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Call for Papers: 35th Research Conference on Communication, Information and Internet Policy 2007-03-30 19:50:00 Hosted by The National Center for Technology & Law,http://www.tprc.org/TPRC07/CFP07.pdfGeorge Mason University School of LawArlington, VirginiaSeptember 28-30, 2007TPRC is an annual conference on communication, information, and internet policy that brings a diverse, international group of researchers from academia, industry, government, and nonprofit organizations together with policy makers. It serves two primary goals:(1) dissemination of research relevant to current communications regulatory and policy debates in the US and around the world; and(2) promotion of new research on emerging issues.The TPRC program is developed primarily from submitted papers. The Program Committee will also consider proposals for panels, tutorials, and technology demonstrations. Proposals for a panel should include a one-page description of the panel, its purpose, and a list of the potential invited panelists, preferably offering different points of view of the problems to be discussed.Individuals intere Read more:Research
, Internet
, Policy
Call for Papers: New Review of Hypermedia and Multimedia Special Issue 2007-03-29 11:39:00 Call for Papers: New Review of Hypermedia and MultimediaSpecial
Issue on Studying the Users of Digital Education Technologies: Theories, Methods, and Analytical ApproachesGuest editor: Michael KhooNational Science Digital Library, University Corporation for Atmospheric Research, Boulder, Colorado, United States: mjkhoo@ucar.eduSubmission deadline: 16 May 2007Acceptance notification: 2 July 2007Final manuscripts due: 20 August 2007Digital technologies are increasingly integral components of educational settings and Digital Libraries, serving for instance as repositories, as scaffolds to enhance face-to-face pedagogy, and as distance-learning tools. How might we understand the impact of these technologies on knowledge and learning, and what lessons might be learnt from their use, that could be applied to future technologies? Addressing these research questions requires recognition of the highly complex character of digital education technologies: they vary in size from handheld PDAs to
Call For Papers: Media International Australia 2007-03-29 11:33:00 Call For Papers: 'Media InternationalAustralia
'Issue no. 126, Feb 2008'Beyond Broadcasting: TV for the Twenty-First Century'Theme Editors: Graham Meikle and Sherman YoungThe broadcast era is over. The twentieth-century broadcast model of centralised, one-way transmission of pre-packaged content to large, simultaneous audiences is increasingly challenged and complemented by newer approaches. Content, distribution channels, geographical constraints, production values, business models, regulatory approaches and cultural habits are changing as the new media technologies empower users in unexpected ways and increasingly recast TV as something that audiences create as well as watch. Cheap hardware and software allow anyone to produce original or "mashed-up" videos. The ubiquity of camera-phones and CCTV redefines reality television. Higher-quality resources bring near-broadcast quality to video blogs and citizen journalism. Affordable editing resources allow creative re-mixes of low-bro
Call for Participation: WiaOC 2007 2007-03-29 11:20:00 Call for Participation
for WiaOC 2007 CONNECT: a free synchronous and asynchronous online conference for teachers and education professionals May 18-20, 2007Webheads in Action, a world-wide cross-cultural online community of several hundred ESL/EFL educators and other professionals, invites your participation in CONNECT: Conversations on Networking, Education, Communities, and Technology, a unique conference to be held entirely online May 18-20, 2007.The conference is called a convergence because it is intended to be a fair or festival in which many communities of colleagues converge to celebrate with us by presenting their work in a wide variety of formats. Participation is free and open to all who are interested.Keynote speakers include Stephen Downes, George Siemens, Etienne Wenger, Barbara Ganley, Teemu Leinonen, and Leigh Blackall. More information is available at http://wiaoc.org.WiAOC 2007 follows on the success of our first completely free online global convergence http://2005.
