Owner: YouthMobileTrends URL:http://feeds.feedburner.com/YouthMarketingBlog Join Date: Fri, 22 Aug 2008 06:06:34 -0500 Rating:0 Site Description:
mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. Site statistics:Click here
Mobile Youth Market is over quarter of a trillion dollars 2008-08-20 13:05:00 That's the size of the mobile youth market according to mobileYouth's latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing.More free youth data available for download at mobileYouth (fill in the form on the home page)Mobile
youth Data Sample View SlideShare presentation or Upload your own. (tags: statistics data)More Read more:dollars
, Market
, quarter
Mobile Youth Consumers (Report) 2008-08-09 12:52:00 “You get all happy thinking that someone loves you, then you realize they just want you to buy something - It breaks my heart” says one 18 year old about mobile operators marketing to him.As a sneak preview of mobileYouth’s upcoming 2008 mobileYouth report out next week here are insights into mobile Youth consumers taken [...]“You get all happy thinking that someone loves you, then you Read more:Mobile
4 tips to boost mobile campaign success 2008-08-09 12:52:00 From Original Post HereYou don’t need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel’s unique challenges and opportunities.From Original Post HereYou don’t need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel’s unique challenges and opportunities.
What is the next great thing in youth mobile trends? 2008-08-09 12:52:00 Here is a sneak peek of some of the insights from our upcoming mobile Youth reportWe asked students what the next great thing in youth
mobile trends would be with them -* prepaid or contracts?* mobile TV or SMS?* mobile internet/wap?I think names are really important… they get known as well~ one 16 year old [...]Here is a sneak peek of some of the insights from our upcoming mobile Youth repo
Mobile Users Would Watch Ads to Get Free Content 2008-08-09 12:52:00 From Original Post HereSome 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile
research, conducted by Dynamic Logic.Mobile pre-roll ads, which ran on O2 Active, are “attention grabbing” and increase brand recognition and favorable opinions of [...]From Original Post HereSome 8 Read more:Content
The Forecast is Changing for Mobile Marketing 2008-08-09 12:52:00 From Original Post HereLast night, as a tropical storm barrelled toward the gulf coast and a string of dangerous thunderstorms pounded the midwest, many people around the country experienced for the first time the benefits of weather related mobile marketing.At the 2008 CTIA Wireless show, executives from The Weather Channel spoke of their upcoming mobile [...]From Original Post HereLast night Read more:Changing
, Forecast
, Marketing
, Mobile
6 experts debunk mobile marketing myths 2008-08-09 12:52:00 From Original Post HereIf you’re confused about mobile marketing, you’re not alone. We tapped a group of industry experts to reveal the truth behind some of the space’s most common misconceptions.From Original Post HereIf you’re confused about mobile marketing, you’re not alone. We tapped a group of industry experts to reveal the truth behind some of the space’s most common misconc
Branded-Content Sites Deliver Better Ad Results 2008-08-09 12:52:00 From Original Post HereWeb sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics, according to a new research report from the Online Publishers Association (OPA).Moreover, “beyond-the-banner” forms of online advertising, such as video, sponsorships and rich media, also outpaced industry norms when placed on [...]From Read more:Branded
, Content
, Sites
MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08 2008-09-24 13:58:00 Summary of my Understanding Mobile
Youth Workshop @ The Prepaid
Mobile Summit
IIR 22-25 September 2008 in Prague
.Mobile Youth Workshop Q3 2008View SlideShare presentation or Upload your own. (tags: mobile youth)Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.powerpoint, presentation, youth, marketing, downloadSummary of my Understanding Mobi Read more:Speaking
MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08 2008-09-24 11:49:00 Summary of my Understanding Mobile
Youth Workshop @ The Prepaid
Mobile Summit
IIR 22-25 September 2008 in Prague
.Mobile Youth Workshop Q3 2008 View SlideShare presentation or Upload your own. (tags: mobile youth)Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.powerpoint, presentation, youth, marketing, download Read more:Speaking
mobileYouth Djuice presentation on Trust Oct 2008 by Graham Brown 2008-10-16 12:02:00 Here's the download for my (GrahamBrown
) presentation
to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brownAreas of interest:* What do youth want from and think of their o
Is Trust the Secret of Influence in Youth Marketing? 2008-11-07 02:43:00 About 80% of the user-generated content on the web, including comments and questions, is created by less than 10% of web users, a group we refer to as the most frequent contributors (MFCs). The rest of the web community sits back and watches the interactions as a mostly-passive audience that only occasionally injects a few comments"Carol Phillips (Millenial Marketing
