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Cotton bags can be babe-magnets. Women now prefer green.
2008-06-09 05:21:07
Green is the sexiest concept around. As you read this story about Ferraris and Porsches taking a back seat to greener cars, let me tell you an even easier way to make your point. Grab a cotton shopping bag! WASHINGTON: Forget that Ferrari, put away the Porsche, and junk the Jag, if you are haring after [...]
Read more: Cotton , Women

Green marketing, green collar jobs. The lexicon of our New Age
2008-06-05 04:11:42
Its World Environment Day today and an appropriate moment to acknowledge what is happening to awareness of environmental issues. The last one year has seen a greater growth in awareness of environmental issues than ever before. Green marketing is now taken seriously by all but the most backward companies. Even knowing this, because I read and write [...]


Burning plastic creates poisonous dioxins. Singapore should tax plastic bags and reduce usage feel citizens.
2008-05-27 05:41:05
Singapore, unquestionably one of Asia’s best governed states, is facing a dilemma over the disposal of plastic bags. Burning them for energy was considered a convenient solution for the land-scarce territory, but the dioxins generated are now an issue of debate. One concerned citizen, Ms. Bhavani Prakash, wrote to the Straits Times that it is time [...]
Read more: Singapore , reduce

Students seek a ban on plastic bags
2008-05-21 05:40:27
I’ve always been convinced that kids are more honest and sincere than us cynical old timers who’ve accepted the world for what it is and are willing to let things be the way they are. Kids are bright eyed and innocent and haven’t yet got around to assuming that change is impossible. So, they try. [...]


I wish I’d thought of that!
2008-05-15 05:40:41
Today I saw a press release announcing that a childrens’ book called “My Bag and Me” had won the iParenting Media Award. What a great idea. I wish I had thought of it first. But I didn’t and they did and I wish them great success with it. Here’s the press release: iParenting Media Awards announced [...]


The answer to “paper or plastic” is Neither!
2008-05-08 04:04:23
Seattle’s mayor  Greg Nickels and City Council President Richard Conlin have proposed a 20 cent “green fee” on all disposable shopping bags. It targets both paper and plastic bags at grocery, drug and convenience stores, says this story in LA Times. “The answer to the question ‘paper or plastic’ is neither: Both harm the environment,” [...]
Read more: Neither

Guerilla Marketing to new age consumers
2008-05-01 07:43:00
“What sells?” I was asked the other day by a young lady, a budding entrepreneur, looking as though she expected some deep and secret insights from me. Fortunately, I had a simple answer to give her: “Brands that people trust. Brands they associate with the good qualities they seek and a name they associate with the [...]
Read more: Marketing , consumers

Green is the new black
2008-04-10 07:28:30
People who still believe green thinking is restricted to niche players ought to read the brilliant and insightful article below from Infopedia.com (a Forbes company). It is a stark reminder of just how mainstream green thinking has become. Green is truly the new black, both in terms of fashion and now in terms of [...]


Nevada students distribute 3000 reusable cotton bags
2008-04-08 08:04:41
A Nevada school takes the initiative to make the Town of Truckee sensitive to the plastic bag issue. This story appeared on Nevada Appeal.com. Dressed in green recycling shirts, sixth-grade students darted about in front of Truckee’s Safeway Friday afternoon, handing out reusable grocery bags and polling the community on recycling. “I think if people see a [...]


It works. Putting a price on plastic bags works, says IKEA.
2008-04-04 05:50:45
Ever wonder why IKEA is such a respected and admired company? Its simple things like this that makes it happen. Since IKEA stopped giving away free plastic bags – you either bring your own or buy one of their giant blue bags for 59 cents – the results have been dramatic. Until March 2007, the company’s customers [...]
Read more: Putting , price

Customer Service. What exactly is it?
2008-06-23 05:47:00
What exactly is customer service? This isn’t as simple a question as it sounds. Out of every hundred companies you do business with, how many would rank high on this front? Five? Ten? Fifteen? Sixty? Ninety? If you chose a number lower than 20, it’s worth questioning why the other 80 would ignore such an important aspect [...]
Read more: Customer , Service , Customer Service

experiment
2008-07-02 03:50:07
experiment


British Prime Minister Gordon Brown looks at a Norquest Bag
2008-06-27 06:08:46
Every so often a pleasant surprise arrives in your mailbox. This morning it was a friend and customer in England Simon Hawthorne sending us a picture of him showing one of our bags to British Prime Minister Gordon Brown . “He’s very supportive of the reusable bag campaign” wrote Simon “and with all that’s happening – Zimbabwe, petrol [...]


The politicization of green marketing
2008-07-11 05:32:47
I just read an article where the author is outraged by Wal-Mart dictating green parameters to their suppliers for the products they buy. I’ve reproduced the story below. I imagine Wal-Mart’s reputation as a bully has some element of truth, but suppliers still queue up to do business with them. It’s a choice they make, even [...]


Shopping bags go hi-fashion
2008-08-18 05:51:56
From a humble utility item just a while ago, the shopping bag is quickly transforming itself into as much of a fashion accessory as anything else you wear to express yourself. Today, carrying a smartly designed shopping bag is a powerful statement for people to make, as it visibly sets them apart from the less [...]
Read more: Shopping

The bad news about plastics continues
2008-09-06 04:56:38



Savvy marketers will appreciate this trend
2008-08-26 04:59:52
The trend I’ve been observing tells me that while the first move to reusable bags instead of plastic bags takes place on a pure utility basis, it quickly morphs into a move towards fashion. Savvy marketers may consider moving straight into the fashion zone saving themselves time and money in the process of making their environmental [...]


This is a new trial post
2008-09-27 04:56:01



The bad news about plastics continues
2008-09-20 09:27:39
Despite industry assurances that plastics aren’t really bad, frightening news continues to emerge from independent research. The latest news (in todays New York Times) is about BPA - bisphenol-A — a chemical used in many plastics and epoxy resins now found in baby bottles and liners for canned goods. In animal testing it was discovered to [...]


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