Owner: Vision Of Success URL:http://visionofsuccess.com/online-marketing/ Join Date: Wed, 01 Oct 2008 12:36:27 -0500 Rating:0 Site Description: The daily thoughts of a small business marketer, including tips and strategies for building a successful creative business. Site statistics:Click here
Become An Online Content Expert 2008-09-30 10:28:07 In traditional markets, you created content, used it once, and let it die. The white papers went into the drawer, never to be seen again. Instead, you started a new paper, and changed the content around to reach out to your current target market.
In the online world, content never dies. Post it online and [...] Read more:Become
, Content
, Expert
Will That Be A Taco or Burrito For You? 2008-09-25 11:58:14 Want a lot of great publicity? Play off of what’s happening in your community.
Qdoba has a great campaign now on their website, Taste Bud Politics.
Enter their site, and you can vote for your favorite U.S. Presidential candidate. At the same time, tell them if you’re a taco or burrito kind of person. They you [...]
Website Customizing - Let Your Clients Have An Experience 2008-09-22 09:35:26 One of the best things about being online is the ability to take control. I’ve written about many websites in the past that allow you to be creative, and actually create your own product.
In August, Keds Studio uploaded a new division - Zazzle - that let’s users create their own shoe, using several [...] Read more:Clients
When Is It Time To Get Out? 2008-09-18 16:12:04 I read an interesting article today. Chunka Mui, co-author of Billion Dollar Lessons answered a few questions pertaining to his book.
As a small business owner, I’m like every other small business owner - very passionate about what I do. But I know I’m not alone when I say that some of my ideas didn’t [...]
Vision Launches Organized By Day 2008-09-16 08:09:46 When you start a website design, you start with several things.
1. First, you take a look at a clients existing marketing. What do their brochures look like? Do they have a logo? What look are they trying to achieve?
2. Second, you talk to them about strategy. What do they hope to accomplish with their website?
Small [...]
How We Will Learn In The Future 2008-09-15 12:55:40 Imagine sitting in a class room. The instructor stands at the podium and gives his presentation.
Off to the side is a big screen with a projection system attached to the instructor’s laptop. He refers to a PowerPoint presentation, and intermixes it with live Internet displays to further the instruction process.
Two other screens are [...] Read more:Future
Vision Announces Sprawling From Grace 2008-09-10 14:11:06 We’re thrilled to be taking on an exciting new project that will allow us to use our Internet marketing skills and strategies to create a buzz for Sprawling From Grace
. Sprawling From Grace is a documentary created by David M Edwards of EMotion Pictures Productions; one that will open your eyes to the real issues [...]
How Do You Do Business Today? 2008-09-08 15:59:59 How we do business today is not how we will do business tomorrow. In fact, it’s changing every day.
I ran across this interesting list today - 25 Things Vanishing From America. On their list was:
Yellowpages
Classified Ads
Dial Up Internet Access
Phone Land Lines
Cameras that use film
Hand written letters
News Magazines and TV News
Most of these seem all but [...] Read more:Business
, Today
Email Marketing For Small Businesses 2008-09-03 14:32:10 So you decide you want to sell one of your widgets.
You put together an email that talks about your widget. You may even show a photo of your widget, and send it out to your clients. And you send your email out to your entire list.
How direct are you with your overall selling process?
I’m [...] Read more:Email
, Email Marketing
, Marketing
, Small
Blog Action Day 2008 2008-10-15 08:12:31 Today is Blog Action
Day - the day bloggers from around the world get together and blog on one common topic related to their blog focus. And the topic this year is poverty. With 10, 667 blogs participating, I’m anxious to see what the rest of the world has to say.
I pondered what to write [...]
Creating A Better Marketing Strategy From A Mentor’s Advice 2008-10-14 11:32:07 I start my days pretty much the same. I sit down and go through email, spend my time on my social sites, and then start in on client work.
Today as I maneuvered through my email, one of my mentors Dan Kennedy had a great piece on thriving in a recession.
4 things to succeed:
1 — [...] Read more:Creating
, Marketing
, Mentor
, Strategy
Website Marketing - Are you missing the boat? 2008-10-10 13:57:01 I’m sure you have some ezines that you look forward to. I know I do. I’ve been on hundreds of lists over the years. And over the years, there are a few that I’ve been on for a long time, and still read when they pop into my email box.
