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Sun Bingo - B.I.N.G.O.
2007-08-13 03:37:42
There are simply no words to describe the following advert for the Sun newspaper’s online bingo game. Oh sweet Jesus, save us all…
Read more: Bingo

Nivea Visage Oxygen Power - Too Busy To Breath
2007-08-11 15:36:47
As part of our continuing battle to deny the most basic facts of life (we’re born, we age, we die) some of us will do anything to keep the wool pulled firmly over our own eyes. Don’t get me wrong though, our ultimate goal is not to live forever but simply to look like we’re still only 19 until our clogs do finally go “pop”. And in pursuit of this goal we will believe anything and everything that reaffirms that this goal is not only a sensible one but also one that is achievable. That’s why I was so very pleased to see this advert: Oh thank the Lord! Finally, someone has had the common sense to add 15% pure oxygen to face cream so that our skin can “breathe again, leaving it looking refreshed, radiant and more alive”! In fact, I’m convinced that this is such a good idea that I think my skin is rejuvenating just by thinking about it. Anyways back on planet Earth, this is the great new TV advert for Nivea Visage Oxygen Power (catchy)!
Read more: Breath

Norwich Union - Norwich Union Life Insurance with Ross Kemp
2007-08-16 03:20:02
I love Ross Kemp. He’s my favourite cardboard cut-out on the box. He’s rightly become a highly regarded televisual acting personality (despite looking like a slightly retarded baked potato - albeit an adorable one). I loved him on Eastenders where he played Grant an ex-soldier. I sat open-jawed as I watched Kemp with all the emotions at his beck and call: angry, sad, and er, well that was enough for the part really. Oh and he was brilliant in Ultimate Force where he stretched himself by playing Henno a serving soldier. His mastery of the craft was stretched too, he did: angry, sad and, that was it too. I love him in the new Norwich Union advert too: He’s managed to get a new acting facial expression - neither “angry” nor “sad” - I think it’s “smug”. But I could be mistaken, it might just be a bit of wind. Anyways, I love the bit where you think your prayers are going to be answered and he is finally going to run down by a


Cillit Bang - In Action
2007-08-24 00:58:58
Making fun of the Cillit Bang adverts is a bit like shooting fish in a barrel. When they first appeared on our screens, with the human-mega phone Barry Scott (”BANG! AND THE DIRT IS GONE”) as the company figure head, they seemed to be “joke” adverts. Surely no-one is actually using adverts this shit to promote a real product. But a funny thing has happened. As our nerves have become dulled by Barry’s incessant shouting (thanks to there seemingly being a Cillit Bang advert every 30 seconds) and the campness of the low quality Spanish soap opera was maintained we’ve started to like Barry and apparently we like Cillit Bang too. “9 million UK householder have tried Cillit Bang!” I must confess that I am one of those 9 million households - you should see how clean the 1 pence pieces are in my piggy bank… In their latest advert - Cillit Bang in Action - Cillit have taken the deliberate shitness of their adverts to a new level. The dubb


Head & Soulders - Everyone Knows a Bloke Like Mickey
2007-08-27 03:06:55
Ah social networking, isn’t it great? Networking, socially, brilliant fun. Except I’d never really got in to it. I do have a MySpace page for this blog but I don’t look after it. I haven’t made any friend requests and I never update my page. Worse than that, the only people that want to be my friends are actually just fronts for porn sites. And although I enjoy their company, our reunions only ever last for 30 seconds or so. No, I’m looking for some friendship that is a bit more deep and meaningful than that. So when I recently discovered the wonders of Facebook I was fully satisfied but in a different way to MySpace. Oh but it’s not all roses. Whilst Facebook has reunited me with some friends that I haven’t seen for years (”I mean, you call them *friends* but then admit you haven’t seen them for years. How friendly is that?” OK, I’m rubbish at friends) it also has the worst feature of any social networking site - the
Read more: Mickey

