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Real Estate Websites: Some of the Best & Some of the Worst
2007-05-26 10:55:24
While real estate websites hold the position of some of the most impressive, cutting edge and prestigious websites online, they can also hold the reputation for the ugliest and least intuitive sites as well. Zillow is a great example of a new media giant. What started out as a highly secretive startup by the ex CEO of Expedia turned into one of the most talked about sites of the year. It has already been branded by the public the “EBay of real estate sites”. Their site technology has resulted in many industry innovations and in fact is changing the real estate industry as we know it. Redfin and Trulia are another two up and comers in the real estate technology arena. Redfin has already dominated a 60 minutes show recently and Trulia has just received another 10 million in financing. In fact in January 2007, all three of these companies were listed in Swanepoel TRENDS Report as part of the “Top 10 Trendsetters” online. Academics report that with over 100+ million websites onli
Read more: Estate , Websites , Real Estate

Inbound Links: The Backbone Of Real Estate Website Popularity
2007-05-19 10:15:47
This is another real estate website search engine optimization piece. I was thinking about SEO yesterday and I decided that I needed to talk about the importance of inbound links. Inbound links are probably one of the single most important elements of real estate website search engine optimization. They are a primary indicator of popularity. Popularity , is of course, a very subjective thing so let me rephrase that. Inbound links are a primary indicator of web saturation. In other words, how connected your site is with the rest of the web. Further, inbound links show search engines that a site contains enough quality information to make it popular amongst outside users. Inbound links are simple and easy to use. They consist of a simple hyper text link that points to particular site. “Real Estate Website Design” is an example of an inbound link from this blog to www.paperclipcms.com. There are two major parts to an inbound link. First, the url or address. This is
Read more: Real Estate

Patients is a virtue - especially when it comes to real estate websites.
2007-05-15 10:04:06
You don’t need to look far to realize that we live in an age of instant gratification. The modern world has gone out of its way to make it as easy as possible to get the things you want instantly. The enemy here? Time. Time is the one thing no one wants to deal with. Time is the enemy. Why wait when you can have it now? In the online world time has been marginalized. Instant messenger services, almost instant email, 24 hour information flow etc. all negate the effects of traditional time. There is one area that time still holds sway over online and that is the maturation of sites. The bottom line is that for your site to mature and really start to reach its true potential it takes time. A very basic bit of advice goes like this, build your site, promote your site and forget about your site for at least 6 months while it comes into its own. What exactly is site maturation? Site maturation is the process by which your real estate website begins to integrate itself with


Finding you real estate website in search engine listings.
2007-05-14 09:27:18
Keeping tabs on your real estate website s natural search listings is an important thing. As a webmaster, knowing where you stand is the first step in improving your real estate websites search standings. There are many ways to find out where your real estate website is ranked in the natural search listings. Everything from software monitoring programs to web based scripts can all be used to find out how your real estate website ranks. One of the most accessible and accurate means to do this checking is simple and requires nothing more then your favorite browser. Step 1. Open your browser. Step 2. Go to your favorite search engine (or the search engine you wish to check) Step 3. Most search engines have an ‘advanced search’ option. This will allow you to set the number of results displayed. In Google, for example, the maximum number of search results displayed is 100. Select the max number of search results. Step 4. Enter your search. Remember you want


An interesting test…
2007-05-11 10:10:59
I just came across an article from The Economist that talks about how Americans use technology. Essentially, the article revolves around a poll conducted by the Pew Internet & American Life Project. Some of the findings were surprising. For example, of those polled, 49% are reluctant to adopt new technology because they cannot afford it, are not interested in or actually fear and hate it. The article was interesting , however, what really spurred me this morning was the Pew Internet & American Life Project website. The site has a really great little test that really helps to identify your openness to technology. The survey is quick and painless, and the results were quite surprising. As a base line exercise I highly recommend it. Pew Internet & American Life Project Test.
Read more: hellip

Real Estate Website Design: Form vs. Function
2007-05-10 10:13:40
Seeking inspiration for your real estate website? Is your real estate website looking a little dated? There are many sites on the internet that are dedicated to nothing but the art of web design. In many ways these sites are an inspiration to look at. Overall they showcase color combinations, layout and theme integration that are at the cutting edge of web design. The real challenge when working with real estate website design is combining good looks with efficient functionality. A real estate website is much more then a business card on line. The real estate websites of the here and now are powerful tools; investments that generate a great return on money invested. It has to pack an arsenal of lead generation tools that can effectively seek out and capture the attention of quality visitors. Ten years ago, back in the day, when the internet was just emerging from the in primordial goo of the geek age, websites and their functionality were basic at best. Posting information, sending
Read more: Estate , Real Estate , Website Design

Real Estate Websites & Search Engine Optimization
2007-05-08 10:19:29
Search Engine Optimization or SEO is the foundation of a sucessful real estate website. But for many real estate webmasters it is a ghost, a rumor buried in the code. The truth is, SEO is not a mystery, it is not hard and I cannot stress how vitally important it is. Look at it this way, 90% of people online use a search engine to find what they are looking for. Obviously, the higher ranked a page is, the more traffic it sees. In terms of real estate websites, this is a golden opportunity. People looking for properties are in need of information. If your site can provide them that information, you have just generated solid lead potential. In other words if someone searching for “real estate in the ‘x’ area” finds your site in a search engine, and they find the information that they are looking for, you have your foot in the door. In a very real sense, you have just made a connection with someone specifically looking for what you have to offer - and that i
Read more: Estate , Websites , Real Estate , Search , Search Engine , Search Engine Optimization

