Owner: At Your Service URL:http://www.theistudio.com/muse Join Date: Thu, 12 Jun 2008 14:54:01 -0500 Rating:0 Site Description: Judith Kallos, Author/Blogger and Web Site Consultant shares her 13+ years of online experience with a plethora of reality-based information for those interested in running a successful online endeavor. Site statistics:Click here
PPCs are a PIA! 2008-06-12 11:40:22 Back in the day, setting up and managing your Pay Per Click campaign was no big deal. Now, with all the testing, tuning, modifying and tracking that are required to run effective campaigns (yes, multiple if you are doing things right) and you’ve got yourself a full fledged science fair project.
I know from [...]
Gotta Accept PayPal! 2008-06-11 12:42:03 If you are not accepting PayPal
as a option for customers to make payments for your products (and services too), you are loosing out on potential business. See, many onliners use PayPal to stash their “mad money.” For this reason, some simply won’t buy if you don’t offer PayPal. This is money that [...] Read more:Accept
, Gotta
Autorespond This! 2008-06-10 13:55:40 Autoresponders are a nifty tool — if used appropriately. Autoresponders “auto respond” based on certain criteria, mainly the e-mail address sent to. There are even neato autoresponder applications that can run your campaigns on auto-pilot once you set them up.
Autoresponders are a great way to keep your company name, product or service in [...]
What Should a Web Site Cost? 2008-06-09 09:32:42 To that question I answer “whatever it takes to succeed!” I understand clients have budgets and that they are cost sensitive — I get it. But most, in my experience, have unrealistic expectations of what a quality, effective and successful online business program costs (and they have their priorities about what should be [...] Read more:Web Site
Don’t 4Get Your 404 2008-06-05 10:47:16 Have you ever given any thought to your 404 page?
The 404 page is the error page that a server will display by default when a file (page) is not found on your Web site/server. You’ve probably seen your fill of these white pages with text that tells you to contact the webmaster.
Not Found
The requested [...]
Static HTML Sites are Soooo Turn of the Century… 2008-06-04 12:40:30 I’ve been Blogging for years. Have 4; with several others on my idea plate. I loved WordPress so much that I turned this very site entirely over to WordPress last fall. Wish I had done that sooner! At this moment in time, I would actually be hard pressed to recommend a static [...] Read more:Century
, Sites
Are You an Interactive Technophobe? 2008-06-16 11:21:32 in·ter·ac·tive [in-ter-ak-tiv]
–adjective
acting one upon or with the other.
of or pertaining to a two-way system of electronic communications, as by means of television or computer.
(of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information.
Every day I [...]
Guaranteed Top Ten Search Engine Rankings! 2008-06-17 10:49:01 I spend quite a bit of time explaining how search engines work contrary to all the hype and noise out there. In the 13+ years I’ve been marketing online, getting ranked with search engines went from “something that just happened” to, as some have laughed at my recent description, “a science fair project.”
Back in [...] Read more:Engine
, Rankings
, Search
Social Media Attains Critical Mass 2008-06-19 11:59:55 If you’ve been resisting the Social
Media wave, a recent study reflects you can no longer ignore the writing on the wall. Check out these latest stats:
More than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis.
it is [...] Read more:Social Media
Marketing Mission: Target Those Who Care 2008-06-18 09:00:59 …the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico
[ Article: Why 'Social Conversion' Is A Term You Should Know ]
The above article is a good read for any Web site owner or online marketer in order to continue their understanding of [...] Read more:Marketing
, Mission
, Target
Web Site Owners Thought of the Day 2008-06-30 09:08:15 If you follow my writings, you know I have to stick in an inspirational quote every once and awhile. Most of the time the quotes come from Napoleon Hill. Not only because I receive the Napoleon Hill Foundation’s Quote of the Day, but because pretty much every quote I received hits home. [...] Read more:Owners
, Web Site
Know What You Don’t Know 2008-06-26 13:39:03 The past several days I’ve been working on getting a new directory script I tripped upon up and running. The script is one of the better directory scripts I’ve run into (and I’ve played with tons of them) but I still had to learn how it worked to know what I could and couldn’t [...]
Accusations Without Understanding? 2008-06-25 10:22:20 One thing I always make a point of doing when I don’t understand something or if an issue seems wrong, incorrect, a problem or “broken” is to double-check that my actions or lack of knowledge is not leading to an incorrect perception.
I know I don’t know everything. I know there are things out there that [...] Read more:Understanding
Keeping Tabs on Your Market 2008-06-24 09:54:57 Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts!
All you have to do is set up alerts [...] Read more:Market
Do You Understand Google PageRank? 2008-07-14 09:32:06 Most site owners do not. They think it is an “opinion” that someone at Google
arbitrarily comes up with. Many times the site owner thinking their site is much better than what Google’s PageRank
indicates.
