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Headline Animator Overhaul, Part 3 2007-02-27 15:45:00 In this, the third installment of the widget trilogy that is the HeadlineAnimator
overhaul, we're adding to our publisher engagement metrics by providing additional insight into the world's favorite content promotion tool.
For the tens of thousands of you currently using FeedBurner's Headline Animator service, you'll notice a new "Headline Animator Stats" option on your Analyze tab. FeedBurner is reporting "Views," the number of times your Headline Animator was requested and displayed on a web site, in a feed, in email or anywhere else (for example, in a feed via email that you're viewing on a web page). This first step on content promotion metrics points out where people are most frequently seeing your content promotion widget. We have several more pieces of work on the Headline Animator front to finish off and then we're going to start weaving together all of the content measurement pieces we provide into a unified engagement dashboard.
SUPER BONUS FEATURE: A helpful sign Read more:Overhaul
FeedBurner Is Three 2007-02-25 20:20:20 Today is our third birthday and my, how we've grown.
Our customer base is 161% bigger than it was this time last year, we've welcomed a bunch of fine new publishers (maybe even you?), and we've won some awards. Today, FeedBurner
turns three and the flame-o-con burns brightly among other fast-growing companies. We strongly feel that we're supporting the best darn collection of publishers on the steam-powered pipes n' tubes of the Internets.
So from the whole team, huge thanks to all of you for helping us continue grow up big and strong. While we may be wearing out the knee-patches on our corduroys that much more quickly, we haven't yet outgrown our commitment to provide services that help you engage with your audience. We just hope you can forgive us the once-yearly indulgence of devouring birthday cake with our fingers.
But as a wise mentor once told us, merely stating your beliefs isn't always enough; sometimes you really must “speak from the data.” In that spi Read more:Three
FeedBurner's View of the Feed Market 2007-02-22 16:00:00 Prompted by widespread buzz from many FeedBurner
publishers who blogged about notable increases in feed subscribers over the weekend, we thought now was a good time to step back and talk about media consumption drivers, and how to accurately assess adoption of our increasingly feed-powered Webosphere (we did NOT just say "webosphere").
While it's always encouraging to see feed subscription numbers go up (Google's recent inclusion of subscription data for Google Reader and Google Homepage increased the number of feed subscriptions FeedBurner can report to publishers by 53% alone), these subscription numbers in a vacuum only tell part of the story. Equally important is the extent to which people are reading feeds and interacting with them. In today's post we'll take a look at one aspect of the feed aggregator market - the web-based aggregators - and draw some conclusions about how audiences are consuming content in new and different ways. There are obviously many other feed-reading Read more:Market
Google Now Reporting Subscribers 2007-02-16 14:00:00 Starting with our Saturday February 17th subscriber reporting, FeedBurner publishers will be able to see how many Google
Reader and Google Personalized Homepage subscribers they have. (Thanks, Google!) This information will show up in tonight's subscriber reports (meaning that most of you will start to see the data on Saturday morning, U.S. Central Time).
What does this mean? This is one more data point to help you understand how many people have asked to receive your feed (aka "subscribers"). For those who are interested in the particulars, the number that Google is reporting is the total number of Google users who've subscribed to your feed in Reader or with Personalized Homepage.
While the subscriber number reflects overall interest in your content, keep in mind that there are plenty of other metrics within FeedBurner that help you more fully understand distribution and consumption. Now would be a good time to remind you that you can track clickthroughs for each item in your fee Read more:Reporting
, Subscribers
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