Owner: Alternative Buzz URL:http://alt-buzz.blogspot.com Join Date: Sun, 20 Aug 2006 07:03:59 -0500 Rating:1 Site Description: This blog is an archive of the most interesting advertising campaigns based on viral, buzz & street marketing operations" Site statistics:Click here
Pizza Freschetta : The silly failure 1970-01-01 00:59:59 Here's the story:The marketing department of Euro RSCG in Paris decided to go Online and create the buzz for Pizza
Freschetta.To make it short, they failed, BIG TIME.The reason I'm writing this post is because of an article I read on Le Journal du Net, where the person who created the concept and the online campaign thinks and still believes that he didn't fail even with his 10 000 euros budget.I's a shame, I say; It's a shame 'cause the concept wasn't a BUZZ as he says, and dear Mr. Marc Chirron, 1 500 visitors per month are unmentionable and it is better to keep this number for yourself and stop ruining the image of viral marketing in France with your silly shallow concepts.Alternative Buzz Read more:failure
Buzz Sex at the Rivington Hotel 1970-01-01 00:59:59 After Moby with his last album, "Hotel
", Levy, on of my favorite bands, shot its new video clip at the Rivington hotel.I never been there but there's something about the services, the price, the calm and view that this hotel provides.It seems that most of the trendy rock groups spend their spare time there while on tour.Anyway, here's the clip from Levy, and the sex/erotic shots in it :)Alternative Buzz
When Engagement Matters 1970-01-01 00:59:59 Here's a nice article from Clickz about Engagement
and the things we miss while launching a campaign.It is funny the way we concentrate sometimes our efforts on creating a well designed website or a well produced mini film while missing some important issues like:- My marketing and communication objectives of my online campaign? - My target?- The ROI?Engagement also involves that most dubious aspect of the marketer-consumer relationship: emotion. That's where things get tricky. Viral marketing applications can also be effective where engaging consumers is concerned if they serve a purpose beyond just that. Take a moment to recall some of the most popular viral videos and interactive tools and you'll realize their success wasn't measured in their ability to engage alone. Sometimes, the subject matter reinforces the core benefits of their products. Often, it boosts purchase intent. Either way, engagement is just a happy bi-product of an already valuable marketing effort. Read the ent
Assemble your shoe with Adidas 1970-01-01 00:59:59 Here's a very creative and well executed TV spot by Metaphrenie for Adidas
.The new +F50 Tunit Ad. Alternative Buzz Read more:Assemble
Suzuki Films : Webisodes 1970-01-01 00:59:59 This is a brilliant effort from Suzuki
to push audience to move from TV to the Net.A series of episodes that highlight new Syzuki cars, with a teasing scenario and all the tools that make a series succesfull."The briefcase", this is the title of the series and it reminds me of "The Hire" series by BMW.Alternative Buzz Read more:Films
The Vlogs Awards 1970-01-01 00:59:59 TF1, the N°1 french TV station will organize on the 13th of March the first Vlogs Awards
at the Showcase Club.Media people & bloggers were invited to take part of this Première.You can add your video Here, and invite your friends to vote !Goodluck & I'll keep you posted about the Fiesta on the 14th (maybe the 15th if the fiesta is nicely served :)Alternative Buzz
Axe Vice 1970-01-01 00:59:59 No...It's not Miami Vice, it's Axe Vice, the new advergame by Axe.It's a quest game where you have to find 5 Axe girls on skyglog.comI don't know why they choose Skyblog, which mainly targets kids (9-19) years old.First you have to subscribe to play the game AxeViceand then you have to subscribe to Skyrock / Skyblog to find the girls.I think it's really a mess to do all these steps to play an advergame.If Skyblog wants to boost its subsribers number, it is not the way to do it, knowing that more than half of Skyblog's subscribers are inactiev or fake.Anyway, I give a 0 for Axe for risking such a partnership with Skyblog.Alternative Buzz
Eurostar Cheese game 1970-01-01 00:59:59 The cheese game by Eurostar, a funny Advergame where you have to make the royal guard laugh!The Royal Guard Cheese
Game.You can use several tools to make them laugh: jokes, a feather ...It's like the Master Mind game where you have to pick the right tools in order to make the perfect combination.You can also win a trip for 2 to London.You can go also, on YouTube to see what happens when the Guard laughs !Alternative Buzz
Mini Cooper Episodes 1970-01-01 00:59:59 This is becoming sick!Brands are investing huge amounts of money to copy each other and launch episodes on the web.After Suzuki, Mini Cooper
launched its new site with several episodes and a YouTube broadcasting and stuff that never end to create the wanted Perfect Mix.Hammer & Coop, a webisodes by Mini Cooper
with different characters:The hunk, the boobsy girl and the evil guy!Please, give us a break and do things that interact with people, give them something different and funny! Try to be a bit more creative than what it has been done and over done by others.It's not against Mini Cooper, trust me, it's just because of the huge amont of these webisdodes that are being produced with no strategic issue.via hammerandcoop.comAlternative Buzz
Urban Spam Graffiti 1970-01-01 00:59:59 Look where the technology took us.Urban
spammers are a new graffiti group that can, while using advanced laser technology, tag any building from about 100 meters.The concept is simple: park your van in an urban street or square, direct your laser on a building, and draw graffities as if you did it on a simple metro wall. But please, advertising people and marketers, do not us this!!! It ain't that urgent!Here's a video that explains the concept.Alternative Buzz Read more:Graffiti
