Owner: Real Estate Tomato URL:http://realestatetomato.typepad.com Join Date: Wed, 09 May 2007 21:44:13 -0500 Rating:0 Site Description: Where Realtors Get Their Daily Feed Site statistics:Click here
Blogger Idol, Where's Simon Cowell When You Need Him? 2007-05-08 00:48:06 Jason Benesch presented me with the following article and I felt it was so timely that not only did I have to post it, but I decided to contribute some editorial as a 'second half' to the piece. Blogger
Idol, Where's SimonCowell
When You Need Him?By Jason BeneschI have to come clean.I have watched every episode of American Idol this season. It's still extremely hard for those words to roll off my tongue, but I believe the first step to recovery is admitting that you have a problem (so I've heard). I have never before watched a full season of American Idol. Matter of fact, I have never even seen one episode. Before the girlfriend, I was never so compelled, but I have since learned that with relationships, certain TV watching habits must change.But even before the dedication to watching every minute of this season, I knew who Simon...
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The Unintended And Unexpected Consequences Of Writing A Real Estate Blog 2007-05-07 06:52:52 As the Tomato had mentioned, blogging is a marathon and does take commitment. By now everyone knows that my blog is for lead generation, and that it seems to be working. Our market in the twin cities is a bit slow, and we have plenty of Realtors, if not for the blog brining in business I would be considering a new career at Wal-Mart as a greeter.This post isn't about lead generation. it is about what I call the unintended and unexpected consequences of writing a real estate blog. 1. Speechless In St. PaulThere is not need to talk anymore. I just direct people to one of my blogs. Clients send emails with questions I send a link to a post on the subject. It wasn't until I started my blog that I discovered talking is highly overrated because I can't use pictures, tags or links. I can type much...
Read more:Unexpected
, Estate
, Real Estate
Real Estate Blogging: The 80/20 Rule Applied 2007-05-03 18:09:14 Jonathan Greene is back with a very insightful look at defining the growing success he is experiencing with his Real Estate
Blog: Real Opinionated.Real EstateBlogging
: The 80/20 Rule AppliedBy Jonathan Green You've probably heard of the 80/20 rule. It's a contemporary theory related to management, economics, and many other applications that states 20 percent of actions/causes/inputs, etc. will lead to 80 percent of consequences/effects/outputs. The idea is sometimes attributed to Italian economist Pareto who developed the theory in 1906 after observing the unequal wealth distribution is his country. Here are some examples: 20% of Realtors make 80% of the sales.20% of Families hold 80% of the nations wealth.20% of your daily tasks net 80% of your best results.You get the point. The theory is surprisingly pervasive. I wondered if the idea applied to blogging, so I set out to make some observations about the traffic that comes to my...
10 Misconceptions About Real Estate Blogging 2007-05-01 11:55:04 Recently, both Teresa Boardmanand I took a stab at what we saw as mistakes on real estate blogs. You may have noticed, we don't always agree on what we feel is the best of advice for the Tomato audience, and neither does Kris Berg. This is what makesit such a pleasure to have active participation in the blogsophere. Below is an example of Teresa and I taking the same above headline and having our way with it for your enjoyment. We alternated our items to mix it up a bit.Whos who?1. High Traffic = Success Why: Having people come to your site is always a positive thing, certainly. Large numbers should mean large success.Why it's not:Quick success with a blog generally indicates that you have either: 1.Uncovered a popular topic or2. Piqued the interest of the mob.Popular topics are softballs when it comes to getting someone to visit the site....
Read more:Estate
, Real Estate
, Blogging
, Misconceptions
Real Estate Tomato Hangs Out With The Boston Globe 2007-04-30 23:03:05 4:27AM, PST. The phone rings. "I just picked up the paper and you wouldn't believe what's hanging out of it," my mother excitedly states. "What?" I grunt. "I'm sorry to wake you, I thought I was going to get the machine." "You won't believe where the Globe
put your logo in the paper, it's hanging right out of the front page!"In what we hope not to be the peak of our mainstream media exposure, this Sunday, The Boston
Globe offered a headlining piece on Real Estate
Blogging. Paul F. Roberts penned a timely article entitled Brokers In Blogsville. You can read the piece in full on Boston.com.The Real EstateTomato
was not only mentioned (and quoted) along with8 other pillars in the real estate blogosphere, but we also got some pretty nifty brand exposure!Also included in the article:CondoDomainSt Paul Real Estate BlogBring The BlogStephen MeltzerFuture Of Real Estate MarketingInman BlogBoston...