Polaris World - Spanish Villas
2007-08-30 13:53:22
Now, there’s a fine line between witty comment about the terrible state of British TV adverts and extreme racism. So I’m going to tread carefully with this one but…. Did they deliberately ask Jose from Polaris World to get his word order wrong? Were they concerned that we, the viewers, wouldn’t really know that Polaris World holiday villas were actually abroad and not a council estate on the outskirts of Coventry? “Hmmm, we really need to emphasise that the holiday homes are in Spain.” “Maybe Jose could be super Spanish .” “Yes, brilliant! I don’t suppose you mistakenly think you own a pet hamster but it’s actually a rat, do you? No? Shame. It will have to be the old Yoda word order trick then.” And so it was decided, Jose would Latin-up his sentence structure. “Don’t forget Jose, be super-Spanish, super-Spanish! And action!” “Make sure you pay for your property, a fair price.” &ldq
Read more: Villas

Apple - New iPod Nano
2007-09-22 04:37:27
I don’t have an iPod and I’m not obsessed by all things Apple . That’s not supposed to sound like one of those ridiculous boasts that only really smug people say. You know the sort, you ask them if they watched last night’s Eastenders and they tell you that they “don’t even own a television” as if that makes them better than you, you uncouth guttersnipe wanker. No, that was purely a statement of fact. I don’t have an iPod because I just don’t need one. You see I listen to music on these old fashioned things called CD’s (no really, I do). But even as a non-iPod owning, non-Apple obsessive I’m getting iPod fatigue from the astronomical rate at which they release new iPods (although I suspect some hard-core Apple fans will be in hog heaven). It seems that Apple have decided to turn iPods into the Jimmy Carr of portable MP3 players and now every time I turn on the tv there’s one on the screen. In fact Apple are so


Mazda 2 - It’s Fit
2007-09-19 00:52:14
“Zoom Zoom” That’s the sound of the Mazda 2 advert flying way over my head. “Mazda 2. It’s Fit” claims the tag line at the end of their advert. What the monkey does that mean? I’m thinking that it may be a translation error from the original bollocks in which this marketing campaign was thought up. Do you mean “nippy”? Did the advert makers read it as “fit”? Anyway, they came up with a ‘popular in parts of Europe’ competitive aerobics/cheap hard-core electro house video with strong homoerotic undercurrents to flog a super mini. It’s left me confused, not just because of the homoerotic undercurrents, but by what exactly it is they’re trying to say about the car. Here’s the advert (with a slightly modified tag line) for you to be confused by too. Enjoy. Thanks to Kurre for bizarrely seeming to have submitted his own bad ad.


Volvo - The Wheels on the Car
2007-09-16 09:37:12
Remember Volvo? If you’ve ever worn tweed, lived in the South-East or attended a gymkhana circa 1988, the chances are you do. It was your car of choice in the 1980’s and for the start of the 1990’s. They were sensible, reliable, and above all safe. You could do the school run comforted by the knowledge that if one of the mums from the rough estate round by Safeways crashed her XR2i into you, she’d be the one taking her kids to A&E, not you. What more could one, want? But then something changed. It turned out you did want more. You want more seat-height and axle-clearance. So the 4×4 replaced Volvo as the middle-classes APC of choice. A Chelsea Tractor? Why, it’s like driving a bloody tank. “Yah, my Humvee actually took part in the invasion of Iraq. Still go the blood of a few rag-heads on the tyres, you know. Fnar, fnar.” claimed every self-satisfied sloan ranging racist across the land. But advertisers decided that people buying 4&t
Read more: Wheels

Asdas - Ian Wright “Trainee Fishmonger”
2007-09-15 10:18:04
We’ve got a dog. Sometimes we like to wind it up so much that he can’t sit still and runs round and round in circles. It makes us laugh. We say that he’s got a great personality but he hasn’t really. He’s just hyperactive. And we deliberately make him that way. Also, if we’re watching something on the tele we like to ask our dog what his thoughts are about what he’s just seen. &ldquo ;What did you think of that, Bernard?&rdquo ; We say. But Bernard can’t speak. He can only make dog noises that, I’ll grant him, on the odd occasion could be mistaken for English. But that doesn’t make him suitable for a commentary role. For these two reasons I wouldn’t ever give him a job on the tv. Ian Wright is just like my dog. People like to say that he has a great personality but he just seems to have ADD. When he’s on Match of the Day he can’t sit still in his chair. If he had a tail, he’d be chasing it round the stu
Read more: Trainee

