Owner: New Media Mindfulness URL:http://gotnewmedia.blogspot.com Join Date: Sat, 19 May 2007 00:21:43 -0500 Rating:0 Site Description: curious minds, advertising and media professionals, digital signage networks, digital signage software and hardware providers come here to read the latest opinions on new channels of media, digital signage, research, technology, bluetooth, brands.. Site statistics:Click here
AirMedia: Boarding All Investors 2007-11-08 05:09:00 Interesting: I found a great link/tool in which you can type-in any URL, including blogs, and then find where or what search engine sites (google, digg, sphere, technorati, etc) the URL is connected too, listed, tagged or related. Not being a webmaster and still learning I thought that was pretty cool and is where I found this article and link to www.dealprofiles.com blog. (somehow was related to mine)AirMedia: Boarding
all investorsPosted on November 8, 2007 by ttaulliIn China, the advertising market is booming. And, so is the airline industry.As a result, the combo is supercharging the growth of AirMedia. You see, this company is the largest digital advertising network focused on the travel sector in China.On Tuesday, the company came to America – for an IPO (the ticker is AMCN). The s Read more:Investors
Billboards Are Sticking Around-With or Without Glue 2007-11-08 05:05:00 Billboards are sticking around - with or without glueSimon Marquis (an advertising industry consultant and a former chairman of Zenith Optimedia)The GuardianMonday October 29 2007One of the curiosities of advertising in our souped-up, interactive, digital age is the enduring popularity of poster advertising.Even the glue is new. I enjoy hearing broadcasters, media buyers and planners and other advertising professionals gripe about the cost and rates attached to Outdoor. Sold out in many markets (so they claim), well then just sell by Q or even a few weeks for a whisper campaign or product launch....or you know something of that nature. OOH has worked hard and I'll let the professional tell the rest, as he has the knowledge, wisdom, insight, and character that I look up too-even if they are Read more:Billboards
Very Worthy News in Raleigh-Durham 2007-09-16 23:49:00 Motricity raising $175M, angling for InfoSpace unit in prepping for IPO.In the RTP we are blessed to have such wonderful thinkers, movers and shakers whom are not scared or perhaps very; thus causing the actual momentum.....I really like Motricity-I have heard nothing but great words, the articles I read on and off the blogs tend to be positive and thier business is exciting...similar to what I know...it is begining to blend-"New Technoplogy" is somehow going to always be linked to advertising or a brand......Check out both of these companies....you may enjoy thier sites.
Read more:Worthy
, Durham
Take a Break..... 2007-09-16 22:55:00 I wish it were a break.....just wanted to let you'll know that I will be having time to blog again-yippie! I missed it.....so lets roll. I found this site when searching for my blog.....I have not read everything posted on the blog titled MediaShift, Your Guide to the Digital Media Revolution.....so far so good though.Here's what the site/blog says:Host: Mark Glaser: Journalist, Critic, Facilitator, New Media ExpertContinued...MediaShift is a weblog that will track how new media—from weblogs to podcasts to citizen journalism—are changing society and culture. Continued...MediaShift
Read more:Break
DisplaySearch a NPD Group Company.. 2007-08-20 22:34:00 I just wanted to give this company a short plug. DisplaySearch conducts market research for the digital signage hardware/technology/TV industry.....here they can tell you better.Ross Young started DisplaySearch because the only reports available to the industry lacked sufficient depth and analysis, because those analysts lacked industry experience, global perspective and a complete food chain approach. Thus, Young assembled an elite team of analysts with extensive industry and market research experience, providing extensive contacts and innovative methodologies.DisplaySearch's analysts have held key display-related positions at ABN AMRO Asset Management, Applied Komatsu Technology (AKT), AMD, Apple Computer, AUO, Booz Allen and Hamilton, Brooks Automation, Compaq/Hewlett Packard, DaiNippon Read more:Group
SpotXchange On Course, Booyah!! 2007-08-20 21:33:00 Quick Overview and Opinion, If You Will.....The rash of adaptation from the demanding clients and press to reach the consumer in a "new" manner, or fashion...while they are working or on the go, are two good choices I suppose. The new websites, ideas, terms, players, money, talent, sales tactics, PR; and it all relates back to marketing, advertising and PR; or does it? Sure does, that one piece of information could be what makes or breaks a start-up digital signage network, or a start-up interactive mobile billboard provider... Technology is the key to the kingdom, as some would say. I beg to differ and beleive that technology is a large part of the key to the "new consumer" and "future consumers", but lets not go 100% tech and forget to hire advertising talent, wisdom, reps-whatever their