CALL FOR PAPERS - 3rd Asia-Pacific Computing and Philosophy Conference 2007-03-28 12:02:00 CALL FOR PAPERSThe Third Asia
-PacificComputing
and Philosophy
ConferenceNovember 2-4, 2007Chulalongkorn University, Bangkok, ThailandWebsite: http://www.stc.arts.chula.ac.th/APCAP2007/The Third Asia-Pacific Computing and Philosophy Conference will again take place at Chulalongkorn University in Bangkok, Thailand. The conference is being held in succession to the successful Second Asia-Pacific Conference in January 2005 (www.stc.arts.chula.ac.th/CAP/AP-CAP.html).AP-CAP2007 is part of the series of conferences organized by the International Association for Computing and Philosophy (www.ia-cap.org). The conferences have been in held in various regions of the world. As of now there are three major regions where these conferences are held, namely in North America (NA-CAP), Europe (ECAP) and Asia-Pacific.As with the other CAP conferences, AP-CAP2007 will also deal with all aspects of the "computational turn" that is occurring through the interaction of the disciplines of philosophy and comp
Call for Papers - International Review of Information Ethics 2007-03-28 11:43:00 Call for PapersIRIE: International
Review of Information Ethics
Issue No. 008; Vol. 8; December 2007Special Issue: Ethical Challenges of Ubiquitous ComputingUbiquitous Computing (an idea introduced by Mark Weiser, and often bracketed with slight modifications under the concepts of Pervasive Computing or Ambient Intelligence) imagines, in the extreme case, the entire mesosphere saturated by ICT. In this fantasy, ICT will accompany all aspects of our life. Our everyday world will be made intelligent, and all our actions, at all times and everywhere, will undergo some kind of ICT support. We will be appropriately guided, monitored, and provided with our needs and desires.More prosaically, Ubiquitous Computing systems generally consist of interlinked capacities for memory and data storage, for perception and environmental sensing, and for the interpretation of contexts and situations. These activities might be carried out using various kinds of technology. And indeed, a whole host of techni
Call for papers - LEA Dispersive Anatomies 2007-03-28 11:30:00 Call for papers
- LEA Dispersive AnatomiesThe Leonardo Electronic Almanac (ISSN No: 1071-4391) is inviting papers and artworks that address dispersion - dispersion of bodies, objects, landscapes, networks, virtual and real worlds.A fundamental shift in the way we view the world is underway: the abandonment of discrete objects, and objecthood itself. The world is now plural, and the distinction between real and virtual is becoming increasingly blurred, with troubling consequences within the geopolitical register. This shift is related to a cultural change that emphasizes digital deconstruction over analog construction: a photograph for example can be accessed and transformed, pixel by pixel, cities can be taken apart by gerrymandering or eminent domain, and our social networks are replete with names and images that problematize friendship, sexuality, and culture itself. One issue that emerges here: Are we networking or are we networked? Are we networks ourselves?LEA is interested in tex
New book - Online Matchmaking 2007-03-28 11:23:00 Most of us probably fought early on against the notion that Internet use is all about sex. Well much of the time it isn't but sometimes it is about sex - or love - and considering the amount of public interest in this use of the Internet this aspect is surprisingly under-studied (qualitatively at least).So here's a timely collection of essays potentially useful for your own research, teaching or just coming up with interesting anecdotes at cocktail parties...http://www.palgrave.com/newsearch/Catalogue.aspx?is=1403998493Online Matchmaking
examines the joys, fears, and disappointments of hooking up with people in cyberspace. Unlike most other books that exist in this field, this collection includes studies by experts from a variety of disciplines, including Communications, Cultural studies, English, Health, Journalism, Psychology, Rhetoric, and Sociology.Online Matchmaking could be used as a primary or secondary resource for any subject that focuses on cyber-relationships.Contents:Intr
Masters of the Muni-Verse Challenge 2007-03-28 11:05:00 The Ethos Group announces our first Masters
of the Muni-Verse Challenge
,a contest to identify and share the best free online resources available onmunicipal and community broadband with fabulous prizes.Send us your recommendations for the best freely available municipal broadband resources by filling out our online entry form at http://www.ethoswireless.com/mastersofthemuniverse. We'll choose the top 100 and make them available to everyone. Your suggestions will help shape The Ethos Group's upcoming Municipal Broadband Online Resource Center and Toolkit.Contest entries must be received by April 23th, 2007.1st Prize.Complimentary registration and $500 travel stipend for *the International Summit for Community Wireless Networks May 18-20, 2007* at Loyola College in Columbia, Maryland (www.WirelessSummit.org) and a half-pound box of fair trade organic hand-made chocolates delivered to your door from www.luckychocolates.com.2nd Prize.Complimentary registration and $250 travel stipend for
