Owner: Measurement Matters URL:http://www.metrica.net/measurementmatters/ Join Date: Fri, 08 Aug 2008 11:02:37 -0500 Rating:0 Site Description: Measurement Matters is a blog written by the team at Metrica. It covers PR measurement, PR planning, media analysis and media evaluation and pays particular attention to online media and social media measurement. Site statistics:Click here
Banks' profits going up in flames - how does the public feel? 2008-08-06 03:45:00
We're right in the middle of financial results season, the time where the number crunchers of the UK banking industry come out of their counting houses and tell the stock market how much money they've made.
In recent years, these articles have followed a familiar pattern: Bank X announces profits
of a figure that only quantum mathematicians understand, city analysts rejoice as prof
BA to run ad campaign with live data in real time 2008-08-05 06:50:00
As a media evaluation agency headquartered in the UK that does a lot of international business, my colleagues at Metrica and I have done more than our fair share of travel with British Airways over the last few years.
Luckily for us we didn't happen to be flying in those awful early weeks when Terminal 5 fist opened - to tremendous fanfare, but ultimately global embarrassment.&nb Read more:real time
More value than ever in PR 2008-08-04 11:21:00
Here at Metrica we are always eager to recommend
to our clients, effective alternatives to AVE as a way to measure their PR
activity. As Richard pointed out previously, we don’t take much notice
of AVE for our own press coverage, so why would we promote it to others?
Taking this a step further, Claire recently
wrote about how PR can move out of the shadow of advertising to take a
mor
Metrica's Measurement Matters makes the AdAge Power150 2008-08-01 07:35:00
I'm delighted to see that Metrica's Measurement
Matters has made an inaugural appearance in the AdAge Power 150 which ranks the world's top media and marketing blogs. In a table that currently has 748 blogs listed, Measurement Matters joins the chart at a modest 558. The index is updated each morning, and already we have climbed 37 places since yesterday.
There& Read more:makes
Yesterday's news - no longer tomorrow's fish and chip wrapper 2008-07-30 12:28:00
Here's a screen grab from a BBC online news article that I read this morning (original article). What's so extraordinary about this? Well, the first thing that might strike you is that it is a page from BBC News online before it went through it's latest redesign. In fact, the article is dated 8th March 2006. So why flag it for attention now? The rea Read more:Yesterday
, tomorrow
It's Cuil - but is it a missed opportunity? 2008-07-30 03:03:00
So Google has a new competitor, and judging by the snails-pace load times on release day Cuil (pronounced "cool", although what the French make of the name I can only imagine!) proved popular. A quick search for Metrica proved its accuracy for text at least, a search for media analysis and media evaluation showed it finds the right companies! The site previews were a little b
The digital media revolution - a curse for advertising and PR's opportunity? 2008-07-23 11:17:00
I’ve long been a believer that the days of advertising as ‘the’ prized and dominant marketing tactic are numbered… and not just because my background is in PR. It is actually a long held belief born out of the simple fact that I know that I myself am far more likely to engage with a brand (or buy a product or service) based on what a respected third part Read more:media
, revolution
Goodbye (hard copy) newspapers, hello (Google hosted) online news sites… 2008-07-21 07:39:00
Imagine a world in which newspapers
have been wholly replaced by online
news sites… not so hard is it?! And somehow, without even trying, it makes sense.
Jeff Jarvis muses the idea in his Guardian column today, referring first of all to a vision outlined to him by Edward Roussel, head of digital for the Telegraph. Roussel’s vision is that Google
becomes an online distribuitor Read more:Goodbye
How charities and NGOs can weather the credit crunch 2008-07-18 09:15:00
Unless, you’ve been on the moon for the last 12 months, you'll be aware that the economy is on something of a slow down at the moment and worse, many people are predicting a recession.
