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We Are What We Share
2008-04-30 07:52:20
Take 3 minutes to watch this and share your thoughts
Read more: Share

Physics of Marketing Law #32: You Can't Attract Clients without Action
2008-04-29 09:29:31
Did you ever have an idea, or a phrase or a concept that you thought about? Maybe you even shared this thought, idea or concept with friends, family and colleagues. You might have even said to yourself "I should write...
Read more: Action , Clients , Marketing , Physics

Hooray I'm an SOB!
2008-04-26 18:46:50
A big Thank You to Liz Strauss at Successful and Outstanding Blog(gers) for naming Strategy Stew as an SOB for week 131. Liz had a passion for building and growing good conversation on the Internet. So she created the SOB...


More Money - More Customers - More Fame. Which One are You?
2008-04-25 13:24:45
for the love of money..., originally uploaded by Hadíe. I've been wondering if there are really only three things that people want from their business; make and keep more money, get and keep more customers, or get market share or...
Read more: Money

Renaming Your Business: Why, Why Not and How to Profit
2008-04-24 06:35:38
I'm not sure if it's synchronicity, something in the air or water, or just something that I've just been sensitive to; but there's a lot of conversation around naming and re-naming businesses around me. I'd be lying if I didn't...
Read more: Business

Make it Easy for Customers to Stay - Make it Easy for Customers to Go
2008-04-23 05:07:00
Yesterday I had enough. What was up with all the e-mails in my "junk" folder? Where did they come from and why don't I just "unsubscribe?" So that's what I did - and I learned something important in the process....


Great Brain Starters for Marketing Ideas
2008-04-22 07:40:37
I've had a bit of a run of what I call "empty-head." This is where your brain feels a little hungry for something fun to think or muse about. When that happens I take a journey through my blog feeds...
Read more: Brain , Great , Marketing

My Personal Primer on Social Media for Non-Social Media Small Business
2008-04-21 07:28:51
this is social networking?, originally uploaded by skampy. Over the last 4 days, I've had this conversation no less than 5 times. There are two benefits I got from this "presentation" of concepts; first - I got a really good...
Read more: Business , Personal , Small , Small Business , Social , Social Media

How People Buy
2008-04-15 07:59:27
buy less [II], originally uploaded by view-askew. I've been reading Rafi Mohammed's "Art of Pricing" book and am completely LOVING it. I have to admit that pricing is not my favorite topic -- but PROFIT is a very favorite topic....


Physics of Marketing Law #12: Are You Profiting From Your Uniquenenss?
2008-04-14 07:36:36
Stand Out in the Crowd, originally uploaded by Floppylion. As markets tighten up, gas prices and the prices for everything else go up, getting and keeping more money is probably taking up more of your brain space lately. But profit...
Read more: Marketing , Physics

Links for 2008-02-09 [del.icio.us]
2008-02-10 00:00:00
How to Get More Bookmarks and Better Links I love the actual how tos in this article.


Links for 2008-02-03 [del.icio.us]
2008-02-04 00:00:00
Battle of water ads to power Super Bowl's lineup


Links for 2007-11-27 [del.icio.us]
2007-11-28 00:00:00
Create Effective Professional Quality Video Ads at a Low Cost with AditAll Great tag line


Links for 2007-11-26 [del.icio.us]
2007-11-27 00:00:00
Cyber Monday, Marketing Myth


Links for 2007-11-06 [del.icio.us]
2007-11-07 00:00:00
Right Brain v Left Brain | Herald Sun Really fun test!


Links for 2007-10-25 [del.icio.us]
2007-10-26 00:00:00
A Universal Search Success Story - Search Engine Guide Blog If you're still trying to answer the question on whether it makes marketing budget sense to invest time and effort into blogging or communities or any of the "new media" read this. Harry The Bank Boss This is an inspiring story for anyone who has worked for and with a bully.


Are You Authentic Enough to Attract Customers?
2008-05-07 07:50:50
Anita Campbell has a new expert contributor, Clate Mask, who has hit the nail on the head on his most recent post: Your On-Again, Off-Again Relationship with Marketing. Clate brings home the point that we are all in the marketing...
Read more: Authentic , Enough

Should You Say Anything to Get the Business?
2008-05-16 06:07:48
I know I'm preaching to the choir here. But why do we accept thing from some messengers that we wouldn't do ourselves. This post is not about politics, it's about telling people what they want to hear. Polls have shown...
Read more: Business

Elder Law Interview
2008-05-21 05:42:51
This is an interview that I did on Elder Law with my client Paul Stano. It's currently appearing on a local cable show.


Has Harley Davidson Gone Too Far With This Product Extension?
2008-05-23 04:15:00
When I walked into the grocery store the other day, I was greeted by a shopping cart full of these: Harley Davidson Beef Jerky! My husband loves jerky, so at over 50% off - I grabbed a bag. How do...
Read more: Extension

Do You Really Need a Marketing Department?
2008-05-22 15:58:52
Does every organization really need a marketing department? Marketing - yes. But an entire department? I say no. Now before you get your "gutchies" in a bind, stop and think that through. What if we stopped treating "marketing" as a...
Read more: Department

Power to the People: What is Idea Management and Can it Really Grow Profits?
2008-05-29 09:37:46
About 13 years ago I was sitting in a meeting with about 10 other people. We spent several hours discussing what our customers would want and how we would make that happen. There was only one problem with that; we...
Read more: Management

The Difference Between Community Based Marketing and Social Media
2008-06-02 11:42:25
Let's just get straight to the point. Social Media is exactly that -- media. Media is a vehicle with which we communicate with groups of people. It's not the same as community based marketing. Community Based Marketing is a strategy....


Investment Advice Supports Good Marketing Strategy
2008-06-07 07:02:47
In this morning's Business Section, there was a short "Motley Fool School" article that talked about some fool-proof investment strategies if you wanted to invest in companies. So how do you choose which companies to invest in? The first thing...
Read more: Investment Advice , Marketing , Strategy

In What Ways Do You Change Your Customer's World with Yellow Pants?
2008-06-09 11:18:53
I was inspired by Liz Strauss this morning with her conversation about following "different drummers" and how you can use your own uniqueness and passion to change the world. This conversation reminded me of one of my early experiences in...
Read more: Change , Customer , Pants , World , Yellow

How to Use Gratitude in Your Business Strategy
2008-06-11 07:46:25
It's not just about saying "Thank You." It's about showing real gratitude to your customers, to your employees, providers and the multitudes of people who make it possible for you to provide value. Gratitude is an essential part of getting,...
Read more: Business , Strategy

Ooops...Can Fessing Up Actually Increase Customer Satisfaction and Loyalty?
2008-06-17 07:30:01
Ooops..., originally uploaded by Lumase. I just read a wonderful and courageous tweet by my new friend Mark Andersonn(@Andertoons) where he confessed that he accidentally misspelled a new client's name in a post. So is this a bad thing? I...
Read more: Actually , Customer , Loyalty , Satisfaction

Get Within Arm's Reach of Your Customers
2008-06-20 11:29:18
I'm writing this post from a sunchair at the Jersey Shore . Every thirty minutes or so a man comes down the beach sometimes screaming, sometimes yelling and sometimes singing "Ice cream! Fudgy Wudgy, Italian Ice..." and a long list...
Read more: Reach

A New Definition for Lemming Law : Harnessing the Power of a Responsive Customer Community
2008-06-20 06:03:00
March of the lemmings, originally uploaded by ro_nya. Lemmings have gotten a bad rap. All we know about them is that they they are believed to commit mass suicide. That's actually NOT true. What lemmings actually migrate as a large...
Read more: Customer , Definition

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