Owner: The Juice Factory URL:http://www.wiseorange.com/blog/ Join Date: Thu, 01 May 2008 01:34:20 -0500 Rating:0 Site Description: This blog is dedicated to bringing you the latest in new media news. Pumping out info on video, design and web media.
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Free Information! - The Age of Intelligence 2008-04-23 21:55:36 After my somewhat harsh post last week the question begs to be asked “How do I get people to use my business then?” Not everyone can afford a fantastic Viral Video, Flash Game or regular competitions, so how do you get people to use your services over the multitude of other businesses that have gone [...]
Be Passive or I’ll Kick You and Your Ad In The Pants! - When On-Line Marketing Fails 2008-04-16 04:31:38 What’s the one thing that bugs you the most about the growing number of web savvy business people making it onto the internet? For me it’s people running Web Companies that don’t understand the term PassiveMarketing
. That’s right, business like Wise Orange but that completely missed the point of what the internet is all [...] Read more:Pants
Do as we say, not as we do - the importance of posting regularly 2008-04-07 20:08:47 You see, the thing about blogs, is that you have to update them regularly
for them to be of any benefit to you. In fact, websites in general, you really need to update at least once every two weeks for them to be effective in any way shape or form.
Off-line marketing still rules the roost 2008-02-13 21:08:59 One of the keys to a strong marketing campaign is generating enough real-world buzz to bring people to your on-line presence. This is difficult because people are so frequently flooded by advertising and URLs that you need to give them a real reason to visit the site.
Adding competitions or giveaways to your website encourages a [...]
The only way is up - Your pathway to Page Rank paradise 2008-02-13 21:07:53 Search Engines like Google and Yahoo now use complex mathematical algorithms that determine the order sites are displayed when a search is requested. The site will be Search Engine Optimized and use search engine friendly page titles, filenames and keywords. The better the site is designed, the more often it will be displayed in the [...] Read more:Page Rank
Designing a Juicey Site - Inspiring your potential clients to interact with your brand 2008-02-13 21:07:31 One of the key things to think of when designing a new web site is the use of Information Design. This is a buzz term that is used to describe the use of design to direct visitors to the site to areas that you most want them to visit. For example, if you want them [...] Read more:Designing
Free Information! - The Age of Intelligence 2008-04-23 21:55:36 After my somewhat harsh post last week the question begs to be asked “How do I get people to use my business then?” Not everyone can afford a fantastic Viral Video, Flash Game or regular competitions, so how do you get people to use your services over the multitude of other businesses that have gone [...]
Be Passive or I’ll Kick You and Your Ad In The Pants! - When On-Line Marketing Fails 2008-04-16 04:31:38 What’s the one thing that bugs you the most about the growing number of web savvy business people making it onto the internet? For me it’s people running Web Companies that don’t understand the term PassiveMarketing
. That’s right, business like Wise Orange but that completely missed the point of what the internet is all [...] Read more:Pants
Do as we say, not as we do - the importance of posting regularly 2008-04-07 20:08:47 You see, the thing about blogs, is that you have to update them regularly
for them to be of any benefit to you. In fact, websites in general, you really need to update at least once every two weeks for them to be effective in any way shape or form.
Off-line marketing still rules the roost 2008-02-13 21:08:59 One of the keys to a strong marketing campaign is generating enough real-world buzz to bring people to your on-line presence. This is difficult because people are so frequently flooded by advertising and URLs that you need to give them a real reason to visit the site.
Adding competitions or giveaways to your website encourages a [...]
The only way is up - Your pathway to Page Rank paradise 2008-02-13 21:07:53 Search Engines like Google and Yahoo now use complex mathematical algorithms that determine the order sites are displayed when a search is requested. The site will be Search Engine Optimized and use search engine friendly page titles, filenames and keywords. The better the site is designed, the more often it will be displayed in the [...] Read more:Page Rank
Designing a Juicey Site - Inspiring your potential clients to interact with your brand 2008-02-13 21:07:31 One of the key things to think of when designing a new web site is the use of Information Design. This is a buzz term that is used to describe the use of design to direct visitors to the site to areas that you most want them to visit. For example, if you want them [...] Read more:Designing
Look Before You Leap - Plan your campaign before flushing your money down the web toilet 2008-06-02 02:45:24 One thing that constantly surprises me is the corporate sectors misunderstanding of on-line marketing. Regardless of the difference in the way that the internet has changed our consumption of information, one fact still remains the same: a good marketing campaign requires solid planning and a strong hook. In fact if anything the internet has made [...]
K.I.S.S. - Cleaning up Information Pollution 2008-06-11 21:26:45 So where does one start when it comes to planning an On-Line Campaign? First and foremost you must look at your current web presence. Do you have a site? Does it look like your current Off-Line Marketing? Do you have a landing page that shows all important information without the need to scroll? Do you [...] Read more:Cleaning
, Pollution
No More Juice Shortages - The Pitfalls of Relying on Other People 2008-07-14 17:25:51 It’s a little annoying when people say they are going to do something and then they don’t. This blog has been inactive for three weeks, that is due, in part, to a particular “guest blogger” who never delivered there article. This means that not only did they let me down, I also let you down [...] Read more:Juice
Marketing 2.0 - Part 1 2008-08-10 08:39:17 When we try and market ourselves in today’s world we are faced with a stark reality. Information is everywhere. From the moment a child is born they are inundated with marketing material and propaganda at a rate far greater than the average adult member of the community in the 1800’s. Traditional media has consumed [...] Read more:Marketing
Real World vs. On-Line - Do you really know who’s watching?? 2008-08-02 05:06:41 One of the harder things to come to terms with in the on-line world is just how easy misinterpretation and assumptions can be made. We all know the short comings of text based communication to portray the true extent of human emotion and the web has a habit of making us easily forget that. With [...] Read more:World
Marketing 2.0 - Part 2 2008-08-13 19:34:47 So as I was saying we need to look at these markets and work out why they failed. They strained under the burden of the many start-ups that saw the pot of gold and chased it. But, and here’s the fun part, they spent more time trying to apply existing real world laws to a [...] Read more:Marketing
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