Young Blogs Be Free Tonight 2007-04-20 10:02:09 John Coley, my favorite real estate blogger in Alabama, has been making strides since his blog launched earlier this year. His strategy has been simple: Write about local topics to attract local interest traffic; Uncover an audience searching for the content he delivers. Johns blogsite content focuses on the interests of a somewhat small community aroundbeautiful Lake Martin. His commitment and consistency to that aim inspired me to invite him to take a stab at calling it like he sees it when it comes to real estate blogging technique. Young Blogs
Be Free Tonight
By John Coley Are you considering starting your own blog, but think that you have to be a huge national player to make an impact?Wrong. One of the great things about web 2.0 is that anyone with good content can make a difference.Anyone that is willing towork hard and play fair can have their voice heard.Youdon't have...
The 10 Biggest Mistakes Made By Real Estate Bloggers 2007-04-18 11:23:21 10. Poor Headline Writing There is a dichotomy on the blogosphere. Headlines that have you feeling like they are worth clicking on, and others overlooked. You clicked on this one. Why? Answer that question and you will stop making the mistake that has your articles being overlooked.- 7 Crucial Tips To Developing Real Estate
Blog Copy That Gets Read 9. Rants Business Blogging is about building trust with your audience. Would you trust someone like Howard Stern's to help you buy a home? A rant here and again to stir the pot keeps you and your readers on you toes. Ranting to have your audience 'wondering what you're going to say next' is not always good business. Blog like it is your next listing appointment. 8. Burn-Out This one's easy. Blogging is a marathon. It's 100 marathons. It is not a sprint. Whatever you are blogging for, set the pace;...
Read more:Real Estate
Microsoft Word Is Like Gum In Your Blog's Hair 2007-04-12 21:32:27 Formatting issues will persist in your blog if you continue to copy and paste from Microsoft
Word.Everyday we come across 'broken blogs'. The reason the blog 'broke' is always the same: Microsoft Word
was used to compose an article and now the formatting is jacked up, and in some cases the formatting throughout the rest of the blogsite is also affected.The most common issues are challenges with font styles, sizes, bolding, italics and underlining. Other challenges include indenting, bulleting and numbering and total sidebar destruction.Here's why there is a problem: Microsoft Word is a desktop publishing tool, intended for standard, offline word processing.Microsoft Word is best used for items intended for printing or sharing offline: essays, business cards, menus, etc.The proprietary code that Microsoft has written for their word processing program IS NOT HTML. Below is an example of what their code can look like versus the more 'raw' version...
7 Compelling Reasons Google AdSense Will Ruin Your Real Estate Blog 2007-04-11 02:10:46 1. Advertisements Will Cheapen Your BlogNothing makes you look cheesier than having a bunch of ads next to your honest message. Especially ads that you really have no supreme control over. I can forgive some solid sponsorship that directly relates to the visitor's needs and interest. We showcase BlogJet on the TomatoBlogs site because we personally use it, and feel that it is a great tool that our readers should experience.2. Lack Of Control Will Lead To Some SurprisesBrowsing around a real estate marketing blog that uses Google
AdSense Advertisements to supplement their income, we stumbled across this completely off topic ad: Image to right.The message may mislead your audience. In an environment where readership and subscription are the goal, establishing the focus of your message is essential.3. Your Keywords Attract Ads From Your CompetitionThe GoogleAdWords ads are often generated by relating keywords from your content and publishing ads that...
