Owner: Advert-eyes URL:http://zero-zed.blogspot.com Join Date: Sun, 15 Apr 2007 18:13:25 -0500 Rating:0 Site Description: advertising all aroung the planet Site statistics:Click here
The good "Virus" 2008-03-04 18:17:00 Ebb&flow in London helps Alicia Keys release a so called "virus" for ground breaking charity "Keep A Child Alive". A charity providing urgent response to the Aids pandemic ravaging Africa. The charity's work will offer people in the UK the opportunity to provide lifesaving antiretroviral (ARV) medicine and support services directly to children and families living with HIV & AIDS. The campaign posters were launched on February 28th 2008, at Alicia Keys concert in Birmingham and will be followed by the 02 Arena in London. Using the slogan: "Let's start a virus to end a virus". It prompts people to donate by sending a text message "Alive" to 82540 and also forward the message to others as if it was a "Virus". These posters will be deployed at all venues on Alicia’s UK tour. The whol
Planet of the Apes 2008 2008-03-02 18:38:00 This ad was made for a local business newspaper in Thailand that launched a website "bangkokbiznews.com". The copy claims here: "Keep up or get left behind". Although the concept looks maybe like a first idea and done for different products in the past (The "ape-man" scenario, that doesn't understand much about new technology and life style), I still think it is well made having a nice sense of humor, worth sharing it :-). A similar concept was running also on TV here, for a new broadband service just a while ago.Client: bangkokbiznews.comAgency: Ongoing, BangkokCreative Director: Pijarinee Kamolyabutr / Theerapol KoomsornArt Director: Pakkapong VeerapattananirundCopywriter: Nattavut Leekulpitak / Winai KitcharoenRate this ad
The fugitive! 2008-03-02 18:22:00 I like the idea in this ad. What it claims is that Gas Station attendants welcome the smart fortwo cdi car, but what it really means is that they will hate you for having one and wait for you right behind the corner ;-) The direction of this ad is nicely made showing the angry gas station guys ready to get you, for not pumping enough gas in your smart car! I guess it must really be a very economic one... but again in this case, it should be the owners of the station getting mad and not the attendants ;-) If you are a smart owner, just send your friend once in a while to fill up a few containers for you... they should be enough to tour Europe ;-)Client: SmartAgency: BBDO DuesseldorfCreative Director: Ton HollanderCopywriter: Christian Ole Puls / Markus SteinkemperArt Director: Kai Gerken /
A users best friend... 2008-02-28 17:44:00 Copy: "If Formula One were a PC. Macs never require pit stops. No rebooting, no hassles and no hiccups when connecting new peripherals. No pain. More gain with Mac."Copy: "If your girlfriend
were a PC. A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy. No pain. More gain with Mac."Copy: "If your pet were a PC. You'll never have to train a Mac to give you the right kind of leg up with an OS upgrade. No pain. More gain with Mac."I was surprised to see a new "print" ad campaign for Apple (Not really used to them). This is a different approach to the "I am a mac" campaign, this time done in Dubai. I like the design that seems to be following the minimal Mac style (although more fresh). A bit aggressive? I don't really know, but it su Read more:users
Enter... (If you can find your way through) 2008-02-26 14:28:00 Here is another ad again for a door lock and again done by the same agency... Ongoing in Thailand. Now I know many of you will think "oh no, another maze ad", but before you do think if you have seen something similar for a security system. ;-) After all mazes are made to make our life harder to get through someplace, so probably a door lock ad is the best use of it! If you cannot say easily what the visual is, well it is an aluminum round door handle that is sliced in the middle, letting the maze inside it show, obviously meaning how tough it is going through the doors using Skulthai United locks. You think it is too forced? I don't really think so.Client: Skulthai United LocksAgency: Ongoing, BangkokCreative Directors: Pijarinee Kamolyabutr / Theerapol KoomsornCopywriter: Taveewong Pra