Summer Film-Making Course at Bournemouth University 2007-03-27 14:41:00 Wondering what to do with your summer? Have an interest in film-making and would like to learn more about it? How about spending this summer actually making your own original film? Bournemouth Screen Academy, A Skillset Screen Academy, seeks to encourage and enable access into the UK film industry for all talented individuals, regardless of your background. One of the ways in which we do this is by supporting short courses for people of any academic discipline. This summer, we're supporting an exciting new 10 week practical course in film making, and we'd love you to take part. For information on all short courses supported by the Bournemouth Screen Academy, please click here: http://aib.clikhost.co.uk/shortcourses/. All Academy-supported courses are delivered at the Arts Institute and if you have an interest in film, it's worth taking a look. As a student at Bournemouth University
, you are eligible for a 10% discount on any Bournemouth Screen Academy-badged short course wit Read more:Summer
UK Internet Research Doctoral Forum 2007-03-27 14:36:00 Research training workshops for doctoral studentsQualitative and quantitative approaches in Internet
Research19th -20th April 2007, University of Wales Aberystwyth, UKThe Department of Information Studies at Aberystwyth is running the third in a series of training workshops and seminars aimed at research students involved in researching Internet use, or using the Internet as a tool in their research. In this event we hope to combine insights from different areas of research into the Internet and new technologies, with contributions from leading researchers who use various methodologies to investigate.David K. Allen: Researching mobile communications technologiesDr David K. Allen is senior lecturer at Leeds University Business School and Director of the AIMTech research group, which carries out research for the public, private and educational sectors on mobile information systems, information behaviour and cultural and organisational change. He will discuss the range of research that t Read more:Research
, Doctoral
, Forum
29% of Americans do not care about the Internet 2007-03-27 14:34:00 29% of Americans
do not care about the Internet
A little under one-third of U.S. households have no Internet access and do not plan to get it, with most of the holdouts seeing little use for it in their lives, according to a survey released on Friday.Park Associates, a Dallas-based technology market research firm, said 29 percent of U.S. households, or 31 million homes, do not have Internet access and do not intend to subscribe to an Internet service over the next 12 months.The second annual National Technology Scan conducted by Park found the main reason potential customers say they do not subscribe to the Internet is because of the low value to their daily lives they perceive rather than concerns over cost. Forty-four percent of these households say they are not interested in anything on the Internet, versus just 22 percent who say they cannot afford a computer or the cost of Internet service, the survey showed.The answer "I'm not sure how to use the Internet" came from 17 percent o
Global Theme Issue on Poverty and Human Development Planned for October 2007 2007-03-26 14:39:00 *Call for Participation**GlobalTheme
Issue on Poverty
and Human Development
Planned for October
2007*The Council of Science Editors is organizing a Global Theme Issue on Poverty and Human Development in October 2007. Science journals throughout the world will simultaneously publish papers on this topic of worldwide interest - to raise awareness, stimulate interest, and stimulate research into poverty and human development. This is an international collaboration with journals from developed and developing countries.Thus far, more than 160 journals have agreed to participate (see list below). The journals plan to publish new original research, review articles, editorials, perspectives, news stories, and other types of articles on the subject of poverty and human development with a common publication or release date of Monday, October 22, 2007. Some journals will dedicate an entire issue to this subject, others will publish a few papers, and still others plan to publish an editorial. Some
1st International Conference on Methodologies, Technologies and Tools enabling e-Government (MeTTeG07) 2007-03-26 14:33:00 1st International
Conference on Methodologies, Technologies and Tools
enabling e-Government
(MeTTeG07)27-28 September 2007 Camerino, Italyhttp://conferences.cs.unicam.it/metteg07Paper submission Deadline: May 1, 2007Scope and Topics of InterestThe conference intends to bring together researchers, teachers and practitioners active in the area of electronic government from different perspectives and disciplines with a focus on the role played by the information and communication technologies. The main keywords are: methodologies, technologies and tools. Methodologies play an increasingly important role in the management and definition of e-Government initiatives.Technologies improve their efficiency and effectiveness while tools allow new specific services and functionalities. Topics of interest for the ³1st International Conference
on Methodologies, Technologies and Tools enabling e-Government² include, but are not limited to:Methodologies- One-Stop Government- Digital Services- Th
WANNA BE PRESIDENTS 2007-03-26 14:04:00 wanna be presidents ( http://www.wannabepresidents.com/ ) is an aggregator of blogs for US 2008 presidential hopefuls. built with feevy (http://www.feevy.com/), wanna be presidents aggregates all presidential bloggers (currently 16 by their count) into three categories: republicans, democrats, and independents. wanna be presidents is an easy and effective way to view different campaigns on the same page.because feevy is built upon RSS, wanna be presidents relies on candidates' RSS feeds. in building the site, david de ugarte and i were quite surprised to discover that many republican presidential candidates, including john mccain, duncan hunter, and tom tancredo, have not integrated RSS into their web presences. no RSS?!? - who is advising these guys?
