Owner: The Mobile Expert URL:http://themobileexpert.blogspot.com/ Join Date: Sun, 02 Nov 2008 07:03:34 -0600 Rating:0 Site Description: The Truth about Bluetooth Proximity Marketing, NFC, .mobi, SMS, MMS and Mobile Marketing. Site statistics:Click here
How effective is Bluetooth Marketing ? 2008-11-02 05:56:00 Like any technology and marketing solution result vary based on a number of factors:* Effective deployment of "zone" using the most appropriate products* Visual assets promoting the Zone* An incentive for phone owners to want to accept the download* Capacity and footfall planning* Appropriate files size based on Zone dynamics.A good company like Huetouch, or Bloo2.com will help you with the above, Read more:Bluetooth
, effective
, Marketing
Benefits of Proximity Marketing 2008-11-01 12:09:00 Given the rapid growth in Mobile Marketing
and Bluetooth adoption, Bluetooth Proximity Marketing has many benefits:• It is free for handset owners to receive downloads.• It is quicker to download than MMS and other cellular solutions.• It does not require the use of Cell / Mobile networks - thus incurs no transactional costs.• It is standards based and legal (it operates in the unlicensed, Read more:Benefits
The Bluetooth Handset Market 2008-10-30 10:52:00 The number of mobile handsets in circulation world wide is staggering (over 261m subscribers in the US and 74m in the UK alone). Though many emerging countries demandlow cost, limited functionality handsets the developed world is purchasing new handsets with rich functionality at an incredible rate. The annual number of new mobile phones shipped, which were Bluetooth
-enabled surpassed the 500 mill Read more:Handset
, Market
What is Bluetooth Marketing ? 2008-10-29 12:46:00 What is Bluetooth
Proximity Marketing
?Bluetooth Proximity Marketing is the means of pushing FREE content to phones or Bluetooth devices within a defined geographical location, called a "Zone." 70% of the 900 million phones sold each year are Bluetooth enabled creating a huge market for this form of mobile marketing.Zones cover a 100 meter radius per device, any phone or Bluetooth device (which is
Bluetooth Marketing helps retailers avoid the credit crunch 2008-10-27 13:37:00 With retail sales declining as more shoppers hibernate until the credit
crunch winter passes, retailers
are turning to new technology to cost effectively promote special offers.Using Bluetooth
technology retailers can beam out messages from their stores to the mobile phones of shoppers walking by. When a shopper receives a special offer they simply walk into the store to claim their discount.At H Read more:Marketing
UK Health Trust in BLUE MOVIE broadcast. 2008-10-23 13:22:00 A Large UK Primary Care Trust (PCT) is launching an innovative new technology to educate young people of the perils of STD’s. From Novemebr the PCT will be Bluetoothing young people STD videos with information and advice on sexual health.Using compact Bluetooth devices supplied by Huetouch, the PCT can place this technology in youth clubs, arcades and other places where youths congregate, once Read more:Health
How SMS texting can be used to Sell Property 2008-10-23 11:20:00 Listen to me give a brief video overview on how SMS
text messages can be used to sell property using textboards.Estate agents are getting more enquiries, properties are sold quicker and house hunters can get details 24*7 from outside the property.
Case Study: Bluetooth Proximity Marketing 2008-08-24 13:15:00 SituationAlexander’s Estate Agent is an independently owned Estate Agent in Aberystwyth,their branch is well positioned near to the centre of the town centre and hasestablished a good reputation in mid-Wales.In the spring of 2008 Alexander’s had a range of sea-facing luxury apartments tomarket and were looking at options on how they could maximise the footfall pastthese properties and increase Read more:Bluetooth
, Marketing
, Study
Bluetooth Range 2008-08-18 06:59:00 Bluetooth works over distances of between 10 metres or 100 metres, depending on the Bluetooth device class.It’s important to consider how far away users will be able to see the call to action.For example, it shouldn’t be visible at a distance farther than what the Bluetooth node can transmit, or else users may become frustrated trying to connect to a node that’s out of range. (Formore inform Read more:Bluetooth
, Range
How to Deliver Bluetooth Campaigns by the MMA 2008-08-16 06:50:00 Bluetooth hardware must be deployed at each location involved in a Bluetooth-based campaign.This hardware may be a dedicated network appliance such as an access point, or it may be a PCor other multi-function hardware device. This hardware is often networked in order to allowremote configuration and control of the devices and update of content over time. For example, aretailer could use a central Read more:Bluetooth
, Campaigns
Marketing Companies get their TEETH into Bluetooth 2008-06-11 13:02:00 Huetouch Ltd today used The Mobile Retailing Conference in London to launch their white label Bluetooth
