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mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. Site statistics:Click here
$250 billion mobile youth market with 1 billion consumers 2008-08-21 03:00:00 That’s the size of the mobile youth
market according to mobileYouth’s latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing.
More free youth data available for download at mobileYouth (fill in the form on the home page)
Mobileyouth Data Sample
View SlideShare presentation or Upload [...] Read more:billion
, consumers
Mobile Advertising Presentation 2008-08-19 07:28:41 Chuck Levine’s MobileAdvertising
Presentation here from the Deepspace Mobile event flagged up by Paul Isacson
Chuck Levine’s Mobile Presentation
View SlideShare presentation or Upload your own.
Josh Dhaliwal (mobileYouth) on BBC 2008-08-13 09:14:54 Media interest in mobile life and youth is picking up again as mobileYouth’s Josh Dhaliwal gets onto BBC breakfast news today commenting on mobile youth and texting.
Mobile Youth - London Lifestyles of 18-35 year olds (Presentation) 2008-08-12 07:12:00 Miriam Rayman’s second presentation here - this time an overview of the cultural and fashion trends of 18-35 year olds in London. Some great analysis of the fashion scene with an interesting set of categorizations worth checking out for inspiration in your next presentation.
Check out slide 6 on youth mashups
London Trends For Jigsaw China June [...] Read more:Mobile
, Lifestyles
Mobile Youth Street Trends in Shanghai (Presentation) 2008-08-11 12:22:07 Given it’s the first week of the Olympics, we should offer something topical here on mobileYouth so here’s a great presentation on youth trends and mobile in Shanghai
China originally by Miriam Rayman for the V&A Global Cities Series in May. The youth cultural survey is from the qualitative and socio-psychological perspective of cultural change.
Interesting [...] Read more:Mobile
, Street
, Trends
Mobile Youth Brazil Research Video (in Portuguese) 2008-08-09 03:49:48 Scene Brazil
: Youth, Social Networking and SMS in Portuguese
~
Matéria do Canal Futura sobre o projeto 0800 Rede Jovem que envia mensagens SMS (torpedos) via celular com informação sobre vagas de emprego, eventos culturais e educativos gratuitos para 500 jovens de comunidades no Rio (Maré, Alemão, Madureira), São Paulo (Sto André) e Espírito Santo [...] Read more:Mobile
, Research
What is the next great thing in Youth Mobile Trends? (Video) 2008-08-07 11:09:34 Here is a sneak peek of some of the insights from our upcoming mobile Youth report
We asked students what the next great thing in youth mobile trends would be with them -
* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?
I think names are really important… they get known as well
~ one 16 year old [...] Read more:Mobile
, Trends
Mobile youth - the 10 most common myths (#9 “Youth Grow Up Faster These Days”) 2008-09-09 08:55:51 In the second of our features series looking at the 10 most common myths held about Mobile
Youth.
Myth #9 - Youth Grow Up Faster These Days
Following on from our previous post about the Myth of Connectivity, it’s appropriate we address another widely held prejudice about today’s young consumers.
Perhaps the most pervasive of all myths is [...]
Youth Fashion Trends in China (presentation) 2008-09-08 02:52:00 It’s easy to get lost in the quant - take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends
in China
, here’s a short presentation
on Chinese Youth vintage fashion from Youthology.
The innovative nature [...] Read more:Fashion
Mobile Youth and Music (Presentation) 2008-09-05 03:30:41 We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...] Read more:Mobile
, Music
Mobile Youth - the 10 most common myths (#10 Connectivity) 2008-09-03 04:54:22 In this series for our features series, I look at the 10 most common myths held about Mobile
Youth. If you want to understand young consumers don’t hire a technologist - they’ll tell you why young people are or are not relevant to Web 2.0, mobile and the internet. However, what you need to be [...] Read more:Connectivity
Fascinating insight into youth and learning (video) 2008-08-29 05:36:00 What can youth
achieve without adults?
Fascinating insights from Sugata Mitra’s TED talk on youth learning in India. For those of you interested in development issues, youth and learning - this is a must. Raises some fascinating questions about education and will be a long standing testament to the power of youth.
mobile learning Read more:video
Globe Philippines targets mobile youth with iPhone 2008-08-28 10:04:55 Globe Philippines
targeting the mobile youth
segment through their Iphone initiative.
The iPhone
was launched in the Philippines August 22 to much spectacle, partly due to the big launch by telecommunications company Globe. Globe Telecom President Gerardo Ablaza, Jr. speaks to INQUIRER.net community evangelist Alex Villafania about the phone, particularly the mobile Internet function.
This page re Read more:Globe
, targets
Engaging Youth through Social Media 2008-08-28 03:20:17 New presentation from Younique in South Africa on Engaging
Youth through Social
MediaEngaging Youth Through Social & Mobile Media
View SlideShare presentation or Upload your own. (tags: marketing facebook)
younique, presentation, social media, youth
MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08 2008-09-25 11:42:00 Summary of my Understanding Mobile
Youth Workshop @ The Prepaid
Mobile Summit
IIR 22-25 September 2008 in Prague
.
Mobile Youth Workshop Q3 2008
View SlideShare presentation or Upload your own. (tags: mobile youth)
Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
powerpoint, presentation, youth, marketing, download Read more:Speaking
Leeding Geeks: Harness innovation for youth market (Presentation) 2008-09-24 05:45:58 Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth
market strategies
Leading Geeks
View SlideShare presentation or Upload your own. (tags: leadership)
mobileYouth presentation to Telenor Djuice Oct 2008 2008-10-16 11:44:29 Here’s the download for my (Graham Brown) presentation
to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Areas of interest:
* What do youth want [...]
RedBull - Not a Drink but a Youth Brand with Uncommon Sense 2008-10-14 08:22:32 Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, like the message it aims to project to its consumers, is all about taking risks.
Risks? Yes, that means [...] Read more:Drink
, Brand
, Sense
Meet the Freshers “We eat Pot Noodle and Stuff” 2008-10-07 05:42:00 Remember your fresher year at University?
If you were anything like this lot, you probably didn’t :) Here’s a gentle reminder of the universe of mobileYouth presented by Tom Thurlo courtesy of Bebo’s “Meet the Freshers” and Derek Baird’s find. (more on Bebo’s mobile strategy - with interview)
For more on the street videos of youth and [...] Read more:Noodle
Youth Trust - The 6 ways brands lose and abuse it 2008-11-04 02:01:00 Trust Earned and Lost
“Communication is not a function of technique but a function of trust” - Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...] Read more:abuse
Law 7 - Ignore common sense: mobileYouth.org’s 7 laws of youth marketing 2008-11-01 04:32:00 by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...] Read more:Ignore
, youth
Law 6 - If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing 2008-10-31 04:32:00 by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results
, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...] Read more:youth
Mobile Behavior? 2008-10-31 03:47:27 What is mobile behavior?
At Mobile
Youth we have studied the mobile behavior of young consumers since 2001 when everyone else was looking at technology, value chains and killer applications.
For us, mobile behavior is not a new addition to the portfolio or the next great thing but the core raison d’etre of our organization and a [...] Read more:Behavior
Law 5 - Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing 2008-10-30 04:32:00 by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge
your internal language
.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
Law 4 - Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing 2008-10-29 08:32:10 by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
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