House-Saver 2008-02-26 14:14:00 "Expensive. . . for many reasons", is the copy written in this ad made in Thailand. The visual has a door handle-lock with a tag on it showing its price and also how much you save, mentioned on it... What they mean by "save" is not the price from another lock, but all the items you can keep in your home safe, without worrying that someone can steal them! Simple as that but giving the message well.Client: SchlageAgent: Ongoing, BangkokCreative Director: Pijarinee Kamolyabutr / Theerapol KoomsornArt Director: Wasin PothikasemRate this ad Read more:House
Make it loud 2008-02-25 10:45:00 This campaign was done in Hungary to promote a concert for human rights organized by Amnesty International. The ads show three country leaders that play a very important role for the planet's future and are not considered as very "right" ones for many of the world's population. We see US president George Bush, North Koreas leader Kim Jong II and Robert Mugabe dictator of Zimbabwe. All three of them seem not to pay attention to human rights and for that reason they are shown closing their ears and actually not listening to people's rights! This is a nice ambiguous way to show that the ears are also closed because of the noise made in the concert for the same reason. The copy claims: "Make some noise for human rights".Client: Amnesty InternationalAgency: DDB, BudapestCreative Director: Milo
Need a face lift? 2008-02-24 08:05:00 We have seen these sort of concepts about original parts or original services more than often as i have mentioned before. Usually these ads show a mixture of two different things that just don't fit together, but this one here is certainly different. By showing some bad results from people that had plastic surgeries, they are telling us that only the creators of a product know how to fix it properly. Maybe meaning god in these examples (I don't think it means the parents) ;-) The copy reads exactly: "If it's not fixed by the one who made it, it probably won't work. Nobody knows better your Chevrolet than its creators." Good visual work and idea coming from Argentina.Client: ChevroletAgency: McCann Erickson, Buenos Aires Creative Director: Papon Ricciarelli / Chavo DemilioCopywriter: Rodrig
Cook (the) Book 2008-02-21 18:59:00 A beautiful creative direction made in Croatia, for Podravka annual report with the title "Well done". This publication looks rather exclusive, expensive and time consuming to get in all this trouble to make it, but I'm sure it pays off well :-) The trick is to bake the small book hidden inside in the oven for 25 minutes at 100 degrees, so the text recipes and pictures show up!.. It's made from some sort of invisible ink that only appears in heat. Directions are given so you won't overcook it ;-). If you really want to know Podravka's secret recipes you have to become a cook yourself for a start... Now if that isn't interesting I don't know what is! Really cool.Client: Podravka Annual ReportAgency: Bruketa & Zinic Om, ZagrebCreative Director: Davor Bruketa / Nikola ZinicCopywriter: Da
Sticky fingers 2008-02-20 14:50:00 Nice visual done for this ad in France, showing how good the basket ball is gripping on the player's finger... instead of just spinning around it! The copy made in an interesting typography way says: "Tarmak. The ultra gripping ball.". I'm sure never gonna try this trick with one of these balls!Client: KipstaAgency: Y&R, ParisCopywriter: Josselin PacreauArt Director: Sebastien GuinetPhotographer: Oliver RheindorfIllustrator: Sebastien GuinetTypographer: Sebastien GuinetRate this ad
Don't fear the reaper... 2008-02-18 16:26:00 At first I thought this was the same idea as many others going around lately... trying to show how a perfect world should be... a sort of a "what if" style, but it's not exactly that. This is just somebody's dreams and they all are totally different between them. I sort of like them. The first one (and best in my opinion) is trying to win the reaper on the ring, just to become immortal, the second guy is just wanting to become a rock star, the third guy is dreaming probably of a better world, trying to bring down pollution with a bowling ball... and I guess the last one is every guy's dream... to find all these beautiful ladies on the road asking for a ride ;-) The copy claims: "I have a dream". Nice art and photography for Meltin Pot Jeans coming from Italy.Client: MeltinPot JeansAgency:
Golf RSI :-) 2008-02-18 15:57:00 Audi ads have got us used to this style of advertising. They often show a symbolic visual of four rings referred to their logo, like the way these four golf balls are in a row, wanting to talk about how fast the car goes, probably like the VW Golf RSI Powered by Audi. The idea here is not so great I guess, but the concept comes out rather nice. The copy claims: "Golf powered by Audi. Audi quattro cup 2008."Client: AudiAgency: DDB, Milan Creative Director: Vicky GittoCopywriter: Vicky Gitto Art Director: Hugo GallardoRate this ad
Can't learn an old dog new tricks ;-) 2008-02-17 12:04:00 Living room...Bed room...A sort of a different way to advertise... Here are two ads consisted by two double page spreads each one. A kind of a teaser that shows two different rooms, remade in a totally different but much more beautiful way, without making the owners of them change their habits! The copy reads: "Our free interior architect refines your home. Not your habits. Make an appointment on villaarena.nl." Found it very interesting :-)Client: Villa ArenaAgency: Publicis, AmsterdamCopywriter: Arnout RobberArt Director: Paul Wage-makerPhotographer: Eddo HartmannRate this ad Read more:learn
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Fat boomerang... 2008-02-13 10:24:00 This is a nice way to advertise a fit center like Weight Watchers. A guerrilla ad in the shape of a Boomerang looking like a long piece of bacon, to communicate that it's not so easy to get rid of fat... it returns to you if you don't really hit your target ;-) The copy translated in English reads: "Would you prefer it if the fat didn't come back? Weight Watchers. Get it off and keep it off."It looks a bit disgusting as a boomerang, so I guess it might work... if somebody passed it over to me I would sure want to throw it away for good!.. I'd prefer an authentic aboriginal one instead :-)Agency: Duval Guillaume, AntwerpClient: Weight WatchersCreative Director: Geoffrey Hantson / Dirk DomenCopywriter: Kristof SnelsArt Director: Sebastien De ValckRetoucher: wim selsRate this ad
At last I took a "bite" of that apple! 2008-02-12 19:07:00 I could go ahead and write a ton of things about apple, but I guess everybody else does that in the net anyway... So what I will do is tell my story in just a few words. As you might guess I was familiar with macs, since I worked with them for ages in my field, but I never actually owned one as a personal computer (sorry as a "mac"). This year, along with other changes in my life, I finally decided to personally "go mac". I just couldn't wait for my new 24'' iMac to arrive, since I fell in love with it from the moment I first saw it (this reminds me a parody ad i saw in you tube, where a girl is singing to a mac James Blunt's song: "your beautiful") and as my friend San said, it is really amazing how many parodies come out in such a short time. Especially the "I am a mac" ones. The simplic
Cover me up 2008-02-12 06:57:00 A beautifull example of simplicity designing for Levi's Laser Art made in Japan... a country that knows well about this sort of art specialized in "ornaments". So if you need more space on your tattooed body, Levi's laser art can keep you covered, as the copy also claims here ;-)Client: Levi'sAgency: BBH, TokyoCopywriter: Graham Kelly / Satoko TakadaArt Director: Yohey AdachiPhotographer: Simon HarsentTypographer: Yohey AdachiRate this ad Read more:Cover
"V" for Vote! 2008-02-08 05:00:00 These two Axe ads here, appeared on Super Tuesday's (the presidential primary elections in U.S.) free sheets in Chicago and New York. A funny sort of campaign showing Hillary supporting Obama and McCain! Obviously because they both use the same deodorant (Axe) that she (seems like) is very attractive to!.. Good going. You made me laugh :-)Client: Unilever / AxeAgency: BBH, New YorkCreative Director: Rosie Arnold / Adrian Rossi / Alex Grieve / Pelle Sjoenell / Calle SjoenellRate this ad