The Rise Of Real Estate Websites
2007-05-07 08:19:46
For the longest time, real estate websites were the anomaly within their field. After all, real estate is a people driven profession and it became apparent very quickly that trying to sell real estate online was a lost cause. Further, people are very reluctant to spend so much on in an exclusively online medium. Early real estate web pioneers succumbed to this very quickly and real estate websites all but loss their momentum. Most early real estate websites became the digital equivalent of business cards and contact sheets. In the past few years this has started to change drastically. As the internet saturates and becomes a daily tool in peoples lives, the demand for real estate websites has surfaced again. Wisely, this new generation of real estate websites are in the business of generating leads rather then trying to sell properties outright – a big difference to be sure. I found a great article on the Realtor website entitled “Connection Between Tech Spending, Leads.”
Read more: Estate , Websites , Real Estate

And away we go.
2007-04-30 16:38:41
Welcome to our blog. This is our humble blog. Take a look around and check it out. I am Rob, your humble blogger. Every day I will be posting information, thoughts and observations about the world of real estate and more specifically the online world of real estate. A bit about me. I am a geek. All my life I have been enthralled with all things tech. I got my first computer when 128k was considered a big deal. Lets just say the disk drive had not yet been invented and I stored everything on a cassette tape. Growing up my family was always involved in real estate investing. Sundays were often spent wandering through homes and doing cost analysis on rental properties. Needless to say, along with computers, real estate has long been in my blood. So landing here is a bit of a treat for me. I can put two passions together really treat myself. The folks here at paperclipcms.com have been kind enough to let me do my thing. I have pretty much a free reign on my posts. Which means you c


RIP Yahoo/Overture Keyword Tool
2007-09-14 09:55:36
The Yahoo /Overture Keyword tool has been a go-to app. for many a webmaster. I am sad to report that the while tool is still live, it is merely a shell of its former self. Offering up no results at all. It seems that while the folks at Yahoo don’t have the heart [...]


Real Estate Website Checklist.
2007-08-28 13:11:21
If you are just starting out in the real estate industry, you’re going to need to think about how you are going to go about building your real estate website. Who are you going to get to do it for you? Is it going to be open source or closed source? Will it be a [...]
Read more: Estate , Checklist , Real Estate

Real Estate Website Primer Pt.6
2007-08-24 15:20:40
Key elements of a real estate website. Not all real estate websites are created equal. Here are some key elements that must be in place to ensure that a site maximizes its lead potential. Aesthetics: Having a site that looks ‘good’ is a highly subjective claim. One person’s eye sore is another person’s masterpiece. [...]
Read more: Estate , Real Estate

Things to think about…
2007-08-22 23:04:09
This post is really a link to another post on another blog. The news contained is frightening. 1,074 homes were foreclosed on in L.A. County - up more than 600 percent from last year. Read More Here Thanks again to CurbedLA for this one, scary though it may be.
Read more: think

Real Estate Website Primer Pt.5
2007-08-22 16:47:14
Based on the trends indicated through out this report it is possible to draw up a picture of the next generation of real estate websites. Real estate websites that are built to deliver results both in the form of quality leads and in search engine optimization. A real estate website of the future offers quality [...]
Read more: Estate , Real Estate

Real Estate Website Primer Pt.4
2007-08-21 08:38:14
4.0 SEARCH ENGINES There was a time when search engines could be ignored but today, they must be taken very seriously. Search engines are the single most used function of the internet second only to email. More traffic is directed by search engines then any other online means and real estate websites are no exception. [...]
Read more: Estate , Real Estate

Real Estate Website Primer Pt.3
2007-08-19 22:42:01
3.0 REAL ESTATE ONLINE MARKETING & AD TRENDS One of the most remarkable things about the growth of online real estate websites is that the majority of the visitors represent an ideal demographic. They earn more money with average median income of $60,000+, and they have homes with a value of at least $200,000. This [...]
Read more: Estate , Real Estate

Real Estate Website Primer Pt.2
2007-08-17 09:59:17
2.0 REAL ESTATE WEBSITE USAGE There have been some industry sectors that have survived the dot com crash and transitioned to online models quite effectively. Real estate is one such industry. Real estate websites have become a touchstone that prospective buyers use to educate themselves and start aligning their property needs. The reality is, real [...]
Read more: Estate , Real Estate

Real Estate Website Primer Pt.1
2007-08-16 17:51:18
1.0 REAL ESTATE ONLINE: 2007 Within the last 10 years Real Estate websites have gone from being digital business cards to some of the most visually impressive, popular and interactive websites on the internet. They have gone from sideshow projects to state of the art, technologically advanced, mainstream sites. Real Estate websites of all descriptions have [...]


Beyond MLS
2007-08-09 13:35:21
I have been digging around the internet in order to get an feel for the international real estate website scene. On my globe trotting web adventures a discovered some pretty interesting things. MLS does not rule the world. In most of the world there is no centralized listing service to speak of. This opens [...]
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