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Dulco Ease
2007-03-20 19:51:56
Sex and the City, didn’t you just love it? What? You didn’t watch it? No me neither, but apart you and me, every other person on Earth watched it (That makes us pretty special, wouldn’t you say?). It was a God-send for women because it talked about issues they really care about like shoes and “tuchus-lingus“. [...]


OLAY
2007-03-18 20:23:59
“I’m Nadine Baggott, Celebrity Beauty Editor.” I didn’t think it was possible. I didn’t think that someone introducing themselves in an advert could raise a louder “Who the fuck?” than Barry Scott. (While we’re on it, who the fuck is he anyway?) But OLAY have gone one better and followed the “Who the fuck?” up with an [...]


Mazda MX-5
2007-03-14 20:45:44
Simply slagging off critiquing a Mazda advert isn’t really fair without a bit of context. Any advertising agency that works for Mazda has to contend with the death-wails of the monster that is the “Zoom-zoom-zoom!” jingle. A jingle that is so catastrophically bad (I want to become a 21st Van Gough every time I hear [...]


IAMS Cat Food
2007-03-14 16:12:46
This is on the blog because it’s filthy. It’s just plain wrong that a cat food ad should stick in my head at all, I don’t own a cat and my next door neighbour takes pleasure in killing and eating them whenever she gets the urge so the chances of me owning one that lives more [...]


Ford Focus Cabriolet
2007-03-14 09:38:05
The feeling I get watching many of the ads mentioned here is “What have I done to deserve this?” Few ads actually supply a punishment of mythological proportions, but the Ford Focus Cabriolet pulls this off and leaves you feeling like Prometheus, spending eternity chained to a rock having your liver pecked out by an [...]
Read more: Ford Focus

Lynx
2007-03-13 21:04:13
Middle-aged men! Do you smell like a monkey’s armpit after the monkey made the final of a shit throwing contest on the hottest day of the year? And do you have about as much luck attracting females in their 20’s as, well let’s face it, a middle-aged man? Do you wish you didn’t? Well now you [...]


Argos
2007-03-12 20:30:52
Some brands have managed to embed themselves in the public psyche: Hoover or Sellotape for instance. Just about everyone knows what they are, in fact they’re generic terms for that type of product. For companies this is a bit of a mixed blessing. Their product name has become part of everyday speak but at the same [...]
Read more: Argos

Churchill’s Car Insurance
2007-03-11 18:24:07
Ah, Churchill ! What could be more British? Maybe a British Bulldog? “Oh yes”. How about some bawdy ‘carry on’ style humour. Hmm, that’ll do it. Churchill’s obviously had a bit of a hard time when the voice for their oh-so-British Bulldog was done for drink driving. “Oh no”. But seeing as everyone in the country can [...]
Read more: Car Insurance

Dollond & Aitchison
2007-03-23 20:07:06
A reader wrote to me asking my thoughts on the new Dolland & Aitchinson advert. Before I do, let me tell you a story about a recent visit to another high street opticians. I went in there to look for a new pair of glasses as I, dear Reader, am a goggle-eyed freak. When I asked [...]


H&M
2007-03-24 22:41:58
Life is full of people telling you what to do, what to eat, what adverts on tele to hate etc. But there’s surely no other area of your life where more people are telling you what to do, then the world of fashion. Oh, just that word makes me want to puke blood. Fashion, eurgh! [...]


New TVs Worst Advert Voting System!
2007-04-01 20:00:30
Hello, This is just a quick post to say that the voting system on TV’s Worst Advert s has been updated to enable those brave fools using Internet Explorer 7 to actually be able to cast votes! This does, however mean all previously cast votes have been lost. Apologies to those who have tried to vote in the [...]
Read more: System , Voting , Voting System

Brantano
2007-04-03 20:08:50
Here’s a little insight in to a current trend TV advertising exec’s thinking: if you want to appeal to 16-25 year olds all adverts have to be like the tongue-in-cheek idents for E4. Fact. Brantano is the latest to take up this trend with predictably substandard results. In this ad Dr Brantano (a psychologist on a [...]


TJ Hughes
2007-04-06 12:32:54
A quick question for you. Who do you hire to flog your products if you can’t afford real celebrities? You hire their relatives, that’s who! So come on down Graham Rooney, Peter Williams, Martha Ross and Jean Vorderman for the new TJ Hughes adverts. The price is right! Now these ads aren’t actually all that bad [...]


Bradford and Bingley
2007-04-06 12:05:39
“Aren’t hopes and dreams fragile?” asks the trainee caramel bunny fully grown woman in a child-like, half-whisper over the top of a lullaby. Thus begins the new Bradford and Bingley mortgage advert and there’s only one word for it: cute. In fact it rams so much “cute” down your neck, if you watch it once you’ll [...]


