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What the f***!!
2008-04-24 11:44:01
Today after a long hard day at office, along with a cup of tea I sat down with ET in the evening . One question which was asked in Gangway US freaked me. Here goes the question: My entire family and I have been successful in receiving 10 years multi entry B-1/B-2 visa.After entering USA, can [...]


Tit for Tat: - Who is the biggest beneficiary?
2008-04-22 05:45:44
PepsiCo came out with the following ad campaign to attract the youth of India. The campaign titled: Ye hai YounGistan meri jaan… In response to this advertisement, Coca Cola through one of its brands came out with Ye hai Hindustan meri jaan… PepsiCo, like any other company would have done, retaliated back. And this time instead of hitting back [...]


YounGistan: fad or reality?
2008-04-21 02:11:27
Before putting in the tagline for this blog, Chanakya gave a hard thought to this whole concept of YounGistan. He asked himself what is this YounGistan? Is it a marketing gimmick run by PepsiCo to attract young people of India? And will it die in an year or so when the company will come out with yet [...]
Read more: reality

An awesome threesome affair…
2008-04-19 15:30:58
The world witnessed the launch of IPL yesterday. You would say IPL stands for Indian Premier League but the Chanakya says it means Indian Paisa League. And the launch ceremony was a threesome affair. An affair of Cricket or Kirket( according to Mr. Sharad Pawar, the president of BCCI) , Bollywood and Glamour. This [...]
Read more: awesome

What the f***!!
2008-04-24 11:44:01
Today after a long hard day at office, along with a cup of tea I sat down with ET in the evening . One question which was asked in Gangway US freaked me. Here goes the question: My entire family and I have been successful in receiving 10 years multi entry B-1/B-2 visa.After entering USA, can [...]


Tit for Tat: - Who is the biggest beneficiary?
2008-04-22 05:45:44
PepsiCo came out with the following ad campaign to attract the youth of India. The campaign titled: Ye hai YounGistan meri jaan… In response to this advertisement, Coca Cola through one of its brands came out with Ye hai Hindustan meri jaan… PepsiCo, like any other company would have done, retaliated back. And this time instead of hitting back [...]


YounGistan: fad or reality?
2008-04-21 02:11:27
Before putting in the tagline for this blog, Chanakya gave a hard thought to this whole concept of YounGistan. He asked himself what is this YounGistan? Is it a marketing gimmick run by PepsiCo to attract young people of India? And will it die in an year or so when the company will come out with yet [...]
Read more: reality

An awesome threesome affair…
2008-04-19 15:30:58
The world witnessed the launch of IPL yesterday. You would say IPL stands for Indian Premier League but the Chanakya says it means Indian Paisa League. And the launch ceremony was a threesome affair. An affair of Cricket or Kirket( according to Mr. Sharad Pawar, the president of BCCI) , Bollywood and Glamour. This [...]
Read more: awesome

US Presential Elections through a cartoon strip
2008-04-28 07:03:18
Found it in the Economist. Njoy!!! Illustration by Kevin Kallaugher Enjoyed it! Why not share!
Read more: Elections

Building People-Building India
2008-04-29 23:51:29
Yes! That was the theme for CII (Confederation of India n Industries) annual session 2008. It was the first time for me to attend such a high profile meet which witnessed big shots from industry and politics coming together. There were 3 sessions in the morning at Vigyan Bhawan (New Delhi) before the convey moved to Le [...]
Read more: Building

AIIMS for Coca Cola vs APOLLO for PepsiCo
2008-05-09 00:55:49
According to the recent news, IMA (Indian Medical Association) has decided to endorse PepsiCo’s Tropicana and Quaker Oats citing their proven health benefits. And in return, PepsiCo will fund the various activities of IMA round the year. Hmmm! Interesting way of promoting brands. I must say marketers at PepsiCo are worth their salary and must be [...]
Read more: Coca Cola

Balaji Zara Dheere Chalo… First IPL hat trick
2008-05-10 13:53:15
Yes! my friends Balaji had done it (the first hat trick of IPL). No one would have thought that the ever smiling Balaji would bring so much destruction to Kings XI Punjab.  After being hit for six on the first ball of the last over of the match with Preity Zinta’s team needing 21 runs, everyone [...]
Read more: First

The truth about the rising food prices
2008-05-15 04:14:26
Recently Mr. Bush, yes the same man who invaded Iraq in search of mass destruction weapons, popularly known to the world by DubyaMan blamed India for rising prices of food items in the world. Well some one said that “a picture is worth a thousand words” so I will let these pictures speak all the truth. [...]


Book Review: the 3 mistakes of my life by Chetan Bhagat
2008-05-26 02:06:07
                                                             Yup! He is the same guy who had written “5 point someone” and “One night @ the call centre”. Chetan is an alum of IIT Delhi and IIMA and worked with some investment bank for years before turning to writing. His “5 point someone” was a rage which connected well wi


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