, Urban Spam
The best ever spot for HONDA 1970-01-01 00:59:59 No Comment, I will let you check it by yourselves Alternative Buzz
CowAdbuction - The Alien invadors 1970-01-01 00:59:59 It's a serious problem. Countless bovines are disappearing from dairy farms everywhere.The numbers of missing cows are on the rise.This is a nice campaign to encourgae drinking milk.Alternative Buzz Read more:Alien
Axe: The order of the Serpentine 1970-01-01 00:59:59 The latest crazy idea by Axe: The order of the Serpentine An ancient hidden order, the brotherhood of men, AKA Serpentine, is revealed to help young men overcome shame caused by questionable hook-ups". For every man aiming at having a clean body and a clean conscience, Axe has launched a new scrubbing gel promoted with the usual, unusual viral idea.via (Adverblog)Alternative Buzz
A kiss challenge by STIMOROL 1970-01-01 00:59:59 Qi, have just launched the Kiss Off competition, a funny viral game for Stimorol Chewing Gum. Set your lip pressure, the tongue thrust and the moisture level and challenge a friend in sexy competition.Prental Advisory is recommended :)Enjoy Kissingvia (Adverblog)Alternative Buzz
Vicks, your daily defender 1970-01-01 00:59:59 Vicks, an extremely cold and normal brand decided to go online with its first advergame, Diary Defender.Nice combination between our daily life and the effect of Vicks on viruses and colds.The site is simple but entertaining since it takes us back to the Atary TV games and we all have souvenirs with ATARY.Anyway, enjoy the game and keep yourself warm.via (Adverblog)Alternative Buzz
Sony Ericsson - 5 seconds of Fame 1970-01-01 00:59:59 Integration. This is what interactive marketing is about: it helps you integrating different media channel. And any marketer should learn to take advantage of such opportunity.This SonyEricsson
campaign probably doesn't have the most original concept ever, but does an excellent job not only integrating channels (Internet, mobile and TV), but also putting the user at the center of the stage.Basically, what the German agency b+d new media has created is an interactive crossmedia videoclip contest for the new Sony Ericsson
cell phone D750i. At www.d750i.com can create his own 5 second video clip and shortly after the clips will run in German television on VIVA Plus (MTV network). All shown clips are published in galleries on contest site and weekly the best clips get rewarded by exclusive Sony Ericsson D750i cell phones.Alternative Buzz
MILLER genuine draft 1970-01-01 00:59:59 For its 30 years anniversary; Miller launched its new websites MGD (Miller genuine draft).Several clips talk about this new Genuine Draft in a funny intriguing way.Check it. It's Fun.You must be over 18 to Live ResponsiblyAlternative Buzz
Virals of the year 1970-01-01 00:59:59 (Via Adverblog) BrandRepublic has an article on the most downloaded virals of the year. According to BoreMe the controversial suicide bomber viral created without the knowledge of Volkswagen has become the most downloaded viral campaign of the year, with over 2.3m downloads.This makes me curious to find out which is, in your opinion, the best (funniest/most successful) viral ad of the year. Here I share my favourites, you can vote or leave a comments suggesting (+ linking) your own favourite viral campaign.What's the best viral of the year?- Playboy, behind the scenes- FedEx, even an MBA can do it- Axe Ravenstock - Rexona, the stunts SUBMIT RESPONSEAlternative Buzz
Blowfly - A beer with assets 1970-01-01 00:59:59 Blowfly is a beer whose marketing is inspired by Open Source (Liam's background includes a period with the Linux consultancy, Red Hat). He explains how they created an open source model to create demand for their beer by word of mouth - a David and Goliath tale of using networking to challenge the brewing duopoly in Australia."We're the lunatics from Brewtopia. Backed by one of the best up and coming breweries in the Australia, in 2002 we created a beer built on a concept we called Viral Equity - thousands of people across 20 countries helping us make a brand new beer over the internet. Crazy? Yes. Doomed to fail? Yes. But it didn't.... And for giving us input we gave those folks a chance for stake in the company!"Alternative Buzz
Get Santa Drunk 1970-01-01 00:59:59 If Santa
really drank all the alcohol people leave out,he would be more like this...(Use your arrow keys and don't touch the train tracks)Alternative Buzz
Hot Dog Ride 1970-01-01 00:59:59 Dailymotion blogged videoHot Dog RideVideo sent by jeannasrThird movie from ILOVEHOTDOG.comAlternative Buzz
Sexbomb - Love Not War 1970-01-01 00:59:59 Dailymotion blogged videoSexbomb
dwlVideo sent by jeannasrMake Love Not WarAlternative Buzz
BenQ Siemens - Et si on parlait? 1970-01-01 00:59:59 In order to launch its new CL75 Poppy in France, BenQ Siemens
created a dedicated website.It is called: my-siemens and it illustrates a well known french comedian, Arnaud Gidoin in 6 different spots that constitute short sequals.On the website you can find a game contest where people are invited to send their videos and win 1 year of shopping in several shops, 10 packs of the new CL75 Poppy.The website is targeting women as the new cellphone is addressed to them.The design of the site and the videos are well executed; as for the game contest, i find it very hard to push people to send videos in order to participate in a lottery game.Anyway, we will see the feedback later on.Alternative Buzz Read more:BenQ Siemens
HUMO Magazine - Trashy Campaign 1970-01-01 00:59:59 From Belgium a good idea taken too far.The Humo Magazine
campaign by Duval Guillaume Brussels started with a humorous ad with Saddam, and then the concept was taken to the extreme by featuring a plane about to crash into the WTC.Share you comments on Coloribus .Such a nice Creative campaign.Alternative Buzz Read more:Campaign
Recommend Site To A Friend