Here on the Government & NGO (Non Governmental Organisation) team at Metrica we wanted to highlight some research that we found interesting and also to give a few tips for controlling costs a Read more:weather
, credit
Social Media Measurement - Let us not forget why we’re here... 2008-07-16 09:54:00
I had a brilliant Business Strategy lecturer at Greenwich Uni. He used to stride up and down the lecture hall booming: “PROFIT... IS NOT A DIRTY WORD!” And this is what I’m being reminded of as I digest a veritable feast of online pieces, blogs, webinars, Plurkshops, discussion groups and the such about social media measurement.
Here at the Metrica ranch, Read more:Measurement
, Social
, Social Media
, not forget
Bloggers and MSN do battle 2008-07-11 12:02:00
I've talked occasionally about the fact that the lines between mainstream media (MSM) and consumer generated media (CGM) are blurring. Recent news shows that sometimes the two are not always good bedfellows.
The Associated Press recently sent take-down notices to a few influential blogs such as the Drudge Report stating that content which included more than four words of original AP copy b
Is the FT biting the hand that feeds it? 2008-07-11 08:47:00
So we had a meeting with the FT the other week only to be informed that we are to be charged a significant amount of money for the privilege of measuring any articles from their newspaper and website. This is just for analysis mind, not for supplying content to our clients. Although it feels like we are being picked on, the FT is attempting to do t Read more:biting
The Quantity V Quality Debate 2008-07-09 11:27:00
So we've just been having a discussion here about traditional media monitoring and the fact that we are seeing more and more clients move away from it and towards news aggregation models instead.
It prompts the question, in the 'new media' age (where digital coverage seems almost endless when one takes into account CGM and so forth) isn't it time that PROs finally felt able to sw Read more:Quantity
, Quality
, Debate
Media Evaluation of Sporting Events 2008-07-08 09:48:00
In the past week, Wimbledon and Euro 2008 have
provided us with dramatic moments in sport.
While staring at Nike logos on Nadal’s forehead and Federer’s more
subdued logos, I began thinking about new ways to measure the presence of
various brands at such sporting events.
What does a logo screaming past at 200 mph at the British Grand Prix deliver for a
client? What d Read more:Evaluation
, Sporting
Fishy PR fact of the week 2008-06-30 09:41:00
Metrica couldn't help having a chuckle this week with our new PR measurement client James Wood of Seafish (the Seafish Industry Authority) when we presented their inaugural media analysis and evaluation report.
For those of you who don't know them, Seafish look after the UK sea fishing industry. They work promoting sustainability and efficiency across all aspects o Read more:Fishy
How credible is this post? 2008-08-22 04:48:00
In recent times, we have seen the meteoric rise of social media, where chocolate bars have been resurrected, musicians have socially networked their way to chart success and unprecedented levels of hype have opened the door for new marketing methods. The power of social media in a lot of ways boils down to the power of opinion – if enough voices sing the same tune, it’s
Print is dead! 2008-08-14 10:22:00
Everyone’s going online, newspaper circulation figures and ad-rates are declining and many people are predicting the realisation of Ghostbuster Egon Spengler’s famous quote, “Print
is dead!”
And yet something doesn’t seem right. I remember many years ago buying a PDA that could download my favourite sections of the BBC news
What is the optimum number of messages to clearly communicate for an organisation? 2008-08-14 09:14:00
It's time for a little interactivity.
As an agency we work for a number of clients large and small, some projects are complex and multifaceted, some simple and very focused. Most studies have the commonality that we track message pickup. The average message pickup varies dependent on a number of factors, not least by industry. Check out the Metrica numbers report for some specifics.