technology; opening proximity marketing to creative agencies across Europe.Huetouch has developed a simple technology that sends free content to phones within defined geographical ‘zones’ whilst lowering the barriers to entry through offering a customised management portal for resellers.Nich Read more:Companies
, Marketing
My Church NEEDS one of those (Mcnoot) 2008-05-10 09:02:00 Its not only large organisations that are using Bluetooth Proximity Marketing, but even local churches are using the latest communication techniques to contact mobile phones.See details of a great award that txttouch won:An innovative Bluetooth product is the first ever winner of the Christian Award entitled: “My Church
Needs One of Those” or “McNoot”, which promises to bring the church di
BBC Radio Leicester interview with The Mobile Expert 2008-01-27 03:12:00 In January 2008 Radio
Leicester did an interview
with the MobileExpert
Nicholas Maguire on how the "Gabriel Communicator" from txttouch which is a Bluetooth Marketing product for churches, to discuss how mobile technology could be used to keep churches culturally relevant.As the founder of txttouch Nicholas was well positioned to answer their sector specific questions on text messaging, Bluetoo Read more:BBC Radio
How text messaging assists in Real Estate Sales 2007-11-23 09:11:00 Textboards is a great way to provide on demand information to house hunters who may be looking for a new home, they simply text the code on the Estate
Agents Board and a text message will instantly come back to their handset. SMS text message technology reduces costs for Real Estate
Agents and helps people to sell their homes quicker.Textboards is the largest supplier of this technology in the UK Read more:Sales
Text Messaging on Menu at new VENUE 2007-11-23 05:55:00 Have a look at this press release we did to show how restaurants and Gyms can use SMS text messaging to keep one step ahead...Welsh technology tycoon Mike Harris has seen numbers triple for Sunday Dinners in his restaurant at Park Hall after harnessing the power of text messaging to contact diners. Since opening the doors to his leisure complex Mike has seen numbers shoot through the roof, thanks Read more:Messaging
, Text Messaging
Welsh school uses SMS to fight off cold winter. 2007-10-23 08:49:00 Penglais School is a thriving, rural comprehensive in Ceredigion with nearly 1400 pupils aged 11 to 19. There have been times when the school has had to close unexpectedly due to snow. Teaching staff had to phone every parent individually to notify them of the closure, which was lengthy, costly and inefficient. With txttouch, the school are now able to send one text message which reaches t Read more:fight
, SMS
, Welsh
, winter
Education Sector embrace SMS 2007-04-17 06:42:00 UK mobile technology company txttouch is reporting a huge increase in educational institutions using texting as means to contact parents and students.Schools, colleges and universities are realising the benefits of reaching students and parents by mobile rather than traditional routes and most establishments prefer to use texts as an emergency contact tool opposed to a function in their marketing Read more:Education
, embrace
, SMS
Bluetooth Marketing in your hand 2008-11-10 08:13:00 The tiny new BluetoothMarketing
device from Huetouch, the Huetouch Lite is a great step forward in Bluetooth Marketing technology, the Lite can be remotely managed using the Hue Live interface from anywhere in the world. The Lite can support between 7 and 14 simultanious connections and can fit in the palm of your hand, making it ideal for portable proximity marketing solutions.Proximimty Market
Remember David Beckham in his Bluetooth Ad ? 2008-11-09 18:35:00 now you can have the ultimate mobile accessory, and no!!! your dont need David
beckahm and his little ear accessory, its a Bluetooth
Marketing System that runs off your mobile phone! yes the new huetouch Mobile product can deliver proximity marketing from any Microsoft windows mobile device. See huetouch from more !! Read more:Beckham
, Remember
Boys in Bluetooth 2008-11-07 12:10:00 products that can make this happen for police forces at huetouch Read more:Bluetooth
Tech-savvy Letting Agents 2008-11-07 06:10:00 We are revolutionising house hunting for the Chelmsford community as we bring the latest texting technology to Chelmsford. Tenants can now receive property details to their mobile phones whilst outside a Martin & Co property, simply by sending a text message.Known as “Textboarding” house hunters will be able to text a property code (which is displayed underneath the Martin & Co “To Let! boar Read more:Letting
The History of Bluetooth 2008-11-06 12:29:00 The Bluetooth
specification was developed in 1994 by Jaap Haartsen and Sven Mattisson, who were working for Ericsson Mobile Platforms in Lund, Sweden. The specification is based on frequency-hopping spread spectrum technology.The specifications were formalized by the Bluetooth Special Interest Group (SIG). The SIG was formally announced on May 20, 1998. Today it has a membership of over 11,000 com Read more:History
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