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Web Catalog F305 C905 webbutveckling Article Directory




Gambling Ads On Google
2007-04-26 21:00:25
AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world. The no-gambling policy costs Google a lot of [...]
Read more: Gambling

Mobile TV Usage Statistics
2007-04-25 14:12:01
A new study from comScore has found that Mobile TV is most popular with males under the age of 35. The study found that close to two-thirds of Mobile TV subscribers in the US are male. 46% of those who currently subscribe to Mobile TV are below the age of 35, and 65% are male. The [...]
Read more: Usage , Statistics

adCenter Updates To Improve Usability
2007-04-25 13:56:54
Microsoft adCenter will launch an updated version of their paid search advertising platform. The superficial updates are aimed at pleasing advertisers by making the system easier to use. The updates include: Renaming “Orders” to “Ad Groups” Easier navigation between ad groups and campaigns Bulk editting for keywords Adding data sets (keywords, ad groups or campaigns) to Favourites, to enable quick [...]
Read more: Improve , Usability

Blogs Are The New Home Of Profanity
2007-04-24 19:24:52
The March 2007 Global Threat Report by ScanSafe claims that up to 80% of blogs contain potentially offensive content, which can range from adult language to pornographic images. The most requested blog site during the month was found to be blogger.com. About 6% of blogs were found to host malware. ScanSafe report that the content on [...]
Read more: Blogs

Most Powerful Brand In The World: Not Microsoft Nor Coca-Cola
2007-04-24 19:11:03
Millward Brown’s BRANDZ annual ranking of the 100 most powerful brands in the world placed Google at the top the this year’s ranking. The list released yesterday estimates Google’s brand value at $66.4 Billion, placing it above GE ($61.8 Billion), Microsoft ($54.9 Billion) and Coca-Cola ($44.1 Billion). Brand value is the financial value of a brand, [...]
Read more: World

French Presidential Elections On Google Earth
2007-04-23 19:27:15
Users of Google Earth can view the results of the first round of the French Presidential elections online. Not one to miss out on a great promotional opportunity, Google provided a small file that could be downloaded, which adds the ability to view the local electoral results by district, and even by candidate. Additionally, users can [...]
Read more: Elections , Google Earth

Google Acquire Video Conferencing Technology
2007-04-20 22:51:22
In yet another move to gain online dominance, Google have just announced acquisition of video conferencing software technology from a small Swedish company called Marratech. This new piece of technology could let them enter the web conferencing market currently dominated by WebEx as well as make a dent into Yahoo! and MSN Messsenger’s user base by [...]
Read more: Acquire , Conferencing , Technology

Web History Feature On Google Accounts
2007-04-20 22:43:42
All websites visited by a Google Account holder can be picked up by the Google Toolbar and also saved via the Google Search History function. Now Google has introduced the ability to search all the pages in the user’s online travels, with a new feature called Web History. Web History makes it easier for Googlers to [...]
Read more: Accounts

StumbleUpon a la Google
2007-04-19 19:35:54
StumbleUpon is a great site that allows users to download a browser plugin that detects their likes and dislikes and then recommends new sites that they might want to visit or “stumble upon”. It was predicted to be one of the big sites of the year in CNN Money’s shortlist of the 25 Web 2.0 [...]
Read more: Google , StumbleUpon

Website Optimizer Integration & Preferred Cost Bidding on AdWords
2007-04-18 19:04:29
Google AdWords seems to be undergoing a major cosmetic and functional overhaul this week. Today they announced the launch of a new bidding system called “preferred cost bidding“. Preferred cost bidding allows advertisers to set a preferred bid objective rather than a maximum bid. Google AdWords then does the work that a bid management system would [...]
Read more: Optimizer