Read more:Estate
, Compelling
, Reasons
Your Real Estate Blog is Your Newspaper 2007-04-06 04:25:00 Category Organization Will Give Your Real Estate
Blog A Long And Successful Life.Throw down 50 cents and pick up your local daily.You are willing to invest in the pile of paper because you have an expectation of the value thatit contains.The format for most major city newspapers is predictable:(Any combination of the following) Front Page NewsWorld NewsLocal NewsSportsBusinessLifestyleClassifiedwith some Comics, Crossword, Horoscope and Television thrown in.And on weekends, sprinkle in some of the following: Real Estate Travel Cars TechFoodSubscription is earned when readers recognize thew value of your format and want to be afforded it regularly.Improve your chances at subscription by having the discipline to develop clear and predictable divisions in your blog. Whatever you chooseto maintain as your foucs, whether it beHome Buying Advice, Local Events, Market Statistics etc., try to develop content that continues to fall under these categroies. Breaking your current and future conten Read more:Newspaper
A Lazy Stroll On Real Estate Blog Lane 2007-05-11 22:46:26 Here are a few samplings from this weeks real estate blog stumbling. Happy Friday!The Boys From Sellsius Are Headed Out To Blog Across America We look forward to catching up with them as they crawl into California.Tomato Launches The Carnival Of Project Blogger Our aim is to give back to the community following the contest.Oliver Over At VFlyer Has A Great Rundown On All That Is Real Estate
2.0 How many of the companies mentioned will be seen as pillars and how many will be seen as dust in 5 years?RSSPieces Jumps The Shark By Calling Us LosersSo much so that they don't even publish our comments to their post.Posh'd Is Holding A Blog Beauty Contest We look forward to seeing our designs make the pageant.Fraser Beach From Toronto Real Estate
Blog Just Launched A Web 2.0 Real Estate Site For The Toronto Area. Oliver Might Need To Have A...
Donald Trump is in Real Estate. You're in Marketing. 2007-05-11 10:05:28 Our friend Landon from MoonRay is back with his latest Tomato offering. DonaldTrump
is in Real Estate
. You're in Marketing
.By Landon Ray Its a fundamental mistake of so many businesses, and professional service providers are the most guilty. We think were in the real estate business. We think were in the accounting business, or the lawyering business. Its true that, as service providers, we have checks written to us in exchange for specific services, so its understandable to think were in the business of providing the service. When someoneat a party asks what we do, we naturally say Im in real estate or whatever it is that we do. So when we look at growing our businesses, we look at what we do for the levers. And thats the mistake. Youre not in Real Estate
. Youre in Marketing. When you really getthat this is the reality of your business...
Read more:Donald Trump
The Use And Consequences Of An Avatar As Your Blogging Identity 2007-05-16 00:40:13 Our friend the Tomato Man took liberties with my face and included it as a graphic on my last post, The Unintended And Unexpected Consequences Of Writing A Real Estate Blog. He did ask my permission, probably because he knows me well enough to know that I don't always appreciate surprises on his blog while I am drinking my morning coffee. The two hour time difference between St. Paul and California means that I would be calling him at 3:30AM to express my displeasure, before his bed time but annoying just the same. The graphic Jim used more or less hi-jacked the post. Graphics can enhance a post, or they can become the post. Most comments were aimed at the graphic not at the words. My observation, led to a rare conversation with the fruity guy. I tried email but as he often does he responded by indicating that he...
Read more:Avatar
, Blogging
How F Street Will Have Readers Returning To Your Blog 2007-05-14 09:04:14 The methodical organization of your blog content can make all the difference when engaging a reader to entirely consume your articles. Todays article is the introduction of yet another Tomato author. Chris Hotz, our very ownDirector Of Education, steps up on to the soapbox to deliver his first piece of blogging advice. Chris plays a very important role for our team, and were thrilled to have him on the Vine.How F Street
Will Have Readers Returning To Your BlogBy Chris Hotz Rules of the RoadThere are certain rules of the road that we all learn when looking to pass our driver's exam. The rules help us anticipate the direction others are going to take, preventing us from crashing into one another. Without rules, the road most traveled would quickly turn into chaos. The destination, never reached. Threerules that I learned in driving school are: Read road signs and traffic lights....
A Real Estate Blogging Event - Let's Write An Article, Together 2007-05-17 22:54:08 Here at the Tomato, we usually take the role of educators with the aim of covering a topic from many angles and with as much context as possible. This time we are asking for some help for youto provide us with the angles and context that will develop into an article. We would like to use this opportunity to illustrate the power of transparent participation (A.K.A. "Mob Wisdom").Basically, we want to write an article with our readers, for our readers. We present the topic, and you help us fill in the body.The topic we are presenting as a platform for discussion and participation is:"The Power Of The Team In Today's Real Estate
" Planned directions:1. The Business Of The Real Estate
Team. What are the advantages that come with being part of a real estate team? What are the drawbacks? How does being a team affect the way you market your...