Lynx - Bom Chicka Wah Wah
2007-04-09 11:17:53
Now, I had the feeling that when I wrote about Lynx before it wouldn’t be the last time. And here I am so soon after, puking Pulse bile once again. You see it turns out that the “I love this country” ad was part of a series and, to my complete disbelief and horror, it was [...]
Read more: Bom Chicka , Chicka

Activia
2007-04-10 20:31:10
I was thinking twice whether to blog this because it’s a bit *old hat* but they insist on still showing the damned adverts, so here it is. Sometimes adverts are for stuff that you need, sometimes they are for stuff that you want and sometimes they are for stuff that no-one wants and they definitely don’t [...]


T-Mobile Street Check
2007-04-12 22:11:57
Now there is a certain demographic out there that likes listening to *singer-songwriters*. And oh sweet Jesus, I’m one of them. Jose Gonzalez? Lovely. Damien Jurado? Heart-broken heaven. James Blunt? Well I don’t like them all. Advertisers have probably seen some data that links people who like to listen to *singer songwriters* and people who [...]
Read more: Check , Mobile , Street

Stena Line Ferries
2007-04-11 19:35:31
Silence! Silence at the back! Please will you all join me in prayer: “Oh dear God. All powerful and swift to punish. I know we have sinned but please save us from the terrible cruelty placed upon us by Stena Line. They who think 50 year old marketing men can capture a new, young audience by [...]


Carling C2
2007-04-14 20:11:16
I’m not too ashamed to admit that there are times when I watch an advert and I really just don’t know what the monkey it’s about. The new one from Carling for their C2 beer is one of *those* adverts. For those of you that haven’t seen it yet, how lazy are you? All you have [...]


Bold - Shirt Dress
2007-04-17 20:38:33
How do you know if it’s time to get a new girlfriend? Here is a sure-fire list to tell if it’s time to get a new special lady: Your girlfriend confesses she really wants to look like Nadine Baggott off that Olay advert. Your girlfriend spends, not only all of her money, but all of your money [...]
Read more: Shirt

I’d like to thank my agent…
2007-04-16 20:17:22
It’s that time of year again when we in the *blogosphere* like to give ourselves a jolly well deserved pat on the back. Yes, it’s Bloggers Choice Awards time. Even though TVs Worst Adverts has only been going for a few weeks, a very astute, urbane and all round good egg has nominated us for a [...]
Read more: hellip

Carling C2 - Robots
2007-04-14 20:11:16
I’m not too ashamed to admit that there are times when I watch an advert and I really just don’t know what the monkey it’s about. The new one from Carling for their C2 beer is one of *those* adverts. For those of you that haven’t seen it yet, how lazy are you? All you have [...]


Ocean Finance - Long Grass
2007-04-21 09:42:28
When you’re desperate, you’ll do anything for money: Sell your cherished record collection, sleep with your best friends mum, appear in an Ocean Finance advert. That was the sad choice the actors in the latest Ocean Finance advert had to make. Poor desperate fools. And you know, it’s this kind of desperation that fuels loans companies. [...]


Kellogg’s Frosties - The Opera
2007-04-21 22:42:59
You surely must have seen that story in the news recently about Richard Gere’s and Shilpa Shetty’s kiss causing public outrage in India. In fact some religious sections of the Indian public were so outraged that they rioted and sent death threats to the pair. Now, regardless of what you believe in, isn’t having had [...]
Read more: Kellogg

McCoy’s - Puppy Love
2007-04-28 17:06:18
We’ve covered the way stereotypical behaviour of women is portrayed in adverts here before, so it’s only fair that we cover that of men. So here goes: McCoy ’s crisps “ridged, thick and unashamedly colossal” depiction of men in their latest advert as homophobic, junior gangsters, without an ounce of loyalty makes me proud to be a [...]
Read more: Puppy

Stanley Knife - Tea Break
2007-04-27 20:38:11
Some times your product is so good and so popular that it becomes a victim of its own success. It does its job perfectly, everyone has one and, hey, they last for ever so why would they buy another? So your company has become as big as it can do and your profits don’t seem [...]
Read more: Break , Knife , Stanley

April’s TV’s Worst Advert Award!
2007-04-30 20:35:08
The winner of this month’s TV’s Worst Advert award goes to: Ocean Finance for their Long Grass abomination. A perfect 5. Well Done. So the Top 10 looks like this: Ocean Finance - Long Grass. Average Score: 5 out of 5 Dulco Ease. Average Score: 4.86 out of 5 H&M. Average Score: 4.75 out of 5 OLAY. Average Score: 4.6 [...]
Read more: April , Award

Vauxhall - Panoramic - Astra
2007-04-30 09:30:28
This is one of those adverts where I have more a problem with the product than I do with the advert itself but it’s made it here anyway. Every time I see that bloke get out of his car and push the top of the picture up (that sentence makes sense once you’ve seen the advert) [...]
Read more: Astra , Vauxhall

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