Owner: PR Blog URL:http://www.RonnTorossian.com Join Date: Wed, 03 Sep 2008 19:59:37 -0500 Rating:0 Site Description: PR blog founded by the CEO Ronn Torossian of 5W PR. Site statistics:Click here
2008: HOW HAS THE DEFINITION OF TRUST CHANGED? PR, MARKETING AND RETRUSTING 2008-10-20 07:41:17 They used to construct the buildings that housed banks as if they were impenetrable stone fortresses. The symbolism was obvious: your money is safe with us. From kids with jars of pennies to young families and businesses of every shape and size, everyone put their hard-earned greenbacks into the hands of the banker, a person [...]
PR AND THE PHONE 2008-10-14 14:42:04 Just a “quick tip” I gleaned from New York real estate maven extraordinaire Barbara Corcoran, from her book Use What You’ve Got…
When on the phone – an important call – physically stand up when talking. It makes you more confident, assertive and instantly gives you power over the person on the other end (Assuming the [...]
MARKETING DURING A RECESSION 2008-10-14 12:04:59 During my midnight Internet trolling last night, I came across the following study which I remember received a ton of attention when it first came out a few months ago. I thought it was an interesting read. So as the owner of a PR agency I’m passing this along… it’s entitled Marketing Your Way Through [...]
OFF THE RECORD, MEDIA AND PR 2008-10-13 10:11:49 I spent the weekend reading “Off the Record: The Press, the Government, and the War over Anonymous Sources,” by Norman Pearlstine, who spent years in the media serving as executive editor of The Wall Street Journal and editor-in-chief of Time Magazine. Pearlstine writes about his experiences at Time battling the White House and court systems; [...]
CUSTOMER SERVICE & PEOPLE PR 2008-11-14 15:39:40 I am a regular customer and a great tipper at a local, mid-priced restaurant near my office. Today while eating lunch at the small (20 table) restaurant, after being greeted by name and a big smile from the manager, I ordered a salad, and instead of rice with my chicken, chopped cucumbers. When I made [...]
ATTITUDE AND WINNING 2008-11-14 10:20:47 One of the hardest parts about managing a PR agency is inspiring employees to do their best all of the time, to be uber-focused and motivated. It’s also about ensuring your mindset is in the right place. As a father, and a kid at heart, when my child goes to school I want to be [...]
NICHE MARKETING, BUSINESS AND PR 2008-11-14 09:51:37 I have always been a tremendous believer in niche marketing, both vis a vis building my business and day to day client work.
Last night I attended a religious event that reminded me of this fact. The crème de la crème of young, wealthy Hebrew speakers in the US came out for an intimate 8-hour dinner [...]
BRAND INTEGRITY AND PUBLIC RELATIONS 2008-11-07 12:59:50 I just left a meeting with the CMO of a major consumer brand who spoke of networks calling him offering free advertising (zero fee or commitment at all). Essentially the dialogue was, “Try us and if you like it then we will chat.” Confidence or desperation? My guess is in this environment, it’s more likely [...]
NETWORKING… ALL THE TIME 2008-11-05 09:55:27 During these trying economic times, I am overwhelmed with resumes from people who are seeking employment, most of whom I don’t know. Which is why I cannot overstate the continued importance of networking at all levels of one’s professional development, so it’s not a “cold call” when you need something. I make an effort to [...]
RESPONSIBILITY AND BEING TOUGH 2008-11-05 09:11:45 Being a boss and owner of a company is a huge responsibility, one which requires being tough and making difficult decisions regularly. To this day, employing 75+ people is major pressure.
Today I received a call from a major crisis client, one who pays us a major fee solely to keep his company out of the [...]
PR & THE PRESIDENTIAL ELECTION 2008-11-04 11:35:22 Courtesy of today’s Bulldog Reporter/Daily Dog, Ronn Torossian featured …
PR Will Win No Matter Which Candidate Wins the Election: Presidential Campaigns Offer Lessons for Communications Industry, Underscore Its Rising Influence
Talking politics and PR with Ronn Torossian, CEO, 5W Public Relations
“Whether Obama or McCain is the President tomorrow, I believe the PR industry is a w
PR, TWITTER AND BIG THINKING 2008-11-03 10:38:58 Among the many advantages that public relations offers marketers of products and services with complicated value propositions is its emphasis on explanation. The conversation that is created enables substantive exchanges of ideas and information. The intended target gets to know – and understand – the story (and hopefully a story we help to create). The [...]