Google’s nine points of innovation 2007-08-20 13:14:00 Google’s nine points of innovationIn May Google's Jim Lecinski, managing director spoke of Google's nine points of innovation. Short and sweet this seems like something the digital signage industry can benefit and learn from, so here they are:Innovation, not instant perfection. Google believes in launching new products and ideas early and often, rather than trying to perfect those ideas behind closed doors before releasing them to the public. Then, customer feedback and popularity prove which projects are most successful.Share everything you can. Small teams that communicate openly have proved the best results for Google. They believe in transparency in the workplace so that everyone knows what everyone else is working on. (Scary, right?) They have a computer program where employees can Read more:Google
Pivot, Not a Waste! 2007-08-14 12:27:00 So far-I have seen some great tradional advertising of this product-this appears (only my young prediction) to be an offering simply put in place in order to capture a few very loyal or very new customers; but mainly to compete with all the different sub markets under communications. AT & T is hoping to be known as the one stop for any and communication needs...this is going to be bumpy, fun and daring for many!
Read more:Pivot
ITECH Unveils LCD Marine Monitors-Sunlight Readable 2007-08-13 06:45:00 Good story and interesting company-to me....I am interested by the wide range of reach, they have product wise......ITECH is one to research...more soon.ITECH UNVEILS SUNLIGHT READABLE, HIGH BRIGHTNESS RUGGED MARINE LCD MONITORSITECH STORY
Read more:Marine
, Monitors
, Sunlight
Pivot, From Time Warner and Sprint, a Waste of Time? 2007-08-13 06:22:00 I am not so sure what demographic group, would be willing to purchase such a display of struggle shown by Time Warner
Cable, in developing an appealing wireless addition to a solid buddle of communication services. Sure AT & T will be gaining massive market share-at least in the eyes of an industry, in which the mobility arm has had ZERO share.....the iPhone, even if they have paid to sell it, brings marketing power to an already powerful advertising force. The consumer will recieve benefits as found in the ads; such as mobile TV, mobile email, mobile everything a normal Blackberry offers-except TWC and Sprint
are using phones with normal size screens that are not really built for constant use for services other than voice or SMS....I could be wrong; I see this as a waste of money for both Read more:Pivot
Apple and the "i" Generation of Marketing 2007-08-12 06:48:00 With the iPod, iPhone, and now the "new look" and updates to the iMac; I could place a strong to very strong winning bet on Apple
having a record year, in more than one category. Just think the iPod and iPhone have at the least, drawn out a valuable group of consumers whom are now looking and visiting the Apple stores, lurking on the (Apple) websites, reading the press, buying these "i" products and in general helping Apple gain market share in a disguse....it is perfect timing as several have said for the new school year and the holidays...in addition the new iMac cost less than the first one did.....how about that! Still a great company-however I feel something in the future (5-10 years) will have to change in the most unexpected manner...perhaps a market shift into a new technology or p Read more:Generation
, Marketing
I Like Gannett's Style.... 2007-07-24 16:37:00 I like their style, go big or go home. Every digital signage network I see has Verizon (Wireless) as a client-easy pickin's?....nah, they just want to keep their market share and take over one day, thats all. Captivate is ready to launch and battle with the Wall Street Journal Office Network I suppose...or one of these other groups that has signage in office complexes...there is plently of real estate and logically Captivate or Gannett I should say will win this battle. That is my guess, 1/2 way educated, although Wall made the first move with the move from offices to elevators, or at least public move; perhaps they will merge or sell out to the other.....at least it will be interesting to watch and at this point these networks can really help the industry as a whole, if they choose too Read more:Style
