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Spam King Adam Vitale Gets 30 Months
2008-07-16 11:11:00
Reuters has reported Adam Vitale , the Spam King of Brooklyn, has been sentenced to 30 months in prison for sending over one million unsolicited emails to AOL users in 2005. Government informants posing as a legitimate company hired Vitale to send the spam advertising computer security software in exchange for half of the products profits. Vitale’s network of servers routed the outgoing mail in s
Read more: Months

Lively by Google Seeks to Break New Ground
2008-07-14 08:11:00
Eerily similar to Second Life, Google Labs has produced a virtual world in which avatars interact with user created content in three dimensions. Did I mention it is free to download and use? Lively by Google utilizes in browser software to allow webgoers to dive head first into virtual reality and interact with other avatars and their environment. Google, in typical press release fashion, states t
Read more: Break

Google Indexes SWF - Yahoo! Follows Suit
2008-07-09 09:37:00
Five days ago the Associated Press (among others) reported that Google will begin indexing Flash content on a text level. For those of us who work with Flash and SEO on a daily basis the news came as a pleasant surprise. Let's examine the key points of the announcement:1) Flash content (.swf files) will be indexed according to text rendered within the movie or application. This includes hyperlin
Read more: Indexes , Yahoo

Welcome!
2008-07-09 09:26:00
Readers,Welcome to AdMaven! This blog specializes in all things Advertising with a focus on the digital realm. My goal is to highlight new technologies, research, and industry practices that have a practical impact on the traditional and interactive Advertising world!I sincerely hope you enjoy reading this blog as much as I enjoy writing it!


SEM vs. SMO Part 1
2008-07-18 08:40:00
Today marks the beginning of a two part series that outlines how Search Engine Marketing (SEM) and Social Media Optimization (SMO) practices can help produce a well rounded campaign that generates great response numbers and leaves a lasting impression in search engine indexes. Let’s dive right in with a brief conversation about Search Engine Marketing.SEM: Bang for the Buck!Search Engine Marketi


SEM vs. SMO Part 3: The Social Metropolis
2008-08-16 10:38:00
Social Media Optimization continues to grow at an exponential – and nearly incomprehensible – pace. In the agency world it is almost impossible to stay at the forefront of the SMO environment due to this rapid expansion. That being said, there are a few agencies that do an outstanding job of keeping abreast. In the third installment of the SEM vs. SMO series, I will focus on GoViral, the conce
Read more: Social , Metropolis

Commenting changed to Disqus
2008-08-09 22:16:00
Just a quick update to let you know commenting has been changed to Disqus. Registration is quick and easy, and allows you to track your comments accross a wide variety of Blogs, among other things!Thanks and happy commenting!
Read more: Commenting

SEM vs. SMO Part 2
2008-08-04 20:14:00
Social Media Optimization (SMO) seeks to drive traffic not from search engines, but from third party websites, applications, and social networking services. Adding SMO to a campaign can be the missing link between mediocre response number and an award winning response! SMO can be added to an existing campaign – depending on the target market and product/service offering – or be the single met


Maddock Douglas Global Expert Network
2008-09-05 09:29:00
Maddock Douglas , the premier Innovation Agency - and my place of employ - is seeking experts in all fields to join its Global Expert Network. The Network will be leveraged to provide new views, research, and experience for MD clients and partners. I encourage anyone who is interested to contact me directly. MD will pay honorariums each time your opinion is called upon, and it is an outstanding way


Google Chrome Simplifies and Secures
2008-09-03 14:52:00
Chrome, the new browser from Google , has by all counts taken over one percent of the global browser market in it's first day of existence (source: StatCounter.com, Google Analytics, various others). Though less than some people predicted, I believe this is a huge step for Google, and after testing the first release version I can say Chrome does an outstanding job of providing a simple, barebones b
Read more: Chrome

Interactive Advertising Q&A Roundup
2008-08-28 08:09:00
As an active member of communities touching the interactive advertising world I answer many questions on a daily basis. Each month I will round of some of the best questions and answers for your consumption. If you have a question about a subject related to interactive advertising, you can email Nick Kinports at nickkinports@aol.com. Joy Abdulla asks: How can social marketing be shown to be effe
Read more: Advertising

Yahoo Buzz: Room For Growth?
2008-08-21 10:10:00
Since making its official public release three days ago Yahoo Buzz has generated just that: a lot of buzz. But has it delivered? The premise of any site using the user rated content model (YouTube, Digg, etc…) is to push relevant articles into the hands of readers by peer voting. Of course any organization can submit its own writing – ADMAVEN does it for every article – only large groups of
Read more: Growth

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