Owner: Search Marketing Blog URL:http://thedigibuzz.puretech.com Join Date: Fri, 23 May 2008 03:47:35 -0500 Rating:0 Site Description: The DigiBuzz blog from Puretech Internet. We aim to share here the latest advancements and the most talked about topics in the field of search marketing, web design, social media, web strategy and more. Site statistics:Click here
Growing importance of Online Press Releases 2008-05-20 07:29:28 In a significant report, titled Search Marketing Benchmark Guide, MarketingSherpa reported that online press releases, combined with organic search engine optimization, are one of the most effective Internet marketing strategies. As Jack Trout and Al Ries, best-selling authors, wrote: “PR plants the seed. Search marketing harvests the crop.”
Advertising clutter and information saturati Read more:Growing
, Press
Short-cuts don’t pay off in the long run in SEO 2008-05-20 04:19:04 Some use the straight, narrow, and often, difficult path to achieve success. Many use short-cuts. As in life, there are no short-cuts to long-term success in search engine optimization (SEO
).
Search engine optimization is the process of ensuring that a website gets visibility and ranking on search engines through a series of strategies based on [...] Read more:Short
Google Sitemaps: Great SEO Tool 2008-05-19 07:52:13 Till a year ago, the only way you could get your site indexed on Google
is by waiting for Googlebot (the software program or spider that Google uses to crawl the Web) to visit your site.
While Googlebot does a fairly comprehensive job of covering the Web, webmasters needed more control over how their site was [...] Read more:SEO
, Sitemaps
, Great
SEO dynamics for a Shopping Site 2008-05-19 03:09:42 The Internet is the retail industry’s biggest new frontier. Online retail sales are expected to touch $329 billion by 2010, according to Forrester Research. That is a huge market by any yardstick. But any online retailer hoping to get a slice of that big pie will face one major hurdle on the path to customer [...] Read more:SEO
, Shopping
Building a brand through SEO 2008-05-19 01:07:56 In the dense undergrowth of the Web, search engine marketing and optimization are far more effective and economical at drawing attention to your website and products than any other online marketing tool. Traditionally, most marketers have used SEO
as a direct response mechanism to generate leads.
That may fast be changing. SEO and SEM, if [...] Read more:Building
Grab the Long Tail of Search 2008-05-16 04:22:48 Search engine advertising works on the simple principle of supply and demand. The highest bidder gets top billing for keywords he has chosen. And the most sought after keywords will be the most expensive.
Not surprisingly, the cost of high-traffic and high-conversion keywords is constantly rising. But is bidding for the most popular keywords the only [...] Read more:Search
Google Universal Search - An Expanding Universe 2008-06-24 08:19:12 What UniversalSearch
means to your search engine ranking on Google
.
What is Google universal search, and how will it impact your company’s search engine optimization efforts?
Universal search is the seamless integration of results from Google’s various vertical search engines (news, video, images, local and book) into the organic Web SERPs (search engine result pages).
Google has [...] Read more:Universe
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