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Design Inspiration: 56 Most Creative Logos 2007-04-10 07:58:49 Logos are one of the most creative elements of graphic art. These creative logos have a tendency to not only provide brands with essential recognition, but also ensure its success. In order to recognize the creativity behind these artistic visual identities, we at LogoBlog, have listed some of the best creative logos (though it’s not a ranking) in a random way. We hope that you will appreciate these creative logos as much as we do. Feel free to tell us about YOUR favorite and most cherished creative logos, so that we can add them to our page(s). Till then, enjoy viewing our “56 Most Creative Logos”.
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Constituents of a Logo 2007-04-03 08:32:33 Symbols, signs, emblems, and slogans are all the important constituents that compose a proper logo. Each of the following elements of a logo plays a decisive role in making any logo a household name.
SYMBOL:
A symbol is used in a logo to attract the viewers and inspire them to be the company’s customers. It gives the general perception of the company’s products and services to the masses and explains the inspirational values behind the company’s creations. Furthermore, a symbol results in the worldwide recognition of a brand.
SIGN:
A sign is an artistic expression and a creative element used by designers in logos to signify a particular direction or position of a company and its achievement(s) and can also be used as a form of creative expression. A perfect example of a sign can be seen in the FedEx logo in which an arrow is located in the negative space between the ‘E’ and ‘X’ pointing rightwards symbolizing forward movement and thinking of the company.
EMBLEM:
Many co
5 Characteristics of a Highly Successful Logo 2007-03-28 09:20:06 Logos are a great way to endorse a brand. Though it is hard to predict the impact it has on the overall success of a brand, logos are perhaps an important element of any brand’s marketing strategy. Thus, it is safe to conclude that a successful logo results in a successful marketing of a brand. However, being ‘successful’ does not merely imply a good logo design. It refers to a more versatile approach of employing appropriate characteristics in it that make it a hit.
1. Uniqueness:
The uniqueness of a logo guarantees brand’s recognition. Thus, it is important for a logo to be distinctive and at the same time, should be appealing. This leads to the success of a logo, and ultimately of a brand, on a broader scale by presenting viewers with something different that has not been built on the art or style of other already existing logos.
2. Relevancy:
A successful logo expresses many aspects of its brand. It also provides visual recognition of a product. Therefore, a logo must be r
A Guide to Web 2.0 Logos 2007-03-27 09:38:07 The phrased “Web 2.0” websites hints at an improved form of the World Wide Web. Not only do they offer modern web technologies like Ajax and social networking websites such as MySpace and del.icio.us, but even more characteristic among these brands is their appearance. Web 2.0 logos nearly always offer its’ users a sense of openness and friendliness feeling by showing bright and cheery colored images and backgrounds with small chunks of large fonts.
Web 2.0 Logos
v/s Standard Logos:
The Web 2.0 logos contain more attractive colors and fonts compared to the standard logos. But there is more to the Web 2.0 logos than just colors and fonts.
Elements of Web 2.0 Logos:
Following is a description about the fundamental elements of Web 2.0 logos:
Colors in Web 2.0 Logos:
Web 2.0 logos refer to the use of soft and vibrant colors which give a modern yet affable façade to the website. The color scheme is kept simple and vivid with orange, blue, green and red being the most famo Read more:Guide
Rejuvenation of Salon & Spa Logos 2007-03-26 08:41:39 Over the past decade, there aroused a trend in men and women spending more time and money on themselves. Interestingly, this has resulted in the spa and saloon business to boom. With new spas and saloon opening every month in just about everywhere, there exists a dire need of promoting the business. And like other businesses, the first step towards promoting a brand is to have a powerful and strong logo. Thus, the need for spa logos cannot be neglected. Salon
& Spa logos may either reflect the services provided at the spa or the nature it has or both. But either way, the idea should be relevant and significant to the beauty business.
