Owner: New Age Marketing URL:www.tanmayblog.com Join Date: Sun, 12 Oct 2008 06:45:11 -0500 Rating:0 Site Description: its all about internet marketing strategy Site statistics:Click here
Digital Marketing during recession 2008-08-28 04:29:56 1. CUT IT- No more unwanted expenses: When average time spent by a CMO is 2.5yrs, this is evident that Management sees Marketing
as a non-delivering expenses in short term. They see marketing not impacting sales in short time. Then this becomes first choice of cost cutting.
2. SPEND MORE- Best companies in the world has a vision and their best practices involve innovation across organizations. Th Read more:Digital
Affiliate business and SME 2008-08-19 03:27:10 The big players dominate the world of affiliate marketing in much the same way that large organizations dominate the overall economy. But this is changing. Its SME, which will drive the largest value chain from affiliate business.
The pre requisite for the same being;
Offer a higher number of products and services to meet a broad range of demandData of online customer and future plan to benefit Read more:Affiliate
Website Engagement Models 2008-08-12 06:29:37 It has been quite a fight telling clients what type of engagement the customer has with the landing page or website. That is because a wide array of engagement models are available in the market today, and zeroing on a model that would make sense for that particular business is a daunting task.
One model I recently came across is of Eric Peterson, CEO Web Analytics Demystified Inc., has crafted Read more:Engagement
Sorry 2008-08-12 06:29:12 Guys sorry was too busy in new venture. will be back soon.Marketing on Digits
Mobile Advertising 2008-02-18 05:06:52 Mobile advertising is one of the most of the talked about never done stories. Mobile advertising is the next big thing of internet marketing. The buzz around Google possibly producing their own handset as well as pledging to spend upwards of $4.6 billion for a mobile network says nothing else than Google is very serious about their future with mobile advertising. As users migrate to mobile phones Read more:Mobile
, Advertising
Thoughts for 2008 2007-12-05 08:25:54 Engagement is the theme for brand advertisers and online marketers of any brand. Every brand wants and needs not merely to reach customers with its content and creative, but to engage them in application. Social media revolution has brought in the changes which not only focus on content of the organization but also on UGC.
Pattern on which the customers engage in interactive medium on primary
Thoughts for 2008 2007-12-05 08:20:00 Engagement is the theme for brand advertisers and online marketers of any brand. Every brand wants and needs not merely to reach customers with its content and creative, but to engage them in application. Social media revolution has brought in the changes which not only focus on content of the organization but also on UGC.
Pattern on which the customers engage in interactive medium on primary
Emerging Trends in Customer Engagement 2007-11-02 05:49:07 In advent of Web 2.0 customer experience and engagement gas taken a new leap as individuals have the means to produce and distribute written, audio and video content globally, using blogs, wikis, podcasts, vlogs and social software. Intermediaries such as Technorati, Wikipedia, YouTube, MySpace provide medium and place where collaboration of content with regards to products, services and knowled Read more:Engagement
, Trends
, Customer
Don't get Scared 2007-10-04 12:20:18 Internet marketing is becoming more popular with every passing day. I wanted to share with you a few basic tips and suggestions on how you can successfully participate in internet marketing. Many people who try to get into internet marketing arena give up even before they get started good because the amount of information needed to market successfully can be overwhelming, and they do not realize t Read more:Scared
WEB 3.0 in Ad Serving 2007-08-09 06:10:26 In India we are in the phase of continuous change. Here the Publisher and Advertiser. As media have continued to fragment,it become necessity for publisher to develop engaging content and application to create the neigh in the market.
The issue of serving most appropriate advertisement with reference to text, content and past behavior takes focal point. This will dramatically support the social Read more:Serving
Have we monotised 2007-07-25 02:25:43
Guys in India we are still stuck on blog marketing and ROI. Several theories on how we should calculate the ROI of a blog. Several ideas that people have shared and the one i like is below;
The discussion still doesnot count one major inclusion in the metrics that's widget. We still lack technology to mesuare the same. The recent idea of associate demographic and psychographic characteristics
Websites and Engagement 2007-07-12 10:03:01
We had been doing lot of websites recently. One i would like to talk bout is the site for Grand Vitara from Maruti Suzuki in India. Look for the engagement that the site provides.Marketing on Digits Read more:Engagement
, Websites
email 2.0 2007-06-13 04:58:34 Most of the email ( Newsletter, Behavioral or offer) from b2b or b2c clients have been keeping a basic pillar of customer touch point and has seen both success and failures. What we put in there is the key issue rather than the email engine that we use.