Nintendo DS - Nicole Kidman
2007-09-09 03:46:29
I love Simon Pegg. Not in a sexual way, of course. Or do I? No. No I don’t. No, I love Simon Pegg thanks to Spaced. I don’t think that I could ever get bored watching Mike dance in the night club, or the look on Brian’s face when Marsha, fag in hand, says “Hello Brian” in her sordid secret way. And these joys in my life as a couch potato are all thanks to Simon Pegg. I suppose for the sake of slightly more factual correctness they’re all thanks to Simon Pegg and Jessica Stevenson and Edgar Wright. And I probably prefer Mike to Tim, like I’d prefer a goofy Han Solo to a cooler Luke Skywalker. Anyway, what I’m trying to say is I’ve really liked Simon Pegg ever since Spaced. Phew… Got there in the end. So I was pretty disappointed to see him selling himself on Ant & Dec’s Saturday Night Giveaway last night. Yes, yes, you have a new film to promote, but on Ant & Dec? Oh, the shame. I love Nicole Kidman . I’
Read more: Nintendo , Nicole Kidman

Olay Regenerist - The Worst Kept Secret
2007-09-07 00:56:02
Oh dear God, she’s back. Nadine “I used to be able to smile” Baggott. And she’s still insisting that she’s a “Celebrity Beauty Editor” but she’s still not telling us what that is. Although if we watch the new advert closely, as David Frost used to tell us, the clues are there: Yep, being a Celebrity Beauty Editor involves you doing really, really easy word search puzzles in Celebrity Beauty Magazines. “Here you go Nadine, here’s this months magazines.” - says a real person intern as she hand Nadine the “puzzle books”. “Is it in there? Is it in there?” - Nadine asks excitedly trying desperately to smile. “Well, you’ll just have to find out won’t you, Silly Billy” - the real person intern tries to lovingly ruffle Nadine’s hair but it’s stiffer than Nadine’s acting. “Pentapeptides… pentapeptides… ooh, got it! I love my job!” Ever


Thompson Holidays - Travel with a Smile
2007-09-07 00:36:41
In the new Thompson Holidays advert, as we watch a cartoon plane fly the long way around a cartoon world the voice over tells us: “3 nights in Ibiza. 5 nights in New York. 11 nights in Mexico. How long do you want to go for? With Thompson, you decide.” Letting me pick how long I want to go on holiday for? That’s very fucking generous of them. After all, it is my holiday. Judge for yourself.
Read more: Travel , Smile

August’s TV’s Worst Advert Award
2007-09-03 13:18:13
Sorry for the delay on this month’s TV’s Worst Advert Award , I’ve been on a 3 day retreat to pay tribute to the life and death of the Princess of Wales. And let me tell you, I had a whale of a time in Paris. Dossing at the Ritz then bazzing it up round the Peripherique. With a mournful heart though, of course. Anyway, I’m back so on with the show. Thanks again to those that submitted adverts this month. If I haven’t got round to writing them up yet, I promise I will do my best to get them published in the next few days. As August marks the 6 month anniversary of this blog I thought that I’d give a bit of link love back to some kind soles that link to this here blog: If you’re looking for top-notch commentary on the latest pop culture events in the UK then look no further then Dave P’s Pop Buzz UK. Although if you do decide to look on step further, Wodge also writes an excellent pop culture blog at Why Did I Go Wrong…?. Right, her


September’s TV’s Worst Advert Award
2007-10-01 07:00:29
Another month, another load of rubbish adverts. And we have another tie at the top this month chart as well, between two loans companies - Picture Loans and Ocean Finance. Whether this shows a greater public dissatisfaction with the services offered by these loan’s companies or whether they just make rubbish adverts, I don’t know, but here’s the top 5 with them sat atop of it: Picture Loan - Dad’s Found your Scooter Ocean Finance - Long Grass Head & Shoulders - Everyone Knows a Bloke Like Mickey Olay Regenerist - The Worst Kept Secret Dulco Ease So I have to make a coin toss decision to choose between encouraging people to buy a ride on mower (heads) and making taking out a loan and putting your children’s home at risk look like a spur of the moment decision (tails). I’ve just got the coin out of my pocket. It’s a two pence piece, minted in 2001. I’ve tossed, caught and turned over the coin onto the back of my hand. It’s heads
Read more: September , Advert , Award

