Owner: Search Marketing with Blogs and Microsites URL:http://searchmarketing.micrositeblog.com Join Date: Sun, 25 Mar 2007 19:18:31 -0500 Rating:0 Site Description: The impact that blogging is having on organic search engine marketing will be documented through this blog and microsite. Industry experts, novices and everyone in between is weclome to offer their input and opinion. Results will be shared with all those Site statistics:Click here
SEO for Blogs Using RSS 2007-03-25 18:21:00 RSS feeds on blogs can create traffic overnight. To accomplish this through search engine optimization techniques is unheard of and extremely unlikely. Getting overnight web site traffic spikes requires getting love from a higher power; inbound links from other web sites, being spotlighted in the media (online and offline) or having connections that are not accessible or know to others. However, an RSS feed when set up properly can have a significant impact on your web site or blog.When using Google's blog tool, Bogger, your blog can be set to automatically ping other sites and search engines when you add new posts. Additionally, you can use Free RSS Submission tools to get you site/blog listed with sites that have a subscriber base looking for content like yours. The power of this is exponential in that you are now creating a subscriber base that has opted in to get feeds from your site. You new posts are then will get indexed faster in search engines and your content will appear alm Read more:SEO
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The Power of Blogs for Search Engine Marketing 2007-03-21 19:05:00 It goes without saying that organic search engine traffic is what every online business wants to know wgat the formula for success is. Pay-per-click advertising continues to require more hard and soft dollar investments to maximize the ROI. We continue to see that corporations large and small are increasing online advertising by an average of 31% from a year ago in the third quarter, according to DoubleClick, Inc. (BusinessWeek, January 22, 2007). In addition, companies are increasingly hiring or creating positions for full time search engine marketing experts. But when it comes to evaluating the bottom line and the overall results with pay-per-click, businesses, and especially online merchants are looking for alternatives. The article I cited above goes on to say that small businesses are getting squeezed out of pay-per-click arena by being out bid by the big name brands and are being forced to find more cost effective ways to advertise online.Blogs
are not a new thing but the adoptio Read more:Search
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pet health care 2007-03-29 20:37:00 Is pet health care really necessary? Pets are expensive as it is do we need more cost to ownership.
Do Top SEO Rankings Equal Web Traffic? 2007-03-29 06:16:00 There is a perception that top ranking on search engines equates to traffic. If you are fortunate enough to get there, it does not end there. In fact, it opens up a ton more questions like, where are all the visitors. My company has many web sites for lead generation and we spend quite a bit of money with lead providers, PPC and various other online advertising methods. When you look at tools like overture keyword selector tools, http://inventory.overture.com/d/searchinventory/suggestion/, one would think that getting top 5 ranking for a term that gets 139,380 “alleged” monthly searches (from the Overture tool) would bring tons of traffic to your site. A lot of times it does not. There are many factors including, title tags that show up in the search results, quality of the site, etc. For those looking to hire an SEO
firm, do your research first. SEO and the strategy a company uses always sounds good to a neophyte and even a well written agreement may deliver on the terms of gettin Read more:Rankings
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Automated Blog Posting with Video 2007-04-17 19:08:00 Automated blog posting test with Go Mobile, take two. Now that I have completed the set up, the image and text that was sent from my Palm Treo was published directly on this blog without needing to log in or enter the verification code that was required with the first posting. Now automated blog posting with video is next (coming soon by Searchmarketingllc.com)! The go mobile test with blogger has some limitations: only one photo can be published at a time, no video posting available, page formatting not always good, older version of blogger does not always publish directly to the blog (you have to go into edit posts to publish your text message from your phone), requires knowledge of seo and html to get postings optimized. All in all, this is a great feature...and would have been an excellent tool to get photos published from the Virginia Tech killings yesterday. By the way, the image above (although not the best quality) is from the Rolling Stones concert at University of Phoenix Sta Read more:Automated
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Testing Blogger's Go Mobile 2007-04-17 18:27:00 In testing the new feature from Blogger
, Go Mobile
, I just published a photo, Tom Petty in concert at Jobbing.com Arena October 4, 2006, from my Palm Treo directly to my search marketing with blogs and microsites blog. I had to go back in to the post to add this text but after testing the feature a few more times, the posting was formatted this way. Too bad this feature does not allow video postings. My company, Searchmarketingllc.com will be creating a search engine optimization blogging system that will enable posting to blogs with video from cellphones. This application is in beta and to be launched in a few months. Read more:Testing