COLLABORATIVE GRANTS IN MEDIA AND COMMUNICATIONS 2007-03-23 10:00:00 COLLABORATIVE GRANTS IN MEDIA AND COMMUNICATIONS2007-2008 Large Grants CompetitionLetters of Inquiry Due April 22, 2007The SSRC is pleased to offer two types of 'Collaborative Grants' in 2007 for academic-advocacy partnerships in media and communications.Small Grants provide up to $7500 for short-term academic research in support of advocacy and activism in media and communications. The next application deadline is April 4, 2007 with subsequent competitions held at roughly 4-month intervals. For application procedures, criteria, past recipients, and other details, see http://www.ssrc.org/programs/media/ .Large Grants provide up to $30,000 in support for academic-advocacy research collaborations designed to change media / telecommunications infrastructure, practices, or policies. General areas of interest for the program include:* Measuring the success or failure of mainstream media in advancing different public interest goals or values.* Measuring the impact of existing alternative o
CALL FOR PAPERS: 3rd International Second Life Community Convention (SLCC07) 2007-03-20 17:51:00 CALL FOR PAPERS3rd InternationalSecond
Life Community Convention
(SLCC07)August 24-26, 2007, Chicago, USATrack: *Business in Second Life*http://slcc2007.wordpress.com/ SCOPEThe emergence of virtual worlds and Web 3.D change the way of doing business. Web 3.D is the synonym for Internet-based virtual worlds, where people can create own 3-D *virtual* personalities. One of the most famous of these virtual worlds is Second Life. It is undergoing an evolution similar to that of the Internet in the mid nineties and it might impact profoundly the way people cooperate, communicate, collaborate, and conduct business. The recent entering of companies such as Toyota, American Apparel, Nissan, or Adidas on Second Life is a first indication for the upcoming role of this platform for the next generation of conducting business online.The conference provides a forum for industry, academia, and government to present their latest findings in virtual worlds like Second Life and the underlying technology
CALL FOR SUBMISSIONS: The Bulletin of Science, Technology, and Society 2007-03-20 17:43:00 The Bulletin
of Science
, Technology
, and Society
invites submissions for a special issue dealing with the relationship between privacy and technology.Possible themes include (but are not limited to): The changing face of privacy:Privacy-enhancing or privacy-compromising aspects of technology; technology andsurveillance; the meaning of privacy in the technological context. Perceptions and expectations of privacy in the technologically-mediated world:Influenceof technology on our understanding of privacy; changing privacy attitudes as a result of technological innovation; privacy concerns arising as a result of technological innovation; expectations and assumptions regarding surveillance. Public understanding of privacy-enhancing and privacy-compromising technologies:Conceptions of new technologies and their influence on privacy; representations of privacy and privacy-related technologies in the media; public concerns about privacy and technology. Regulatory and legal implications of pr
Fulbright-mtvU Fellowships available 2007-03-20 17:39:00 Fulbright-mtvU FellowshipsFulbright-mtvU Fellowships, administered by the Institute of International Education, are for U.S. students to conduct research abroad for one academic year on study projects of their own design around an aspect of international musical culture. For its pilot year (2007-2008), up to 4 Fellowships will be awarded to outstanding U.S. students nationwide. In addition to proposing unique projects on "the power of music" as a global force for mutual understanding, applicants must submit an outreach plan describing how they intend to share their activities with their peers during their Fulbright year.The Fellowship will provide the following benefits:- Maintenance for the academic year, based on living costs in the host country- Book and research allowances (Grantees with projects that require extensive research support, materials, or equipment must obtain funding from other sources for such purposes.)- Supplemental health and accident coverage- Language or orie Read more:available
American Communication Association's Annual Conference 2007 2007-03-20 17:32:00 FRONTIERS OF COMMUNICATION:Determining Place, Establishing Identity, and Shaping ChangeThe American
Communication Association's Annual
ConferenceOctober 4-6, 2007Taos, NM USADefining visions ranging from cowboys riding the open plains to astronauts exploring outer-space, the word Frontier truly indicates the charting of new territory. As professionals we are challenged daily to step out of our comfort zone and into unknown terrains to analyze audiences, contexts, and results of communication transactions. For most of us, this provides an ongoing challenge for growth and learning. According to Karin Dovring, "Communication must be interpreted against the background in which it is spoken or printed and that failure to understand it in that light will result in misunderstanding, misrepresentation, and utter failure."The American Communication Association (ACA) offers you the opportunity to share scholarship and exchange ideas at its 2007 Annual Conference held October 4-6, 2007 on the So
