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I Didn't Think I Needed a Depression to Make My Point But...
2008-10-06 15:47:21
When I started this blog in August, I commented that a company's sales message needed to be real and that marketers needed to build consumer trust in their brands.  MORE >>


WaMu-WhyUS-Welcome to JPMorgan Chase...
2008-09-29 06:04:38
Go to www.wamu.com, the bank that had the most inane advertising of all time; the bank that targeted minorities and low-income people into, amongst other things, bait-and-switch mortgages.  MORE >>
Read more: JPMorgan , Welcome

What Do Jason Giambi And AIG Have In Common?
2008-09-18 10:49:47
I was overcome by the irony while watching the New York Yankees game on the evening of Tuesday, September 16, by the juxtaposition of Jason Giambi and AIG.  MORE >>
Read more: Common

What Does Ethical Advertising Mean To Consumers?
2008-09-12 12:45:29
In my previous entry I spoke about the ethical advertising agency process in terms of how it affects clients. This entry is about what it means to consumers.  MORE >>
Read more: Advertising

What Does The Ethical Advertising Process Look Like?
2008-09-05 10:06:01
Traditional advertising agencies make most of their profit by placing media on which they earn 15% commission. The more a client spends on media the more profitable the agency becomes.  MORE >>
Read more: Advertising , Process

Next Time You Search Start On Page 20 And See What You Get
2008-08-28 11:05:03
The world of search is an interesting one. According to statistics, more than 90% of search engine users will sooner perform a new search with different keywords than go beyond page one of results.  MORE >>
Read more: Search , Start

You Have To See Crazy People
2008-08-22 15:24:23
Released in 1990, the movie, Crazy People starring Dudley Moore, is about an advertising executive who suffers a nervous breakdown and winds up in a mental institution.  MORE >>


How To Build A Profitable Website
2008-08-16 09:04:26
On June 18, 2008 Bruce Kersten of Savant Creative Group was interviewed on radio. Topics of the interviewed covered: what to consider before having a website built, how to market a website and how to choose a search engine optimization company. Click here to hear the podcast.  MORE >>
Read more: Build , Profitable

Ya Gotta Tell The Truth
2008-08-13 15:20:25
Two important keys to business success are honesty and ethics. A company that lies will fail somehow at some point. Maybe it won't go out of business...  MORE >>
Read more: Gotta , Truth

Teach A Fish To Eat...
2008-08-10 16:13:14
Even though many companies sell similar goods and services, putting diligent marketing research time in can help solidify what attracts repeat customers. It may be customer service, quality of product, store environment, brand experience or one of many other variables.  MORE >>


Yikes! Another Blog About Advertising, Marketing and Business
2008-08-03 07:40:59
Why do I want to publish this blog when there are so many out there already?  I think that much needs to be explored when it comes to advertising, marketing and business development.  MORE >>
Read more: Advertising , Business , Marketing

How Can a Business Grow and Preserve Its Brand?
2008-10-20 11:04:55
As a company grows, several factors emerge that make it challenging to maintain the brand essence that has contributed to that growth.  MORE >>
Read more: Brand , Business , Preserve

Hey Mom, What's For Dinar?
2008-10-12 19:24:26
The Iraq Stock Exchange, located in Baghdad, is up 25% this year. It is up nearly 40% since September! The ISX index has been in existence since 2004...   MORE >>


The Benefits of a Global Recession?
2008-11-25 12:21:38
With all the financially negative news pointing to a global recession, if not a depression, I wonder, what good can come from this collapse in the economy.  MORE >>
Read more: Benefits , Global , Recession

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