One of them is by Joy [...] Read more:Marketing
, Website Marketing
Being A Part Of A Tribe 2008-10-09 14:41:24 All right, I’m impressed.
As you know, I read a lot. I read at least one book a week, and usually have a half dozen books or so laying around between my desk and my night stand.
I buy a lot of business books, and they are usually a part of a promotion through a [...] Read more:Tribe
Persuasion - Can You Use Email Effectively? 2008-10-07 12:55:28 You’ve been leaving phone messages and playing telephone tag with a top prospect all week. With just a few questions left, you’re sure you can turn this prospect into a client.
Should you continue to try and reach her over the phone?
Or can you effectively answer her questions by email, and convert her without [...] Read more:Effectively
, Email
, Persuasion
Perfection In Business - Can You Ever Achieve It 2008-10-03 16:09:55 Question of the day: I’ve been working with a web designer, and trying to get it to the point I like it well enough to actually release it to the public. The problem is its been 9 months since I hired him, and I don’t feel like I’m any closer now to releasing it than [...] Read more:Business
, Perfection
Moving Forward Towards 2009 2008-11-05 08:52:02 In so many ways, today feels like its a day for moving forward and starting anew. No matter what side of the political realm you are on, knowing the hard fought election process is over allows us to take a look at what will happen instead of what may happen. We can now make plans [...] Read more:Forward
, Moving
Book Review: Hot, Flat and Crowded 2008-11-03 19:28:01 What does the future hold in store for us if we continue on the way we have in the past? What if we ignore the warning signs of global warming? What will happen as we continue to add billions of people to our current lifestyle trends?
That’s the premise behind Thomas L Friedman’s Hot, Flat and [...] Read more:Crowded
Choosing a Marketing Campaign - Just Watch The News 2008-10-30 14:33:55 What’s the best way to come up with a new marketing campaign? Just watch the news.
Krispy Kreme is running a promotion just for Election day. If you stop by any Krispy Kreme next Tuesday - election day - and wear your I Voted sticker, they’ll give you a free patriotic donut. Of course you [...] Read more:Campaign
, Marketing
Using Trends To Forecast Your Business Decisions 2008-10-24 09:35:40 I’m so excited for this weekend. We’re stepping away from our office for the next 4 days, and having our own company retreat. We’ll be planning for 2009 - and enjoying a little fun and sightseeing on the side.
So all week I’ve been gathering things to bring with us. I know when you start [...] Read more:Business
, Decisions
, Forecast
, Trends
Vision introduces new site for Frontier Cabins 2008-10-23 14:52:55 What’s the difference between a simple homemade site, and one professionally designed? Looks and traffic.
Your site is your image to the world. When people enter your site, they make a decision in under 10 seconds whether to stay on the site, or move on. Frontier
Cabins approached us after living with a homemade website [...]
Marketing Tips - Get What You Want and Change It Around 2008-10-20 15:54:18 Just when you get what you want, they change all the rules and make you want something else.
When I was out of college and at my first, big corporate job, I enjoyed quite a bit of traveling. We would spend two weeks out of the office, flying from city to city visiting with our [...] Read more:Change
, Marketing
Every Page Is A Landing Page 2008-11-25 10:39:17 What do you think of when you hear the term ‘landing page’?
Do you think of a sophisticated page ready to capture contact information after being directed by an ad?
Do you think of a special page ready to provide more information when someone responds to a postcard mailing?
Each of these would be right.
But my question [...]
Turning Your Small Business Into Big Business With A Partner 2008-11-21 11:33:34 Some companies just get it.
I remember over 10 years ago, a new business opened up in my local mall. The first time I walked by Build A Bear, I laughed at the idea. Who would honestly keep going to a place where you could stuff your own bear?
Fast forward. My daughter now has over 10 [...] Read more:Business
, Partner
, Small
, Small Business
Email Subject Lines Can Hold The Key To Sales 2008-11-17 12:14:18 Do you email your contacts regularly?
The key to any good online marketing program is your list. Your list is created from the people that have interest in you, whether they buy today or not. You can create your list by having them sign up through your website or blog, either for regular updates, or for [...] Read more:Email
, Lines
, Sales
Did you stop 3 feet from the gold? 2008-11-13 15:27:08 The story goes a gold prospector spent months digging in the Rocky Mountains. He grew tired and cold. He ran out of money and supplies. And he finally closed it all up and went back to his home, without a penny to his name.
Eventually someone took over digging in the same area, and hit the [...]
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