DECEMBER, PR… AND GIFT CARDS 2008-12-17 08:51:22 Owning a PR agency makes the second half of December an incredibly busy and difficult time for me. Every year, the last few weeks of this month are absolutely hectic, without fail. I admit that this year I though it might be different, with the economy what it is. But the week is barely three [...]
CAPITALISM, PUBLIC RELATIONS, AND MILLENNIALS 2008-12-15 08:59:41 One would think from the state of the recent global media reports that capitalism has become a four-letter word. What has become of simple entrepreneurship?
This weekend, I spent an evening with a nightlife impresario and, after we visited a number of nightclubs, was simply amazed at how packed they were. (I haven’t been spending much [...]
WHERE TO FROM HERE? POSITIVE ENERGY AND GROWTH 2008-12-15 08:14:48 When you own a PR agency and are pitching clients to the media on a daily basis, obviously there’s a need to read the papers and be up on current events. But I admit it’s become much harder to read the papers in light of the continuous stream of depressing news. The fear that erupts [...]
NETWORKING, PUBLIC RELATIONS…. AND 2008 2008-12-10 14:07:47 Yesterday’s New York Times article, “A Good Power Broker Is Getting Harder to Find,” was an interesting read. I believe tremendously in the value of continually leading people to people. Today, the best PR firms are often hired because of access to a certain community or decision maker. Of course, access doesn’t guarantee the “right” [...]
BUSINESS MENTALITY VS EMPLOYEE MENTALITY 2008-12-10 12:38:05 On a few occasions today, I witnessed the difference between a person who owns a business and one who works at a business.
Even employees should have the attitude of caring, passion and emotion. Certainly, my best employees do. It’s about taking ownership, right or wrong, and caring. Passion shows, especially in the service industry (like [...]
MEDIA, PUBLIC RELATIONS, AND BUSINESS 2008-12-08 12:25:15 I have a major client who buys significant advertising space in a slew of magazines and newspapers. He insists on telling the reporters we deal with on a daily basis about the ads he purchases in their publications. He refuses to accept (from them and us) that the newsroom is independent from the advertising department, [...]
THE LIFESTYLE OF AN ENTREPRENEUR & PR 2008-12-08 10:22:03 I lecture a lot at universities, entrepreneur groups and the like, and I generally try and be very upbeat and avoid politics. I enjoy it and think I am good at it, so I plan to continue doing it. But speaking to a group this Sunday afternoon, the constant toll of running a business really hit [...]
BIZ VOICE: ECONMY SUFFERS LOSS OF TRUST: DOORS OF OPPORTUNITY WIDE OPEN FOR MORE RESPONSIBLE ENTREPRENEURS 2008-12-08 08:18:18 As seen in today’s Atlanta Journal Constitution:
BIZ VOICE: Economy suffers loss of trust
Doors of opportunity wide open for more responsible entrepreneurs
By Ronn Torossian
Sunday, December 7, 2008
It’s been a scary few months to be an entrepreneur. The basic principles of business are bleeding, major brands are being bailed out by the government and everyone is salivating [...]
THE DAY AFTER…AND 24/7 PUBLIC RELATIONS 2008-12-01 08:51:31 I spent Thanksgiving with very close friends. After drinking and eating way too much, with our families running around us, four of us – all entrepreneurs - sat around the table. With the TV broadcasting the horrors of Mumbai in the background, we ended up focusing on our businesses and the economy. A real estate developer, [...]
WORK HARD… AND PR 2008-11-24 09:04:44 Riding to work this morning, I saw an ad in Times Square that caught my eye. It featured the Dalai Lama, and two lines: “He doesn’t just wish for it. He works for it.” While I am not a follower of the Dalai Lama, the ad imparts many practical lessons for the start of the [...]
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