Owner: Small Business Marketing Blog URL:http://www.chicagopressrelease.com/blog Join Date: Wed, 16 Jul 2008 00:29:55 -0500 Rating:0 Site Description: All things related to marketing your small business and its Web site; Internet marketing, email marketing, press release services and other invaluable advice from Chicago's leading press release wire service. Site statistics:Click here
Local Marketing for Small Business 2008-07-15 13:30:48 One of the best marketing (and networking) outlets for a small business is its local community. Improving your local community improves the area in which you live and work, as well as generates local credibility and goodwill for your organization and how it is perceived by the public and your potential customers.How do I market my small business to my local community?Include local advertising outl Read more:Business
, Local
, Marketing
, Small
Small Business Web site Marketing 2008-07-15 12:13:16 A small business' Web site is essential to its successful marketing efforts and should be strategically included in all business communication and marketing materials. Consumers that are thinking of doing business with a specific organization generally expect it to exist somewhere online and offer them the means to learn more information about the small business and a way to communicate with it.If Read more:Business
, Marketing
, Small
, Small Business
Public Relations in Small Business Marketing 2008-07-15 11:41:55 Public relations is a necessary component of small business marketing. An effective small business will use public relations to promote its special events and new products and services, as well as establish its image and credibility to the public and potential customers.Get involved in your local community. Join the local chamber of commerce, professional small business organizations, service club Read more:Business
, Marketing
, Public
, Relations
, Small
, Small Business
, Small Business Marketing
Email Marketing: Building your Email List 2008-07-15 09:15:36 Responsibly managing an email marketing strategy is a gradual process. With the ease and speed associated with sending emails and collecting performance data, it is difficult to be patient with the list building component of the process. However, building an email list responsibly and while considering industry best practices and spam legislation will ensure the effectiveness and overall success o Read more:Building
, Email
, Email Marketing
, Marketing
Email Marketing: How to Establish a List Quickly 2008-07-15 09:10:13 A small business should never send emails to anyone that hasn't "opted in" to receive them. Never purchase email lists; this is considered spam and sending spam is illegal and will ultimately hurt your company's credibility in the long term.How do I establish an email list quickly?Sponsorships: One of the easiest ways to get access to a targeted email list is to find an organization that is alread Read more:Email
, Email Marketing
, Marketing
Video Content for Small Business SEO 2008-07-14 15:03:42 Small businesses that promote their products and services with marketing materials that include supplementary video and other multimedia content may grab the attention of its target audiences more effectively than those that do not, even their not-so-small business competition.This includes adding video and other multimedia components to blog posts (or including links to this content), linking to Read more:Business
, Content
, SEO
, Small
Privacy Policies for Small Business 2008-07-14 14:40:12 With ever-evolving and updated federal spam legislation and the prominence of online crime, the use of a dedicated Web page outlining a company’s privacy policies has become a “best practice” for most large corporations that do business online.Are there any reasons for small businesses to follow suit?CredibilityA small business that includes a dedicated privacy policy Web page on its site ca Read more:Business
, Policies
, Privacy
, Small
Investing in Social Media 2008-06-11 15:18:02 Small business owners know that effective marketing requires investment. An effective marketing campaign utilizing social media outlets is no different than other marketing efforts in this regard and will require time (in both strategy and implementation) and likely financial investment as well.Most small businesses are also familiar with the popularity and success social media marketing can retur Read more:Investing
, Social
, Social Media
About Chicago Press Release 2008-06-09 01:40:25 With over 200 professional clients and a reputation for top media placement, ChicagoPressRelease
is Chicago's leading press release service and offers professional press release writing and distribution services to local and national media outlets.Optimized press release services offer the highest return on actual investment than any other method of marketing. A press release written about your Read more:Press Release
Five Big Advantages for Small Businesses 2008-06-05 13:41:35 There are a variety of unique and significant advantages small businesses hold over their larger competitors. Although large corporations are often thought of as industry leaders, this is often not the case. For example, large businesses almost always deliver the weakest customer service, have the most difficult time adapting to market changes and cannot cultivate effective relationships with its Read more:Advantages
, Small
, Small Businesses
Why a small business needs a business plan 2008-07-23 20:23:55 Business plans are prepared by small businesses so they can chart where they are headed in the future. A business plan precisely defines a small business, identifies its goals and serves as the business' resume to outside firms.It helps you allocate resources properly, handle unforeseen complications and make good business decisions. Because the business plan details the specific operations of you
What is a business plan? 2008-07-23 19:28:43 Business planning is the process of creating a document that explains what a business is and what it will do. The business plan concisely describes a business, discusses broad strategic issues, addresses short term concerns and amplifies financial projections. It describes the who, what, when, where, why, how and how much that makes the business concept successful.The business plan is comprised of
The Small Business Administration (SBA) 2008-07-21 12:14:59 The small business administration was created by Congress in 1953 to help America's entrepreneurs form successful small enterprises. Its mission is to simply help people get into business and be successful.The SBA focuses primarily on three areas: providing small business owners with education and training, serving as an independent voice for small businesses within the federal government and help Read more:Administration
, Business
, Business Administration
, Small
