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American Graphic Design Awards 2007-05-14 22:52:57 Just a reminder that the popular AmericanGraphic
Design Awards
entry
deadline is Friday, May 18.
You can get more information or download an entry form at…
http://gdusa.com/contests/agda2.php
Design Professionals Invited to Spring Show 2007-05-21 07:06:43 The Academy of Art University’s annual Spring
Show is the place to be Thursday, May 24 to meet graphic designers, creative directors, industry professionals and students, and the public is invited to attend. The works of the School of Graphic Design’s emerging talent will be showcased. A deluxe, airplane-hangar-sized venue is this year’s new location for the festivities so there will be plenty of room to celebrate the future of art and design.
Student scholarships will be awarded by a distinguished panel of judges: Camilla Bravo (Judging Chair) of Kodak Gallery, San Francisco, David Salanitro of Design Ranconteur at Large, Marc English of Marc English Design, Houston, Marc Woollard of IDEO, San Francisco, Jim Mousner of Origins, Houston, and Ray Ueno of Savage Space, Seattle.
When: Thursday, May 24th
Where: 601 Brannan Street, San Francisco, CA (Shuttle service will be available to the Spring Show from the Academy of Art University at 79 New Montgomery.)
Time: 3pm des
Acrobat 8 has arrived 2007-05-30 08:33:09 Watch it work:
http://www.watchacrobat8.com/index.asp?SOURCECODE=ZAHL&u=B9A26C9344CE49EDB3274A2B8BD411EB Read more:Acrobat
CFF Logo Contest 2008 2007-05-30 08:24:00
The Chinatown Film Festival needs the help of talented young students! We want to involve university and school students in our one-of-a-kind cultural event by providing young people the opportunity to create our signature logo. The CFF will be holding a logo design contest starting March 23rd, 2007 and ending June 30th, 2007. The design with the most innovation and creativity will become the official logo of the CFF. This means that your work will be featured throughout the entire festival, the CFF website, and any other materials produced by the CFF.
The logo will be our festival’s visual representation, the symbolic face of our hopes and goals. It will be a vital part of the CFF’s success and will appear in major media coverage of our event. As the CFF continues to grow, our logo will be internationally synonymous with not just the events of our festival, but the purpose of our festival: connecting cultures in new and exciting ways.
Given its great imp Read more:Contest
Local Graphic Designer Receives Inclusion into Worldly-Renowned Design Publication 2007-06-07 09:22:29 Meredith, NH, June 01, 2007 –(PR.com)– Shawn Dixon, of Birchtree Creative Services, has recently been selected for inclusion in this year’s LogoLounge Book 4. LogoLounge carefully reviews submissions, from all over the world, and is the internet’s largest database of logos – over 65,000 to date.
The book, now in its fourth volume, is published every 18 months and judges this year, include Louis Lygo of Wolff Olins, Jerry Kuyper of Jerry Kuyper Partners, Jason Schulte of Office, Gaby de Abreu of Switch Branding & Design, Haley Johnson of Haley Johnson Design, Neville Brody of Research Studios, Janet Martin of Communication Arts, Inc., and Chris Campbell of Interbrand. The new book will be released by Rockport Publishers in February of 2008.
(more…) Read more:Local
, Graphic
, Designer
Brochure Design Tips 2007-06-15 08:03:27 A good brochure must communicate a summary of your business along with a visual feel of who you are. Don’t give away too much information. Leave the customer wanting to learn more about your company. Here are some tips for designing an effective brochure:
1) First, you need to settle on a marketing strategy. What position are you taking with this brochure? Ask yourself some of these questions:
• What do I want my brochure to achieve?
• Who is my target audience and what do they want from me?
• How are we unique from our perceived competitors?
• What are some personal values that play a part in the way we conduct business on a day-to-day basis?
2) Decide on the look of your brochure.
• Use strong contrasts in colors, typefaces, spacing and sizing; if two elements are not exactly the same, make sure they are very different, otherwise it will look like a mistake rather than a technique to try and get your attention.
• Make sure the alignment is strong with sharp, defin
Calendars Make Great Gifts 2007-08-09 09:07:46 Everyone can use a good calendar, or two or more. Make sure that it is your calendar that will stick around their office. If you succeed, your company’s name and product information will be around for a full year. At the same time, calendars make an ideal gift since are inexpensive to print and mail.
Read on for a few creative ideas to consider when designing your calendars to assure that will be effective.
1. Calendars
with nature, scenery, or neutral subjects are preferred over product specific. This should not discourage you to have your own calendar printed through. Personalized the bottom part of the calendar, and include your company’s products and contact information.
2. Calendars are easy and inexpensive to print and mail if you have to compare them with some alternative corporate gifts that might run you on the hundreds of dollars. Also shipping is another expensive factor you can avoid if you select to send out a calendar. Invest on a nice and inexpensive presenta Read more:Great
, Gifts
Ideas: Maximize ROI Using Gift Certificates as Holiday Promotional Incentives 2007-08-17 11:30:23 Some of the most effective consumer promotions around the Thanksgiving and Christmas holidays may be those that include incentive gifts with high emotional value. In fact, the best holiday promotional incentives could have a relatively small dollar value as long as they generate enough positive emotions to make them impactful. This brief article describes how your business can attract more consumers and maximize ROI by using gift certificates with high emotional value as promotional incentives. (more…) Read more:Maximize
, Certificates
, Holiday
, Incentives
Ideas: Corporate Gift Giving Overview 2007-08-17 11:23:48 Every company, regardless of its size or the industry in which it operates, should have a reasonable corporate gift giving plan. Corporate gift giving is an art, not a science. But its principles and challenges are easy to master. The purpose of this brief article is to help you develop an appropriate plan for your company.