PayPal Integrated Into Yahoo! Sponsored Results
2007-04-18 18:30:23
Yahoo! Search Marketing now offers PayPal payment option to advertisers. The tie-up announced yesterday will allow advertisers using PayPal to include a shopping cart icon next to their sponsored search listings, to signify that they accept payment via PayPal Express Checkout instead of (or in addition to) credit cards. Google Checkout was in direct competition with [...]
Read more: Integrated , Yahoo

24.1% Use Firefox In Europe
2007-04-18 15:58:15
Only 18% of UK Internet users use Firefox to browse the Web, but across Europe , usage of the Mozilla browser has risen to 24.1%, lagging behind only the Australian continent (Oceania). Read the full article on Firefox Use in Europe Within Europe, Firefox enjoys over 40% market penetration in Slovenia and Finland and over 35% in Germany, [...]


Microsoft adCenter Introduces Quality Scoring
2007-04-18 15:47:51
Microsoft have introduced a quality scoring system for adCenter ads that is very similar to Google AdWords Quality Score. The new system launched on the 16th. They will be notifying affected advertisers, but it is recommended that all adCenter advertisers check their accounts to see how the new scoring has changed their ad positioning and [...]
Read more: Microsoft

Changes To Google AdWords Campaign Summary
2007-04-17 13:13:47
In order to accommodate all the new media and ad formats that Google have introduced, the AdWords campaign summary page has been changed to now provide advertisers an overview of their campaigns grouped by media type. Text, image, video and mobile ads will be grouped under the Online category. Audio, print, television and display are likely [...]
Read more: Campaign , Summary

France Press Settles With Google
2007-04-16 21:46:38
Agence France Press e, one of the largest news agencies in France, had sued Google for €13.2 million back in 2005. The dispute was over allegations from France Presse that Google violated their copyright by using content from AFP’s pages on Google News. Last week, the two companies settled their dispute with an agreement that is supposed [...]


Google Signs Radio Advertising Deal With Clear Channel
2007-04-16 21:11:37
Clear Channel is the largest radio broadcasting company in the US, with a conglomerate of radio channels focused on serving local communities all over the country, with more than 110 million listeners each week. Google have inked a multi-year deal with Clear Channel that ensures that Google Audio Ads advertisers will have access to a guaranteed [...]
Read more: Radio , Advertising , Clear

Google Buys DoubleClick For $3.1 Billion
2007-04-15 21:31:54
New York-based DoubleClick helps its customers place and track online advertising. The company has been the centre of attention this month as the largest Search Engines in the world, Google , Microsoft, Yahoo! and AOL have all reportedly voiced an interest or attempted to buy the DoubleClick. Yesterday, Google trumped its competitors by paying an exorbitant $3.1 [...]
Read more: Google Buys

Yahoo! Search Marketing API Re-Launching
2007-04-13 13:04:59
An updated application programming interface (API) for the new Yahoo ! Search Marketing platform will be made available to advertisers via their Enterprise Web Services. The API allows agencies and advertisers to interface directly with the Panama system from their own proprietary campaign / bid management software. Details on the API and sign up requests for API access [...]
Read more: Search Marketing

Mobile Feeds On Yahoo! Site Explorer
2007-04-13 13:04:18
As Yahoo ! Site Explorer is pulled out of Beta, it has introduced the ability to accept mobile site feeds. The mobile crawler will use these feeds to discover new mobile web pages and allow site owners to access Yahoo!’s mobile user base. Yahoo! Mobile Feed Submit Webmasters can submit mobile feeds to Yahoo! in the same formats [...]
Read more: Site Explorer

Yahoo!, MSN and Google Provide Unified Sitemaps Discovery Protocol
2007-04-11 19:35:29
This is an excellent new step in the world of SEO. Google , MSN and Yahoo ! have teamed up to provide a uniform protocol for submission of sitemaps to all three search engines. Webmasters who provide an XML Sitemap can now just include reference to it in their robots.txt file as follows: Sitemap: http://www.sitename.com/sitemap.xml The above line can be [...]
Read more: Unified , Sitemaps , Discovery , Protocol

