources for Web Developers 2008-03-04 16:54:00 Check out this list of resources for Web Designers. OK, Not necessarily marketing, but without websites, and web designers and developers, where would people like me do for a living???read more | digg story Read more:Developers
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My Dog has more than 9 lives 2008-03-03 13:24:00 So you've heard about my cat and his broken leg last year. He even had a urinary tract infection around Thanksgiving that put him in the hospital, but he is doing fine. Today, I'm talking about the dog.First of all she is old. About 110 in human years. Over the last year or so she's been slowly failing, her hips, her eyesight. She never quite smells good, but she's my dog and I love her.You can see a few pictures of her above. We started to realize a few years ago, that her time with us might be limited. I went to NYC to do an interview with Dan Rather for 60 Minutes and right before I was to go to the studio for the taping, I got a call from home telling me that she was very ill, and it didn't look good. I had my son put her on the phone and told her it was OK and I would be home in a few
No, the Sky's Not Falling on Google, Says ComScore 2008-02-28 12:19:00 The hysteria surrounding a recent report that Google
's advertising business has stalled is a major overreaction, says James Lamberti, a senior vice president at comScore.read more | digg story
Drug Commericals and a Great Spoof 2008-02-26 16:50:00 OK, now the rant part of this program. I think this video is a great example of what drug companies are trying to sell us. I mean, don't these companies realize even though there are pictures of rolling meadows on screen, we will notice the side effects of these drugs. I don't know about you, but I'm not interested in dry mouth, sexual dysfunction, drowsiness, dizzyness or thoughts of suicide...I think most of America has a high enough of an IQ to know that these things are bad. Read more:Great
Internet Ad Revenue Exceeds $21B in 2007 2008-02-26 15:15:00 Online advertising revenues exceeded $21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.read more | digg story Read more:Internet
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Google Shocker: Paid Click Hits Wall 2008-02-26 15:12:00 Google shares are getting hit early Tuesday after comScore's report on a startlingly big decline in paid click growth. Google's January paid click growth was flat on a year-over-year basis, down 7% from December and down 12% from the fourth quarter. UBS cut its earnings estimate and price target in response. read more | digg story Read more:Click
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