Email 2.0The focused TG no longer just wants to receive information but want the ability to respond and have their say. How do you do this? You
Ads Network 2007-06-13 04:56:37 Blogs have now created a unique oppertunity for aggregation. By creating content connected vertical blogs and setting network will add value to advertiser. This will provide authority and optimization that would require to reduce the CPC ao CPM networks. Content neich verticals remains the key ingredient to any successful and profitable blog or news site. But as niches are little islands focusing
Agency and Digital Marketing 2007-04-24 02:32:40 I may be too dumb to start this so late. Unlike PR activity which has seen both sides on the coin the Agency 2.0 which is catching up in India has a long way to go. My predictions on Indian Web2.0 agencies; 1. Shop in Shops- That’s getting redundant, not because they don’t have the domain knowledge but because they are not programmed in solution mode. 2. Garage mode- will have t Read more:Digital
, Marketing
Widget Marketing- A powerful tool for Us 2007-04-07 15:46:19 A Web widget is a small tool that can be integrated to HTML to perform predefined solutions. Marketers find it quite interesting to the total gamut of tools available to them.
YouTube is a example of Web site that enables users to share and view online video clips। Visitors to your site can then watch the video if the XML code is embedded to your site, without having to click over to the YouTu Read more:Marketing
Mashup Mashed up 2007-04-07 11:05:06 I keep remembering one thing my father tells me- "you never stop learning"
Several weeks now yearly closings has been quite PIA. I came across Mashup
in Rohit's blog. My take on the issue are little impractical to start up. Last year we were thinking of a solution for a client in retail domain to run its e-loyalty. Client wanted to move in to 1-to-1 communications and develop loyalty among the cu
Behavioral Targeting - Will Marketing 3.0 help 2007-03-31 09:46:19 In one of my recent encounter with one of my client the issue came up in association to use of digital mediums and marketing innovations. I have been quite a non-taker on Web 2.0 but has been advising clients on the same.
The advent of Marketing
3.0 or that we will know as where marketer has moved from user feedback to engaging client in application based solutions are key issues. We have been qu Read more:Targeting
b2b marketing has changed? 2007-03-12 23:43:27 Has been so busy with client commitments, my weekly schedules have gone for a toss. I was busy finding the perennial question; whats a lead? My experience in both sales and marketing have helped me substantiate the following;
Lead qualification programs have shown that as little as 5 percent to 15 percent of all inquiries are truly sales-ready opportunities. If inquiries are sent to the sales tea
My take on 2007- not quite Late 2007-02-14 00:48:48 I have been hearing quite a lot on multichannel marketing engines like
The use of web Application will grow.RSS will go mainstream in a big way.Web Office continues to ramp up.Rich Internet Apps will be a major force.Semantic Web products will come of age in 2007.Expect some shakeups in the online advertising market next year.Mobile Web My take on these issues are,
Social Media - So what is soci
Viral Seeding 2007-02-03 02:08:57 Most of our time is spent on thinking how to come up with a application or vedio that can create the word of the mouth effect in digital medium. One answer comes to our mind is VIRAL. In recent time I have thought of trying the basic for of viral marketing done for a client through application sharing and has got quite a sucess.
The key is to develop a highly creative video, which target users w Read more:Viral
4G Mobile revolution 2007-01-22 23:59:22 4G Mobile
Voice was the driver for second-generation mobile and has been a considerable success. Today, video and TV services are driving forward third generation (3G) deployment. And in the future, low cost, high speed data will drive forward the fourth generation (4G) as short-range communication emerges. Service and application ubiquity, with a high degree of personalization and synchronizati Read more:revolution
Branding online vs ROI Campaign 2007-01-22 23:58:35 In India online
inventory booking exchanges are not going to catch-up. One of my Collegue once commented on this which made me thought that automated auction exchanges will not replace brand advertising sales. These algorithmic models are not good at helping marketers talk to consumers. Nor are they able to keep up with evolving dynamic and customizable brand vehicles. Nor are they good at consult Read more:Branding
, Campaign
Happy New Year 2007-01-02 00:24:24 Resolution 1: No drinking on weekdays
Resolution 2: 1 new Idea per weekMarketing on Digits Read more:Happy
, Happy New Year
Mobile- the 4th wave 2006-11-14 07:45:13 ITV has introduced a mobile content portal, following on from Channel 4, which launched one earlier this year. The BBC has produced its first mobile phone video game, based on the hit spy drama ‘Spooks’, while The Times has brought cult gaming craze SuDoku to mobile phones, with an offer promoted through the newspaper. Every time the game starts up, players are reminded to buy the print editio Read more:Mobile
Top 10 Reasons to Leave Your Job - Some research 2008-10-20 03:57:13 "Salary.com's survey results show that inadequate compensation is by far the number one reason that employees want to leave their job within the next " three months."
Whether it is poor pay, lack of appreciation, a long commute, or a tyrannical boss, many employees across America have just about had it with their jobs. This has led some employees to either passively or aggressively seek to leave Read more:Reasons
, Leave
Digital Agency- The existance 2008-10-11 06:22:22 Last week have been taxing time talking to different clients of all genres. One think for certain, most of the savvy marketer are looking for some thing in digital agencies that are keys to success in this market.
Let me list some of them and any addition to it is welcome.
Know the medium - hmm... sorry to say as per the survey conducted between 130 marketer in India I found 76% says that t Read more:Digital
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