Owner: cruise market watch URL:www.ryanwahlstrom.com Join Date: Tue, 18 Nov 2008 10:56:24 -0600 Rating:0 Site Description: The cruise industry’s best destination for exploring ideas and opportunities in marketing Site statistics:Click here
August 2008 CruiseSearch 2008-09-13 10:51:49 Our monthly CruiseSearch reflects change in demand and online market share. U.S. online cruise search is currently estimated at 9.4 million monthly unique individuals. CruiseSearch shrank vs. both the previous month and August
of last year. This indicates continued tempering in online activity likely based on the economic conditions faced by travelers.
% Change Aug ‘08
vs [...]
Capitalize on an overlooked marketing opportunity 2008-09-11 19:23:04 Marketing, boiled down to its essence, is about crafting product and communications.
That held true in 1690 for Dom Pierre Perignon when word got around the palace of Versailles the blind Benedictine monk had combined stronger imported bottles and airtight corks with grapes from the northern most growing region of France. It also holds true today for Harry Winston over [...]
Mobile applications for increasing on-board revenues 2008-09-08 09:00:59 Here is an idea. Symbolically shed the vestiges of corporate life and ritually transition into the freestyle cruising culture.
Encourage owners to bring their Blackberry’s and iphones and upload a NCL widget. In a fun and lighthearted way users would transform their “electronic lease” into a “personal freestyle cruising digital assistant.”
Talk about fish swimming against the school Read more:Mobile
Cruise Ship 2.0 2008-09-07 20:42:08 Web 2.0 is linking people.
Cruise
2.0 is linking cruisers to booking agents, travel discounters, reviews (by actual cruisers not professional critics) and self-created travel blogs. Where is it going?
The article “Understanding the Psyche of Tomorrow’s Travellers” states future cruisers “have grown up in an era where computers and rapid communication are the norm, where lan
Who will be first to do a Cruise Ship reality show? 2008-09-06 11:22:10 Today’s reality
show phenomena launched in 1992 with MTV’s “The Real World” and intensified in 1997 with CBS’s Survivor. It has since spun off some of the most iconic moments in modern U.S. pop culture covering everything from hair styling (Blow Out), motorcycle building (American Chopper), cheerleading (Making the Team), modeling (America’s Next Top Model), tanning (Sunse Read more:Cruise
, reality show
Won’t you stay just a little bit longer? 2008-09-04 09:43:11 One recent story on European line EasyCruise reminds me of the classic Jackson Browne song Stay. It’s also a wonderful marketing idea the larger lines can borrow from to get their pods chriping.
Research clearly indicates the importance of “sampling’” destinations in cruise selection and the large number of cruisers that subsequently return to ports of call [...] Read more:little
Cruise market segmentation; admirals and stowaways 2008-08-23 21:59:18 What did you eat for breakfast this morning? If you are diabetic, it was likely a slice of whole wheat bread and cottage cheese. A wrestler? Add eggs, bacon, potatoes, orange juice, butter, milk and jelly. From India? A nashta. Cuba, for sure there will be a cafecito. So culture, health and profession are at least three variables [...] Read more:Cruise
Apollo Management: Will three plus ten equal one? 2008-08-23 14:07:36 Will ApolloManagement
acquiring three top cruise brands in ten months equal one publicly traded company?
premium cruise line Oceania acquired April 2007 ($850 million)
contemporary line Norwegian acquired August 2007 (50% ownership $1 billion)
luxury cruise line Regent Seven Seas acquired February 2008 ($1 billion)
One would imagine they have a larger strategy in mind. It may not be long
Partnering with land-based destinations 2008-08-20 08:18:15 It is an interesting fact that 38% of all cruisers have returned to destinations for a land-based vacation after first going by cruise. In fact, when comparing the benefits of cruising over other vacations, 61% consider it preferable specifically because it provides a chance to scope out several different locations in one trip.
With some cruisers taking up to four additional non-cruis
Get your Pod Chirping; Grow your Market Niche 2008-08-16 05:47:46 You will read me referring to “getting your pod chirping” throughout this blog. What do I mean? Well, dolphins swim in pods. And as it turns out, these aquatic mammals are actually quite social. They communicate by producing chirps, whistles, creaks, chuffs, screams, squawks and pops.
What does this have to do with marketing? Well, the [...] Read more:Market
Cruise Index November 2008 Update 2008-12-13 17:06:05 Our monthly Cruise
Search Index
reflects change in demand and online search market share. U.S. online cruise search is estimated at 7.1 million monthly unique individuals for the month of November
. The good news is Cruise Search stabilized from an October drop but the bad news is it is still down compared to the same [...] Read more:Update
Cruise marketing top 10 greatest moments 2008-12-13 00:24:27 Be it a cruise marketing strategy, tactic or stroke of good fortune, here are my picks for the top ten greatest marketing moments in cruise history.
#1 The Love Boat– Premiering on ABC September 17, 1976 in the pre-cable world of only three major networks, new couples getting together in the ocean moonlight was good entertainment [...] Read more:Cruise
Go East, young cruise line 2008-12-07 15:40:13 The original refrain was by Horace Greeley, who in a July 13, 1865 editorial famously advised “Go West, young
man, go West and grow up with the country.”
Cruise Market Watch estimates embarkations from Asia will account for 8% of worldwide cruise travel in 2009, or 1.3 million annual passengers. Several very recent news stories also point to this growing and [...]
The Christmas card your customer deserves 2008-12-05 19:20:31 This is the time of year one begins writing and sending Christmas
cards. In thinking about the business-to-business cards I’ve received in the past, I’m reminded about what makes both exceptional marketing communications to customers - and what is average, normal, quickly discarded and forgotten.
There are basically three types of Christmas cards we have all [...]
Trends for the Luxury Cruise Segment in 2009 2008-12-03 20:14:43 Luxury equates to scarcity, and scarcity to what is extremely unique. Hence, the obtainment of the scare and unique is highly valued. This has been the case since ancient times.
What does change is what is considered a scarcity.
“while scarcity in traditional consumer societies was for decades defined by the biggest, the best, and the most [...] Read more:Cruise
, Luxury
, Segment
, Trends
Cruise 2.0…is linking people 2008-12-02 19:21:02 Web 2.0
Author of seminal YouTube video, “Web 2.0…The Machine Is Us/ing Us” Mike Wesch points out web 2.0 is collaboration and communication i.e. social media. It
Is successful in filling innate human needs for community, empowerment and authenticity
Allows for collaboration across time and space
Changed the web from a source of information to a tool for [...] Read more:Cruise
, people
Top five new cruise ships for 2009 2008-11-23 19:44:35 5 - Silversea Cruises - Silver Spirit
Number five on our list, Silver Spirit evokes the luxurious quality of the shimmering precious metal. The styling will be a chic 1930’s Art Deco; yet feature the latest modern innovations and maritime advancements. As Siversea’s new flagship, its interiors will focus on distinctive luxuries including an expanded spa [...] Read more:ships
Increase cruise revenue in 2009 2008-11-19 00:14:41 Lets face it; there are just three ways to grow revenue:
1. Increase spending and/or frequency among current customers
With a combination of increased passenger capacity, pressure on pricing and the general economic malaise, number one will be difficult in 2009.
2. Acquire customers from your competition
Number two may be easier, given [...]
Recommend Site To A Friend
