Owner: Laura Betterly URL:http://laurabetterly.blogspot.com Join Date: Sat, 09 Jun 2007 05:07:52 -0500 Rating:0 Site Description: business/marketing or also try internet/web marketing
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My Cat Broke His Leg 2007-05-23 15:35:00 I realize this has nothing to do with marketing, but it occured to me that some of you might have animals.I have a dog, a cat, and four turtles. The dog is old, geriatiric some may say, but I love her. The turtles live in my office. The cat Moe, is an outdoor cat. He's a red tabby and a very affectionate guy.Last Friday, he came home with a broken leg. It wasn't just a little break, his ankle was shattered. He needed surgery and has a metal plate and six screws holding the bones in place right now. Modern technology is amazing and if this had happened years ago, he would have lost his leg.He's home now and the issue I'm dealing with is he has to be confined so he doesn't jump and reinjure the leg--now get this--for TWO MONTHS...So, I've discovered some really interesting things about cats.1. They do curse. The strangest vocalizations I've ever heard came from his throat when putting him into the cat carrier as well as the crate he's living in.2. A cat is as strong as a 350 lb m
Incompetence? You decide 2007-03-11 17:16:00 So today I received a refund for an overpayment from Cingular Wireless for .08. It costs .39 to send. That doesn't include the paper, oversight etc. I don't know, I think I would have preferred if they kept it.
More Good News 2006-03-12 10:12:00 So, here's the press release. I got Ice T to endorse Rodedawg (one of my clients.)http://www.itoustock.com/press.php with pictures :-)In Touch Media Group Signs “Ice T” to Major Endorsement -- Ice Calls Rodedawg “Wildest Thing on Four Wheels!”Clearwater, FL (PRWEB) March 7, 2006 -- In Touch Media Group (ITOU.OB), a leading edge online marketing and Internet PR firm, announced the signing of “Ice T”, pioneer of hip hop music and accomplished actor-star in the award-winning series Law & Order SVU, to a major spokesperson agreement with one of its top clients, Rodedawg International Industries, Inc.In consideration for its services, In Touch Media Group will receive three million restricted shares of RWGI.PK which closed at $2.08 the date of this press release. Of these shares, one million five hundred thousand shares will be issued to Ice T for his endorsement. RWGI.PK has agreed to reimburse ITOU for its expense connected with establishing this endorsement relationship wit
A Little Shameless Self Promotion 2006-02-27 15:58:00 I got an advance PDF of a piece being published on us in Savvy Executive Magazine, so what did I do??? I put it up on our website, you can view it herehttp://intouchmediagroup.com/ITMG_savvy_exec.pdfLet me know what you think!! Read more:Shameless
On The Road Again--Search Engine Strategies 2006 2006-02-27 15:53:00 New York is a bit colder than Tampa, but as a NY transplant it sure does bring back memories.I forgot what it felt like to walk in the cold rain and have the water seep into my soles and get my socks wet. What a horrible feeling....Cold wet feet...This is NY though, and since it is NY, I find myself not caring about the cold. The restaurants, the food, the culture. There truly is no place like NY.So, not a ton to report so far, but it does seem that Google is kicking ass. The preliminary stats I've seen show that Google is ahead of Yahoo and MSN in the search wars. The game is definitely not over. Technology is always expanding and the techniques for getting visitors hasn't really changed, but more has been streamlined. Blogs are big (no surprise there) and consumer generated media is grabbing headlines.Local search did get a lot of attention, and I'm researching better ways to do local search. I'll keep you posted.Laura Betterly Read more:Again
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I've been neglecting things, Part 1 2006-01-16 16:34:00 OK, so the last post was about the sign on my front door. The signs are working. Now, what happens is that someone walks up, touches the door handle, sees the sign with the skull and crossbones, and then carefully walks away. As much as I hated being so blunt, I'm not getting every homeless, drunk, or otherwise person that has nothing to do with my job interrupting me. I have had a few employees hit me up for $4.00 to go to Jacksonville, but even that has lessened in recent weeks.Things have been busy. We raised a cool million to put into In Touch early December, and released our consumer media site www.scooop.net followed by a new daily radio show called Scooop Radio that is being aired on AM radio here in Clearwater and podcast worldwide.Listen to the podcast, it's a blast. We cover stories that are posted on the site.I've been neglecting my blog, so just to get somewhat up to date, Santa was good to the whole family and I'll be posting more fun content shortly.Oh, and for a good Read more:things