International Research Workshop on Analysing eParticipation Contributions 2007-03-20 17:25:00 International ResearchWorkshop
on Analysing eParticipation ContributionsIn conjunction with dg.o 2007 - Bridging Disciplines and Domains8th Annual International Conference on Digital Government ResearchMay 20-23, 2007, Sheraton Society Hill, Philadelphia, PA, USAOverview: The purpose of this one-day workshop is to develop a better understanding of the technological and socio-technical tools and techniques to analyse user-contributions in eParticipation initiatives.Find the full call for participation at http://www.dgsociety.org/Analysing_eParticipation.htmFind more information about the dg.o 2007 conference at http://www.dgsociety.org/conference.php Read more:International
Video Vortex Conference 2007 2007-03-17 14:22:00 Video Vortex
Conference: November 30 and December 1 2007, Amsterdam (NL)Organized by the Institute of Network CulturesFirst announcement (shorter air version), March 16, 2007More on the Event: http://www.networkcultures.org/videovortex/List info:http://listcultures.org/mailman/listinfo/videovortex_listcultures.orgIn response to the increasing potential for video to become a significant form of personal media on the Internet, this conference examines the key issues that are emerging around the independent production and distribution of online video content. What are artists and activists responses to the popularity of ‘user-generated content’ websites? Is corporate backlash eminent?After years of talk about digital conversions and crossmedia platforms we are now witnessing the merger of the Internet and television at a pace that no one predicted. For the baby boom generation, that currently forms the film and television establishment, the media organisations and conglomerates, this
OURMedia 07 International Conference 2007-03-16 10:33:00 OURMedia 07 International
ConferenceSustainable Futures: Roles and Challenges for Community, Alternative and Citizens' Media in the 21st Century Sydney April 9-13th 2007The full program and schedule are now online: http://www.ourmedia07.net/The conference includes 130 presentations and workshops that will be delivered by international and national experts, researchers, funding bodies, policy makers, activists and local community development practitioners from 40 different countries.OURMedia aims to build strategies and collaborations amongst action researchers, engaged academics, community practitioners, artists and advocates for the promotion of communication rights, effective access to ICT, community and citizen participation in the media and community engagements that foster social change, women's participation in the sector and cultural development and revitalisation. The OM6 conference will explore the significance of independent community and alternative media and the major cha Read more:International Conference
Conference: The Education Summit 2007 2007-03-16 10:23:00 21st Century Education
- The Real and the IdealOctober 9 and 10, in Ft. Collins, Coloradohttp://education-summit.orgCenter for Internet Research (TCFIR), in concert with Colorado State University is hosting "21st Century Education - The Real and the Ideal", a conference focused on "what's next" in the social/cultural, methodological, and technological dimensions of education. The conference theme speaks to the need for a realistic appraisal of the state of education and reform efforts, and what present realities indicate for the future, coupled with constructive and well-informed speculation about how change in education can be better managed to serve the need of students, educators, parents, industry, and society as a whole; the real and the ideal.At the heart of this conference is a project in the early stages of planning for the development of next-generation, accredited K-12 computer-aided teaching and learning environment (CAT/CAL) which will incorporate the best of what we prese Read more:Summit
UNESCO supported "Community Multimedia Centers" 2007-03-15 17:14:00 The UNESCO
supported "Community Multimedia
Centers" are community-based facilities offering both community radio broadcasting and telecenter services. Radio broadcasts by local people in local languages are now possible at low cost due to the development of small, inexpensive, easy-to-operate broadcast facilities. In Africa and other regions, where languages are spoken and national broadcast networks are weak, community radio provides a new and important medium for communication of news, information, and entertainment. The radio not only informs, educates and entertains, but it also empowers the community by giving a strong public voice to the voiceless, and thus encouraging greater accountability in public affairs.This UNESCO initiative showing the world the power of CMCs is in its fifth year of operation, with 39 pilot CMCs established in communities across Latin America/Caribbean, Africa and South Asia.Read the recent evaluation of the UNESCO program. http://portal.unesco.org/ci/e
