What is the next great thing in Youth Mobile Trends? (Video) 2008-08-07 11:09:34 Here is a sneak peek of some of the insights from our upcoming mobile Youth report
We asked students what the next great thing in youth mobile trends would be with them -
* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?
I think names are really important… they get known as well
~ one 16 year old [...] Read more:Mobile
, Trends
Mobile Youth Consumers - Report 2008-08-06 12:25:33 As a sneak preview of our upcoming 2008 mobileYouth report out next week let me share with you some video of on the street insights into mobile Youth consumers.
“It breaks my heart” says one 18 year old about mobile operators marketing to him.
“You get all happy thinking that someone loves you, then you realize they [...] Read more:Mobile
Why is the Mobile Youth Social Network now invite-only? 2008-08-05 11:25:08 Well, we had a bit of a rush on sign ups in the hours that followed the last post on the mobileYouth social network. So, we hit 150 members very quickly and the numbers are growing. Individuals from Vodafone, Telenor, T-Mobile
, Nokia, HP, Apple as well as bloggers, singers and artists were among those who [...] Read more:Social
Which Ad Models will work on Social Networks? (Presentation) 2008-08-01 06:41:20 Great Presentation from David Cushman here focusing on Traditional Advertising Models with reference to Youth Advertising in youth social networks
Why Traditional Ad Models will not work in social networks (and what will…)
view presentation (tags: advertising networks social marketing) Read more:Social
Top 6 mobileYouth stories Thursday - mobile ads, tween SNS, consumer advocacy and brand loyalty 2008-07-31 05:46:36 Top 5 mobileYouth stories on Thursday
Declining prices for mobile banner ads (Jul 30, 2008 17:07)
Not sure why but there were some articles today about the deal between Virgin Media and mobile adve..
Mobile Advertising Click Through Rate 10% from Nokia and Dolce&Gabbana (Jul 30, 2008 16:18)
Now this I believe. Nokia Interactive runs a mobile advertising [...] Read more:advocacy
Mobile Youth Survey on Yoof Insight - Presentation 2008-07-30 04:22:50 Great piece of primary research here from JellyTeens - a primary research company that conducted a mobile youth survey on behavioural patterns.
Jellyteens On 16 24 And The Payg Marketplace
view presentation Read more:Insight
, Mobile
Top 10 mobileYouth stories in last 24 hours 2008-07-30 03:59:28 Targeting Teens At The Right Age And Gender Is Critical: Survey (Jul 29, 2008 23:06)
The teen market in the U.S. has typically been among the fastest growing in the wireless industry a..
Teens and Mobile Phones - Audio Interview (Jul 29, 2008 22:59)
Teenagers and Cell Phones: Full, Unedited Interview with Andr CaronPeople of many different [...]
Targeting Teens At The Right Age And Gender Is Critical: Survey 2008-07-29 20:02:55 The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market’s now reaching a point of saturation, so [...] Read more:Right
, Targeting
, Teens
Mobilizing Youth Presentation 2008-08-25 14:42:45 Ipdi.2008
View SlideShare presentation or Upload your own. (tags: web2.0 2.0)
Mobile Youth Marketing in Japan (Presentation) 2008-10-06 03:57:54 Here are two key markets covered in the mobileYouth report - Japan
and China. Following our earlier posts on Youth in China, check out the latest find - Youth in Japan. “Harnessing MobileMarketing
To Connect With Today’s Youth - How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan
Harnessing [...]
The Rise and Fall of Youth Brands: mobileYouth.org’s 7 laws of youth marketing 2008-10-23 08:29:59 by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Introduction
The Rise and Fall of Youth Brands
What better to illustrate the failure of a youth
brand than the prospects of Levi’s?
You may remember the Nick Kamen adverts by BBDO in 1985/6 - he strolls into the laundrette, removes [...]
mobileYouth.org’s 7 laws of youth marketing - introduction to brand sustainability by Graham Brown 2008-10-23 08:29:25 by GrahamBrown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
Introduction
The Rise and Fall of Youth Brands
What makes a great Youth Brand?
