Owner: For Your Own Safety URL:http://www.4yourownsafety.com Join Date: Sun, 13 Apr 2008 21:19:41 -0500 Rating:0 Site Description: Social media and online marketing can be powerful tools in your communcation tool bag. Use them in the wrong way, and they are going to hurt you!
For your own safety is all about the safe use of online marketing, what to do, what not to do! Site statistics:Click here
There’s no time to make it perfect, just do it! - Episode 3 of For Your Own Safety 2008-06-18 17:47:52 In this episode I focus on the opportunities that may be lost by not getting involved in social media, or taking to long tweaking sites or applications or anything that you can think of. Standing still and not getting involved is actually the most dangerous thing that you can do, because you'll be left behindThe four safety tips for this episode:
Do something - there's no time to wait until it's Read more:Episode
, Safety
onI just found a new toy - Google Website Optimiser 2008-07-25 19:57:43 I just stumbled across a new tool from Google
- Google Website Optimiser. Released publicly on April 4, 2007, I feel like I've been living under a rock or something not to have heard about this. I'm not yet sure on it's full features, but as I've explored it, it allows you to create split A/B and multivariate testing of your website content. The point? Testing to see which pa
Purple Cows and Permission - The only 'P's that matter in marketing 2008-07-25 19:48:30 I've been revisiting Seth Godin's "Purple
Cow" lately and its a must read for anyone in any aspect of business. In summay it says this:
Much of traditional marketing doesn't work anymore
It doesn't work because people are bombarded with marketing messages and its too hard to cut through the haze
It doesn't work because it is not targeted, and is wasted on the wrong people - the early and late maj Read more:matter
, Permission
I onIy just found a new toy - Google Website Optimiser 2008-08-30 12:25:02 I just stumbled across a new tool from Google
- Google Website Optimiser. Released publicly on April 4, 2007, I feel like I've been living under a rock or something not to have heard about this. I'm not yet sure on it's full features, but as I've explored it, it allows you to create split A/B and multivariate testing of your website content. The point? Testing to see which pa
Beware the power of search - Episode 4 of For Your Own Safety 2008-08-30 12:23:25 Everyone wants their website to be number one on Google. But is your website really ready to maximise the visitors it will receive when this happens? Do you have conversion strategies in place, and the means to measure your success. Make sure you do, otherwise all your time and money spent optimising your site will not convert into cash.<BR><BR> Read more:Beware
, Episode
, power
, Safety
Purple Cows and Permission - The only 'P's that matter in marketing 2008-07-25 19:48:30 I've been revisiting Seth Godin's "Purple
Cow" lately and its a must read for anyone in any aspect of business. In summay it says this:
Much of traditional marketing doesn't work anymore
It doesn't work because people are bombarded with marketing messages and its too hard to cut through the haze
It doesn't work because it is not targeted, and is wasted on the wrong people - the early and late maj Read more:matter
, Permission
There’s no time to make it perfect, just do it! - Episode 3 of For Your Own Safety 2008-06-27 04:24:01 In this episode I focus on the opportunities that may be lost by not getting involved in social media, or taking to long tweaking sites or applications or anything that you can think of. Standing still and not getting involved is actually the most dangerous thing that you can do, because you'll be left behindThe four safety tips for this episode:
Do something - there's no time to wait until it's Read more:Episode
, Safety
Lessons from Google - Part 2 2008-06-06 18:54:40 Continuing on with things I got out of the Google
story...
Do something no one else is doing. This is normal choosing your niche stuff. Google went into search at a time when other companies didn't see any market. They were focused on producing portals that attempted to be everyone's gateway to everything on the net i.e. Yahoo! and MSN. This leads to the next point...
Be really good at somet Read more:Lessons
Lessons from Google - part 1 2008-06-02 03:23:48 I've just finished reading The Google
Story. It was a really inspiring read so I thought I would share some of the insights I gained from it.