Elements of Salon & Spa Logos
:
1) Colors:
The colors used in salon & spa logos are generally subtle and reflect beauty. Their simplicity and dullness gives certain elegance to the spa logos. Generally, colors in salon & spa logos range from green, pink, apricot yellow to orange, sandy brown, and aqua. Though these colors may symbolize the m Read more:Rejuvenation
Laws of Attorney and Legal Logos 2007-03-22 08:16:57 In the ever growing field of law, there subsists a dire need for law firms to properly market themselves. A law firm is a business entity formed by one or more lawyers engaged in the practice of law. And since a law firm is also a business entity, the foremost way for them to market themselves and attract clients is to create an attorney logo or a legal logo for the company. Attorney
and Legal logos define the law firms with a sense of trust, professionalism and security to its clients. But, there are some major elements related to the design of these logos which should be taken into consideration.
Elements of Attorney and Legal Logos
:
1) Colors:
The colors in attorney and legal logos play an important role in inspiring the clients toward the law firm. That’s why one can see a lot of blue, yellow, green and red use of colors. These colors, though not necessarily, represent morals, leadership, expertise and prosperity of the company.
2) Fonts:
The fonts used in attorney and legal logo
Real Estate Logos 2007-03-19 08:01:23 With the development of property ownership, real estate has become a major area of business. And the success factor of this highly profitable business largely goes to its marketing and management strategies.
For successful real estate marketing, proper image and outlook plays an important role. It not only expresses the true identity of a company, but also defines its individuality, mission and dealings. Thus, real estate logos are crucial for the success of any real estate company.
Real estate logos tend to give the general perception about the company and its mission to its clients. It focuses on the constructional, developmental and proprietorship aspect of a company.
Features of Real EstateLogos
:
1. Colors:
Real estate logos have earthy toned colors in them that depict the constructive nature of the business. It includes black, brown, blue, green and white colors, which gives subtle richness to the overall look of real estate logos.
2. Fonts:
The fonts used in real estate logos Read more:Real Estate
New Symbol to Warn Public About Radiation Dangers 2007-03-16 08:42:00
There existed a need for a new radiation logo that inherently tell anyone, whether a child or an uneducated person or an educated person, the dangers of being close to harmful radiating objects. Every year, many people get injured or killed by large source of radiations because they don’t understand what the three cornered trefoil (the international radiation logo) means. Thus, people dissemble and take-off the trefoil from objects that generate hazardous radiations, which then results in fatal accidents when closely encountered with them.
In order to reduce the numerous deaths and fatal injuries from accidental exposure to large radioactive sources, the International Atomic and Energy Agency (IAEA) along with the International Organization for Standardization (ISO) developed a new radiation logo that clearly educates the masses about the risks of being close to radiations.
In 2001, IAEA and ISO employed human factor experts, graphic artists, and radiation protection experts to com Read more:Symbol
, Public
, Radiation
Trends in Fashion Logos 2007-03-15 07:59:39 In today’s corporate world, there is nothing as ethereal and yet so crucial as a company’s brand image. Although it’s difficult to measure the impact it has on the overall success of the business, logos have been acknowledged as the major contributor to the brands’ profitability. Yet as logos are becoming increasingly popular within the business community, they are simultaneously becoming the focal point of the masses who see them as symbols of everything being offered by its possessor(s). In order words, logos give the general perception of the companies’ products and services. Additionally, their use provides certain degree of sophistication, reliability and authenticity to a brand. Hence, logos are also being constantly used in fashion industry as fashion logos. Fashion
logos are used on fashion labels as a personal mode of expression of the designer. Fashion logos represent creativity, originality and style of the brands.
Image in Fashion Logos
:
This is by far the mo Read more:Trends
ICC Cricket World Cup 2007 Logos 2007-03-14 08:41:15 Cricket is an international sport and has been around for hundreds of years. The first Cricket World
Cup was organized in England in 1975. Since then, the Cricket World Cup
tournament is being organized by the International Cricket Council (ICC), the sport’s governing body, after every four years. According to the ICC, the ICC Cricket
World Cup is ‘the most important tournament and the pinnacle of achievement in the sport’.