Read more:Blogging
, Write
, Article
Open Source, Freely Taking Over the World 2007-05-23 12:40:11 1. We support the democratization of local governments through the use of digg-style lawmaking.2. We believe social media websites represent the future of participatory governing.3. We believe traditional voting processes should be augmented with secure web-based voting systems.4. We want to see open source software, formats and philosophies replace proprietary products such as the ruling Microsoft monopoly in public agencies.5. We demand that all politicians keep regularly updated blogs, with open comment systems, to maintain contact with their constituents. (That one is my favorite!)6. We want to see wiki-style collaborative writing of proposed laws and bills.7. We demand that all governing bodies publish Youtube-style video of all public meetings and votes.8. We support a total reform of patent, copyright and intellectual property law to reflect free and open Creative Commons-style licensing.9. We are against the implementation of Draconian DRM systems.10. We want open VOIP, email a Read more:Source
, Taking
, World
Update On: A Real Estate Blogging Event - Let's Write An Article Together 2007-05-23 11:57:19 In last weeks post Lets Write
An Article
Together, we had mentioned that we would like to have a rough draft of our collaborative article up by Tuesday, May 22nd. Obviously, that day has come and now passed. So whats the excuse for the failure to deliver? We received some great participatory comments both here and from the ActiveRain community, and they keep coming in (and we invite them to continue to do so). We also brought on a second main author for the article, Landon Ray of MoonRay Marketing. So the coming together of this article has grown, and in turn has us asking for your patience as we put up the rough draft as quickly as possible. Our new (and improved) publish date for the rough draft is now Monday, May 28th and the publish date for the final draft will be the following Monday, June 4th. So,...
Read more:Update
, Estate
, Blogging
, Real Estate
Winner Of Extreme Real Estate Website Makeover 2007-05-23 03:53:25 A Dedicated REALTOR® It’s Sunday, April 22nd, 2007 and across the country, families are gathered around their television set to watch the newest episode of ABC’s Extreme
Home Makeover
.This week’s featured family is the Westbrook family of Lawton, Oklahoma. The family is just seconds away from getting their first look at their new house and behind them, in a crowd of people, stands one large, glowing smile. That smiling face belongs to Linda Jefferson, a local real estate agent who works exclusively with military families stationed in Lawton. The reason she’s smiling is because of her complete dedication to the families she works with - families like the Westbrooks. It is this passion for her target market that has translated to her success and her very own ‘extreme makeover’. The ‘extreme makeover’ that Linda received was a free, complete website redesign done by the team from Online Marketing Strategies, an...
Read more:Estate
Real Estate Blogging Tips From A Rural Real Estate Blogger 2007-06-08 21:15:44 One of the biggest advantages to breeding A-List Real EstateBlogger
s, is that now I have an army of talented and savvy bloggers willing to contribute incredibly useful content to the Tomato. Our newest contributor, Daniel Bates of MyMcClellanville.net, has had to take the load less traveled in the real estate blogosphere. Rather than spoil it, Ill let him tell it: Real EstateBlogging
Tips From A Rural
Real Estate BloggerBy Daniel Bates Bright Lights, Big City The 2000 census reports that 94.6% of the US is rural open space, yet 79% of the population live in that remaining 5.4% (Dont you guys feel cramped?).We cant all live in the big city, and I gladly represent the 21% that said thanks, but no thanks. My home town of McClellanville has a population hovering below 500 and relies on shrimping as its main source of income. We draw a few tourists...
What Happens When You Take Two Weeks Off From Blogging? 2007-06-08 12:51:46 It (fortunately) hasnt gone unnoticed that there have been no published blog posts to the Tomato in over two weeks. Have you ever wondered what the effects of not writing for two weeks on a regularly updated blog will have? We cant speak for you, but this is what has happened to us.Missing Person (Blogger) Alert The very thoughtful concern for my well-being has been the most notable reaction to the absence of blogging here on Tomato.Thanks to all of you whom expressed your sincere concern. It is comforting to know that the friends I have made through blogging are just that, friends.Traffic Slump The daily traffic that is generated by the Tomato has taken a significant hit. What was regularly 330-350 daily unique visitors is now hovering around 185. That's a drop of nearly half. At a quick glance, it appears that the traffic source that is holding strong...