The "Do Not Enter" Sign on My Office Door--Boy do I really appreciate my receptionist 2005-10-27 14:48:00 If you remember, a few weeks ago I posted that I moved my office down a few doors in the strip mall that houses In Touch Media Group in order to have some peace and quiet as well as do my duties as CEO unencumbered.It seemed that having a door directly to the street was not going to be an issue. We put up a sign that said employees only; no solicitation; please see reception in suite 205. It’s not that I am anti-social or don’t like people, but I do have a job to do.Did people listen? No, even though that very nice sign was up on the door, on eight separate times, a downtrodden individual walked in and accosted me in one shape or another.On one occasion, this rather odorous fellow walked in while I was on the phone. I asked the caller to hold for a moment (by the way, I was speaking to an investment banker about a huge sum of money for the company) and I asked this individual Yes?...and he said, “Oh, I’ll wait.” (Like I want a guy like this listening to my call with a banker
Marketing 101--Basic Business Lesson Learned From Children 2005-10-02 08:10:00 For those of us who actually understand marketing, it's simple. For those of us who don't it isn't.My son Craig is fourteen. I actually love the fact that he has been thinking of what he's going to create and build when he grows up. Fortunately, he's learned some hard lessons in the last couple of years. Lessons better learned earlier rather than later with respect to basic business and marketing.Craig's case study #1:Lemonaid: Craig spent the morning whipping up a large batch of lemonaid to sell on the street. He set up a table, had some cups, put out a sign, and was ready to sell his lemonaid.Result: Sales zero. He ended up drinking his inventory and had a stomach ache.Lesson Learned
:1. You actually have to produce something that others are interested in. Just because you think it's a great idea, others might not think so.2. Price point has to be determined by competition, perceived value and the market. Of the several people who did stop for him, none were willing to pay the Read more:Marketing
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It's Moving Day--I just found my contacts from 1999 2005-09-23 15:32:00 Today I moved my office. I'm in the same basic building, just a few doors away from the day to day craziness of the technical divisions.As CEO, my responsibilities have changed and it's now afforded me a larger office without the foot traffic I usually get.I have a phone, my computer and my IPod with 3,000 songs (an eclectic mix) but that's another story entirely so I'm basically ready to go.As I unpack boxes and sort thru things, I have found all sorts of interesting things, one of which is all my contacts from when I was President of PCDJ. What a hoot. I can't believe it's been six years.Now, don't think all my contacts got lost somewhere and my organizational skill is so bad that I just lost the information. I actually, at the time, bought a business card reader and had all my contacts stored in my MS Outlook program. In fact, I tried to get in touch with some of these guys a few weeks ago and believe it or not, one of these guys complained. In an era where communication Read more:Moving
Product Placement...Better Than Sliced Bread? 2005-09-22 14:47:00 First of all, I don't understand the concept of "better than sliced bread." Isn't bread and water what they give prisoners? Why would sliced bread be something good? It's high in carbs, has no nutrition value and bland at best. It appears to me though, that in todays age, it is a good thing, so in that context, let''s talk about Product Placement
.With the advent of TIVO, many huge corporations are seeing their advertising dollars flushed down the toilet as their various messages are being fast forwarded. The average consumer is just sick and tired of being "sold" something. Now enter a kind of sly way to promote a product...pay for a star to use it or better yet, have it used in a TV show written into a movie script.OK, trivia time, do you know the first time product placement was used in TV or the movies?Drum roll please............................................The first time of note it was used was in the move ET in 1982. Do you remember Elliot left Reese's Pieces as bait for Read more:Bread
It's 2006--E-mail is Dead 2005-09-22 13:51:00 --------------------------------------A typical day at the inbox-------------------------------------Today, I received 374 e-mails total.A pretty light day considering some days I get more than 1,000.To clarify what they were--35 were for business, 4 were personal in nature, 11 were from groups I asked to get information from like Neiman Marcus and Urban Outfitters, VH1, and a PR Newsletter.The balance of 324 was unsolicited (UCE-unsolicited commercial e-mail)--in other words spam.If I extrapolate the UCE I’ve gotten in the last six hours alone, I find I must be missing something about myself on some spiritual level.. I am a balding, fat man with a small penis that doesn’t work. I am in debt. I am looking for a lower interest rate on my mortgage while at the same time making thousands of dollars with no effort on my part in the privacy of my own home—filling out surveys, stuffing envelopes and not selling something that miraculously sells itself. Even better, I can be a travel ag
Check this out--clip from 1967 2007-09-10 17:22:00 The Future Of Computing (1967)Interesting view of what was in store. I personally love the music, clothing. Note that the husband paid the bills...Laura Read more:Check
Now This is cute! 2007-09-09 12:43:00 Now a lot could be said about this, but I really thought they made a cute couple!
