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Wallspace Effect-the New Billboard Channel 2008-05-03 10:07:00 Marketers Turn Vacant Storefronts In Mall Into Ad Venues
Full article composed by Sarah Mahoney at Media Post's Marketing Daily.
The economy has been especially punishing for retailers, with such chains as The Sharper Image and Levitz filing for bankruptcy, others like Linens 'n' Things teetering on the edge, and dozens more -- including Zales, Ann Taylor, and Talbots...
In the first quarter of this year, the International Council of Shopping Centers says that of the 28 retail chains it tracks, there have been 2,122 store closings, with 38% in apparel, followed by 30% in home entertainment.
So WindowGain, a start-up based in Newton, Mass., has pounced on store vacancies as a new ad medium, with five displays currently running in Boston and eight in the UK. "We have our in-house staff Read more:Billboard
, Channel
Mike DiFranza assures that the OVAB will not miss a beat. 2008-05-23 16:37:00 You can take that statement to the bank.....the OVAB seems to be growing quickly and it is great that the board members and members....well to see the heavy hitters involved....I truly admire Captivate-even with the proper funding they have done a wonderful job-and I assure you it was/is not easy-rewarding-I bet ya!Norris Steps down as OVAB president/CEO after nine months on the job.Norris is leav
Trend Report: Teens, Cellphones and Digital Signage Convergence 2008-07-05 00:10:00 Sponsored by:Overview | Free DownloadToday’s teenagers are accustomed to an interactive experience. They have grown up with TiVo®, the internet, and the cellphone. Nearly everything they use has been customizable and community-based. Traditional, image-based advertising just doesn’t cut it for this group.So why haven’t more retailers taken advantage of digital signage to market to this at Read more:Teens
, Cellphones
, Digital
, Convergence
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