Owner: ADMAVEN - The Interactive Advertising Blog URL:http://admaven.blogspot.com Join Date: Thu, 17 Jul 2008 11:26:36 -0500 Rating:0 Site Description: ADMAVEN is the premier Interactive Advertising Blog. Covering a wide body of subjects, ADMAVEN strives to discuss relevant advertising subjects such as Internet, interactive television, mobile devices (WAP and SMS), kiosk-based terminals, SEO, SEM, SMO, a Site statistics:Click here
Google Indexes SWF - Yahoo! Follows Suit 2008-07-09 09:37:00 Five days ago the Associated Press (among others) reported that Google
will begin indexing Flash content on a text level. For those of us who work with Flash and SEO on a daily basis the news came as a pleasant surprise. Let's examine the key points of the announcement:1) Flash content (.swf files) will be indexed according to text rendered within the movie or application. This includes hyperlin Read more:Indexes
, Yahoo
Welcome! 2008-07-09 09:26:00 Readers,Welcome
to AdMaven! This blog specializes in all things Advertising with a focus on the digital realm. My goal is to highlight new technologies, research, and industry practices that have a practical impact on the traditional and interactive Advertising world!I sincerely hope you enjoy reading this blog as much as I enjoy writing it!
SEM vs. SMO Part 1 2008-07-18 08:40:00 Today marks the beginning of a two part series that outlines how Search Engine Marketing (SEM) and Social Media Optimization (SMO) practices can help produce a well rounded campaign that generates great response numbers and leaves a lasting impression in search engine indexes. Let’s dive right in with a brief conversation about Search Engine Marketing.SEM: Bang for the Buck!Search Engine Marketi
SEM vs. SMO Part 3: The Social Metropolis 2008-08-16 10:38:00 Social Media Optimization continues to grow at an exponential – and nearly incomprehensible – pace. In the agency world it is almost impossible to stay at the forefront of the SMO environment due to this rapid expansion. That being said, there are a few agencies that do an outstanding job of keeping abreast. In the third installment of the SEM vs. SMO series, I will focus on GoViral, the conce Read more:Metropolis
, Social
Commenting changed to Disqus 2008-08-09 22:16:00 Just a quick update to let you know commenting has been changed to Disqus. Registration is quick and easy, and allows you to track your comments accross a wide variety of Blogs, among other things!Thanks and happy commenting! Read more:Commenting
SEM vs. SMO Part 2 2008-08-04 20:14:00 Social Media Optimization (SMO) seeks to drive traffic not from search engines, but from third party websites, applications, and social networking services. Adding SMO to a campaign can be the missing link between mediocre response number and an award winning response! SMO can be added to an existing campaign – depending on the target market and product/service offering – or be the single met
Maddock Douglas Global Expert Network 2008-09-05 09:29:00 Maddock Douglas
, the premier Innovation Agency - and my place of employ - is seeking experts in all fields to join its GlobalExpert
Network. The Network will be leveraged to provide new views, research, and experience for MD clients and partners. I encourage anyone who is interested to contact me directly. MD will pay honorariums each time your opinion is called upon, and it is an outstanding way
Interactive Advertising Q&A Roundup 2008-08-28 08:09:00 As an active member of communities touching the interactive advertising world I answer many questions on a daily basis. Each month I will round of some of the best questions and answers for your consumption. If you have a question about a subject related to interactive advertising, you can email Nick Kinports at nickkinports@aol.com. Joy Abdulla asks: How can social marketing be shown to be effe Read more:Advertising
Yahoo Buzz: Room For Growth? 2008-08-21 10:10:00 Since making its official public release three days ago Yahoo
Buzz has generated just that: a lot of buzz. But has it delivered? The premise of any site using the user rated content model (YouTube, Digg, etc…) is to push relevant articles into the hands of readers by peer voting. Of course any organization can submit its own writing – ADMAVEN does it for every article – only large groups of Read more:Growth
Corporate Blogging For Self Defense 2008-10-06 22:50:00 I have recently been discussing with clients and the blogosphere why it is important for companies to author blogs.This evening, in lieu of the last week of economic turmoil on Wall Street, I did a quick search on Google for the term, "CEO".The top articles returned were very negative in nature. What can a company do to counter the onslaught of negative press and foster an image of customer servic Read more:Blogging
, Defense
Reasons Your Company Should Have A Blog 2008-10-01 10:30:00 In follow up to B.L. Ochman's article in AdvertisingAge entitled "Nine Great Reasons
to Blog" I thought I would add my two cents. Clients are asking more and more about how best to create and maintain a blog, and aside from the obvious caveats about content and relevance, here are some outstanding reasons companies should make the investment.There are some very pragmatic reasons your company shoul
AdvertisingAge Sources ADMAVEN and Expands 2008-09-30 14:11:00 A recent article in AdvertisingAge by Abbey Klaassen sources a previous ADMAVEN article and expands on my initial findings. I recommend giving it a read!
