Owner: Deft Agency URL:http://www.deftagency.com Join Date: Tue, 16 Dec 2008 22:13:43 -0600 Rating:0 Site Description: Deft Agency covers advertising news, trends and creative with special focus on the new economic reality and what it means for agencies, their clients and consumers. Site statistics:Click here
Sears, Capital One, AmEx Make Watchdog’s ‘Naughty’ List of Direct Mailers 2008-12-16 20:05:06 NEW YORK (AdAge.com) — If the nonprofit group ForestEthics had its way some, of North America’s top direct marketers — including Sears
, Capital One and American Express — would get just as many lumps of coal in their mailboxes this holiday season as direct-mail pieces they bombard consumers with throughout the year.
(Via Advertising Age [...] Read more:Direct
, Watchdog
5 Second Spot 2008-12-16 09:41:26 DVR, YouTube, yeah yeah we get it. Is this really the shape of things to come? Answer: Of course! Read more:Second
Jack Myers: Where’s the Advertising Bailout? 2008-12-16 09:34:31 The already bearish author of myersreport.com joins the legions of people predicting 2009 will be a rough year for the media economy. This kind of forecast is already starting to feel repetitious but Myers
has some frightening details:
“If current projections hold, advertising revenues will decline for the first time since the 1930s for three consecutive [...] Read more:Advertising
Marshalls ads not helping the holiday mood 2008-12-15 07:39:27 GSD&M Idea City’s tagline for Marshalls is, ‘It pays to be shamelessly shopportunistic.’ Not only does the agency despise the English language, but it apparently hates reindeer. This spot shows the beasts (who’ve escaped from a holiday display with a low fence) wandering in snarled traffic, perhaps soon to be flattened by a Hummer—most likely [...]
Target Reinterprets the Story of Christmas 2008-12-15 07:36:35 In which Target
makes Christmas
consumerism adorable by acknowledging the recession. I’m predicting this is the beginning of huge trend by advertisers to position themselves as recession-proof. I’m sick of it already.
Major Agency Shifts of 2008 2008-12-15 07:31:14 Ad Age has a round up of some of the big agency shifts of 2008. Topping the list is Pepsi’s move from it’s partner of 50 years, BBDO. Also on the list: Starbucks moves to BBDO and Nike leaves Crispin.Read the article at AdAge Read more:Major
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