Pros and Cons of Buying an Established Small Business 2008-07-21 09:40:13 Starting a new small business involves a great deal of risk. One third of new ventures fail within the first year and another third fail within 5 years. One way to avoid this is by purchasing an established small business that has the most uncertain first years already behind it.The advantagesThe advantages to purchasing an established small business are straightforward.An ideal candidate has been Read more:Business
, Buying
, Established
, Small
Yahoo Local and Google Maps for Small Business SEO 2008-07-20 10:37:09 Creating a local business listing on YahooLocal
and Google
Maps is free and an easy opportunity for a small business to improve its organic search engine results.With geographic searches becoming more popular on major search engines, local businesses are displayed first on Yahoo and Google results pages, above the traditional organic results. Creating a local business listing will also provide s Read more:Business
, SEO
, Small
, Small Business
How to Implement Social Media Marketing 2008-07-19 00:57:03 While many small businesses are attracted to the concept and opportunities associated with social media marketing, most do not implement it within their current marketing efforts in a way to most effectively benefit.Small businesses, with their smaller staff sizes and relatively quick decision-making process (compared to most corporations' slower "decision by committee" process), are an ideal plat Read more:Implement
, Marketing
, Social
Optimize Web content for Google spiders 2008-09-24 15:05:54 To maximize a small business Web site's chances for optimimal placement within Google
's search engine result pages, Web site design and page content must be optimized -- that is, easy for Google spiders
to find and understand. This includes site design (overall structure of site, link navigation and tagging) as well as page and content design (layout, content themes and keyword density). Some thi
Identifying high-value keywords for Google AdSense 2008-09-24 10:01:41 Whether you are creating a new "Google
advertising link bait" page or trying to optimize an existing one, maximizing earning potential by receiving more valuable Google AdSense ads is accomplished by identifying high-value keywords and optimizing page content around those keywords.The value of keywords is determined by advertisers' bids for each keyword phrase. High bids for specific keywords mea
15 tips for optimizing a small business Web site for Google 2008-09-22 10:25:44 Build Web pages around core keywords which define each page's overall focus.Incorporate core keywords in Web page content.Place core keywords in each page's META tags.Use core keywords in text headers.Use core keywords to describe each Web page within the TITLE tag.Use keyword-rich ALT tags to describe all images and Web graphics on a Web page.Use text instead of graphical buttons for navigation l Read more:Google
Google small business services 2008-09-22 10:21:53 There are two sides to Google
; Google the search engine and Google the business services company. Because of these two different sides, Google has two different kinds of users -- consumers searching for information and business partners (of all sizes) seeking online visibility.Most of us know how Google the search engine works, but most small businesses are not aware of the many business resources
Google AdWords account terms 2008-09-22 10:04:52 There are a variety of important elements comprising your Google
Adwords account. The four principle components that make up the Google AdWords account are:Account: The Google AdWords account area includes reporting and administrative tools for all AdWords marketing efforts.Campaign: The largest advertising element and represents the level at which you may organize advertising by product line, dai
Google Adwords keyword matching options 2008-09-21 22:49:30 When preparing advertisements for the Google
AdWords program, there are four keyword matching
options available. Each specify a different way for a keyword to interact with and be displayed in search engine result pages. Some keyword matching options offer more impressions, some offer less impressions with more-targeted clicks.Google keyword matching options:Broad Match: This is the default option Read more:Adwords
, Google Adwords
Google advertising terms 2008-09-21 22:27:09 Google advertising is both one of the most powerful and most widely available advertising resources for the small business. Here is a list of the most commonly-used terms used when evaluating Google advertising and its included services:Ad format: One of a variety of formats available to display advertising with the AdSense program. After becoming an AdSense publisher, you decide which ad format y Read more:Google
Rebranding for improved small business image 2008-09-14 11:15:16 In today’s marketplace of plentiful “marketing 2.0” technologies, branding and an otherwise visual representation of a small business’ identity is essential to remain competitive. Before building or changing your small business’ brand, however, there are several things to keep in mind.Branding should be an accurate reflection of a small business, not just the projection of what you want Read more:improved
Text messaging tips for small businesses 2008-09-12 17:02:58 For small businesses
, resources are rather limited and there is often more work to be done that staff available to do it. Below are some tips to streamline small business tasks with any text-capable cell phone.Remember and Schedule AppointmentsWhat time does your next meeting start? If you're a (free) Google Calendar user, you can find out with a text message: Just text the word "next" to GVENT (4
Horizontal marketing for small business 2008-09-12 15:03:23 Horizontal marketing, where two small businesses with different products but similar target audiences combine marketing efforts, may be an effective way for small businesses to increase customers and Web site traffic without significant additional marketing investment.There are several ways small businesses can take advantage of horizontal marketing:Cross-endorsement. Small businesses with little Read more:Horizontal
Technology for the small business 2008-09-12 14:24:09 Make sure you have adequate technology to run your small business successfully and carry out the day-to-day tasks its presented with. Don't turn buying a computer and similar technologies for your small business into an opportunity to save money.The small staff sizes and ability to act quickly is one of small businesses' greatest advantages over its larger competitors - inadequate resources to cap Read more:Technology
Planning on a successful small business 2008-09-12 14:23:47 Thinking positively may seem obvious, but many small business owners are more likely to consider themselves apprehensive and unsure of new marketing efforts rather than confident about them.Maintaining a positive frame of mind may be one of the most important and widely overlooked strategies for small business success:Believe in your product or service. Remember the reason your small business was
Recommend Site To A Friend
