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Sympathy Clicks Please! 2008-09-29 10:49:04 Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy. How bizarre? While I in no way disagree with the idea, the suggestion is fruitless. At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy. The clicking is completely up [...] Read more:Clicks
, Please
, Sympathy
Unbiased Media Coverage for the First 2008 Presidential Debate? 2008-09-27 06:31:16 The news media and respectable political blogs assert that the first of several presidential debates was a draw, as the following web pages illustrate.
However, in the effort to appear unbiased, the news media is actually persuading the viewing audience to tune in longer and with more fervor. The end game is to attract viewers [...] Read more:Coverage
, Debate
, First
, Presidential
, Unbiased
Best Communication and Politics Blogs 2008-09-26 15:29:36 Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists: Read more:Blogs
Online Video Costing Structure 2008-09-26 14:31:16 Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure. DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand. DR advertisers, who attempt to imform and [...] Read more:Online Video
, Structure
Branding vs Direct Response 2008-09-25 06:08:25 Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies. Read more:Branding
, Direct
, Response
Review of Garcia’s “The New Mainstream” 2008-09-24 17:36:47 America's social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream
, Guy Garcia
discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion.
Review of Halter’s “Shopping for Identity” 2008-09-24 17:02:37 It has been established that within a consumer society an individual's identity is largely determined by the purchases that he or she makes. Read more:Halter
, Shopping
Basic Steps for Developing an Advertising Strategy 2008-09-24 16:44:24 1. Defining the business problem
a. Every ad problem starts as business problem, but not every business problem has an ad solution
b. Problem usually revealed through symptoms
c. Negative problems - ‘true’ problems
d. Positive problems - ‘opportunity’ problems
2. Interrogating the marketing mix - not just advertising
a. Distribution
b. Pricing
c. Product
d. Prom Read more:Advertising
, Basic
, Strategy
Man Destroys Mobile Phone 2008-10-01 06:15:37 It is difficult for older people to keep up with technology and this video is a perfect example of the frustration that many of them feel. In an act of rage, the professor/teacher destroys a student’s mobile phone for allowing it to ring too many times during a lecture. While the student should not have [...] Read more:Mobile
Call Tone Advertisements 2008-09-30 14:50:44 Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...] Read more:Advertisements
Trick or snack cakes 2008-09-30 08:41:20 Promotions and contests are a great way to get the word out about your product in that they can excite and engage consumers in new and fun ways. Hostess has attempted to benefit from the excitement surrounding Halloween in its “Hand Out Hostess on Halloween and You Could Win $1 Million Dollars and & an XBOX 360 Prize Package” Sweepstakes Read more:Trick
Media Coverage of the Iraq War in 2006 2008-09-24 16:18:00 When research commenced for this paper on the tenth of April, 2006, the number of deaths occurring as a result of the war in Iraq
had risen to estimates of more than 130,000. Read more:Coverage
Review of Polkinghorne’s “The Faith of a Physicist” 2008-09-24 16:15:16 The main concern of both scientific exploration and theological reflection is the discovery of truth. For Polkinghorne, the goals of both can be connected and helpful to one another. Read more:Faith
Review of Brue’s “Six Sigma for Managers” 2008-09-24 16:09:48 In Six Sigma
for Managers
, Greg Brue aims to give an overview of the Six Sigma
process that when applied to projects can bring about greater quality, customer satisfaction, revenue, impact on employees, growth, and competitive advantages.
Review of W. Edward Deming’s “Out of the Crisis” 2008-09-24 16:06:30 In his book Out of the Crisis
, Deming outlines fourteen points through the application of which management will be able to improve quality and productivity. Read more:Edward
Review of W. Edward Deming’s “The New Economics” 2008-09-24 16:02:51 In The New Economics
, Deming jerkily outlines a management philosophy that breaks from popular understanding. He critiques faulty practices of management before explaining what is needed to improve the situation. Read more:Edward
Review of Covey’s “7 Habits of Highly Effective People” 2008-09-24 16:00:54 Stephen Covey attempts to explain a new way of structuring life and approaching communication by way of seven habits claimed to be characteristic of highly effective people.
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