The 2007 ICC Cricket World Cup is currently being held in the Caribbean islands from March 13 to April 28, 2007. The 2007 ICC Cricket World Cup’s official logo features a person stumping wickets with a ball in front of a palm tree, commemorating West Indies as the major host. The official mascot of 2007 ICC Cricket World Cup is an orange raccoon called “Mello” and the official song of this year’s Cricket World Cup, “The Game of Love and Unity”, has been sung by Shaggy, Rupee and Faye-Ann Lyons. This year’s ICC Cricket World Cup also marks a r Read more:Logos
, Cricket
Design of a Fast Food Logo 2007-04-19 09:53:28 Food has become not only a passion but a form of skill, with increasing competitions in the food industry. This has forced food companies to push their products to the fascinating journey starting right from designing the logo to displaying them in the best package and along with the right publicity campaigns. Logo becomes the identity of the company. It can capture attention of customers. Today gastronomical design has evolved to such an extent that we find many restaurants taking cooking and eating to higher levels.
Logo can make your product to be recognized immediately especially with the right elements - Color, text and style or even the combination of all three.
Elements for fast food logos:
1. Color – Consider using warm and vibrant colors in fast food logos because warm colors like red etc are associated with hot food and these colors instantly draw attention. The warmth of red, yellow, black, brown or orange can create excitement. Having the hottest of the warm colors repre Read more:Fast Food
Search Engines helps save the Earth(Earth Day 2007 Logos) 2007-04-23 07:42:39 As I am sure everyone has already discovered, Google posted a Earth
Day logo today, depicting a melting iceberg. Yahoo, on the other hand, has turned its exclamation mark into a lightbulb, which is powered by the windmill “Y.” Yahoo might be trying to be cute, but Google wins for impact. Millions of people will see the logos today. Ask also posted its logo, but was not able to make an impact. Here are the all three Earth Day
2007 Logos
.
More Information about Logo Design
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Hewlett-Packard Acquires Logoworks 2007-04-26 11:27:08
HP, one of the world’s largest IT companies has acquired Logoworks, one of the leading logo design company. As announced by HP, it has entered into an agreement with Arteis, which operates Logoworks.
Logoworks offers affordable packages from simple logo designs to complete marketing strategies. HP plans to make use of these by providing access to small businesses by helping them design professional solutions for their marketing tools.
According to executive vice president, Imaging and Printing Group, HP, Vyomesh Joshi,
HP aims to provide the right balance between affordability and quality web marketing tools with affordable costs, flexibility and professional quality to help a small business grow.
HP will also buy LogoMaker, another do-it-yourself design application owned by Arteis which offers customers to self-design a logo. HP plans to develop and improve on Logoworks and LogoMakers and turn them into easy-to-use and simple logo design services. HP also intends to provide indepe Read more:Hewlett
Creating Furniture Logo 2007-05-11 14:40:51 The cultural change in urban lifestyle has resulted in an increased demand for branded furniture. People have started appreciating the values of quality, functionality, durability and design. In order to properly market their products, furniture companies are adopting the best possibilities to make their products a household name. Therefore, branding has now become a striking solution to create consumer awareness. Moreover, a wonderful way to do this is to create a remarkable logo design that guarantees ultimate viewers’ recognition.
Developing a furniture logo requires an explicit design with the right color scheme, fonts and style that together attribute the ideal personality of the company. This way, a furniture logo will not only provide the brand with essential recognition, but will also assist in the success of the company. Furthermore, a furniture logo should be designed in an expressive manner that portrays the practicality, beauty, mystique and sophisticatio Read more:Creating
, Furniture
Accounting Logos 2007-05-22 06:03:23 Accounting is a process that primarily discloses financial information of the company. It is generally used by the decision makers, including managers, investors, tax authorities, etc., to allocate resources inside and outside of the company. Accounting is also termed as the “Language of Business”. Thus, many accounting firms have taken a visible and more prominent shape in the mainstream business world.
Like many businesses, accounting firms need proper marketing strategies for their promotion and success. They need to incorporate the integrity and value of the accounting business, while focusing on drawing recognition and customers’ trust. Thus, an accounting logo that visualizes these appropriate accounting elements may aspire to attract the audience towards the company and its business.
Elements of Accounting Logo:
Follo Read more:Logos
Chicago’s Olympic Logo, quenched! 2007-05-29 01:04:12 The International Olympic
Committee (IOC) has asked Chicago
to re-design its 2016 Olympic logo.
Last October, Chicago officials unveiled a logo as the visual element of their 2016 Olympic bid. The logo featured a torch with a flame that resembled the city’s skyline. It was designed to commemorate Chicago’s architectural style, while focusing on the idea of “a city that rose from the ashes” during the 1871. The orange flame looked a lot like the famous Sears Tower, whereas, the colored blue and green torch’s body represented Lake Michigan and the city’s park system including Millennium Park, respectively.