Yahoo! To Require Short Descriptions
2007-04-11 19:14:24
Starting from May 2007, Yahoo ! Search Marketing will require all advertisers to provide a short, 70-character description for their ads. Advertisers currently have the choice of providing a long, 190-character ad description or a short 70-character version. However, starting in May, the short version will be required and the long text ad will be optional. At present, [...]
Read more: Short

Google Voice Local Search Live
2007-04-10 20:36:55
There has been some speculation about this, and rumours picked up when Microsoft announced plans to acquire TellMe. Now Google have proved the rumour mills right by going ahead and launching Google Voice Local search. Google Voice Local Search The new service is currently in beta and can be accessed from the Google Labs site. It provides [...]
Read more: Local Search

Worldwide Mobile Marketing Predicted To Reach $3 Billion by 2008
2007-04-10 19:15:14
A mobile marketing and advertising study from ABI Research predicts that the worldwide market for mobile marketing and advertising will grow to about $3 Billion by the end of 2007. The study further predicts the market to grow to $19 Billion by 2011, with the highest spend going into broadcast mobile video, which is predicted to [...]
Read more: Mobile , Marketing , Worldwide , Predicted , Reach

Google AdWords Display Changes
2007-04-10 18:39:54
Two minor changes have been made to the Google AdWords display for the top ads that show above the natural search results: The background colour has been changed from blue to yellow. Google have made light of this, saying it was “time for a new look”. But surely the months of testing were to pinpoint a colour [...]
Read more: Display

Capitalizing Display URLs In Microsoft adCenter
2007-04-05 15:34:07
Microsoft adCenter makes all URLs within an ad default to lower case, in order to avoid landing page server errors showing up due to inappropriate capitalization. However, in some instances advertisers require the use of capital letters for branding or recognition. The adCenter blog has provided a workaround for this. They say (and we quote): [...]
Read more: Microsoft , Display

Windows Live Maps New Version With 3D
2007-04-05 14:58:15
Windows Live Maps has just released a new version with a lot of cool new features. Surprisingly, one of the big new features includes support for 3D mapping on Firefox! The full list of new features is: 3D mapping on Firefox Ratings and reviews for business listings. The reviews are fed from partner sites that already have [...]
Read more: Windows , Windows Live

Search Giants Considering DoubleClick Acquisition
2007-04-04 16:59:16
Affiliate advertising and reporting platform provider, DoubleClick is supposedly up for sale with the who’s who of search bidding on it. Google is supposed to have joined the bidding war for DoubleClick, hot on the heels of Microsoft, Yahoo! and AOL. DART is the ad serving platform and Performics is the search and affiliate marketing platform of [...]
Read more: Search , Giants , Acquisition

Citibank Launches Mobile Banking In The USA
2007-04-03 18:44:13
More than a year after UK banks launched mobile banking services, the USA has finally caught up, more or less. Citibank announced the launch of mobile banking services yesterday. Citi Mobile , the new mobile banking technology from Citibank will initially be available in Southern California, and then to the rest of the USA by mid-2007. The [...]
Read more: Mobile Banking

Web 2.0 Frequently Used By 71% Of Young Office Workers In The UK
2007-04-02 19:45:26
A recent UK workplace survey commissioned by content security company, Clearswift, found that 71% of office workers aged 18-29 access social media sites at least a few times a week, while 39% access them several times a day. 27% of young office workers in the UK visit social media sites, for personal reasons, while at [...]
Read more: Workers

Google Director’s Blog Hacked
2007-04-02 14:57:54
Matt Cutts, Google ’s director of search quality, is a very well known figure in the search community. He is often perceived as Google’s first official interface with the SEO community, via his online blog: http://www.mattcutts.com/blog/ Today, the blog has been hacked into, by a French group called the Dark SEO Team. This was really funny for everyone except [...]
Read more: Director , Hacked

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