Owner: Strategy Stew URL:http://www.strategystew.com Join Date: Thu, 01 May 2008 07:08:56 -0500 Rating:0 Site Description: A place where business and marketing enthusiasts come for new ideas on trends, branding
strategy, differentiation, positioning, links to experts and all things related to getting your ideal customer toCHOOSE YOU. Site statistics:Click here
Your Strategy is Like Flypaper, The Sweeter You Are, The Stickier You'll Be 2008-06-19 07:50:06 Flypaper, originally uploaded by frippy. I just couldn't resist posting yet again today. I read this insightfully short post by Jack Ricchiuto in Jack/Zen about a scientific study that shows that the more people feel cared for, the more they... Read more:Strategy
Never Kill a Honey Bee, Kill a Cockroach Instead 2008-06-19 06:28:45 Soft bee, originally uploaded by HowiePoon. I'm going through my morning social media routine at the dining room table at the condo while we are on vacation while my husband and brother-in-law are making breakfast. "I'm in the way" I... Read more:Instead
Who Really Controls Your Image and Message? (hint) not YOU 2008-07-11 07:42:16 I'm losing my control, originally uploaded by [Kantor]. One of the key components of any marketing strategy is controlling your image, your message and that fragile corporate personality that keeps your ideal customers choosing you. In the past, marketing departments... Read more:Image
, Message
Lessons in Loyalty 2008-07-06 19:38:44 Willie Sings the Blues at the Yearling, originally uploaded by ivanataylor. While I was visiting my friend Joyce in Ocala, she took me to a wonderful restaurant called "The Yearling." While she savored her venison cutlets, I lit into some... Read more:Lessons
, Loyalty
The Secret to Hitting Your Target Goal 2008-07-04 07:53:33 Air rifle target, originally uploaded by guvava. The description for this picture says that the object isn't to hit the center of the target once, it's to hit it 10 times. "Shooting is repeating his or her action constantly." That... Read more:Hitting
, Target
Blog Stew to Inspire Your Appetite for Something New 2008-07-01 07:12:43 Wild reindeer stew on a bed of lemon sauteed spinach, originally uploaded by hazymat. I've been away for a while. A few weeks ago, I was down at the Jersey Shore in North Wildwood. Then I took a quick trip... Read more:Inspire
, Something New
New Marketing Lessons from Old Kennywood 2008-07-22 07:29:13 Kennywood Park, originally uploaded by ivanataylor. Last week my family and I made our annual pilgrimage to Kennywood for Serbian Day. And in the process I learned a few things that inspired me and will hopefully inspire you. Create a... Read more:Marketing
, Lessons
Old and New Together 2008-07-18 11:18:40 Old rides bring back memories -- new rides bring back lunch. This is a picture of one of those old fashioned flying swing rides. Alexander (my 8-year-old) LOVES it. I wisely abstain from anything that spins and swings. What you...
Kennywood Knows Profitable Positioning 2008-07-18 10:33:46 I'm in Kennywood today. This is a living amusement park museum. With so many modern trendy parks struggling, Kennywood thrives on a rich diet of tradition and history. Kennywood has found its differentiation in keeping it small and cosy. They... Read more:Profitable
, Positioning
Link Love - Interesting Marketing Info 2008-07-17 07:18:06 Indisposed, originally uploaded by ivanataylor. As you can see, I'm a little indisposed right now. Luckily, I'm able to write this post and features some wonderful bloggers while I do my time. Take a look at these: Daniel Sitter at... Read more:Marketing
Where Good Ideas Come From 2008-08-11 11:00:57 Jojo and the big lightbulb, originally uploaded by Doll doll™. So, I'm in the market for a new car -- some of you know this. Which means that I'm in my "high-involvement" puchasing process. This means that I have this...