Lambrini - Do the Lambrini
2007-10-01 04:42:04
I’ve started my descent into middle age. I listen to Radio 2, I wear slippers and haven’t been to a night club since, if I remember rightly, just before decimalisation (or shortly there after). The main reason for not having been to a night club for so long is because I like to go to bed at 9pm. And I don’t like loud music. And I don’t like dancing. And I don’t like young people. And I especially don’t like young people dancing to loud music after 9pm. So when I first saw the new Lambrini advert, I hated it. It reminded me of a combination between the Beck’s 4 step advert and the K-Swiss 2 drummers advert. But it is so much worse. This advert is desperately targeted at the youth-end of the alcohol buying public (please note - no slanderous “Lambrini is only drunk on park benches by under-aged girls” comments were made in the writing of this post) and desperate for the dance to become a dance-floor sensation: So desperate are


Alpen - Dirty Talk
2007-09-29 07:25:35
SEX! Yeah, that got your attention, didn’t it? To be fair to you, you were probably already thinking about sex. Because that’s all you ever think about, isn’t it? The only reason you get out of bed in the morning is so you can get back in it later and have sex. As you ride the train to work you’re thinking about all the dirty sexy sex that your dirty boss is having with his sexy secretary (you know, the one you’d really like to have sex with). And it’s all you can do to stop yourself passing out as the train enters a tunnel and you flick to page 3 of the Daily Mail and gawp at a dirty sexy pose picture of Carol Vorderman. God, we’re obsessed with sex. And none of us are getting enough. That’s why sex sells. We actually think buying a *sexy* product will get us a few more notches on the bedstead. So in our exceptionally liberal society just about everything you could think of has been sexed up. M&S sexed up their food range by getting


Cadbury’s Dairy Milk - Gorilla Playing Drums
2007-09-27 16:00:59
Now, I think this entry in TVs Worst Adverts is going to be slightly contentious but… Without wanting to sound more pompous than Noel Edmonds does on Deal or No Deal (”Welcome to the Dream Factory…”) I like to think that TVs Worst Adverts is a conduit for you, the general TV advert hating public to vent your spleen. That’s why I have the link to Submit a Bad Ad there. And that’s the link Darren clicked. He then even went and filled out the form: “It’s the new Cadbury Dairy Milk ad with the gorilla playing the drums along to a Phil Collins song. What is the meaning of this?? Eating mass-produced middle-market chocolate is like being a giant ape? It just makes NO sense at all!! The ad company and Cadbury marketing must be on fabulous drugs.” Brett Archibald did the same as Darren: “Your web site means nothing unless you have that stupid fucking totally pointless and annoying Cadbury’s gorilla advert… I mean, jus
Read more: Gorilla , Drums , Dairy Milk

Giovanni Rana Fresh Pasta - Ann Widdecombe
2007-10-11 13:59:14
I love Ann Widdecombe. Not in a sexual way, of course. Well, not since the therapy at least. No I love her because she’s not afraid to speak her mind. She’s got conviction in her beliefs and, although I might not always agree with the things she says, I admire her for that. Please note that this is in stark contrast to my stance on Jeremy Clarkson, who also speaks his mind, but I believe is simply a wanker. But what is Ann doing in this terrible advert for Giovanni Rana fresh pasta? The concept of which - “Citizens for Fresh Pasta Justice” - is a) ridiculous as fresh pasta is readily available in the shops and b) deeply offensive to, for instance, “Fathers for Justice” and all similar genuine campaigns that the advert is parodying. If it’s supposed to be funny they missed the mark by a country mile. On top of that, from now Ann words will forever be tainted by Giovanni Rana’s dirty cash. (That is unless she donated her fee to a genuine ca