No need to get "Nailed" 2008-02-06 13:38:00 Simple as can be but with a very good idea in it, coming not very far from here... just a couple of blocks around, from our next door country Serbia :-) What we see here is a nail on the wall (quite simple)... now to be sure we won't get mixed up trying to figure out why this is so special, the other half piece of the nail (that we don't see and think it is inside the wall) is shown on the bottom right of the ad, next to the logo. Easily that way, we can come to the conclusion that the nail is not actually "nailed" in the wall, but glued on it! Works fine, giving the impression that although the surface glued is small, it looks very strong, since somebody's gonna hang something heavy on it. Good work Djordje, I like it :-)Client: Pattex GlueAgency: Incognito, BelgradeArt Director: Djordje Read more:Nailed
Black & white beauty 2008-02-05 18:03:00 Very artistic way of seeing a fruit... Especially when made by black and white photography :-) A campaign of three, done for some sort of Supermarket chain in Germany called Globus, showing nothing more than fruits posing in the most sexy way they could! They all have a female personality followed by a female name of course. The last girl has an original fruit name by the way, since Chiquita banana's really do exist (but never heard of the other two). Client: GlobusAgency: Ogilvy, FrankfurtCreative Director: Gregor Seitz / Wolfgang ZimmererCopywriter: Marc OehlckeArt Director: Daniel SchweinzerPhotographer: Jo BacherlRate this ad Read more:Black
Dying for a cigarette! 2008-02-04 14:02:00 A social anti-smoking ad for the "world no tobacco day", done in Greece. What is shown here is simply a cemetery with a small empty space between the crosses, communicating that specific area as a non smoking one (as the copy also says). Easy to understand that the rest of the people buried there, definitely were smokers! I sure would like to belong to that piece of empty space... (quitting is in my plans). Client: World No Tobacco DayAgency: TBWA, AthensCreative Director: Vangelis VrouvasCopywriter: George Loukoumis / Vassilis KleisourasArt Director: Christos KliafasPhotographer: Hans Peter Merten - CorbisRate this ad Read more:Dying
Lady in White 2008-01-31 11:40:00 A nice visual for a toilet paper product, specially when named "Cashmere". The copy reads: "Cashmere. Now in a bathroom tissue" and the ad shows a white dress made out of toilet paper. It brings me memories from the past... when I was a kid, I remember some sort of covering for the toilet paper, that was looking like a doll wearing a dress (could be inspired by that) :-) Client: CashmereAgency: St John, TorontoCopywriter: Chris HirschArt Director: Nellie KimPhotographer: Mark ZibertRate this ad Read more:White
How happy is that doggie in the window? 2008-01-30 12:48:00 This is again one of those ads known as "a great use of media". This ad was made in France for IAMS pet food products. What looks a bit weird is that it seems it is taking place in the U.K. (at least looks like the streets of London, comparing the double decker and the black cab). A dog tail is placed on the rear wiper of the car (obviously a taxi) and is attached to the dog figure sticker, that is placed on the rear window. Makes it look exactly as it says: "Good for life", since the doggie seems to be very happy. A good thing about this concept, is that England has rather often a rainy weather :-)Client: IAMSAgency: Saatchi & Saatchi, ParisCreative Director: Christophe CoffreCopywriter: Guillaume BlancArt Director: Florian RousselPhotographer: Yan ForhanRate this ad
Gone with the Hurricane! 2008-01-30 12:33:00 Oglivy & Mather in Korea did this campaign for Oral-B. A different view of the "removing food" project, seen very often in advertising. This campaign comes out strong, showing tornados taking away food products, such as Meat, Fish and Vegetables. The connection here with the electric toothbrush is that it also works by spinning around and takes away everything between teeth... exactly like the effect, after Dorothy hit her heels between them in the Wizard of Oz. The copy reads: "Gone with Oral-B"Client: Oral BAgency: Ogilvy & Mather, SeoulCreative Director: Yongsun KimCopywriter: Sunbok LeeArt Director: Jongok ShinIllustrator: Jinwoo KwonRate this ad
