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Five Reasons Why Nobody Visits Your Law Firm Blog
2009-01-19 04:00:00
Many of the calls that come in to my office are about Law Firm Blogs and attracting visitors to attorney websites. Blogs or blawgs as some have taken to call blogs written by attorneys are terrific resources for clients and prospective clients.  They also serve a valuable marketing purpose for your law firm but they are much like a tree falling in the woods—if nobody is there do they m
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The Eight Step Process to Rational Decisions for Your Law Firm
2009-01-15 16:49:00
Rainmaker lawyers are strategic thinkers.  Strategic thinking requires a cool head. Remaining calm and rational, even in the face of extreme pressure, is the hallmark of highly successful attorneys. A calm veneer doesn’t mean that you are unfeeling; it simply means that you are engaging the logical aspects of your thinking process. The following process can help you rein in your emotion
Read more: Law Firm , Eight , Process , Decisions , Step Process

Attorneys Need Goals Too
2009-01-13 08:11:00
How will you know if you’ve reached your destination if you don’t know where you are going? Goals are an essential part of the success of any attorney or law firm. And you can’t just set goals on New Year’s Day and the come back and look at them a year later. Well, that’s not exactly true. You can do it that way—set your goals once and then check back a year later—but y
Read more: Attorneys

Video: Effective Marketing with a Law Firm Website
2009-01-09 04:00:00
Video Notes: These are the notes for the video titled: Effective Marketing with a Law Firm Website Your law firm website should help you do 4 things: 1). Increase your visibility in your target market 2). Build credibility with your prospective client base 3). Differentiate your law firm from the competition 4). Generate leads for your law firm What should you do to make certain tha
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Hiring and Managing Legal Assistants Part III: Working Together
2009-01-08 03:00:00
Hiring a legal assistant can be one of the smartest decisions your solo practice ever makes.  Many attorneys feel that legal assistants are an extravagance reserved only for large law firms.  The truth is that attorneys in small law firms can often benefit more from having a legal assistant than the attorneys in those large firms.  Attorneys in solo practices and small law firms oft
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Hiring and Managing Legal Assistants Part II: The Hunt
2009-01-07 19:45:00
Eventually, the attorneys in almost every solo practice or small law firm will come to the realization that they require the help of a legal assistant.  Hiring someone to come into your law firm, communicate with your clients and have access to your firm’s most delicate information should not be taken lightly.  There are several key steps attorneys should take before they start the sea
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Hiring and Managing Legal Assistants Part I: Have a Plan
2009-01-06 04:00:00
At some point, almost all solo practice attorneys and small law firms will realize that they need to hire a legal assistant.  Legal assistants are not just a luxury for attorneys in large law firms.  They can be an integral component in your plan to grow your practice.  Actually, getting a competent legal assistant may be one of the best decisions an attorney in a solo practice or s
Read more: Hiring , Assistants

How to Create a Killer Law Firm Ad
2009-01-05 04:00:00
Long ago there was much debate about whether or not lawyers should advertise at all. It’s clear today, however, that legal advertisements are becoming part of the norm.  Even the most respected and largest international law firms place advertisements in well known national publications.  The good thing is that a quality print advertisement does not have to push the limits of the le
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The First Sale is to Yourself
2009-01-04 04:40:00
Sitting down with a prospective client is always an interesting and exciting experience for me. I meet many attorneys through referrals and I feel obligated (to the party who referred me) to have a conversation with everyone who is sent my way.  These are not “highly qualified” prospects.  Meaning that they don’t come to me thinking they need help. They are friends of my friend
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Video: How to Plan a Law Firm Marketing Camaign
2008-12-31 04:00:00
Video Notes: These are the notes for the video titled: How to Plan a Law Firm Marketing Campaign Planning an effective marketing campaign is essential to the success of a law firm. There are four essential components to successful marketing campaign.  They can be summed up using the acronym: TARP T = Target A = Action R= Response Device P = Process Please click continue readi


How Will You Know When You Are Successful?
2008-12-30 03:55:00
We spend a great deal of time on this website discussing strategy. We look at the strategy that law firms use to help make them successful. We look at the strategy that successful attorneys employ in order to build a solid client base.  And we talk about the successful strategy that transforms a lawyer into a Rainmaker. One thing we have not addressed, one thing that many attorneys don


Five Resolutions for Solo Law Firms — Wrap-Up
2008-12-28 04:00:01
During the past few days we have discussed Five Resolutions for Solo Law Firms that look more like solid business practices. Here is an outline of some of the ideas we covered – in case you missed them: Resolution 1 – Make as Much Money as Possible If you are in a solo law firm – a private business that you own that helps people solve problems related to the law – and you do not make


Five Resolutions for Solo Law Firms – Resolution 5: Measure, Manage and Multiply
2008-12-27 04:00:00
The fifth resolution for solo law firms is, once again, a solid basic business practice. Don’t do anything (from a business development perspective) you can’t measure.  What you measure you can manage.  What you manage you can grow. This is an axiom that will pay big dividends for you from the moment you implement it. Here are three ways to apply it to your law firm marketing
Read more: Manage , Resolutions , Resolution , Measure , Multiply

Five Resolutions for Solo Law Firms – Resolution 4: Pick a Niche and Get Rich
2008-12-26 04:00:00
There are many reasons to select a specialty and concentrate your marketing efforts toward dominating that area.  Yet most attorneys fail to do this effectively.  This happens partially because they lack the discipline and desire to define their practice as a specialty. This can be easily resolved by adjusting your approach toward the acquisition of new clients.  An effective
Read more: Resolutions , Resolution

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