Nike News 2007-07-12 07:32:00 Nike would not give small networks the time of day....correct me if I'm wrong but they do not advertise at a regional and local level-it is all national (for the most part). I imagine that stores like Foot Locker or Dick's Sporting Goods spends a lot of co-op dollars, thus Nike can stay away from all this regional advertising which is critical from other industries and organizations....it is always fun to watch and monitor a company when staffing changes have been made.Nike Picks New Marketing ChiefJuly 11, 2007By Joan Voight and Andew McMains SAN FRANCISCO Nike has hired Ken Dice as U.S. vp of marketing, a post that has been vacant for six months, according to sources.A Nike representative confirmed that Dice was joining the company but declined to disclose his title. Dice will oversee
Nokia, DIY mobile TV startup... 2007-07-11 09:24:00 Nokia invests in DIY mobile TV startup kyte.tvJul 3, 2007 8:00 AM Nokia Growth Partners, Nokia’s private equity and venture capital management arm, recently invested in kyte.tv, a startup company that enables users to create and broadcast interactive TV channels on their mobile phones, as well as the Internet.Full Story
Read more:Nokia
Ripple: Rolling Strong! 2007-07-11 07:51:00 Ripple has got the right idea and I like the hyper local aspect that can be applied to selling spots on their network.Ripple TV Gets Funding, Jack-in-the-Box Venuesby Erik SassRipple TV, A NEW PLACE-BASED video advertising network targeting local advertisers, is rapidly expanding its footprint. Today, the company announced a new round of funding as well as a major new retail partnership with Jack-in-the-Box, the popular fast-food chain. The company is also planning to provide free Wi-Fi access to all venues that install its video displays.The second round of funding, to the tune of $10 million, was led by Draper Fisher Jurvetson and included first-round investor Trinity Ventures. Concurrent with the new funding, John Fisher--co-founder of DFJ--is also joining the Ripple board.The Jack-in-t Read more:Ripple
, Rolling
, Strong
Are Cable Operators a Fair Match for Verizon's FiOS TV? 2007-07-10 22:50:00 Verizon is becoming more and more aggressive from every angle. Just today I spoke with a bluetooth marketing firm and my IT Director mentions Verizon, Bluetooth and Spam all in 1/2 of a sentence. Okay-so adding or attempting to add 77k TV households is legal and for heavens sake they are providing a service that will soon either be adapted to or become the next wave of TV....here's the article...Verizon Files Application to Add 77,000 TV Households In Competition with Local Cable
New State Franchise Law's Five-Day Provision Simplifies Expansion of Service to Hundreds of Thousands of Households in 2008TALLAHASSEE, Fla. -Verizon today applied to offer a real choice for TV services soon to 77,000 more households in the Tampa area. The application was filed under Florida's new cable TV fran Read more:Match
, Verizon
Brandless Ads from Suncom 2007-07-04 22:05:00 A follow up on my last few post about carriers.....Suncom managed to get press from the billboards mentioned in this article from last year. Not the best PR though... SunCom pitches new call planMystery ads after loss of customersJohn Murawski, Staff WriterMarch 6th, 2006The wireless company that lost 60,000 customers in North Carolina last year introduced the new plan Tuesday with advertising that deliberately omitted the company's name. SunCom has been running 14 billboards in Raleigh and Durham since last week that pose the question: "Who will your 10 be?" Six area television stations have run similar ads."The rationale behind the brandless ads is to build curiosity and suspense. It's form of interactive advertising, to get the public engaged in a guessing game. But it's anyone's gues
LG Electronics and YouTube 2007-07-04 13:39:00 LG Electronics announced that they will increase production of plasma displays which is great news and shows a strong organization as they are in the mist of a legal battle over a patent infringement by Hitachi, who will clearly have to explain themselves in the next year or so...Youtube, SKorea's LG Electronics sign deal to develop mobile phone07.03.07SEOUL (Thomson Financial) - South Korea's LG Electronics said Tuesday it has signed an agreement with YouTube
, the world's biggest video-sharing website, to develop a mobile phone that can operate the YouTube service.LG Electronics said the proposed model will enable users to upload, view and share video clips or user-created content (UCC) online freely without using computers.'LG Electronics will unveil a mobile handset that fully supports