Created by Chicago-based VSA Partners Inc., the 2016 Chicago Olympic logo was featured on billboards and various merchandises including T-shirts, before it was finally turned down by the IOC earlier this week.
According to the officials of IOC, Chicago’s logo was rejected because the IOC rules stated that the candidate city logos should not “contain the Olympic symbol,
London 2012 Olympic Logo, unveiled and disapproved! 2007-06-05 05:08:24 On July 2005, the International Olympic
Committee declared London as the host of 2012 Olympic Games. Since then, London has been a subject of great transformations, renovations and inventions. From newly build venues to improved public transport system, everything is being carefully planned and implemented. However, their creativity backfired on June 4, 2007, with the launch of London 2012 Olympic logo.
The new London 2012 Olympic logo is an iconic representation of the date 2012, in a graphical manner, which is designed in a wide range of shades of red, pink, green, orange and blue. Furthermore, the London 2012 Olympic logo is inscribed with the word London onto the digit “2” and the official Olympic five-rings drawn on the digit “0”. The logo was designed by Wolff Ollins and costs £400,000.
According to Seb Coe, chairman of the 2012 organizing committee, the new London 2012 Olympic logo “is the vision at the very heart of our brand”. At the launch ceremony, Mr. Coe adde Read more:unveiled
Mirror, Mirror, on the wall; Which’s the “Ugliest Logo” of them all! 2007-06-04 01:27:38 It seems as if there is a never ending line of competitions about to take place this year. Earlier, we have all witnessed the Oscars (finally! Marty won an Oscar, though he did not deserve it this year), the World Cup, and most recently Miss Universe pageant. But one thing I never expected to see was a competition that recognizes the ugliest logo design. Furthermore, it gives the winning logo a makeover as part of their acknowledgment. Duh! At one point I thought who would enter such a competition? And what is the whole point of it? Then at another, I realized why not. When Razzies can give awards to actors who defy the definition of acting by performing pathetically and immaturely, some logo designers also deserve appreciation on a similar note. Thus, a competition by the name of “The Ugliest Logo Competition” was produced by Glow Marketing, portraying some of the “Ugliest” logo designs of the year.
Glow Marketing wanted an opportunity that will enable them to express the comp
Imitating Logos 2007-06-12 02:05:01 Someone had rightly said, “Imitation is the sincerest form of flattery”. But this imitation isn’t limited to just people. Movies, occasions, brands and even logos have been victimized by the art of parody. But rather than offending an entity, parodies are meant to provide absurdity and humor to its character. So when it comes to logos, many famous brands have been a target of logo parodies. Below are some of the famous logos parodies that are not only funny and witty, but also, present viewers with vague criticism about the product.
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U.S. Political Campaign Logos 2007-06-20 04:28:15 In light of recent events, one cannot help noticing that something very fundamental yet crucial is about to happen in the political scene of the United States. The upcoming U.S. presidential elections in 2008 will set the foundation for the next four or may be eight years of America’s decisions and their influence on the US nation and the rest of the world. As a part of their campaign activities, the Democrats and the Republicans are busy trying to convince the nation about their ideologies and views on various issues ranging from withdrawal of troops from Iraq to homeland security, and from environmental issues to stem cell research and many more. Some of the candidates are opposing their adversaries’ views while others share similar opinions. Yet, what remain contradictory (and for good reasons) among the candidates are their political campaign logos. Let’s have a look at some of the most important political campaign logos.
John Edwards
Though it is not a bad effort for a poli Read more:Campaign
, Logos
Father’s Day Logos-2007 2007-06-19 04:17:55 On June 17, 2007 many search engines displayed Father
’s Day logos on their webpages as a tribute to fathers all over the world on the special occasion.
Google Doodle featured ‘a father figure’ relaxing by spending his day with his kid in its father’s day logo.
Dogpile showcased the activities that are closely related with fathers in their father’s day logo, with a greeting.
Yahoo, on the other hand used Flash. Their father’s day logo had a Flash animation of a father teaching kite-flying to his son.
