Owner: Partnership Activation URL:www.partnershipactivation.com Join Date: Sun, 10 Aug 2008 20:31:09 -0500 Rating:0 Site Description: Partnership Activation provides sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Site statistics:Click here
Take Your Brand to Fans in the Parking Lots... 2008-08-09 15:53:02 Are you looking for new ways to take your brands to the fans? Are you looking for ways to capitalize on the 2-3 hours of tailgating time prior to games?
Consider using promo bikes (or a similar method) to drive awareness for your brand on game day. Promo bikes (i.e. advertising bikes) are human powered vehicles fitted with a 120x180cm six sheet light-box. The vehicles, which have proved succ Read more:Brand
, Parking
Have You Considered Implementing Promotions That Have Proven to be Successful in Other Sports? 2008-08-08 17:26:25 Are you looking for a new way to capture the attention of fans in attendance? Have you considered implementing promotions that have proved successful in other sports?
The Lakewood Blue Claws, a Class A minor league baseball team, currently offer a half court shot promotion that has proven to be widely popular among fans (as shown below). The Blue Claws created a mobile version of the half-court pr Read more:Promotions
, Proven
, Sports
Create Promotions That Engage Fans... 2008-08-08 16:49:12 Are you looking for a new way to engage fans in-venue?
The York Revolution, a member of the Freedom Division of the Atlantic League of Professional Baseball, has aligned with Pizza Hut to offer a unique "K-Man" promotion. During team introduction prior to all home games, the team selects a player on the opposing team to be the "K-Man" of the game. If the Revolution strike out the d Read more:Promotions
, Engage
Has Your Conference / Festival Gone "Green"? 2008-08-08 16:39:34 Have you considered ways to make your conference, festival, or sponsorship summit more eco-friendly? Are you looking for new ways to promote green initiatives at your annual meetings?
The Mountain View Art & Wine Festival
is embracing a number of green initiatives to help promote recycling and conservation at its event in Miramar on September 6-7. The festival is positioning free-standing Read more:Green
Utilize Unique Beach Signage to Promote Brands... 2008-08-08 15:55:49 Are you looking for a new inventory piece to promote your partnerships and promotions in tropical markets? Are you looking to drive awareness for your in-market activation among thousands of beach-goers?
The signage featured to the right demonstrates a way for brands and teams alike to capture the attention of thousands of beach-goers during the summer months. A beach branding piece prov Read more:Beach
, Promote
, Brands
Could We See Baseline Branding Soon in the NBA? 2008-08-08 15:36:41 Are you looking for a new inventory piece to sell in the NBA
? Are you interested in how sponsorships are being sold in foreign basketball leagues?
Consider baseline branding, a tactic implemented by the Super Basketball League (SBL) in Taiwan. Founded in 2003, the Super Basketball League is the top tier professional basketball league in Taiwan. As the pictures to the right demonstrate, the SBL has Read more:Branding
Looking to Make a Statement with Your Brand? 2008-08-07 05:32:26 Are you looking to make a statement with your brand? Are you looking for an out-of-the-box idea that will generate large sums of publicity?
Betfair.com spent four (4) months of preparation to grow the world's largest billboard to welcome travelers as they flew into Vienna for the 2008 Euro Football Championship. The Betfair.com "home grown" billboard, which says 'NO. 1 FOR FOOTBALL AND STILL Read more:Brand
NFL Fantasy Files Draws Millions of Impressions... 2008-08-07 05:18:37 Over the past three (3) years, the NFL and Reebok have collaborated with Blue Room on an incredible viral campaign called the NFL Fantasy Files. The clips, designed to drive traffic to NFL.com, were broadcasted online and on video boards in stadiums across the nation.
The viral program has been incredibly successful… generating 4.7MM YouTube impressions.
The campaign started in 2006 with three ( Read more:Impressions
ESPN Goes Guerrilla to Welcome Manny to LA... 2008-08-06 18:53:27 When Manny
Ramirez was traded to the Los Angeles Dodgers he was welcomed by many in Southern California... However, no one seemed to top the guerrilla campaign that ESPN executed in-market to welcome Manny to his new home.