Social Media Studies! Blogs and College Students Are Growth Markets 2008-09-24 09:43:00 Two outstanding reports released this week:Technorati's State of the Bloggosphere 2008andEMarketer's College
Students' Social
NetworkingBoth studies tackle some complex methodologies and manage to create a well done, very readable report that may help your agency or company make more informed decisions when planning social media campaigns.Combine these reports with Sapient's recently released Bran Read more:Blogs
, Growth
, Markets
, Social Media
, Studies
Plug In To The ADMAVEN Blog List 2008-09-22 16:08:00 I have updated the ADMAVEN Blog List with many more resources for readers interested in delving into the Web 2.0 community. These resources are located towards the bottom of the page on the right side. Enjoy!Is your favorite resource missing? Suggest an addition by emailing me at nick.k@maddockdouglas.com
Interactive Advertising Q&A Roundup 2008-09-18 10:11:00 As an active member of communities touching the interactive advertising world I answer many questions on a daily basis. Each week I will round of some of the best questions and answers for your consumption. If you have a question about a subject related to interactive advertising or related subjects, you can email Nick Kinports at nick.k@maddockdouglas.com.David Peck, New Media Strategist for LSF Read more:Advertising
Gates, Seinfeld, and Penny Arcade 2008-09-16 11:10:00 The latest Penny
Arcade comic sums up my feelings about the new Microsoft campaign featuring Bill Gates
and Jerry Seinfeld attempting to connect with consumers by living a "real" life.Unfortunately Microsoft did not take their own advice about connecting with consumers when they green-lit the massive production funds.
Chicago New Media Summit 2008-09-14 22:20:00 I will be attending The Chicago
New Media Summit
September 15th and 16th at The Museum of Contemporary Art. I hope to see many of you there!
Robin Williams and Spore: Why Not More? 2008-09-11 13:40:00 Robin Williams
makes a surprise (read: planned by an agency) appearance to demo the creature creator aspect of the new game Spore
.For those of you who pay attention to these things, traditional and interactive advertisements have appeared everywhere for Spore. I'm not sure what the total advertising budget was, but it is massive.This is a great example of how an impromptu appearance and an unscrip Read more:Robin
, Robin Williams
Political Roundup: McCain Palin and Obama Biden Link In on LinkedIn 2008-09-10 08:49:00 Political campaigns are notorious for eliciting passion among supporters and detractors alike. This election cycle has seen an unprecedented surge in the use of social media to spread the message. Today I would like to focus on how the Republican and Democratic nominees are using LinkedIn
to connect to professionals worldwide.Let’s start with a top down view of the social media campaign structur Read more:Biden
, McCain
, Obama
Blogger’s New Following Feature 2008-09-09 17:52:00 I have added the Following
widget to ADMAVEN. The right hand side of the page will now display ADMAVEN followers! Join up by clicking the link to the right. Read more:Blogger
Interactive Advertising Q&A Roundup 2008-09-08 12:33:00 As an active member of communities touching the interactive advertising world I answer many questions on a daily basis. Each week I will round of some of the best questions and answers for your consumption. If you have a question about a subject related to interactive advertising, you can email Nick Kinports at nickkinports@aol.com.Simone Katz, Media Planning and Buying Professional, asks:What are Read more:Advertising
Microsoft's "I'm a PC" Campaign Goes Interactive 2008-10-30 08:41:00 As ADMAVEN pointed out in a previous article, Microsoft
has fought a battle to win the hearts and minds of consumers with it's multi-hundred-million-dollar "I'm a PC" campaign. As of this week the campaign has moved into it's next phase, placing allegedly user generated videos into television commercial primetime spots:The landing page at windows.com has become the home of previous ill-fated Micro Read more:Campaign
Innovation and Comprehensive Digital Strategies at ANA 2008-10-28 08:20:00 A quick breakdown of key comments at last week's ANA; credit to Jack Myers. The focus on all things digital is staggering - the shift from traditional media to a more holistic digital strategy will undoubtedly accelerate in 2009.Hewlett-Packard CMO Mark Mendenhall: "The relationship companies have with consumers has been upended," he said. "It's no longer the 30-second commercial that defines comp Read more:Comprehensive
, Digital
, Innovation
, Strategies
Washington DC - Politics and Advertising 2008-10-22 08:47:00 Having spent the last couple of days in Washington
, DC working with clients - it has become clear that Web 2.0 applications are more important than ever in reaching political audiences. Politically charged messages are ofter overly complex, burdened by the structure of the political system and the sheer amount of information that needs to be communicated.I found much talk - more than I expected - Read more:Advertising
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