Got a Question - Use the Web to Get an Answer 2008-08-11 04:34:00 Everywhere questions, originally uploaded by DoBeRaGi. Where do you go to answer some of the most common business questions? You'd be surprised at where the answers are. Today, I thought it might be fun to pull out some surprisingly good... Read more:Question
Use "Inspiration" as a Customer Magnet 2008-08-10 08:07:43 Glorious sun, awe inspiring nature at its best!, originally uploaded by bharathiclick. I'm going to "pay-it-forward" today. I got a wonderful e-mail this morning from Ron McDaniel of Buzzoodle. Here is the excerpt that inspired me. "...Instead of wondering if... Read more:Inspiration
, Customer
, Magnet
If Sales and Marketing are Different, Why Do We Treat Them the Same? 2008-08-09 10:13:17 I was having a conversation with an experienced CEO and executive last week when he asked me this question. "Why is it that there is so much confusion about sales and marketing? Why is it that when I walk into... Read more:Sales
, Marketing
What to Do When You Lose Some Brand Equity 2008-08-05 06:58:19 Randy, Ivana and the Orange Crush, originally uploaded by ivanataylor. Most of my clients love to tease me about my orange Aztek. And I love to hear them tease me -- because I'm one of the few people they know... Read more:Brand
, Equity
When Will Customers Pay For Content? 2008-08-04 08:18:00 TIME & MONEY, originally uploaded by D.S.OWENS Anita Campbell reminds us that giving things away for free is NOT a new business model. It's been something that we've done for a long time - always with the understanding that NOTHING... Read more:Content
Using TweetDeck as a Segmentation, Research and Trend-Watching Tool 2008-08-01 07:44:03 Twitter may seem vapid and mundane to you right now, but the applications that support and enhance Twitter are serious trend-watching and segmentation tools no marketing professional can ignore. I first learned about TweetDeck from noticing Guy Kawasaki's tweet postings.... Read more:Segmentation
, Research
, Watching
Give Away Your Best Stuff to Capture Attention 2008-07-31 07:27:25 Give us this day..., originally uploaded by Mr. Kris. Over the last year, I've had quite a few conversations with small business owners about what's appropriate to "give away" and what should you charge for. As part of that conversation...
Using Cartoons as an Expression of Your Unique Selling Proposition 2008-07-28 06:58:17 I'm involved in a really interesting process today. Ever since I interviewed Mark Anderson from Andertoons, I've wanted a cartoon that expressed my company's unique selling proposition. Last Friday we started the process. First we chatted a little bit about... Read more:Cartoons
, Proposition
Your Unique Selling Proposition Holds Your Offer 2008-08-22 11:18:15 While waiting for some friends at the local cafe, I took a look at my red purse and noticed how it stood out in the crowd. Then I noticed how full it was; my wallet, sunglassess a notebook, some lipstick... Read more:Proposition
, Offer
How Focusing Your Marketing is Like Losing Weight 2008-08-19 09:08:56 You won't believe what I'm struggling with -- "How to Focus Your Marketing
." I was recently asked to help someone who was starting out in a new market with new customers. Here were just a few of the questions: Should... Read more:Focusing
, Weight
Flock and Zemanta Target Time-Savvy Social Media Fans 2008-08-15 06:57:15 Image via Wikipedia About 2 or 3 months ago I tried Flock, a Firefox browser that's turned into a real complement to my social media routine. Flock is targeted for social media fans and helps me (at least) take a... Read more:Target
, Savvy
, Social
The New 2009 Vibe - A Toyota in Pontiac Clothing 2008-08-13 07:00:13 Ta Da - Introducing the New 2009 Vibe,originally uploaded by ivanataylor. All right now - the on-going car drama is thankfully coming to a close. And it's a study in brand loyalty, co-branding and value pricing. A couple days ago... Read more:Toyota
, Pontiac
, Clothing
6 Steps to Building a Community of 1000 True Fans in 6 Weeks 2008-09-19 05:29:51 Map of Online Communities, originally uploaded by D'Arcy Norman. If you're in business then you already know that the sweetest place to be is in the middle of a cluster of happy, loyal customers.You might picture this either as a... Read more:Building
, Weeks
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