Read more:messages
THE guide to social media monitoring and measurement 2008-08-13 10:07:00
Pure gold! Nathan Gilliatt at the Net-Savvy Executive has produced the second version of the Guide to Social Media Analysis
How does it warrant being called THE guide to social media
? Well, it contains a whooping 63 profiles of suppliers in the social media measurement space. That's twice as many as last year. It clearly sets out the capabilities of e Read more:monitoring
Britons love to Twitter more than Americans 2008-08-11 10:18:00
According to Hitwise, Britons
are out-Twitter
ing Americans
. Interestingly, 70% more people in Britain
use Twitter than in the USA. The micro-blogging tool has experienced a
485% traffic growth rate in 2008 alone. Some interesting nuggets from the study include:
Broader age range appeal: Twitter has grabbed a broader age range than social networks such
as Facebook and Bebo.&n
Feeling the pulse of a nation's trust 2008-09-12 07:43:00
Metrica has just released the latest update to UKPulse, the successor of ConsumerPulse, our PR planning tool that enables users to build and interrogate customised target audiences. In these days of an ever expanding media universe, we have focussed particular attention on helping our clients to understand the UK's complete media consumption - the internet, social media, referr Read more:Feeling
, nation
, trust
Media Catch...and Release 2008-09-09 07:25:00
There's a new online publication on your virtual newsstand. Catch
Magazine is being billed as the "Official Journal of Fly Fishing Photography and Film". It is visually stunning, and will find traction with passionate anglers and photographers (with broadband). Efforts to ‘hook’ readers can now be done through new tools such as PitchEngine, a s Read more:Release
How many messages are best? The results! 2008-09-04 07:21:00
So, as promised, the results
of our poll... with 80 respondents the results are as follows:
Messages
Votes
1 to 3
55%
4 to 6
38%
7 to 9
5%
10 to 12
0%
13 to 15
0%
16 or +
2%
So 93% of our voters believe that between one and six messages
is the optimum number to work with if you want to deliver the
Child safety drives parents to social networks 2008-09-02 10:06:00
The
Culture, Media and
Sport Select Committee
recently published a report on harmful content on the internet. This once
again brought a renewed focus on social networking following the earlier
publication of the Byron Report this year and the Home Office best practice
document on social networking.
The report
was written to address the "in Read more:social networks
The totality of marketing - integrated marketing measurement 2008-09-02 09:32:00
I recently got back from China where I witnessed the amazing phenomena that is a total solar eclipse. Truly amazing. The breathtaking phase of the eclipse when the moon completely blocks the light from the sun is called totality. Pondering on this (in true PR measurement geekdom), I got thinking about how important the totality of marketing is. As evaluators
Charity partnerships – Do they really have an impact? 2008-08-29 11:27:00
For a corporate organisation a partnership with a charity is expected to bring about many benefits, the main one being more favourable coverage. Looking at some of our own clients this is definitely the case, with charitable partnerships
having a very significant impact
, and really boosting strongly favourable coverage, and therefore, reputation. Job done!
But what is in it for the charit Read more:Charity
Optimum number of messages: the proof! 2008-08-26 08:46:00
When it comes to effective communication of messages
, it really seems that less is more. We have just compiled some research that clearly demonstrates that the fewer key messages an organisation has, the better their delivery tends to be.
Although one to three key messages is ideal, the recommendation is to keep the number of tracked me Read more:Optimum
!!DISASTER STRIKES!! as sensational stories mask the truth about your media coverage 2008-10-02 10:31:00
Credit crunch. There, I've said it. I'll try and make it through the rest of this post without using the phrase again.
With everything that's going on in the financial sector at the moment we've seen a marked increase in the amount of red across our reports. Bailouts, bank runs and buyouts aren't topics that inspire confidence in most people, and to judge fro Read more:media
State of the blogosphere 2008 2008-09-26 10:11:00
Technorati's State
of the Blogosphere 2008 report comments on the latest trends in blogging. The report highlights several trends in the "normalisation" of blogging in the media. Key findings this year are:
Those who post most often generate the greatest buzz online
Blogging is becoming increasingly profitable
Bloggers profiles are rising
Those writi
Shortlist announced for AMEC 2008 Communications Effectiveness Awards 2008-09-25 06:07:00
For the last seven years, the media evaluation industry trade body AMEC (The International Association for Measurement and Evaluation of Communication) has been holding awards to recognise and promote the best practice in pr communication planning, research and media evaluation. Over the years, Metrica has won its fair share of awards. The platinum award for the most outstanding w Read more:Communications
, Awards
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