ESPN called on its agency Ground Zero to litter every laundromat in the city of Los Angeles with one 'Lost Red Sock'. This is a very interesting guerrilla tactic that we ha Read more:Welcome
New Nike Soccer Viral... 2008-08-06 18:33:10 Nike always creates some captivating viral campaigns... And here is another. To spur some excitement for the U.S. National Soccer
team and its soccer products, Nike created a video that captures the "placement skills" of Freddy Adu and Michael Bradley... Check out the clip below! Read more:Viral
Incorporate Olympics Entertainment While It's Hot... 2008-08-24 16:37:11 Over the past two (2) weeks, have you considered incorporate Olympics
entertainment into your game nights? Have you considered finding unique ways to capitalize on the buzz surrounding the 2008 Beijing Olympics?
The Washington Nationals recently staged an Olympics-inspired Presidents Race during the 4th inning of their game on Sunday at Nationals Park. The team tasked its 10-foot President mascots Read more:Entertainment
Are You Integrating Fans Into the Action? 2008-08-24 15:32:33 Are you looking for a new promotional concept that engages fans? Are you interested in an idea that provides fans a way to have a direct impact on the game they are watching/attending?
Consider developing a "You Call the Play" promotion, where fans can call/text in a play that they would like to see their home team execute during the game. To execute such a promotion, team representatives wou Read more:Integrating
, Action
The Race That Will Change The World... 2008-08-24 14:05:36 Nike will forever change the running landscape when it hosts the Nike+ Human Race 10K next Sunday, August 31st. The event, expected to attract millions of participants, will be the largest one-day running event in the world. The race is open to anyone, anywhere (have we ever seen an event that was open to the entire global population?) The Nike+ Human Race is set to take place in 25 cities around Read more:Change
, World
Boost Running Partnerships By Creating Proprietary Events... 2008-08-23 08:50:10 Are you looking for new ways to boost your marathon/triathlon/5K sponsorship sales? Are you looking for ideas on ways to generate awareness for your event?
IEG recently featured an outstanding article in the IEG Sponsorship Report on the Nautica New York City Triathlon's ability to increase their corporate partner revenue by roughly 20% during its 8th year of existence. The article, entitled How a Read more:Boost
, Creating
Gila River Casinos Offers DBacks Fans A Chance to Win Big... 2008-08-23 08:12:00 Are you looking for an in-game promotional concept that will capture the attention of all fans in attendance? Are you looking for an idea that will generate a multitude of media impressions?
The Arizona Diamondbacks recently collaborated with Gila River
Casinos to create an in-game "Gila River Casinos Million Dollar Hit & Win" promotion. During each Diamondbacks home game (from July 18th throu Read more:Offers
Looking for Ways to Reinvent the Dance-Off? 2008-08-22 06:28:47 Are you looking to create quality entertainment for your fans at minimal to no cost? Are you looking for new ways to reinvent the dance-off at your games? Are you looking for unique ways to tie-in a local dance studio, bar/club, or music sponsor?
The following four (4) clips demonstrate some unique ways that teams have implemented the dance off, including:
A battle between two (2) drunk Read more:Dance
Looking to Promote Your Partnerships at Retail? 2008-08-22 06:05:56 Are you looking to drive awareness and consideration for your partnerships at retail? Are you looking to effectively market your affiliation with local events?
GE Money Bank recently developed a unique campaign to promote its sponsorship of the Czech Olympic Team at the 2008 Beijing Olympics. GE Money Bank re-fitted the exterior appearance of a few of its locations in high-traffic areas to mirror Read more:Promote
, Retail
How Popular are Your Players in Foreign Markets? 2008-08-20 05:51:19 Have you taken the appropriate measures to understand the marketing power of American professional athletes on a global scale?
The following clip should demonstrate how well the NBA has marketed the sport of basketball (and its players) in the Far East. Since the USA basketball team arrived in Beijing, they have been bombarded with attention from Chinese consumers.
Read more:Players
, Foreign
, Markets
New Nike Viral - Train Like LT... 2008-08-19 20:34:54 Are you interested in seeing ways that companies are leveraging their personalities in non-traditional ways? Are you looking for ways to connect figureheads in different sports?
Enclosed below is a viral clip that is destined to be a hit in the online space... LaDainian Tomlinson training with Kimbo Slice. The video, featured on Yardbarker, states that it is a Nike viral clip. If it is, there is&n Read more:Viral
, Train
Align with Retail Partners to Create Customized Products... 2008-08-18 19:41:32 Have you considered collaborating with a local retail partner to create a customized product?
