How to Keep Occupancy Rates High - Attract more International Customers 2008-08-31 18:51:57 The economy weighs heavily on everyone’s minds. Many of us are wondering where our businesses will be in a few years, if not in the coming months. Travel and tourism are closely linked to economic trends. Travel has grown at a declining rate, and is even down in some areas. Resort areas are showing declines in business this [...] Read more:International
, Rates
Paying Too Much for Online Marketing? Lower Your Costs 2008-08-18 20:59:12 The Intelligence for Bed and Breakfasts Blog promised to bring you the most valuable online advice for B&Bs and small hotels, as well as controversial intelligence that you won’t find on other websites. Let’s talk about what matters most to your business: Value. When you shop support services for your bed and breakfast, what’s the most [...] Read more:Costs
, Lower
, Marketing
, Online Marketing
The Most Important Business Tool for your Bed and Breakfast: Email 2008-08-02 14:41:03 Want to know what’s the most important business tool you’ll use for your B&B or small hotel over the next 5 years? Email
. That’s right. Well you might think you’re reading an article left over from the 1990’s. Not so. We’ve been getting a lot of comments and questions in recent months about email and [...] Read more:Breakfast
, Business
Update to Bed and Breakfasts in Europe - Ahead of the Online Marketing Game? 2008-07-09 16:04:04 I just read the comment that was posted to our previous Blog entry, suggesting that Instant Online Booking is not for everyone. While this is an important topic that will be addressed in future blog posts, I think it is useful to comment at this time.
Let me emphasize that Instant Online Booking IS for everybody. There are many arguments [...] Read more:Europe
, Marketing
, Update
Bed and Breakfasts in Europe - Ahead of the Online Marketing Game? 2008-07-06 14:45:07 I have visited many bed and breakfasts around the world, and have had the opportunity to speak with many innkeepers about their marketing efforts. Not that there’s any competition from one region to the next, but I’ve seen a definite advancement in Europe
in the use of online marketing techniques over the U.S., or North [...] Read more:Marketing
Fake User Reviews - Do They Really Hurt Your B&B Hotel Business? 2008-06-22 14:10:48 When we began BedBreakfastTraveler’s Intelligence for B&B’s Blog, we committed to bringing you indispensable advice and guidance for marketing your bed and breakfast or small hotel online. We also will bring you advice on some quite controversial topics. Yes, these are the topics that most marketing experts hesitate to mention to their clients. But, there [...] Read more:Business
, Hotel
Introduction 2008-06-11 02:13:08 Welcome to BedBreakfastTraveler’s Intelligence for B&B’s Blog. Here, our renowned contributing travel and tourism writers will bring you the latest intelligence for running and marketing your bed and breakfast, small inn, or B&B hotel. You will find indispensible advice and guidance on marketing your B&B online.
At Bed Breakfast Traveler, a leading service of the I Read more:Introduction
SEO and SEM Tips for Your Hotel or Bed & Breakfast Website - Part 2 2008-09-22 17:30:39 In our previous article, we touched upon the surface with some basic tips on how to optimize your website for increased search engine traffic on the internet. This advice is valuable for any Bed & Breakfast
or Hotel
website to maximize your search engine potential.
Let’s consider another important attribute of your website, the TITLE tag. This [...] Read more:SEO
SEO and SEM Tips for Your Bed & Breakfast or Hotel Website 2008-09-06 08:27:48 As owner or manager of a small hotel or B&B, your website is an important part of your marketing strategy. But if you’re like most small business owners, web design is not your expertise. Here are a few tips on how you can increase the productivity and traffic of your website, with some minimal effort. [...] Read more:Breakfast
, Hotel
, SEO
Collective Marketing for your Bed and Breakfast Inn 2008-10-30 22:44:46 Collective Marketing
is a new concept gaining a lot of attention these days in the online marketing and SEO (Search Engine Optimization) world. And, it’s a term that is very relevant to marketing your bed and breakfast inn or small hotel on the internet.
So what is Collective Marketing? The concept is that the more relevant [...] Read more:Breakfast
, Collective
How Secure are your Online Bookings? How Much Deposit to Collect 2008-10-14 07:45:08 How secure are online bookings these days? Everyone knows how online booking works. A small deposit is collected from the traveler at the time of booking. Our advice is that the optimal deposit amount to collect for a booking on your own website is 35%. Why 35%? Research shows that one-third of the booking amount is the best deposit [...] Read more:Collect
, Deposit
, Secure
Good Photos Increase Bookings - Add Unlimited Photos Today 2008-11-16 10:02:42 Want to know the number 1 rule of tourism marketing on the internet? Good Photos Increase Bookings.
Now that doesn’t sound like much of a secret, does it? But surprisingly, almost half of all tourism marketing, especially in the lodging market (B&B’s, Inns, small hotels, etc.) don’t follow this very simple advice.
BedBreakfastTraveler.com and the Instant World [...] Read more:Today
Search Engine Advertising for Cheapskates 2008-11-09 17:58:33 A recent letter that crossed my desk suggested that online advertisers should forget Google. Consider search engine advertising for cheapskates, the ad proclaimed, suggesting that Google was overpriced. The advertisement made me stop and think, when advertising our bed and breakfast or small inn on the internet, are we getting the value we need?
So, do we [...] Read more:Advertising
, Engine
, Search
, Search Engine
Free Online Advertising and Marketing is King among Bed and Breakfasts 2008-11-02 17:01:31 It never ceases to amaze me how online services continue to require hefty membership fees. The internet is the most efficient information distribution tool ever invented. In today’s lean economic environment, bed and breakfasts are seeking value in their marketing and advertising budgets. With the wide array of services available to inn managers for free, why do we [...] Read more:Advertising
, Marketing
Your Bed and Breakfast Information Published in 14 Languages 2008-12-14 20:37:53 Want to gain a major boost in internet exposure and traffic for your bed and breakfast? Instant World Booking has introduced a major service for our B&B partners worldwide. Now, when you list your property with us, we translate the information you submit into 14 different languages. We then publish your property on 14 individual multi-lingual webpages, each featuring [...] Read more:Breakfast
, Languages
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