Don't spend more than what you have to on what doesn't matter, but spend everything you can on what does. In several instances, the company could have spent loads of money doing things just like other companies and spending money on things they thoug Read more:Lessons
Launch of the 2008 Online Effectiveness Survey 2008-05-13 19:05:59 Today I launched a new initiative for our business, and we're calling it the 2008 online effectiveness survey. So, what does that mean?Well, we're asking business what activities they are engaging in online, and what is working for them. Its a very brief survey, more of a poll, but we're hoping to get some general trends and correlations out of the data. From this, we're going to produce a report Read more:Launch
Marketing outside and inside the fishbowl - Episode 2 of For Your Own Safety 2008-05-12 15:46:16 In this episode I chat about the the social media marketing fishbowl, connecting inside
and out of it. This is episode 2 of the podcast For Your Own Safety
- the 4 minute online marketing podcast with real life examples of WHAT NOT TO DO and 4 safety tips. My 4 Safety tips for this episode were
Stay in the real world,
Don't make a meatball sundae out of it,
Earn your way into the conversati Read more:Episode
, Marketing
The Death of Traditional Advertising 2008-04-29 10:42:26 Cam Beck, over at Marketing Profs, recently wrote an insightful post called "The Publisher's Paradox: Why TraditionalAdvertising
Models Are Dead"The traditional publishing model for newspapers, magazines, etc has been to create great content, and sell advertising space on it. The author recounts how the digital scene has turned this model on its head. Consumers now expect to get access to great c
Respect your list of lose it! - Episode 1 of For Your Own Safety 2008-04-20 19:28:06 This is the very first episode of the podcast For Your Own Safety
- the 4 minute online marketing podcast with real life examples of WHAT NOT TO DO and 4 safety tips. In this episode I chat about the dangers of email marketing and looking after your list. You can play or subscribe from here or in itunes. Read more:Episode
... or just be human 2008-04-15 18:19:47 "... or just be human
." This was the closing comment of a recent post of Seth Godin's, after riffing about an impersonal note he received from a mail merge from a large corporation. It got me thinking about how screwed up the whole marketing thing can be. Obviously, he meant, just be a GOOD human, because it would be so very human to do the normal marketing thing, and push our agenda, expound our
Marketing Outside of the fishbowl 2008-04-06 10:44:00 CC Chapman has this really great description about social media and the people who play in it - his calls it the fishbowl. Its like those who know and use social media tools are connecting with other like minded people in the same space. But its actually a closed off environment. This is especially true of virtual worlds like second life, but goes for anything. Those who know about use it, th Read more:Marketing
, Outside
Do everything with design in mind 2008-04-05 19:38:53 Do everything with design
in mind. That design should be to communicate in the easiest and most concise manner to your audience, to make it as easy for them to understand, talk and buy from you. To get them to do the one thing that is most important, be that to sign up, or buy, o
"The thing about free" 2008-03-23 18:24:14 Seth Godin did an interesting post (nothing 'remarkable' about that, Seth, you should do something on the problem of becoming so regularly remarkable that you aren't remarkable anymore, if such a state is possible) called "the thing about free". It discusses the value of using 'free' in marketing. A summary could be that giving something away for free will win you the attention of your audience br
Brand ownership, domain ownership 2008-03-14 17:02:39 How much is Melbourne worth? Someone in America thinks its worth about $200,000, melbourne.com that is, reports the smh.com.au technology section recently, in an article about the loosening of rules surrounding the ownership and trading of .au domain
names.
Domain name ownership is a basic insurance level of retaining control of your brand online. Why bother buy mybusiness.net.au when you alread Read more:Brand
Emarketing Mistakes 2008-03-14 16:55:16 Emarketing can be such a powerful tool but so easily abused. The gains you receive may quickly be reverse by its overuse or misuse.
Last week my wife receive a message from her tertiary institution informing her (and every single other student) about how they were going to pass on her email address to a third party company so that they could send marketing information. The email introduced the co
Brand New Site for TMC 2008-03-14 16:51:52 This week our brand new company site went live. We are offering great website design, flexible content management and ecommerce options, graphic design and marketing services. We operate out of Chifley Tower, right in the centre of the Sydney cbd.
Focussed online communications is what we provide to clients, assisting them to navigate the myriad of possibilities in internet marketing to produce r Read more:Brand
, Brand New
The Irresistible Offer by Mark Joyner - Get it today free! 2008-10-09 09:12:13 This is a great marketing read, which you can buy as a hardcopy. For some reason, they're giving it away (well actually, they want to grab your email address and market to you.) If you can put up with the few webpage hoops you have to through to get it, and resist the "irresistible offers" that they author makes, then click here to download. Read more:Irresistible
, Offer
New Media enters the War 2008-10-22 15:45:30 Now here's thinking - it takes more than weaponary to win a war. The BBC reported this week that they will be employing a new media tactic in Afghanistan to combat Taleban propaganda. Whichever way you swing politically, you have to give them credit for being innovative in their approach here. According to the BBC report
"The programme involves using new media like mobile phones and the internet t Read more:New Media
Beware "too good to be true" - its just as bad online as off 2008-11-14 02:46:24 Seth Godin wrote the post below recently. Its stating the obvious, but there are so many get rich quick schemes online
, I thought it was worth a mention. Too good to be true (the overnight millionaire scam)
You probably don't need to read this, but I bet you know people who do. Please feel free to repost or forward:
Times are tough, and many say they are going to be tougher. That makes Read more:Beware
Reflections on a year in business 2009-01-02 18:56:45 The end of September brought up the anniversary of our first year in business at Thompson Marketing Consultants. I would like to share some of the insights that I have gathered this year with you. Its your business, you make the rules!A fellow thought leader, Taki Moore, shared this one with me recently. We were having a discussion about clients who want lots of time and support but are not Read more:Reflections
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