Owner: TopRank Online Marketing News Blog URL:http://www.toprankresults.com/newsroom/ Join Date: Fri, 06 Jun 2008 07:41:31 -0500 Rating:0 Site Description: TopRank’s company blog for news, speaking events, press coverage and articles on internet marketing, SEO, social media and online public relations. Site statistics:Click here
TopRank Speaks: Twitter Marketing at SES Toronto 2008-05-26 10:00:34 On June 17th, 2008 TopRank
’s CEO Lee Odden will speak at Search Engine Strategies, Toronto
on “Twitter
, Ultimate Time Waster or Great Tool?”.
How many followers do you have? How many do you want? Bloggers are dropping like flies and micro-blogging is taking the world by storm. How should you be incorporating the ultimate time waster? [...] Read more:Marketing
TopRank Speaks: PRSA Digital Impact Conference NYC 2008-05-22 09:45:42 On June 9th, 2008 TopRank
’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital
Impact Conference in New York.
Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press [...]
TopRank Speaks: ACCM Annual Conference 2008-05-19 09:42:55 On May 19th, 2008 TopRank
’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.
Topics Odden will cover include:
Search engine usage data
Brand examples in SERPs
SEO 2.0 principles for direct marketers
Keyword research and link building tools
Digital asset optimization
Online brand m Read more:Annual
TopRank Speaks: Online Reputation Management PRSA Teleseminar 2008-05-15 09:39:47 On May 15th, TopRank
’s CEO Lee Odden will present on a PRSA Teleseminar, “ReputationManagement
in a Google World”.
In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that [...]
TopRank’s Blog Ranks #2 on Junta42 Content Marketing Blogs 2008-05-06 15:17:59 On May 6, 2008 TopRank
’s Online Marketing
Blog was ranked the #2 Content
Marketing blog in Junta
42’s list.
The Top 42 Content Marketing Blogs
stood out for their commitment to covering the issues at the heart of content marketing. Unlike other top blog lists that focus on solely traffic and popularity, the Junta42 Top 42 list [...] Read more:Ranks
Marketing Sherpa - Social Media Case Study 2008-05-06 12:00:43 Marketing Sherpa recently published a social media marketing case study for Social
Media Playbook. TopRank’s Online Marketing Blog was cited along with Seth Godin’s blog as contributing to the early success of the program. Conversions from TopRank’s coverage of the Social Media
Playbook were documented as 200% over the average conversion rate.
You can read [...] Read more:Marketing
, Study
PROFIT Magazine - Digital Asset Optimization 2008-04-14 21:40:36 TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on DigitalAssetOptimization
.
Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.
“People now expect to see formats like video [...] Read more:Magazine
How to Recession-Proof Your Business 2008-04-09 21:18:18 As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets.
Blogging, social networking and SEO are among the low-cost ways [...] Read more:Recession
, Proof
, Business
Avangate Interviews Lee Odden @ SES London 2008-04-01 14:46:25 TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization.
Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online?
Lee: Thinking that [...] Read more:Interviews
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