Cop says woman, 80, hit him 2008-03-08 20:00:00 An 80-year-old woman
was arrested Wednesday after she attacked a Tavares police officer following a car accident . Only in America do we see 80 year-old women standing up against the police. I hope she doesn't get reported to Homeland Security...read more | digg story
A great article for marketing for artists 2008-03-05 09:14:00 Take a look at this article. Every artist with 1000 true fans, could make a living..Interesting for sure.
Facebook partner's with iTunes for music store 2008-03-04 16:58:00 Facebook today launched a new music section with built-in integration with Apple’s iTunes
. You find your favorite band’s page, where you can listen to new music, interact with them and their community, and even purchase tracks or albums.OK, I admit it I'm addicted to Facebook and iTunes intgrates with my iPhone so I'm kind of partial to this partnership...read more | digg story Read more:Facebook
100+ Essential Resources for Web Developers 2008-03-04 16:54:00 Check out this list of resources for Web Designers. OK, Not necessarily marketing, but without websites, and web designers and developers, where would people like me do for a living???read more | digg story Read more:Essential
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My Dog has more than 9 lives 2008-03-03 13:24:00 So you've heard about my cat and his broken leg last year. He even had a urinary tract infection around Thanksgiving that put him in the hospital, but he is doing fine. Today, I'm talking about the dog.First of all she is old. About 110 in human years. Over the last year or so she's been slowly failing, her hips, her eyesight. She never quite smells good, but she's my dog and I love her.You can see a few pictures of her above. We started to realize a few years ago, that her time with us might be limited. I went to NYC to do an interview with Dan Rather for 60 Minutes and right before I was to go to the studio for the taping, I got a call from home telling me that she was very ill, and it didn't look good. I had my son put her on the phone and told her it was OK and I would be home in a few
20 Money Hacks: Tips and Tricks to Improve Your Finances 2008-03-02 09:29:00 Some good suggestons here on improving finances. Of course, you have to figure what is best on a personal basis, but some of these are quite clever...read more | digg story Read more:Money
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6 Music Industry Tricks That Must Die 2008-03-01 10:04:00 If the music industry really wants to save itself, it could start by doing away with all the bullshit. What bullshit, you ask? Here are six underhanded tricks that we could live without, and that our kids probably will.Funny, sad, but true. I personally think #5 is the worst offender...read more | digg story Read more:Music
No, the Sky's Not Falling on Google, Says ComScore 2008-02-28 12:19:00 The hysteria surrounding a recent report that Google
's advertising business has stalled is a major overreaction, says James Lamberti, a senior vice president at comScore.read more | digg story
Music exec: "Music 1.0 is dead." 2008-02-27 13:32:00 Creative? The music industry? Absolutely. At a major music industry conference in New York, execs gathered to talk about the industry's shift to Music
2.0—even if no one is quite sure what that means.Take a look at this artical. It's what I've been saying since 1999. Big kudos to my friend Ted Cohen, who moderated this forum. Not everyone realizes he is the guy who put the iTunes deal together. (Take a look at the Wired Magazine archives to get more info on how he did this.)read more | digg story
Drug Commericals and a Great Spoof 2008-02-26 16:50:00 OK, now the rant part of this program. I think this video is a great example of what drug companies are trying to sell us. I mean, don't these companies realize even though there are pictures of rolling meadows on screen, we will notice the side effects of these drugs. I don't know about you, but I'm not interested in dry mouth, sexual dysfunction, drowsiness, dizzyness or thoughts of suicide...I think most of America has a high enough of an IQ to know that these things are bad. Read more:Great
Internet Ad Revenue Exceeds $21B in 2007 2008-02-26 15:15:00 Online advertising revenues exceeded $21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.read more | digg story Read more:Internet
, Revenue
Google Shocker: Paid Click Hits Wall 2008-02-26 15:12:00 Google shares are getting hit early Tuesday after comScore's report on a startlingly big decline in paid click growth. Google's January paid click growth was flat on a year-over-year basis, down 7% from December and down 12% from the fourth quarter. UBS cut its earnings estimate and price target in response. read more | digg story Read more:Google
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