Wireless Carriers, Market Share and Media Buys? 2007-07-01 23:46:00 Is the advertising of wireless carriers based strictly on what carrier spends the most (on media placement) rather than a spiffy new creative campaign?No, not fully is the market share of a carrier based only on media buys....call failure, attractive customer service, coverage and rates have an impact-but what about when they are all offering the same or are experiencing similar growth patterns...it may come down to media and how much can you buy...Speaking to a colleague earlier this week brought this question to the forefront of my thoughts for a few minutes. Sprint has the third place ranking in market share, just over 20% I believe. Ad spending; well thats third place as well.......per Ad Age. Case and point with AT & T and Verizon too; Verizon respectively spends 1 billion more Read more:Wireless
, Market
, Share
, Market Share
Wireless Carriers and My Experience - The Media Landscape 2007-06-28 21:01:00 Driven by the dynamic dance between consumer media consumption and new media technologies, virually every medium in America is in constant flux-digital signage included. A generation ago, you could reach all of America with three television commercials. Today, due to the incredible fragmentation in the broadcast market, it takes a mimimum, 125 commercials to have the same impact. In print-same song and dance my friend-you could reach virually every american a generation ago with an ad in the two daily newspapers. Gone is that day, as time-starved consumers tune in- or tune out-the explosion of media alternatives swirls around them. Bottom line is that Sprint shareholders should be scared they will need to require new knowledge, tools, innovation and creativity of thier agencies! Here I wri Read more:Wireless
, Landscape
Coca-Cola Continues to Make Moves 2007-06-25 12:01:00 Coca-Cola continues to make moves, I write about Coke because they think with a creative edge and have a lot of money to think with. It seems like thier hand is in every cookie jar it can fit into. It is not even a dirty lil hand, either. The internal testing that I just read about with-in Coca-Cola NA is very impressive; and I am not surprised. Digital Signage focused on POP of course, would be a great way for Coke NA to establish and retain for keeps the strongest brand awarness in the industry....if Coke is Coke then I can assume that we will see digital POP displays deployed on a national level by Coke or one of thier agencies will push it through after the agency world gets a little more warmed up to signage....Can Coke and Godiva Cook Up a Hot Chocolate Winner?June 25, 2007By Kenneth
OAAA Report On Out-of-Home and Part One of Selling In the Digital Signage Industry 2007-06-22 01:08:00 Outdoor Advertising Expenditures and Selling Digital
Signage Advertising SpaceJanuary-March 2007Communications up 20 points per the OAAA, while Insurance and Real Estate realized a 14.7% spike and Local Services relaxed at 11.5%. Communications, I would have never guessed 20%, although with AT&T and thier FCC happenings could explain a few points...then with the overall competition between all carriers and product marketers about 20% of OOH is communications at least in the markets I travel too. Great news for out-of-home and it will continue; as placed based TV, digital signage, mobile marketing, digital billboards, rfid, Bluetooth, and more continue to become available to all advertisers, regardless of budget. For the Full Story visit Media Life Magazine OOH provides the local real estat
Trojan No Go On Fox and CBS 2007-06-19 19:47:00 CBS and FOX confuse me a bit. They are telling me that they do not support safe sex-that is exactly what they just said to me in not so many words. "When pigs fly" I can hear that coming out of one of the senior executives. Everyone has a say so in what is aired on thier network and who they take money from. Perhaps they have good reason and I am just blind to it-after all I am not a broadcaster nor have the expertise found at these networks. Considering that Gen X and Y are going to be the money makers and shakers in the not to distant future and are considered one of the hottest demo's to reach in the current market-why would you shoot yourself in the foot? I asked Steven Miller a well known media executive and friend his thoughts on this, he says; "Money talks. You know that right now i Read more:Trojan
Trone & First Citizens 2007-06-07 22:47:00 Duh! Not to interesting, good match here!FirstCitizens
Bank Turns to Trone June 05, 2007 By Adweek StaffBOSTON Trone said it has been hired by First Citizens Bank of South Carolina to develop a new creative platform that includes TV, radio, outdoor and online advertising, as well as in-branch materials."Our strategic partnership with Trone will allow us to provide a creative platform that will propel the First Citizens brand forward in the marketplace," said Christie Hill, CMO at the bank.The agency is handling the business out of its office in Greenville, S.C. The client spent $2.5 million last year in measured media, per TNS Media Intelligence.