Sony Bravia - Play-Doh Bunny Rabbits
2007-10-10 15:11:08
I happen to have in front of me a copy of the Sony Bravia’s school report. Yeah, I know, how lucky am I? Anyways, here’s what it says: “Sony Bravia started the term very strongly. He showed great imagination and we all hoped his promising start would continue. As the term progressed we were amazed by his technical aplication of his abilities. Sadly, of late he has started to get lazier. He has been caught copying other boys and his work seems ponderous and overly long for the sake of it. Must try harder.” Shame that. Regardless of whether they did copy the idea for this advert and regardless of whether Juan Cabral from Fallon knows anything about music (as he revealed in the Independent on Monday) the new Sony Bravia advert with all those Play-Doh bunny rabbits just isn’t as good as the previous two efforts. It doesn’t capture my attention in the way the Balls and Fireworks advert did. And why, oh why is there that bit with the ice berg and the
Read more: Bunny

Vauhall - Meriva and Zafira - Clever Family Cars
2007-10-09 14:05:37
Oh yes! The Boys are back in town - or back at the beach at least. As this advert seems to be on at least twice every ad break, I’m sure you’ve seen it. But just in case you haven’t here’s an overview.It’s the classic TV advert set-up - Johnny Vegas’ kids are on holiday, they’ve brought their parents, they’re pretending to be patronising old fuckers, they fall asleep. Magic. Maybe you could say this advert’s pretty poor because it says very little about the cars (other than families can fit stuff in them) but what I hate most is the way they’ve pushed the kids to behave like adults. Why can’t we just let kids be kids? “Ooh look at those too pretending to be all grown up. Isn’t it cute?” Give me a break. And give them a chance to be kids and enjoy life before they actually have to worry about whether someone’s had “too many fizzy drinks”. Velvet have got it right. A kid in an adult
Read more: Clever , Family

Hello?
2007-10-09 13:43:25
As some of the more eagle-eyed readers might have spotted that TVs Worst Adverts has been “down” a few times over the past couple of weeks (including a pretty long stint yesterday). That’s not to say it needed some retail therapy but more that the hamster that kept it running had died. I’ve been assure by my Web host that they’ve got a new hamster and it’s fully fed and watered. Sorry if this ruined anyone’s day. Cheers, Silky.
Read more: Hello

Garnier - Deep Wrinkle A - Target Your A-Zone
2007-10-04 12:10:10
Here’s a tale that happened to me a few years back as I was walking back from the gym one Sunday morning. As I crossed the road opposite a church I saw a woman in her 40’s, dressed like she was in her 20’s, just standing on the street corner. “Do you fancy anything?” She asked me. “On a Sunday? Opposite a church?” I thought. Then I looked a little closer at her face. Those long nights and early mornings leaning against lampposts had left big wrinkles across her forehead and down to the corners of her mouth. “She’s never going to get much business looking like that” I worried. Fortunately for her I had some Garnier - Deep Wrinkle A cream in my bag (don’t ask why). “Can I squirt my cream in your A-Zone?” I asked. “If you want” She replied “but it will cost an extra 50 quid” “No. No.” I clarified “I just want to give you a facial”. “Make you mind up, Sonny.” I decided this meant she probably didn’t want my help but as I walked away I no
Read more: Target

IBM - The Servers Are Too Hot
2007-10-17 15:04:04
Now, if you’re anything like me there’s nothing you fear more than your server overheating. My home would come to a complete standstill if my server got even so much as a degree too hot. God, the tele wouldn’t work. The lights wouldn’t work. The gas wouldn’t work which, ironically, means the heating wouldn’t work. It would be total chaos! What’s that? You don’t have a server running everything in your house? Oh, no. Neither do I, come to think of it… So it seems a little bit strange that IBM have paid for advertisement slots for their latest advert (which is by no means the worst one on TV) in the middle of Deal or No Deal. Or Selling Houses. Or Hollyoaks. How many computer nerds are actually going to see that in the middle of those “during work hours” programmes? Then again, IBM advertising on TV has always seemed a little odd to me. They really seem to target a very small TV viewing niche market. It’s not


Teach - Work With…
2007-10-13 09:07:12
Ah School. Wasn’t it great? All that learning, school dinners, rugby on a winter’s day, everyone wanking on a digestive then making the new boy eat it. Magical times, I think you’ll agree. Of all my many cherished school day memories the one thing I don’t recall though are highly motivated teachers. They may well have started off their careers thinking “Yeah, I’m going to shape the minds of future generations” but by 20 past 9 on their first day, that do-good attitude was out the window. Along with their briefcase and car keys. Oh and Baines the swot. And the waste paper bin with the burning bag of dog shit in it. But these memories aren’t unique to me. This kind of behaviour continues to happen in schools up and down the land. Why? You might ask. Because children are bastards, especially when they’re in packs. So teachers have to devise a strategy to get them through until 3:25pm. At my school the teachers dealt with our bad beha
Read more: hellip