Challenges/Opportunities
Corporate gift giving may have surprising impact, helping you meet the following challenges:
Enhancing relationships with and improving loyalty of customers
Improving the service level of suppliers
Developing greater employee goodwill and productivity
Increasing top-of-mind awareness among prospective customers
Improving relationships with government agencies
Fostering good relationships with the press
Impact On The Bottom Line
Contrary to incentives or awards, which are based on merit through past or expected future performance, company gifts are generally given expecting little in return other than enhanced relationships with the r Read more:Giving
, Overview
Ideas: Give gifts that count - corporate gifts 2007-08-17 11:14:27 Thoughtful gifts for employees express appreciation for a job well done.
What did you give your employees for the holidays last year? Mugs? Turkeys? Nothing?
According to a Lands’ End Corporate Sales Employee Gift Survey, 58 percent of employees believe their employers expend minimal time and effort selecting their holiday gifts. Among the most thoughtless gifts respondents said they had received: a ruler, a can of prunes, a lottery, ticket and an eraser. (more…) Read more:count
, corporate
Ideas: Oops! You Forgot the Holidays: Ideas for Your Clients 2007-08-17 11:10:02 Oh no! You’ve wrapped the presents, baked the cookies and probably even sung a carol or two.
But you forgot the people who helped make this year a great one - your clients.
Never fear. Use these tips to send out the holiday cheer to your clients and keep your name on the top of their list: (more…) Read more:Holidays
, Clients
Ideas: Before you buy Business Gifts 2007-08-17 11:04:48 Giving Memorable Gifts
You give business gifts for specific business reasons: to thank a customer for their past business; to cement the relationship; and to encourage their continued business. You want to select and deliver gifts that leave your clients delighted.
To give gifts that are well received and memorable, and avoid giving gifts that offend, here is what you need to know.
1. Know your company
Does your company have a policy on corporate gifts? What is the policy? Do the gifts get charged to your budget or to an overhead account? What is the budget for these items?
2. Know your peers
Is anyone else in your company sending gifts to customers who are on your list? If so, your gifts should complement each other. Consider combining the budget amounts to give the client one nicer gift rather than two separate gifts.
Find out whether anyone in your organization is sending gifts to peers of your customer.
Coordinate to make sure that neither gift makes the other appear inappropriate. Read more:Business
Benefits: Hpw to bring your personal brand to life through greeting cards 2007-08-17 10:45:08 Have you considered how little post you get these days?
I know most of our post is junk mail, statements and bills, so getting a letter from someone or a card is quite unusual and certainly stands out from the rest of the post.
With email being so prolific and fast, it is sometimes easy to forget to remember the power of a hand written note. (more…) Read more:Benefits
Benefits: Personalizing Greeting Cards 2007-08-17 10:41:53 Personalizing GreetingCards
Nine out of 10 Americans look forward to receiving personal letters and greeting cards. Adding a personal touch to your greeting cards can make them even more special to the receiver.
Here are some tips for personalizing greeting cards:
Decorate the outside of the envelope with drawings and stickers. Adorning the outside of the card adds more pageantry to the thoughtfulness inside.
Write the person’s name or nickname on the inside of the card. Personalizing the card reminds them this card was sent just for them. (more…) Read more:Benefits
Benefits: Guide to staying connected. 2007-08-17 10:37:09 Guide to Staying Connected
Today’s busy schedules often leave little time for enriching people’s lives – our own included. But, carving out time to reach out to loved ones and strengthen our personal connections helps to boost our emotional well-being. Connecting with friends and family doesn’t have to take a lot of effort and it is often the simple, small gesture that has the most impact when it comes to showing someone how much you care.
Sending a greeting card is one of those simple gestures that reminds people someone is thinking about them. Making someone else feel special can also have the effect of making the sender feel good too. With all of the stress in people’s lives today, that small oasis of contentment is something we need now more than ever. (more…) Read more:Benefits
, Guide
Benefits: Emotional Benefits of Greeting Cards 2007-08-17 10:34:16 Emotional Benefits
of GreetingCards
A greeting card in the mailbox not only brightens our day, but can instantly connect us emotionally to friends and family. That special bright-colored or hand-written envelope stands out among our piles of bills and magazines and serves as a reminder that someone has taken the time from their day to reach out to us and show us they care. Whether because of an annual holiday or an unexpected gesture, greeting cards keep people connected, benefiting both the sender and receiver. (more…) Read more:Emotional
, Greeting Cards
CreativeBlvd.com 2007-09-26 10:56:51 I wanted to thank all of those who made at the CreativeBlvd.com event last night, at the Apple Store SoHo, here in NYC. The event was co-sponsored by BargainPrinting.com, Apple, Pantone, X-Rite and featured several great speakers.
We certainly enjoyed talking to all of those who stuck around until the end and asked questions.
If you haven’t made it, stay tuned and there should be more events coming up soon, in NYC and nationwide.
Event Announcement
Eric - prepress manager @ BargainPrinting.com presenting
Two of the many winners of the evening’s givaways.
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