Law #1) Empower both employees and customers to own the brand
Law #2) Take your insights from the street not the lab
Law #3) Build a dialogue using the right channels
Law [...] Read more:youth
Youth are Twitting Pretty: Twitter is SMS 2.0 - thanks to Youth 2008-11-13 03:15:00 One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter
usage by youth. We now see Under 25s as the heaviest users of Twitter!
Is Twitter SMS
2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are [...] Read more:Pretty
Slideshare: Mobile Youth and Social Media Presentation 2008-11-11 11:18:47 Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media
Mobile
Youth Social
Media
View SlideShare presentation or Upload your own. (tags: mobile games)
Mobile Youth and Social Media - new research (quick preview) 2008-11-11 07:53:31 Finally launches tomorrow. Here’s what we are advising our clients on this research area:
1) Clarity: Enter Social
Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with crowdsourcing your product development, improve your net promoter score etc)
2) Incumbents: Invest your efforts into established internet Social Media with mobile presence as opposed [. Read more:Mobile
Youth Marketing Suicide: What will Pepsi learn from Motrin, EA and JetBlue? 2008-12-08 04:04:00 Last week we blogged on Pepsi
’s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...] Read more:JetBlue
, learn
, Marketing
, Suicide
10 Articles on Social Causes and Youth 2008-12-07 07:11:00 * Starbucks: Cause Marketing and a 5 Cent Debate (ClickZ News Blog)
* Are consumer truly loyal to socially responsible brands? (Buyer Behaviour)
* Climate Friendly Banking shows how your money can make an impact (William azaroff)
* Mobile Eco Applications (CScout Trend Consulting)
* Eco-Mobiles (CSout Tend Consulting)
* Real Food Challenge: Uniting Students for Just and Sustainable Food(EarthFirst Read more:Articles
, Social
10 Articles on Youth and Customer Service 2008-12-06 03:35:00 * CustomerService
as a Truly Positive Global Experience (Tech PR Gems)
* The Real Impact of Customer Complaints (The Customer Institute)
* The Satisfaction Quarterly Report, Q3 2008 (Customer Experience Matters)
* Learning customer-centricity from ING Direct (Customer World)
* WOMMA: Approaching WOMM Through Customer Service
(Digital Influence Mapping Project)
* Industry Customer Churn Rate incre Read more:Articles
10 Articles on Youth and Ethnographic Research 2008-12-05 04:01:00 * The New York Times Immersion (Buzz & Viral Marketing Agency)
* ad agencies-come out from your buildings and meet culture (Influx Insights Weblog)
* Listen to Consumers, Not Marketing Gurus (Branding Strategy Insider)
* World’s first locative documentary for mobile looks at youth culture in Soweto (Vincent Maher)
* Mobile Warriors: Costa Rican Youth, Mobile Phones and Social [...] Read more:Articles
, Research
The Neuropsychology of Youth Marketing: Gating 2008-12-04 03:43:20 The Brain Science Behind
Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon).
One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function.
The brain only attends to 5% of the information (stimuli) it receives from [...] Read more:Marketing
10 Articles on Beachheads and Youth 2008-12-03 10:12:00 * Car Makers Cut Hispanic Ad Spending 5.2% (Advertising Age)
* Red Bull Formula Drift Licensing Event at Long Beach (Youtube)
* Red Bull BC One: Part 1 (URB)
* Underground Hip-Hop in Shanghai - Part 1 (Asia Scout Network)
* Is social media responsible for the emo movement? (Vox)
* Women targeted in new Wii workouts (Tech Blog)
* Multicultural [...] Read more:Articles
The Top 20 Youth Marketing Bloggers recommended by mobileYouth 2008-12-03 03:48:00 We focus on youth marketing - but who influences us? We’ve been writing and researching youth marketing and mobile trends since back in 2001 when we started mobileYouth.
So, looking foward, here are our most highly recommended youth marketing blogs who continue to influence our writing. Add these blogs to your feeder list! (in alphabetical order)
Our [...] Read more:Marketing
End of The Pepsi Generation - Now you must earn youth trust 2008-12-02 10:02:00 In 1963, agency BBDO introduced a radically new concept to the field of youth
marketing - lifestyle.
Join the conversation on Twitter
The slogan “Come alive! You’re in the PepsiGeneration
” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth demographic [...] Read more:trust
Recommend Site To A Friend
