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Getting the word out...
2008-07-12 15:26:00



Nearly 5,000 sewage spills in CA last year
2008-07-12 08:15:00
How many sewage spills did you think there were in California last year ?Twenty?One hundred?Four hundred?Five thousand!I work at Surfrider and I didn't know the number was that large. Truth is that we don't really hear about sewage spills in the news. With nearly 5,000 last year that's...More than 13 sewage spills per day."Last year, over 16 million gallons of raw and partially treated sewage, from
Read more: Nearly

Why we tag
2008-07-11 08:38:00
A few weeks ago I was checking the surf at Swamis and noticed this guy's tailgate that was absolutely riddled with stickers. It reminded me of this tailgate I saw on a truck at Waimea Bay (check the plates).It also jogged my memory. I remembered blogging on surfer's breadcrumbs (surfers marking their trail via stickers) years ago. I also remembered some black and white photos I took a few years ba


1st Annual Peter Cole Invitational
2008-08-10 07:44:00
For some reason I've never had succumbed to worshiping idols or putting celebrities in a category that they logically didn't deserve to be in. That said, I do look up to people... people like my dad and others whose actions match their hearts. People that deserve to be honored.Peter Cole is such a person.Since well before I came onto Surfrider staff I've thought the world of Peter. He's not only a
Read more: Annual

California Regional Conference
2008-08-08 06:35:00
This past weekend the annual California Conference was held.We hold regional conferences with the goal of bringing people together for sharing of best practices, vision alignment, regional campaign and policy dialog and this is Surfrider so, we also tend to have some fun while doing all that.Some highlights include...Podcasting with Ximena prior to the conference, capturing the back story to her s


All at once
2008-08-07 16:08:00



DIY: How to make stickers
2008-08-06 06:30:00
There is a book called "Everything I needed to know I learned in Kindergarten." Perhaps one day I'll write a book titled "Everything I needed to know I learned in punk rock." One lesson from that era was this...DIY = Do it yourself.Have you ever wanted to make a sticker to rally the troops, build some local buzz or create some visible excitement around a concept? Here is a simple primer on how to


Beach usage poll
2008-08-05 08:13:00
I threw this poll up because I really expected a different answer than this... I expected a bell curve of replies.With more than 60 votes in, it appears that... the vast majority of us are power-users when it comes to beach usage.I suppose that's a good thing as it illustrates the draw and value that beaches have. The flip side is that it shows that beaches are seeing some traffic.
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International Surfing Day (recap)
2008-08-03 17:41:00

Read more: International , Surfing

West coast governors show leadership (now need to act)
2008-08-03 08:17:00
Last week all three west coast governors came together and shared a common message. The messages were straightforward, no new offshore drilling and let’s work to accelerate alternative energy projects.There is a Chinese proverb I’ve heard from time to time, “may you live in interesting times.” I think the real, meaty times are ahead of us. They are not now, even with oil hovering in a comf


5 10 (summer '08)
2008-08-01 07:57:00
Last winter I started making short, ten minute video's that give people an overview of things we're working on and initiatives we're focused on. I called it "5 10" as I cover five items in ten minutes (I also had a 5' 10" hanging in my office, providing nice inspiration).Below is this summer's 5 10. I recorded it in late April, I'll do another one in the winter of 2008.


Attack of the zombie janitors!?
2008-07-30 08:38:00
Surfrider stands for access to beaches and waves for all people. Our mission addresses the "enjoyment of waves."This includes shortboarders, boogie boarders, loggers, AND stand-up paddlers, right?In the 80's virtually all surfers were on shortboards.Then came the longboard resurgence. Fast forward a few years and many surf breaks were dominated by longboarders who not only could take any wave that


Pay as you throw?
2008-07-29 12:40:00
Good piece in the WSJ today regarding the escalating trash situation.We talk about this subject a lot as we're constantly finding trash in the oceans.of all trash/pollution in the ocean comes from land-based sources.Look at this graph to the left... it's absolutely crazy. Look at any of the columns...Plastic:27 million tons of unrecovered trash2 million tons of recovered trash. That's only 7.4% re


Project Blue: Recycled
2008-07-29 06:55:00
You may have heard of Project Blue.It's an initiative with a few of the leading surf brands. They sell products and a percent of the proceeds come to Surfrider Foundation.The Project Blue site offers some onramps to newcomers, ways to plug into this movement, some recent press and some products to buy.As I looked over the recent DaKine announcement, making the packs from recycled materials, it hit
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Seafood: Plastic Surprise
2008-07-28 07:17:00
Creative by Saatchi & SaatchiMore seafood.
Read more: Plastic , Surprise

Sizzle: A Global Warming Comedy
2008-07-26 08:39:00
Sometimes you need to understand where the line is for a given argument... that edge that you can nudge up close to but you shouldn't cross. That's good, safe and tactful communication wisdom in action.Then there are other times you need to run right past that line.This is one of those times. Randy Olson, the person that brought us Shifting Baselines in the Surf and the Tiny Fish PSA. This is the
Read more: Global , Comedy , Global Warming