)Influence is intrinsically lin
More Resources on Youth Trust and Marketing 2008-11-05 15:51:00 Following on from our recent post about Youth, Trust and Marketing
here are some more links of interest:* Definition of marketing Trust over at Youth Marketing Buzz* "Growing environments of trust is so incredibly critical to communication" by Jonathan MacDonald* Youth Trust - the 6 Ways Brands Lose it and Abuse it over at mobileYouth* Trust & Information Management. "It's not that masses of i Read more:Resources
If Youth don't trust Mobile, is all this talk of Marketing Academic? 2008-11-03 02:43:00 Youth Marketing
+ Trust is an interesting area of the mobile industry because it's so often overlooked. Last week I looked at the Blyk business model (focusing mainly on mobile advertising) and looked at the key challenges they faced:Blyk face 2 challenges however. One is that SMS is generally distrust
ed (marketingwatch) and second that replicating the mobile advertising model requires providers t Read more:Academic
, Mobile
Download Research on Mobile Behavior 2008-10-31 08:53:00 Last time we blogged on youth marketing and Blyk - will it work? If you're into Youth Marketing, then read on! Mobile
Youth launched its 2008 guide in to youth mobile behavior. The research contains pretty much everything you need to find out what the next great thing in youth mobile trends is going to be - invaluable insight for every brand, agency, mobile operator and technology company. Useful, Read more:Behavior
, Download
, Research
Does mobile affect youth learning and other life skills such as writing? (mobileYouth Josh Dhaliwal) 2008-10-30 09:58:00 Josh Dhaliwal from mobileYouth on BBC breakfastView the video on Blinx/BBC website Technorati Tags: mobile life report, youth
handwriting
, youth writing, josh dhaliwal, bbcJosh Dhaliwal from mobileYouth on BBC breakfastView the video on Blinx/BBC website Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc Published by Original source :
Blyk - old youth marketing idea in new jeans? 2008-10-24 05:05:00 Following on from the Mobile Youth Advertising Report, time to look at advertising again. Blyk's an interesting case, especially when it comes to the free business model. Back in Spring 08 we talked about the free MVNO model with some enthusiasm:Given the increasingly challenging task of reaching out to young consumers, more brands consider the “free” route (eg ad supported or cross-selling) a Read more:youth
7 laws of youth marketing by mobileYouth.org 2008-10-24 02:49:00 Graham Brown has started a new youth
marketing series entitled "The 7 Laws of Youth Marketing" that promises to cover the following brands Scion, Red Bull, Vodafone, Orange, Jones Soda, Jet Blue, Nike, Levi's and Tohato amongst others. Look promising. Here's an extract:The Good News it that when we survey young consumers about youth brands, most say that your brand is “good”The Bad News? Good,
How can Vodafone build trust with mobile youth? (Powerpoint Presentation by mobileYouth.org) 2008-10-23 06:27:00 Vodafone
, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth
) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]Vodafone, like most mobile operators, faces the ongoing challenge of be Read more:trust
The Meatball Sundae - how modern youth marketing so often gets it wrong by Graham Brown 2008-10-23 02:07:00 I'm a big fan of Seth Godin, you probably know already (I've already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of the Purple Cow. For our business, our research and our clients it gave weight to the need to rewrite the rules and Read more:Brown
, Graham
, Meatball
, youth
Communicating with Mobile Youth Consumers through YouTube by Graham Brown - MobileYouth.org 2008-10-21 07:37:00 by GrahamBrown
Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from the [...]by Graham BrownYouth marketing is always redefining the param Read more:Communicating
, Mobile
, YouTube
Youth Marketing - Make Your Brand Walk on Water - by Graham Brown of MobileYouth.org 2008-10-21 04:26:00 by GrahamBrown
Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from the Great Youth Brand
s Series on MobileYouth featuring Red Bull, Jones S Read more:Marketing
Twitter and Youth Marketing - new research 2008-11-12 12:36:00 I've enjoyed our recent posts about trust and youth marketing (more resources here). One of the challenges in marketing to youth is the changing landscape - youth always gravitate towards more trusted networks. When marketers got hold of email they migrated to Myspace and Myspace to Twitter
. Interested in Twitter?Check out mobileYouth's own Graham Brown and Josh Dhaliwal on TwitterOne of the key r Read more:Marketing
Mobile Youth and Social Media - presentation from new research 2008-11-11 12:17:00 Finally launches tomorrow. Here's what we are advising our clients on this research area:1) Clarity: Enter Social
Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with produce development, improve your net promoter score etc)2) Incumbents: Invest your efforts into established internet Social Media with mobile presence as opposed to pure mobile social plays ( Read more:Mobile
, presentation
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