PhD Studentships available at IPE, The Media School, Bournemouth University, UK 2007-03-31 12:34:00 IPE - Research Centre in Interactivity, Personalization and Experience -The Media School
- Bournemouth University
PhD StudentshipsIPE is a collaborative interdisciplinary network focusing on the experiences derived from interactive, personalized, collaborative and increasingly mobile media forms. The centre aims to challenge notions of the consumer, the author, the user of interactive media and to diminish the perceived divide between the theory, production and experience of these forms.We are currently offering a PhD studentship in Networked Practices: Changing methodologies for interactive experience. Read more at:http://www.media.bournemouth.ac.uk/research/ipe_networked_practices.htmlFor the next round of bursaries 08/09, we are especially interested in applications addressing the following topics:Interactivity and PersonalizationThe commonality of interactive media lies in the user’s ability to directly manipulate and effect personal experiences of media. We are interested in supp Read more:available
Workshop: Internet Histories 2007-03-31 12:26:00 Internet Histories - a pre-AoIR 8.0 workshopOctober 16, 2007Vancouver, CanadaAbstracts due 16 AprilDespite the fact that the Internet is entering its fifth decade, the understanding and writing of its histories is very much in its infancy. In this one-day workshop, to be held 16 October 2007 directly before the Association of Internet Researchers (AoIR) 8.0 conference (http://conferences.aoir.org), we aim to explore the questions, assumptions, investments, frameworks, concepts, methods, biases, opportunities, archives, narratives, tropes, and logics that underlie the Internet’s diverse histories.In particular, in the spirit of our 2006 ‘Internationalising Internet Studies’ workshop (http://www.capstrans.edu.au/resources/conferences/2006/conferences-2006-inet-studies.html), we start from the notion that the history of Internet uptake has been widely divergent across cultures and regions. In Asia, in particular, the initial PC-based phase of connectivity typical of the US and Europ Read more:Workshop
, Internet
Free lectures available online from the Rob Kling Center for Social Informatics (RKCSI) 2007-04-03 09:56:00 The Rob Kling Center
for Social
Informatics (RKCSI) sponsors a seasonal colloquium series on the Indiana University-Bloomington campus.see: http://rkcsi.indiana.edu/index.php/colloquium-seriesThe link below takes you to the Fall 2006 lecture series and video of most lectures, including Howard Rheingold's lecture "Smart Mobs and Beyond.": http://rkcsi.indiana.edu/index.php/2006-fallVideo recordings of the Spring 2007 lecture series will be posted at the following URL as soon as they are available
: http://rkcsi.indiana.edu/index.php/2007-springThe RKCSI videos are a part of an effort at the School of Library and Information Science, IU Bloomington.Included in the effort are talks from RKCSI, from Katy Borner's Networks and Complex Systems talk series, and material from several other venues.Visit the school-wide media RSS feed at: http://www.slis.indiana.edu/media/full.phpPersons of note with creative-commons licensed content within the archive include Carolyn Haythornwaite, Susan Herri Read more:online
Book Reviews 2007-04-03 09:51:00 A new set of book reviews [http://rccs.usfca.edu/booklist.asp] from the Resource Center for Cyberculture Studies [http://rccs.usfca.edu/] for April 2007:1. Techno FashionAuthor: Bradley QuinnPublisher: Berg Publishers, 2002Review 1: Andrea Zeffiro2. Virtual Worlds: Culture and Politics in the Age of CybertechnologyAuthor: Pramod K. NayarPublisher: Sage, 2004Review 1: Maura ConwayAuthor Response: Pramod K. Nayar Read more:Book Reviews
Digital Pharma Marketers Keep It Simple 2007-04-02 19:20:00 The endless text of pharma disclaimers is at home on the Web. Web sites are getting pharmaceutical marketers' interactive budgets this year, according to a new study by the Medical Broadcasting Company (MBC) and CBI Research.A plurality of pharma marketers said site spending would be most likely to get their budgets this year. Far fewer respondents listed search engine marketing as a top budget priority. That is at odds with a recent comScore Networks study indicating that search is the main way that people develop brand awareness for pharmaceuticals.Brand awareness is only one of the goals a Web site accomplishes, however. Given that most people are looking for health information first and foremost when visiting a site, the focus on sites over search makes sense.Despite consumers' reliance on search engines to locate health information, some marketers are also leaving search campaigns to their competitors while concentrating on display ads, according to Jack Barrette of Yahoo!It is Read more:Digital
, Pharma
, Marketers
, Simple
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