Demographics of Blogs Users, Online Video Usage, Social Networking Demographics 2007-04-26 05:12:00 The results for what consumers do at home and where they spend their time online for 2006 (based on March 2007 issue of innetworking) may not surprise you that the number one online activity is email use topping the charts at 75.5% (75% in 2005)followed by receiving photos via email at 48.7% (40.6% in 2005), watching Internet video at 15% (12.7% in 2005), buying and downloading music at 9.4% (5.7% in 2005) and social networking sites at 7.9% (3.8% in 2005). Reading and publishing blogs and the age groups progressively scales downward the older the user:Reading Blogs
27% for 18-26 year olds14% for 27-40 year olds9% for 41-50 year olds7% for 51-61 year olds5% for 62+ year oldsPublishing Blogs15% for 18-26 year olds4% for 27-40 year olds2.5% for 41-50 year olds1% for 51-61 year olds.5% for 62+ year oldsAs for social networking, MySpace.com commands the most audience with 90.27 million monthly unique visitors in December 2006 and this is said to be leveling off even though in December 2005 Read more:Online Video
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Search Engine Market Share and Demographics of Internet Users 2002 (no blogs or microsites?) 2007-04-25 17:42:00 Let's look at the statistics on the market share each search engine had back in 2002. Note that Overture is the only search engine still not around as an online destination since it is not Yahoo! Compare this to last year from a study by comScore in July of 2006 below.2006 SearchEngineMarketShare
Comparison*Google - 43.7%Yahoo! - 28.8%MSN - 12.8%AOL - 5.9%Ask - 5.4%Others - 3.4%Top Search Engine
s 2002Google 29.2%Yahoo! 28.5%MSN 28.1%AOL.com 19.7%Ask Jeeves 10.3%Netscape 5.5%Overture 5.4%Lycos 4.4%Altavista 4.4%Looksmart 3.0%Demographics for Search in 2002Male 49%Female 58.2%Age2-11 3.9%12-17 11.8%18-24 8.6%25-34 17.5%35-49 31.5%45+ 37.0%55+ 17.3%65+ 6.6%Time on Search Engines 2002(in minutes per session)Google 24.1Altavista 18Ask Jeeves 16.2Yahoo! 10.7Lycos 7.6AT&T 7.5Netscape 7.3AOL.com 6.9iWon 6.9MSN 6U.S. Consumers OnlineJuly 02 July 01Online 177.2 mil 173.6 milSessions 36 32Hours 19.2 16.5Pageviews 1267 1114Sources: Comscore Media Metrix and Nielsen/Netratings * source comS Read more:Internet
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Blog Posting Frequency for SEO 2007-04-25 02:23:00 How often should you post to an SEO
blog to achieve top keyword ranking? The obvious answer is as often as possible but does it take daily postings to your blog to bring results? The answer I do not know nor do I know the keyword density and tagging formula for achieving keyword ranking. We do know Google, MSN, Yahoo and Ask look for between 2 to 7 percent keyword density in content. I see a test in the works to determine the right formula...officially the test has begun. Read more:Posting
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SEO Outside the Box and Not Inbetween the Lines 2007-04-25 01:15:00 Why do we conform to the norms of society and industry. Well it is certainly the safe play. We all tend to gravitate towards what we are familiar with. This is why so few reach the heights of success that we all dream about. Quite simply, we are all destined to be average because society and business keeps us in check (unless we are willing to stick out necks out and take a risk). So what does his have to do with SEO
blogs and microsites? Let's start with looking at some good resources for SEO on Blogs: http://www.mattcutts.com/blog/ (Some say the man behind Google algorithms)http://www.websitesource.com/blog/index.php?cat=53 (Good technical info)http://www.seobook.com/archives/000159.shtml (Good directory to reference)Now if you want to venture out and take more of a risk, think about these stats undated for 2007 in reference to the posting below for 1997-1998: - During the month of April 2006, a little more than 35 million domain names were registered (compare to 400,000 registered Read more:Outside
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Over a Decade of Internet Stats and Facts 1997-2007 2007-04-24 05:39:00 Let's go back to 1997 and 1998 to see where the Internet
was in current users by the numbers and the adoption rate for what is now commonly used applications. Please note there is no reference to blogs, microsites of niche target marketing. The focus was on whether the Internet would continue to grow at the rapid pace it had seen and could it overcome the challenges like getting the less affluent online and getting people comfortable with ecommerce and giving out their credit card online.Bus Week, June 22, 1998 Info Tech Annual Report400,000 business with virtual domain web sitesOn-line Commerce 1998 estimates US and Europe 5.1 Billion, double 1997 figure - Forrester Research Inc. 78% will be business-to-businessUS Businesses will exchange 17 Billions in goods and services over the Net more than double 1997 - Forrester Research, Inc. By 2002, that’s expected to explode to $327 Billion. Combine that with cost savings to business and on-line consumer buying and the Internet could add Read more:Stats
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