Interestingly, Ask.com did not feature a father’s day logo or any related element, which is a bit surprising. Maybe, it’s because of their new site layout.
Inaugurated in the early twentieth century and observed as a secular holiday, Father’s Day complements Mother’s Day in celebrating fatherhood and parenting by males.
Read more:Logos
How to Create IT Logos 2007-07-06 05:15:49 Information Technology (IT) is an ever expanding field of computer sciences and communications. It refers to using computers and its related components (software, hardware, networks etc.) to process, store, safeguard and recover any electronic data. It has also become the backbone of the recent telecommunications revolution, enabling efficient and cheap communication and the transfer of data across the world within minutes. IT is a booming industry that requires huge investments and proper marketing and branding strategies for the promotion of its products. Thus, an IT logo needs to express the advanced technological nature of the business while still focusing on magnetizing customers’ recognition and support. It should incorporate all of these essential elements of the IT business to succeed in providing necessary identification, while being elaborative.
Elements of IT Logos
:
Following are some features that are mostly incorporated in IT logos:
Colors in IT logos:
Colors play a cru
4th of July Logos - 2007 2007-07-05 05:18:25 The 4th of July is a momentous day in the history of America, commemorating the declaration of independence from the Great Britain in 1776. As part of the Independence celebrations, fireworks, parades, football games, and other private and public events are hosted throughout the nation, signifying the American culture, history and government. This patriotism is often seen enthusiastically displayed at various platforms of the society by means of American flags, badges, posters and logos. Even on the internet, many search engines and websites feature special 4th of July logos to signify their part in the nation-wide celebrations. Among them, we will look at some of the most famous and expressive 4th of July logos of this year. Our selection is taken from the following websites, which proudly displayed individual 4th of July logos on their respective homepages:
Yahoo
Yahoo displayed a flash-animated 4th of July logo. Upon clicking on the Yahoo’s 4th of July logo, animated fireworks are Read more:Logos
Famous Logos Poll Result 2007-07-10 01:19:21 Last week, we introduced a LogoBlog Poll at Logo Design Blog to know what our viewers and readers like. The first topic was about the best logo design ever created. We carefully chose only five logos from a collection of literally thousands of impressive, famous, successful and highly recognized logos in the world.
Our selection comprised of the Apple, Nike, McDonald’s, FedEx and Coca-Cola logos, in no specific order or preference.
As for the results, it was a close win for Apple Logo with 27 (40%) votes out of the total 68. The runner up was the Nike logo winning 22 votes, counting up to 32% of total votes. For the rest, we have the Coca Cola logo at third with 8 votes, McDonald’s logo at fourth with 7 votes, and at last position, we have the FedEx logo, receiving just 4 votes.
Congratulations to the Apple logo for winning the LogoBlog Poll.
Thanks to our online visitors and readers for providing their valuable votes and making our poll segment a success. Be sure to vote in our Read more:Famous
, Logos
, Result
The Launch of New Fiat Logo 2007-07-11 02:22:42 Fiat has a new identity! Well, almost. It all happened last week, when Fiat’s UK operation changed its name. The company formerly known as Fiat Auto (UK) Ltd., renamed itself to Fiat Group Automobiles UK Ltd. on June 29, 2007. This change is a part of Fiat’s new corporate culture program. In steps to signify this transformation, the Fiat Group Automobile UK Ltd. has chosen a new Fiat logo which resembles with the previous Fiat logo of 1959. The previous logo was in use till 1965.
This new Fiat logo has adorned the company’s new Fiat Bravo, which went on sale on Saturday 30th June. The new Fiat logo is the continuation of FIAT’s initial image with red and grey colors. The grey in the new Fiat logo represents the metal coil used by the dealers for individualization, whereas, the ruby red symbolizes the spirit of the Fiat mark. The new brand name is Fiat Professional. The two versions of the new Fiat logo are jointly designed by the Fiat Style Center and Robilantassociati. The se Read more:Launch
Superhero Logos - LogoBlog Poll 2007-07-17 01:13:24 And we’re back with our 2nd LogoBlog Poll results. Last week, the question of our poll was “Which of the following Superhero
logos is intelligent, relevant, and fantastic?” Our options included: Spiderman, Batman, Fantastic 4, X-Men and Superman. Our choice for last week’s topic stemmed from several factors. Among them, one is the growing curiosity and increasing interest of people in famous comic heroes.
