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Consumer Confidence: Building Credibility 1
2008-09-17 09:52:00
Credibility is one of the most critical factors that will affect your online business success. Being credible is simply the perception of being trustworthy and believable. Why do people buy brand name goods and services on the Internet and in the off-line world? One of the key reasons is that the brand represents a level of quality that they know and trust.So how can you build credibility on the I
Read more: Building , Confidence , Consumer , Credibility

Keywords: Finding your best search keywords
2008-08-28 14:40:00
What are they looking for?When you want to find something on the web, chances are good that you start by typing in a keyword or phrase into a search engine. When someone goes looking for products, services, or content like your site's, you want them to see your site at the top of the search results. The way to achieve this is by strategically positioning your site to maximize your search engine ra


Explode Your Traffic by Changing Your Search Engine Promotion Strategy
2008-08-28 14:31:00
Due to the success of the Google search engine, other major search engines have decided to change the method used to rank Web pages. Unlike other search engines, which rely mainly on keywords or meta-search technology to find the most relevant Web pages, Google offers an advanced technology called PageRank to deliver the most relevant results.Due to the success of Google, major search engines have
Read more: Changing , Engine , Explode , Search , Search Engine , Strategy

What is Affiliate Marketing?
2008-08-26 14:22:00
At its most basic Affiliate Marketing is simply the establishment of a relationship between two or more website owners for their mutual financial benefit.The majority of websites are established to promote products or a service of some kind, yet they are little use if no-one knows about their existence. A website operator may decide to leave the generation of visitor traffic to his site to the var
Read more: Affiliate Marketing

Web Design for the No-talent Artist
2008-08-26 13:42:00
Almost everyone enjoyed art class, but let's be honest--there was probably only one kid in each classroom with actual talent. Such is the case with true Web design. So you may not be a brilliant artist, but you can probably create a credible Web site design that serves the purpose of attracting attention. If your graphic art talent is limited to stick figures and cartoon landscapes, well then, thi
Read more: Artist , Web Design

Design Essentials: 10. Usefulness
2008-08-25 15:55:00
In some ways, this tip might be the most important. Every Web site should fall under one of the following categories:Informational: Serve as a resource for information about a trade, product or cause.Service-oriented: Offer a service, sell a product or advertise a company.Personal/entertainment: Keep visitors engaged via your articles, stories, blog or multimedia.If your site doesn't fall into one
Read more: Essentials , Usefulness

Design Essentials: 9. Personality
2008-08-25 15:54:00
Your Web site is simply part of your business, and it should reflect the way you do business. While thousands of words have been written outlining the rules of Web design, perhaps the most important one is for you to be yourself online.If you tend to be conservative in the way you conduct your business, don't publish a Web site with loud colors and an informal tone simply because some tutorial sai
Read more: Essentials , Personality

Design Essentials: 8. Administration
2008-08-25 15:53:00
Have you ever run across a site that hasn't been updated in the past year or more? Did that company or organization seem more or less professional to you?Update your site. Make sure all your content is fresh. You may think that you have a wealth of material and that it could take the average visitor months to finish it, but not everybody will be interested to read it all. If someone visits your si
Read more: Administration , Essentials

Design Essentials: 7. Service
2008-08-25 15:53:00
A common misconception about Web development and Web marketing is that customer service is not a requirement. But putting your business online means that you're creating another channel of contact with your customers--they're going to expect replies to their e-mails.Listen to your visitors for the same reason you would seek external advice on personal issues, or edits to your writing. It's hard to
Read more: Essentials , Service

Design Essentials: 6. Content
2008-08-25 15:52:00
Content is the backbone of your Web site. When writing your content, reflect on the planning stage and specifically, your mission statement. Every bit of content should relate to the mission statement. If your mission statement is to make people laugh, then anything that isn't funny should be left out. If your mission statement is to inform people about whales, then you shouldn't talk about browse
Read more: Content , Essentials

Design Essentials: 5. Clarity
2008-08-25 15:48:00
Your customers have to understand what your point is. Keep your message simple and clear. If you do a lot of writing on your site, be direct and to the point.Use one-word menus, alt text descriptions in your image tags or window.status Javascripts. Try not to use too many colors, and try not to use contrasting colors. Your visitors should have an idea of where to go and what to do as soon as the p
Read more: Clarity , Essentials

Design Essentials: 4. Organization
2008-08-25 15:45:00
Your site has to be organized. Keep your directory structure clean. Remember the flow chart you created in the planning phase? Each branch of that chart deserves its own directory. Create a directory for images, and create directories for every other section of your site.If you leave everything in one or two folders, maintaining it will be an absolute nightmare. The more you update, the less organ
Read more: Essentials , Organization

Design Essentials: 2. Design
2008-08-25 15:44:00
Your site should have a similar theme throughout its entire design, so if you decide to enhance your homepage by changing colors or graphics, remember that you'll want to carry over the theme to your subsequent pages to give your site a unified feel.If you are not design-savvy or artistically inclined, consider enlisting outside help with the artistic elements of your Web site. Paying for graphics
Read more: Essentials

Design Essentials: 3. Speed
2008-08-25 15:44:00
If your Web site is slow, customers will leave before the graphics load. Sometimes when users encounter a graphics-intensive site, they search for an alternative while that page is loading. Your customers will do the same. Optimize your Web site's graphics and code so that it loads quickly.Try using Macromedia Fireworks, Adobe Image Ready or Photoshop to optimize your graphics. Make the size of yo
Read more: Essentials , Speed

Design Essentials: 1. Planning
2008-08-25 15:42:00
Invest some time in planning your Web site and it will pay off. A well-planned Web site will serve your customers better and help you achieve your business goals. Try the following exercise:First, prepare a mission statement. A sentence or two should be plenty. Try to summarize exactly what you are trying to accomplish with the site. Once you've done that, the rest of the planning simply becomes a
Read more: Essentials

Getting Started: Ten Design Essentials for Building a Successful Web Site
2008-08-25 15:08:00
Get the most out of your Internet presence by considering these ten key points when creating your Web site:PlanningDesignSpeedOrganizationClarityContentServiceAdministrationPersonalityUsefulness
Read more: Building , Essentials

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