$12 to walk on beach, welcome to NJ
2008-08-24 05:24:00
In the United States it's a bit of a truism that the west coast has free access and the east coast doesn't. Yes, there are plenty of exceptions, but the majority of Maine's coast isn't accessible at all (private property blocks access) and in places like New Jersey you have to buy your way onto most beaches. The highest daily price at $12 belongs to Mantoloking.Call me an idealist... but that is n


Jock and Gerry
2008-08-22 07:12:00
A few winters ago, while on Oahu's North Shore getting caught up on our chapter's campaigns, I ended up at a Pipe Masters anniversary event. I believe every winner of Pipe was there except Gerry Lopez. Gerry sent a video proxy where he mostly pointed to the person he saw as Mr. Pipeline, Jock Sutherland.I caught up with Jock a few days later and hiked the Pupukea Paumalu hills above Pipeline with


Why I blog
2008-08-20 09:33:00



Quiver from heaven
2008-08-20 08:16:00
Close your eyes... you're dreaming... you're floating... ok, that sounds weird, you're not floating... you're... in some alternate state. You've reached nirvana as a surfer that few come close to... you're approaching Kelly Slater and his 9-er run... you open your eyes and see this.I love this image. It's an elegant, minimalistic quiver-in-heaven image. At least it's that to me.Less is more... and


Podcast: Ximena
2008-08-19 06:41:00
Ximena Waissbluth, originally from Chile, is to single-use plastics as Al Gore is to Global Warming. That is, she took the subject of single-use plastics, built a straightforward presentation around it, and took it on the road. She will deliver her 75th presentation on the topic by the time you listen to this podcast. Ximena, thanks for taking our mission and seeking to accomplish it in ways that
Read more: Podcast

Trading species for cement
2008-08-15 21:20:00
It seems like just yesterday I was talking about this subject... oh, wait... it WAS yesterday.
Read more: Trading , species , cement

Cavalier futurism in a fragile world
2008-08-14 14:57:00
This is one of those items that causes me to sit back in my chair.Not because I'm relaxed. Not because I'm satisfied or pleased, but because I'm wondering how long we have as a civilization.I'm serious.A few days ago, the Bush Administration indicated that it would publish a proposal eliminating independent scientific reviews and undermining species protections in favor of fast-tracking federal de
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Maggie Marsek / Soul
2008-08-14 09:36:00
Photos catch my eye the same way a unique riff in a song catches my ear. When I saw these photos I was captivated. Maggie Marsek captures something in photos that is hard to capture... she captures the soul of the sport.Check out her site here.There is a photo that I've had in my mind, waiting for the right alignment of the sun... the right season, the right sunset, etc... all to try catch this im


Junk raft nearing Hawai'i
2008-08-13 05:57:00
Take 15,000 bottles and strap it to an old Cessna 310 cockpit, make a raft... and sail it from California to Hawaii to raise awareness about plastics in the ocean. Check out the below video from the edge of the North Pacific GyreCheck out their site here.Cheer them on and support their journey.


Teach the youth, quik
2008-08-12 07:03:00
We've been working with surf camps for a long time. If you think about it, surf camps are perhaps the perfect place for us to reach out to kids as a) we know they are ocean enthusiasts b) we know they are active  c) we know they are young and eager to learn.Check out these posters we did with Quiksilver for their camps.  Quiksilver is giving them out to kids at their surf camps (in North and Sou
Read more: youth

Clam sourcing
2008-08-11 13:33:00
One of the coolest applications I've read about in recent years was a person using captchas (those letters you are asked to decipher and insert on internet forms) to address real-life text reading challenges. If this even remotely piques your interest, read this article on Luis von Ahn.The category of what he's doing is routinely called crowdsourcing. Wikipedia is a mainstream recognizable crowdso


Maybe this will put things into perspective
2008-09-17 05:56:00
Source: Architecture2030Based on data from the U.S. Energy Information Administration (EIA).
Read more: Maybe , things

A tall, cool drink of... sewage?
2008-09-16 08:18:00
The idea of recycling water has never been abstract to me... as all water is recycled and will be recycled... forever. We have all studied the water cycle  in grade school, and it made sense to us... it's logical. Water comes down the mountain or from the sky, it's either captured for use or goes into rivers and eventually oceans. Kids get this... they understand this... because it's logical.Wha


Ellis Pickett podcast: Texas maven
2008-09-15 15:04:00
A few weeks ago I sat on the stairs of the Texas Capitol and caught up with Ellis Pickett, this is the podcast of that conversation.Ellis is one of the drivers that put Surfrider on the map in the great state of Texas. In fact, for the past ten years he’s been our go-to man for all things Texas. Ten years ago there was no Surfrider presence in Texas and today there are four vibrant chapters. In


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