For a few decades now, moviegoers have been fascinated by screen adaptations of ingenious fictional characters that adorn the silver screen by their super-human persona and amazing superpowers. Apart from being physically incredible, all these superheroes have been symbolized with some form of figurative logos that make these characters even more exhilarating. Secondly, many people of all age groups cherish these creative logos as they represent their favorite superheroes. Interestingly, our choices of the superhero comic series have been made into successful animated and sci Read more:Logos
Compaq’s New Logo 2007-07-16 03:59:43 In 2002, Hewlett-Packard (HP) acquired its rival Compaq
Computers generating much controversy inside and outside the company. The US$ 25 billion deal cost the HP’s then CEO, Carly Fiorina, her job. However, buyers found the merger a welcoming change and have since recognized Compaq as a part of HP. But soon after the merger, a new problem was in sight for HP as consumers failed to understand the difference between HP and Compaq PCs.
After five years of unsuccessful tagging of the HP brand on Compaq products, HP recently unveiled a new Compaq logo at the “Making Connections” event in Shanghai. The new Compaq logo was introduced by HP’s Senior Vice President for Global Marketing, Satjiv Chahil, although, the new Compaq logo had already been on many Compaq laptops and PCs. The new Compaq logo is more modernistic in its approach, with a futuristic union of the letters ‘C’ and ‘Q’. In the new Compaq logo, a letter ‘C’ is added in the place of the lettering COMPAQ, with
Recycling Logo, defined! 2007-07-18 05:26:43 Recycling is a process in which useful materials are remanufactured into new products. It is estimated that 50% of an average household waste can be recycled. However, only 9% of that waste is actually recycled. If the remaining percentage of that waste is recycled and if recycled products are bought and used, there will be a drastic increase in energy savings and a cut down in the quantity of useful materials being wasted.
It is, thus, necessary to ensure that the products we use and buy can be recycled. In order to do that, a good way to identify recycled products is to look for the recycling logo known as the “mobius loop”. The mobius loop is the international symbol of recycling that consists of three chasing arrows, twisted to form a triangle. It can widely be seen on bins, drink cans, bottles, newspapers, etc. to signify that the products can be recycled. The mobius loop or the recycling logo is available in different types, which are often intermixed and misunderstood.
If Read more:Recycling
, defined
2016 Tokyo Olympic Logo 2007-07-20 01:26:08 The 2016 Summer Olympic
Games are speculated to be the most exciting and culturally rich, major future sports event in the world. The organizers have promised the worldwide spectators a brilliant show, while offering the host city attractive financial incentives and a chance to promote the country’s cultural and social values.
So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in Copenhagen, Denmark. However, few cities have managed to emerge as strong contenders to host the 2016 Olympics and the Paralympics on their home ground. This has led to a demanding bidding process, administered by the IOC, in which the Committee observes the candidate cities’ gaming facilities, availability of stadiums, infrastructure and other features which can prove a smooth arrangement of the Olympic Games in that city.
Earlier this year, Japan expressed its intentions of hosting the 2016 Olympics in Tokyo
. Since then, there has
2008 US Presidential Campaign logos – LogoBlog Poll 2007-07-24 03:42:45 It’s that time of the week again when we announce our winner for the LogoBlog Poll. Last week’s poll was about the upcoming 2008 PresidentialCampaign
logos. We asked our viewers and readers to vote for their favorite logo, out of the 5 nominations from the 2008’s US Presidential Campaign. We narrowed our selection of 2008 Presidential Campaign logos to those of Barack Obama, Hillary Clinton, Jim Gilmore, Rudy Giuliani and John Edwards.
Among them, Barack Obama’s campaigning logo got the highest percentage of votes, thereby winning the week’s LogoBlog Poll. His logo got 42% of votes whereas, Clinton’s, Giuliani’s and Edward’s got 13%, 21% and 17% respectively. Jim Gilmore’s campaign logo received a disappointing 8% of the total votes.
Without a doubt, Obama’s presidential campaigning logo was the best in the bunch and probably one of the best so far. Thus, it isn’t a big surprise to see Barack Obama logo win this poll. On the other hand, the response to the
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