Owner: Marketing Chit-Chat URL:http://marketingchitchat.wordpress.com/ Join Date: Sat, 13 Sep 2008 08:57:39 -0500 Rating:0 Site Description: Marketing, Internet Marketing, Movie Marketing, Social Media, Web2.0 Site statistics:Click here
Mash smashed! 2008-08-31 07:55:27 Last year I had written about Yahoo launching its social networking site “Mash” and it’s not even an year now when I get this mailer that Yahoo is closing down Mash! Curious enough to know the reason I landed up on Yahoo blog and here is the official statement from Yahoo mentioned in their blog:
[...]
Shelfari acquired by Amazon 2008-08-28 06:02:37 Ah another acquisition of a web 2.0 startup by a larger player and I must say this is an interesting acquisition. Read it today on news sites as well as on Shelfari’s official blog that Shelfari which is a social networking site for book-lovers has been acquired
by online giant Amazon
. While surfing amazon.com today [...]
iPhone launch in India: A low-key event! 2008-08-23 14:53:36 Well, it had to happen, I had expected the same fate of iPhone
launch in India
since the day they announced the price for 8GB model as 31,000 & 16GB model as 36,000! Indian consumers were prepared and were willing to pay premium for a premium product like iPhone but premium as high as 4 [...] Read more:event
Phoonk Contest – Movie Promotion Strategy 2008-08-12 00:29:11 So, it was not hoax… This contest news started doing rounds in media somewhere in last week of July’08 and almost every publication including ET has covered it. But somehow I kept on thinking that it’s not real and is yet another scandalous strategy to promote the upcoming horror movie of Ram Gopal Varma – [...] Read more:Contest
, Strategy
Internet shopping boom in India 2008-08-09 13:12:29 Well, Rakhi season is here and as expected all my inboxes are flooded with promo mailers from different e-commerce sites about online Rakhi hampers and packs. After going through different mailers and hampers on offer, I settled for one of the Rakhi packs from rediff.com shopping portal. I have been sending Rakhi through online shopping [...] Read more:India
, Internet
Internet rejuvenating Indian Art Industry! 2008-07-30 13:31:09 Yesterday while just casually browsing through ET, one piece which caught my immediate attention was how internet is changing the face of Indian Art Industry. Indian Art and Internet
, oh wow what a lovely combination as both happen to be my special areas of interests – art out of passion and internet out of profession [...]
Women Gamers to double by 2010 2008-07-27 12:39:34 So, gone are the days when games esp. online games were monopolized by kids and men. According to a recent survey report of video game industry’s trade group, 40% of gamers in US are women. Another interesting trend is the average age of gamers which has gone upto 35 years (Source: Women
gamers.com, 18th July’08). 40% [...] Read more:double
, Gamers
Jhingalala’s counter strategy 2008-07-11 05:09:50 So, this is the counter strategy of Jhingalala brand – TATA Sky. Well, media is splashed all across these days with “Wish Karo Dish Karo” statement of SRK – TV, Press, Online, Outdoor almost everywhere you go, you can see an ad of DishTV these days! Even the price has been reduced drastically now and [...]
Bollywood promotions – other interesting examples 2008-07-03 03:33:01 I had written post about bollywood marketing earlier as well, I must say things are getting innovative day by day. The most talked about two recent releases are “Love Story 2050” & “Jaane Tu Ya Jaane Na”. Both are releasing on 4th July’08 and both these films are marketing their stuff quite aggressively. Though both [...] Read more:interesting
Movie Marketing: Drona 2008-09-29 00:34:53 As I said earlier like Hollywood, movie marketing is getting innovative day by day in Bollywood as well. We can see quite ground-breaking examples with each movie, be it Jaane Tu Jaane Na, Love Story 2050, Bachna Ae Hasseno, Rock On, Phoonk etc. Promoters are trying everything from reality shows, online promotions, interactive websites, innovative [...] Read more:Drona
, Marketing
Image Makeover: Indian Postal Service 2008-09-25 00:35:15 While flipping through yesterday’s TOI, happened to glace through the advertisement of Indian Post Service
. To be honest it was a pleasant surprise to see the two half page teasers followed by one full page advertisement of Indian Post. Not only the messaging and communication was looking fresh, rather they had changed their logo as [...] Read more:Image
, Makeover
, Postal
http://helpbihar.in: Interesting Example of Viral Marketing 2008-09-20 00:49:46 One of my friends forwarded me the link which is a campaign for helping Bihar Flood Victims. Its an initiative started by www.planindia.org and the conceptualization and design is done by Quasar – an interactive online agency. This site asks you to fill answer for some simple questions and for each correct answer sponsors [...] Read more:Example
, Marketing
, Viral
BigB’s blog statistics - Bigadda or BigBadda? 2008-09-17 09:31:57 I had written earlier about BigB blogging on www.bigadda.com and initially I had read some of his posts as well but then in due course of time I stopped visiting his blog. But today I dropped into his blog again mainly because of some noise in media about his recent posts and oh the look [...]