Birdseye Fish Fingers - Good Mood Food with Suggs
2007-10-20 07:05:57
A deadline is looming in the offices of the Cobblers & Shitbiscuit Advertising Company to come up with a pitch for the new Birdseye ad campaign: “Right so chaps, we’ve got the tag line “Good Mood Food” for these Birdseye fish fingers with omega 3. Time’s getting on so does any one have any ideas?” “Well, fish fingers with omega 3 are good wholesome that all the family can enjoy, right? So let’s start by thinking of a song that evokes that.” “Our House by Madness!” “Brilliant! In fact, why don’t we get Suggs to be in the advert. He’s a family man and everyone loved him in the ska-pop band Madness and karaoke television programme Night Fever.” “Obviously it’s going to be set at the dinner table - a family eating fish fingers with omega 3 for dinner.” “And I’m thinking that as omega 3 is good for your brain he can Suggs to ask the daughter quiz questions over dinner
Read more: Fingers

Intel - Speed Dating Chips
2007-10-25 15:52:54
So, you want to highlight the speed of your new processor chip. How are you going to do it? Let’s get the chips to do Speed way. No, too far fetched. Let’s get the chips to do Speedballing. No, doing drugs is too negative a message. Let’s get the chips to go Speed Dating . Ha! That’s even more far fetched than doing Speedway. Oh, that’s the one you’ve picked. Did you think that speed dating has appeal to your target audience? You did, didn’t you? I’m afraid you were wrong. Did you think it would make them buy your chips? You did, didn’t you? I’m afraid you were wrong. Did you think it would make them say “What the monkey are computer chips doing speed dating?”? You didn’t, did you? I’m afraid you were foolish. Judge for yourself.
Read more: Intel , Chips

New Look TVs Worst Adverts
2007-10-25 15:38:03
So, as I mentioned a few weeks ago I’ve been working on a new theme for TVs Worst Adverts and here it is. I wanted something a little cleaner and bit more focused on the content, so I hope I’ve achieved that. If you’ve got any comments or if you notice any problems with the new theme, please drop me a line below. Cheers, Silky.


Glade - Flameless Candle et al.
2007-10-29 17:44:26
Working in the Research and Development department for Glade could be one of the best jobs on Earth. All they do all day long is think up new and exciting ways to combine a household object and a smell. And yet they turn out such dreadfully mundane products. So far they’ve produced the Glade Plugin combining a plug and a smell. The Glade Scented Oils combining a candle and a smell (I know what you’re thinking scented candles are nothing new but scented oils are so much better because when the oils are gone the candle goes out! Unlike a normal candle which when the wax is gone just keeps on burning.) And most recently the Glade Flameless Candle combining a light bulb and a smell. OK, so not so new. And definitely not so exciting. But the smells. The smells. Now they are exciting. How do I know this? From their names, of course. You can get the new Flameless Candle in: Clean Linen (TM) Rainshower (R) Suddenly Spring (TM) Is there any greater delight in life then waking


Parship.co.uk - Find Someone Really Right for You
2007-10-27 09:42:55
Some people are lucky enough to be blessed with good looks, personality and a pleasant body smell. Others aren’t. It was these unfortunates and the loneliness of their existences that inspired Paul McCartney to lament in the Beatles’ classic Eleanor Rigby: “All the lonely people Where do they all belong?” Well, Paul, now we know where they all belong. Why, it’s at Parship.co.uk, of course! Yes, what ugly people, shy people and people with unfortunate odours all need is online dating! But online dating is nothing new, even Sarah Beeny of Property Ladder fame has her own dating website (and book (great merchandising Sarah)) so to get your user based you’ve got to offer something different. Parships unique selling point (which after a quick search of t’internet didn’t seem that unique) is their compatibility test. But who wants to do a compatibility test before going on a date? To quote the mother of a great man: “Life is like a box
Read more: Right , Find Someone

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