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, Weeks
The Little Real Estate Blogger That Could 2007-06-11 19:09:44 One of the biggest advantages to breeding A-List Real EstateBlogger
s, is that now I have an army of talented and savvy bloggers willing to contribute incredibly useful content to the Tomato. Todays debut comes to us from Denver, CO;Jennifer Steck is the author of new launched CentralDenverBlog.com. She has put together a piece relating her anxieties of trying the wrangle the blog as a real estate marketing tool. I think most looking into real estate blogging for the first time can surely relate. The Little Real Estate
Blogger That CouldBy Jennifer Steck I think I can...I think I can... After doing a lot of research on technology and rainmaking for real estate, I decided late last year that a blog was the way to go to become a valued community resource in my area. A link led to an article from Inman News about blogging. Who's name should come...
Inman News Holds Project Blogger Conference - Listen In! 2007-06-11 11:22:08 Today, at 11AM PST, Inman
News and 4 Guest Speakers From ProjectBlogger
will be discussing “Building from the Ground Up. Real Experiences Starting a Real Estate Blog from Scratch.”. The best part, you can join in to the chat and listen in to the call.In advance of the show: Please visit www.talkshoe.com, Sign Up, and Pick a PIN (part of the Sign Up process). It will take about 30 seconds and it's free. (Note: Software download is NOT REQUIRED. Feel free to skip that step unless you want to ask questions by text-chat.) At the time of the show or up to 15 minutes early: Call 724-444-7444 and follow the audio prompts. Enter the Talkcast ID: 32606 Enter your PIN (which you chose at Sign Up -- it's likely your own phone number). So, who’s talking?Hosted and Moderated By:Jessica Swesey – Managing Editor from Inman NewsJackie Colson-Miller (Apprentice)Jackie Colson-Miller...
Read more:Listen
Two Blogging Widgets That A Real Estate Blogging Goddess Can't Live Without 2007-06-09 17:01:54 Jim is not a fan of putting a lot of bling on the blog. I agree with him but would like to mention two widgets that I can't live without. One of them is the MyBlogLog widget. To get this widget sign up for an account, follow the instructions, grab the code and paste in in your sidebar. It is a bit more complicated if you have a self hosted word press blog but the MyBlogLog site has instructions for those too.Why do I like the MYBlogLog widget?Because it shows me the faces of my friends. I can see that they have stopped by. I know people read my blog I can tell by the number of visits it gets. Yet it makes me smile when I see a familiar face on the widget. Seeing those faces encourages me to do my best. When I see an avatar that I...
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, Real Estate
, Blogging
, Goddess
How Google Reads Your Real Estate Blog 2007-06-14 21:24:52 This article has been provided by our Director Of Education Training, Chris Hotz. Thanks, Chris! Everyone wants their real estate blog to appear on the first page of a Google
's SERP. Why not? You're the best real estate agent in your area on the web, right? Of course you are... Yet when you consider that a search of "real estate" in Google currently brings up 312,000,000 results you must realize that you will have to do a little more than just throw your site into the mix.The Oompa Loompas in the mysterious Google factory work hard everyday to make sure users are returned the most relevant search results when a query is created. Much like Willy Wonka's chocolate factory, few outsiders are allowed within the confounds where Google engineers are constantly strategizing better methods to organize data and spit out the best results for your queries. Until now...Recently Google allowed...
Read more:Estate
, Real Estate
White Hat SEO for Real Estate Blogging and the Reciprocal Link 2007-06-18 11:35:03 Chris Hotz, the director of our education division is back with some insight on a topic that has turning up quite regularly lately: Reciprocal
Linking and its effect on Search Engine results. White
Hat SEO
For Real EstateBlogging
By Chris Hotz I never played on a baseball team growing up, but I loved when the little league baseball seasonstarted. I lovedbaseball games because of the easy accesstocandy. Every year when baseball season arrived I would hop on my bike, ride to the fields for the opening day pitch and dart straight for the club house to use up all my allowance on Big League Chew, Bottle Caps and Fun Dips. I loved the sugar candy! But by the last pitch of the season I was so sick (sometimes literally) of candy that I could not look at another Fun Dip bag full of red sugar. I had eaten too much.When...