Aamir in Tata Sky Ad 2008-09-16 00:32:03 I had written earlier in July about Jhingala’s counter strategy and now that Aamir
’s ad is out, I have a mixed reaction. Not that I didn’t like the same but at the same time it’s not something which made me say wow! The ad as we have seen features Aamir Khan in a half man [...]
Vertical to Horizontal: Web18 2008-10-17 00:52:10 While assessing some more shopping portals for promoting the festival gift voucher of my company, I landed on www.storeguru.com, the e-commerce team from web18 had contacted me earlier for placing our product there and I had thought I will take it up further during peak season. But the moment I opened the site today morning, [...] Read more:Horizontal
, Vertical
Aftereffects of downturn - 1. LAY-OFFS 2008-10-15 01:17:22 It scares you when you listen to the experience of lay-off from somebody close to you, it scares you when you listen that some of your very well-settled friends with quality degrees and high paying jobs in US based MNCs have been asked to leave for India over night. It scares you to realize that he is [...] Read more:downturn
Airtel Digital TV Ad 2008-10-13 05:37:14 Guess BigTV got a nice answer of spoofing Airtel
’s teaser by this new ad of Airtel Digital
TV. Well, if I have to describe this ad in one word, I will say it’s BIG, it gives the impression of being big, being colossal. What an irony, isn’t it? BigTV kept on insisting “Ho toh BIG [...]
See you at home… Airtel or BigTV? 2008-10-10 07:31:27 So, my confusion was genuine enough and I was not puzzled unnecessarily … I was observing this ad on television showcasing a big Red Sofa and “See you at home” with small fonts mentioning “coming to your home on 9th Oct” but looks like they revealed their product on 8th itself as suddenly on 8th [...] Read more:Airtel
Changing with times: Amar Chitra Katha 2008-10-07 02:15:03 Recently while doing some grocery shopping in one of the retail stores, I glanced on TINKLE digest which was kept on the billing counter itself…and well, as usual I couldn’t refrain myself from buying it (Pssst…Shhh with a hidden face I am accepting that though I’m in my late 20s but I still can’t resist [...] Read more:Changing
In-film advertising is FASHIONable 2008-11-09 07:14:46 Watched Madhur Bhandarkar’s Fashion yesterday, I liked the movie…really liked it, though I think the name of the movie should have been “Kimaya’s Fashion” or “Fashion from Kimaya” J. Another interesting case of in-film advertising with not one or two brands rather many. To name a few, which I can remember – Kimaya, Lenovo, Sunsilk, [...]
Political Advertising 2008-11-07 00:44:36 In this season of advertising and mass media budget cuts, it definitely rings a bell if you suddenly listen about any campaign having a budget as high as 150 crores! Yeah, such budgets are still there and that too in India for advertising campaigns of just 2-3 months duration.
Recently read that Congress has hired [...] Read more:Advertising
Pappu Vote Nahi Karta: Delhi Elections 2008 2008-11-26 11:51:53 While surfing some news channel yesterday, got a glimpse of the ad, “Pappu Vote Nahi Karta
”. It’s a film by Elections
Commission to attract voters for its Delhi Election on 29th November’08. Somehow it caught my attention as it was sort of different from the normal government or political campaigns. Instead of being preachy it [...]
SMS Marketing or Bombarding? 2008-11-25 06:38:37 Yesterday I attended a session on “Mobile Marketing
and its immense concealed potential in India”. While I agree to some of the points and as a marketer I am absolutely aware of the potential and different channels of mobile marketing in India but when it comes to execution I can’t help myself from heaving a [...] Read more:SMS
Aaj Ka Arjun: Sulekha.com 2008-11-19 12:16:52 I got this link from one of my professional acquaintances. The mail said it’s a new viral campaign from Sulekha.com. Hmmm, new viral and I immediately clicked the link. First reaction – I liked it! Looked interesting and easy to understand at the first glance itself. Presentation also was different, very unlike from the normal [...] Read more:Arjun
Political Advertising: Advaniji on web! 2008-11-11 01:03:05 Just last week itself, I wrote about Political Advertising
in India for 2009 elections and here comes another surprise of the same. Now after celebrities it’s the turn of Politicians looking up to the mighty web world. Joining the league is none other than L.K. Advani whose website got launched on his 81st birthday [...]
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