The Brooklyn Cyclones recently aligned with 7-Eleven to create and sell a Brooklyn Cyclones Slurpee. The product, a mix of Mountain Dew Blue Shock and Berry Citrus flavor, will be sold in a 32oz collectible cup adorned with an image of a Cyclones player and the team's 2008 game schedule. The product mark Read more:Retail
, Align
, Partners
, Products
Searching for "Different" in the Golf Space? 2008-09-17 18:40:47 Are you looking to differentiate yourself in the golf space? Are you looking for new, innovative products that are gaining traction within the sport? Are you looking to give your golf game a new look?
COMPANY WATCH: SWEET SPOT GOLF
If you are searching for "different" in the golf industry, look no further than Sweet Spot Golf, a new golf club manufacturer that is committed to building perform Read more:Space
Never Underestimate Humor as a Sponsorship Tool... 2008-09-17 18:33:28 Are you looking to create a unique viral clip to drive awareness of your company's affiliation with a team? Are you looking for creative ways to tie humor into sports?
Heineken created a classic clip for the 2006 World Cup in support of the Netherlands soccer team in their game against Austria. The alcoholic beverage provider found a unique way to mix humor into their partnership. Check out t Read more:Humor
Are You Maximizing the Value of Your Giveaways? 2008-09-17 16:56:10 Are you receiving maximum value from the stadium giveaways that your company endorses?
Giveaways have become commonplace in today's sports society. With teams distributing giveaways on a regular basis (the Florida Marlins offered 140 giveaways/promotions in 2008), fans have come to expect these items when they head to the ballpark for a game... Unfortunately, giveaways are still considered commonp Read more:Value
Do You Want Team Employees to Live and Breathe Your Brand? 2008-09-15 21:06:26 Are you looking for ways to have team employees live and breathe your brand? Are you looking to instill your corporate culture in the stadium environment?
Sports Business Journal featured a very interesting article this week profiling Red Bull's efforts to drill its brand messaging into the minds of the New York Red Bulls team staff. Team management hired Global Interface Consulting Group to creat Read more:Brand
The Minnesota Lynx Know How to Party... 2008-09-15 20:09:14 Are you looking to create an in-venue experience? Are you looking to provide fans alternative reasons to come to your games?
In 2008, the Minnesota
Lynx unveiled the "Minnesota Lynx Party
Zone", a fan-friendly courtside area that offers fans the chance to experience a game courtside with a range of amenities and entertainment.
The Lynx Party Zone was developed as a way for the WNBA franchise to c
Looking for a Unique Viral Campaign? 2008-09-15 19:51:34 Are you looking for a unique way to drive awareness for your partnership with a fanbase? Are you looking to create an interesting viral campaign that will capture the attention of your targeted fanbase?
In 2006, Carlsberg created two (2) fantastic viral clips that demonstrate the passion of soccer fans (particularly team announcers). The company created a campaign that centers around the Read more:Viral
, Campaign
Partnership Activation 2.0 - September Newsletter 2008-09-14 18:00:32 The Partnership Activation
2.0 September
Newsletter was released today. To receive a copy of the publication, please click HERE.
To subscribe to the newsletter distribution list, simply send an email to newsletter@partnershipactivation.com with "subscribe" in the subject line. Also, please include your full name, company affiliation, and contact information when subscribing. If you like what you s
The Redeem Team Eats Wendy's... 2008-09-13 14:20:49 With McDonalds spending hundreds of millions of dollars to serve as an Official Sponsor of the 2008 Beijing Olympics, you would have thought that the Redeem Team would eat its fast-food meals there, right?
Wrong. The clip below shows numerous members of the United States Men's Basketball team sitting down to eat Wendy
's and discuss the Starbucks and Slim Jim brands... Wendy's r
Looking to Leverage Medical Partners? 2008-09-13 10:16:36 Are you looking for unique ways to leverage medical partners in-venue?
As medical and pharmaceutical companies become bigger spenders within the sports landscape, teams will be asked to deliver additional assets and value. A simple answer for this? The stretcher.
Soccer teams and tournaments have already begun selling the stretcher as a branding piece. As the video demonstrates below (:47 mark), Read more:Leverage
, Partners
Sponsorships... From the Driver's Point of View 2008-09-13 09:36:16 Have you ever wondered how much corporate branding is visible to drivers when they are circling the track?
The following clip provides you a view of the sponsorship world from a Formula 1 driver's perspective:
On this particular racing occasion, the following brands seem to have some nice at-track visibility:
ING
Bridgestone
Vodafone
Martini
Read more:Sponsorships
, Driver
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