Users join the Sprite community by texting a code that returns a link to the mobile site. 2007-06-07 20:10:00 Users join the Spritecommunity
by texting a code that returns a link to the mobile site.SMS, Bluetooth, WAP, connecting the consumer in an engaging fashion to the brand that has allowed marketers to take a calculated and measured risk in emerging media. The next major growth area will be mobile internet such as Coke has done with Sprite. Bringing me to my point; most all digital signage will benefit from the application of mobile communication and allow for solid metrics on an added bonus feature....and can even help to push the industy forward as a whole if done with caution and education to the general public consumer.Sprite Launches Mobile Social Net June 06, 2007By Brian MorrisseyNEW YORK Coca-Cola continued its aggressive forays into digital media with the launch of a mobile social n
GO HEELS! 2008-04-05 12:01:00 Run, Baby, Run SAN ANTONIO – There are plenty of national programs that want to employ an up-tempo transition offense. There are just not many that want to try to run with North Carolina. Nobody does it better, faster or more efficiently than the boys in Carolina blue, and the Tar Heels plan to prove that fact on Saturday.Full Story Discuss
QuickPlay/Amobee Mobile Video Ad Platform Goes Mainstream 2008-04-08 11:43:00 QuickPlay/Amobee Mobile
Video Ad Platform
Goes Mainstream
Vodafone mobile TV in Europe Mobile TV and video firm QuickPlay has partnered with Amobee, which provides mobile advertising, to launch a mobile ad platform for video.Similar in some ways to MoPhap and Vantrix's Ad Booster, the service provides:Ad serving capabilitiesDynamic ad selection based on consumer profiles and contextual dataRich media buys and ad-sourcing optionsDynamic video ad insertion in real-timeMetrics, including ads watched and for how longThe service was first implemented on Vodafone Italy's FreeVideo service. Amobee says Vodafone Italy's 3G users were able to freely access a plethora of "high-quality, local and branded video content" as a result.Come 2010, the mobile video subscriber market is expected to total 59 m
Cisco-Movers and Shakers 2008-04-09 00:06:00 Cisco is taking digital signage to another level of exposure......Lyle Bunn has hit the nail on the head with the below quote. (The quote is from an article Bill Yackey wrote on Digital Signage Today.Com. Cisco is a player, with lots of wisdom.....the expose of their brand and digital signage through othe mediums is something I have been excited for and waiting to see if it would be done......since results are the bottom line for many-I would like to hear about any changes....even the slightest that Cisco can credit to their advertising in video games on TV, etc.....just would be interesting to know.While industry members know the list of “big hitters” in digital signage, Cisco’s product placement strategy and advertising plan is positioning them as one of the top dogs for digital si Read more:Cisco
, Movers
, Shakers
Digital OOH Forum-4/23/2008 NYC 2008-04-11 00:33:00 Out-of-home digital advertising networks – which can deliver advertising in stores, movies theatres, office buildings, doctor's offices and malls – are powerful new marketing and advertising communications channels that are quickly being added to the media mix. MediaPost's Digital
Out-of-Home Forum
is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action. The Conference will examine and explore: Out-of-Home Digital Advertising Networks Consumer Exposure to Out-of-Home Venues Acceptance of Out-of-Home Ad
No title 2008-04-11 22:50:00 This post is borrowed from the The Digital Signage Forum Wordpress Blog which has great content and continues to educate me on the latest in the industry.......I have not posted in sometime-well I suppose that happens........in life. So for the few that read my blog, I truly appreciate it and look forward to posting more often....DaveIs this on your Digital Signage Mind? March 26, 2008 by digitalsignageforum This is about Confronting Economic Challenges and the value of what customers are facing in Technology. JD Events is tackling the real meat and potatoes of what everyone is discussing regarding how to improve revenue, customer experiences and analytics. This particular Keynote Session is Open to All Event Attendees and is available to you from the KioskCom
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