Leave a light on for me 2008-01-29 15:04:00 A smart way to advertise a light
product in this ad, done in India for Rohan Mihira. The lamp shown in the ad is not really a lamp, it is just supposed to look as one. What is really shown here is a rounded window, letting the day light come into the bathroom. It is photographed positioned right under the shower, simply to look as if it is a lamp hanging from there! What a nice way to talk about "Homes with natural lighting" as the copy here claims. Client: Rohan MihiraAgency: Oglivy & Mather, BangaloreCopywriter: Kunj Shah / Anil ThomasArt Director: Ajesh N.Photographer: Rocky ChandyRate this ad Read more:Leave
Faking it... 2008-03-11 19:18:00 Nova is a pay TV provider via satellite, in Greece. This campaign here was launched to promote the covering of the Oscar awards. I believe it's successful because not only it shows directly what it should be using a good sense of humor, but also uses 3 different themes of what customers are really interested in seeing and paying for... politics, sex and sports. The copy written here and translated reads: "A lot of people act. Only one will be awarded. Oscars only on NOVA." I admit I'm not impressed from the art direction, but as I said, the idea shown here is not bad at all.Client: Multichoice Hellas S.A. / NovaAgency: Spot JWT, AthensCreative Director: Lazaros EvmorfiasCopywriter: Aliki HiladakiArt Director: Giannis HatzihristouRate this ad
Work to live or Live to work? 2008-03-10 14:40:00 Well you know what they say... If you don't admit you're alcoholic, then you probably are! This campaign was done in UK for recoverworkaholics.com, which is pretty clear what they do ;-) This issue I believe concerns most of us in the field, as we all know (but hardly admit) working in advertising takes most of your life away! I also know that we all like to call this a "thrilling" job, a work that we mostly enjoy treating it as a "hobby" and I also am sure that most chief creatives won't like what I am talking about here (including mine) ;-) The truth is that important things in our lives just pass away, since we still live in the world of make believe, trying to make others to believe too :-) I know I shouldn't be saying these stuff, but I just can't help it... Our job IS really great (a
Danger... "Wet" Floor ;-) 2008-03-06 10:19:00 A "made in Greece" print ad for World Aids Day. The idea is very good... Get rid of the grim reaper by using protection and save your life. I like very much the "underground" scenery and the whole visual structure (nice illustration also). A small touch of black humor that makes you smile and think at the same time.Client: World AIDS DayAgency: Cream, AthensCreative Director: Fotis GeorgiouCopywriter: Alex EsslinArt Director: Filimonas TriantafyllouIllustrator: FivebluewishesRate this ad Read more:Danger
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Psycho killer, Qu'est que c'est... 2008-03-14 15:22:00 This really made me laugh, and I'm telling you it's not so easy... And when I say Oceania has humor, I really mean it! This billboard ad was made in New Zealand to promote the TV premiere of the "American Psycho
" thriller, on TV2 channel. We have seen this face in many ads lately and they had just began to become boring I guess, but in this case I will simply call it a "Great use of President" :-)Client: TVNZ / TV2 Agency: Saatchi & Saatchi, AucklandCreative Director: Mike O' Sullivan Copywriter: Bex Radford Art Director: Tim HowmanRate this ad
Needles and Pins... 2008-03-17 17:44:00 A Campaign done for an after-shave product, specialized in dark-skinned people in South Africa. One for women and one for men. The ads compare the after shaving effect with insect bites and feeling on your skin, showing a spider under a woman's armpit and ants on a man's face, both meant to be the "hairy" part on the skin... something you don't feel when you use this product ;-) The copy on the pack shot reads: "After shave care for waxed and shaved skin. Fino Soothe". I'd say it's good!Client: FinoAgency: TBWA / Hunt / Lascaris, JohanesburgCopywriter: Jonathan SmithArt Director: Lapeace KakazaIllustrator: Rob FrewPhotographer: Jason RobinsonRate this ad
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