PageRank is not about “thinking” a site is good or not. It is about the numbers and the data. The [...] Read more:Google PageRank
, Understand
10 Must Dos BEFORE Building an eStore 2008-07-10 14:41:52 So you’ve decided to open an eStore. Maybe you already have a static HTML site that has been out there and you want to add eCommerce or you have a nifty idea you think you can turn into a profitable online endeavor. Congratulations! Now, don’t make the mistake of not having the basics [...] Read more:Building
Are You Living in an Online Cockaigne? 2008-07-09 13:23:47 Those who follow my posts know when I run into a new and interesting word, I can’t help but use it as a springboard to make a point. I make my point and we both discover a new word together — it’s a win-win!
I talk to folks daily who are living in an online [...] Read more:Living
B2B Blogging Tanks? 2008-07-08 13:27:08 When I first saw the title of the article in question, I couldn’t believe what I was reading:
Forrester: B2B Blogging
Takes Nose Dive
Blogging taking a nose dive? How can that be? Blogging is an excellent way of connecting with your visitors, opening a dialog, using the social media tools available today to create [...] Read more:Tanks
Can New Sites Generate Income? 2008-07-07 09:53:09 The short answer: Yes, they sure can!
The long answer….
Now, most who want to put up a new site do not have the luxury sites in the 90s once had. In the beginning, a basic site was easy to do and that site was relatively easy to get found. And, being the “market” was not as [...] Read more:Income
, Sites
Inbound Links = Networking Opportunity 2008-07-29 10:00:06 In a previous post Keeping Tabs on Your Market I told you about how you can use Google Alerts to keep track of what those in your industry, competitors or even Bloggers are up to.
It’s a simple concept really. You set up alerts for your main keyword phrases and new posts, sites and pages [...] Read more:Opportunity
Sucking for Years; Wants New for Nada 2008-07-28 09:05:16 What is a muse to do with site owners who have sites that are 6,7,8 years old because they have ignored most of what folks like me advise? Some actually having the attitude that they somehow know better — which gives them the excuse to ignore all prudent recommendations.
Marketing isn’t necessary, keeping updated in [...] Read more:Sucking
, Years
Courage and Your Dreams 2008-07-25 14:19:43 UPDATE 07.25.08: The man who inspired my post in May (below) passed away today. I know that Randy would not want us to be sad; but to view his video and celebrate and live our lives as he did.
I usually don’t post on Fridays, however, today I found out about Randy Pausch and [...] Read more:Dreams
Thankful for the Evolving Web 2008-07-24 11:10:44 At this point in time, in history, I am reminded about how excited I was about technology over 13 years ago when I opened the first little Internet Studio in a sleepy town on the Illinois/Wisconsin border. Much has happened since then. That sleepy town became congested and crazy, technology has evolved at a [...] Read more:Thankful
Can You Build and Maintain Your Own Site? 2008-07-23 10:39:11 This week alone I received 4 calls from folks who wanted to build or at the very least maintain their own Web site. No problem! That’s what I do — empower folks with the reality of knowledge and skills that are required to succeed online (whether you choose to hire me as your consultant or [...] Read more:Build
, Maintain
Do You Make Folks Cringe? 2008-08-14 08:22:37 We all have one or two folks that when we see their name in our inbox it makes us cringe. Speaking from a professional business POV alone, I can say that when I cringe it is because I know the sender is one that is not a clear communicator, rarely takes my [...]
Online, Without Service; You’re Nothing 2008-08-13 11:27:39 The online business arena is über competitive — to underestimate that fact is naive. So let’s suspend our belief system for a moment and pretend the playing field is equal.
We all have great sites that are professionally designed and have intuitive navigation, well written SEO’d content, as well as features, functionality and resources that [...] Read more:Nothing
, Service
Search Engine Optimization Myths 2008-08-12 09:28:38 No matter how much I type or talk about the reality of getting good rankings in search engines, the hooey continues to prevail. I’ve already had to burst several bubbles this week alone on this topic and it’s only Tuesday!
Myths
abound online; especially when it comes to search engines and how to improve [...] Read more:Engine
, Optimization
, Search
, Search Engine
, Search Engine Optimization
YOU Are The Key to Your Success! 2008-08-11 09:21:39 Things have quieted down around The IStudio the last week or so as usually happens when the “back to school” craziness kicks in. Folks have other things (and expenditures) on their minds.
We all get a bit distracted by life’s responsibilities from time to time and when that happens, that is the very time you should [...] Read more:Success
Flash and Search Engines Still a No Go 2008-08-07 11:24:02 The last several weeks have found me explaining, over and over again, even though Google announced is can now index Flash
, why I still poo-poo Flash sites when it comes to wanting to gain relevant rankings.
I love Flash! Believe me — it’s amazing! And, what some Flash designers can do confirms to me [...] Read more:Search
Flash Sure is Nifty But… 2008-09-04 12:29:40 I am constantly in awe of some of the Flash
sites out there. The creativity, design and functionality that Flash offers is hard to ignore. So, it is not so strange that customers see Flashed presentations and templates and want to have them as their Web site. Then, I have to talk them [...]
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