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Why Real Estate Blogging Is Like Golf. 2007-06-15 21:02:38 9 observations of how publishing your real estate mind is like mastering a game of patience and grace. 1. You are competing against yourself.In golf there is no other responsible for your successes failures.Blogging
is no different. Your search engine presence, traffic and leads are all dependent on your performance. The more you play, embrace your strengths, improve on your weaknesses and learn from those that are better, the more effective you will become.2. Its not how you get the ball in the hole, its if you do.It's not how you generate leads and business through blogging, it's if you do.There are a lot of 'right' ways to to get business from your site. Listen when you are attracted to what you see as sound advice. Recognize whats working for you, and duplicate that.3. The better you are, the less important theequipment becomes.Tiger will out play you with just his...
Read more:Estate
For Immediate Release - Jim Cronin to Speak at Inman News Real Estate Connect San Francisco 2007 2007-06-15 19:13:09 Paradise, CA June 15th, 2007 Jim Cronin, owner of Real Estate
Tomato, will be a featured speaker at Real EstateConnect
San Francisco
2007 this August 1st, at 11AM. He will speak on Show Me The Leads. The complete speaker lineup and program details are available at http://www.realestateconnect.com/sf07. Hosted by Inman
News, Real Estate Connect is the premier executive gathering for everything related to real estate, technology and digital media. This year's event will draw upwards of 1500 mega-agents, top brokers, technologists, opinion leaders, entrepreneurs, decision makers, press, analysts and investors from across the country. RE Connect SF 07 takes places August 1 3 at The Palace Hotel in downtown San Francisco. We pride ourselves on attracting the most dynamic and captivating speakers in the industry, andJim Cronincertainly fits that description, said Bradley Inman, Founder and Publisher of Inman News (http://www.inman.com). Past speakers have included Seth Godin, Barry Diller, Read more:Release
Blog Chiclets: What Are All Those Colorful Banners In Your Sidebar? 2007-06-21 13:54:45 Chris Hotz, the director of our education division is back with a handy overview of why bloggers use so many chiclets on their real estate blog. Blog Chiclets: What Are All Those ColorfulBanners
In Your Sidebar
?By Chris Hotz I love candy. If you read my last article, then you already know that. So it shouldn't surprise you to hear I like chiclets. No, not that kind of chiclet. I am talking about this type of chiclet:You've seen them. Every blog seems to have at least one. The weird, orange icon that represents a site offering an RSS Feed is universally recognized by all who participate in blogging.This did not occur by accident. On December 14, 2005, however, Microsoft (are they still the authority?) decided to adopt the icon originally introduced by Firefox. So What Is A Chiclet?According to Wikipedia a chiclet or chicklet "is a small icon adjacent to...
Know The Facts: Proprietary Vs Open Source In Real Estate Web Design 2007-06-18 23:51:20 One of the least understood, yet most important elements when choosing your web design provider is knowing the difference between purchasing a proprietary product and an open source product. Now that the internet is literally driven by open source (Wordpress, Firefox, Joomla, Thunderbird, Linux, Apache, MySQL, phpBB, OpenOffice.org, OSWD, WikiMedia, and more.) consumers have better, more affordable options and more effective tools for their needs. Don't find yourself handcuffed to a product or company that has developed a limited and expensive solution for your current needs. Open source grows with you, and your options for service and development are approaching limitless.Knowthe facts:1. OwnershipDo you own the elements that make up your real estate website, blog or blogsite?Open Source
: In most cases, yes, you do own all the elements of your site.You have dominion over the code, graphics, functionality and content.The site can in fact be in your copyright.Proprietary: You never...
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, Real Estate
, Web Design
Inman Announces 2007 Innovator Award Finalists - Tomato Makes The List 2007-06-25 17:59:56 Inman has just announced the 39 real estate, technology and media companies that are competing for the coveted 2007 Inman Innovator Award
,and we have been lucky enough to make the short list. We are so honored! Winners are scheduled tobe announced duringthe annual Real Estate Connect Technology Conference, in SanFranciscoAug. 1-3. We have been named, along with thirty-nineother real estate, technology and media firms as finalists, including John L. Scott Real Estate, Fidelity National Information Service, the BloodhoundBlog, Trulia and Zillow. An excerpt from the original Inman press release states: The Inman Innovator Awards recognize companies that use technology and innovation to enhance the real estate transaction and experience for consumers and real estate professionals. In addition, one individual who embodies the spirit of innovation in real estate is honored each year. There are 5 categories for which the finalists will be competing:(Finalists are shown in no particular order) Read more:Inman
, Tomato