Owner: OneCoach Business Insights Blog URL:http://blog.onecoach.com/ Join Date: Thu, 10 Apr 2008 19:19:34 -0500 Rating:0 Site Description: Practical tips and tools from OneCoach to help you generate more business, make more money and live an extraordinary life.
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Is there a ‘buy button’ in the brain? 2008-04-10 15:02:51 What if there was the equivalent of a “buy button
” in your prospects’ heads? And what if, with the right language and messaging, you could push that button?
Obviously you’d create a lot more sales, and you’d make a lot more money.
Guess what? As scientists continue to uncover more about how people really act upon their [...]
Increase your sales by targeting your ideal client 2008-04-09 11:08:04 When it comes to finding your ideal
client, there is a basic principle that you must remember:
Your prospects buy what you sell because they have specific needs or wants.
Your job as a business owner is to know, understand and deliver the solutions for those needs and wants, which will differ depending on each specific business. [...]
Practical ways to increase the lifetime value of your clients 2008-04-01 18:21:10 If you are a regular reader of this blog, you will see us repeat over and over that there are only three ways to grow your business:
Attract more clients.
Create more profits from existing sales
Generate more sales from existing clients.
So simple, you hardly have to give it any thought, right? That would be a mistake.
Two of [...] Read more:Practical
What is the most important trait for success as an entrepreneur? 2008-03-27 10:52:01 What is the single most important characteristic of successful entrepreneurs? And if you had one question to ask an entrepreneur that would uncover that characteristic, what would you ask?
The most important characteristic of successful entreprenuers, I believe, is integrity.
There are countless definitions of what, who and how are entrepreneurs. There are countless definitions of the [...] Read more:trait
Jilted and clueless: Don’t be that guy 2008-03-25 16:27:11 If marketing is about matching buyers with products, it’s time for conventional marketers to wake up.
As you probably know if you’re running your own business, it’s no longer about interrupting people. The game now is to proactively engage with your prospects through participatory media, making evangelists of your clients, and collaborating with them to create [...]
How to identify your ideal client and generate more revenue 2008-03-20 10:36:53 Let’s begin with the end in mind. As a small-business owner, you want more clients, which translates to more revenue.
However, the only way to attract more clients is through effective and compelling marketing. Unfortunately, marketing is expensive these days. So when you do it, you want to make sure you’re getting the right message out [...] Read more:ideal
, identify
, generate
10 questions: Do you have what it takes? 2008-03-18 13:03:46 I think I have been asked at least 5,000 times what it really takes to be successful in business or your career, so I jotted down 10 questions
you can use to gauge whether you already have what it takes, or if you need to do a little work to get there.
Many years ago I [...]
10 steps you must take to attract more clients 2008-03-13 18:30:29 Everything in business gets easier when you attract more clients.
Your sales, referrals and revenues all go up – which is why you’re in business in the first place. And once you build a solid base of clients, you can grow your business as big as you want.
So if someone could show you a proven path to [...] Read more:steps
Do you use a Blackberry for your business? Will you use an iPhone? 2008-03-06 17:04:43 You’re totally immersed in a conversation with a prospect or client when an e-mail comes in. What do you do?
For years, Blackberry users have embraced the reality of always being on a short electronic leash. Dubbed the “Crackberry” for its addictive properties, RIM’s handheld delivers what is for some a constant stream of mission-critical information – [...] Read more:iPhone
Marketing 2.0: the conversation is the relationship 2008-04-16 17:35:41 Imagine, if you will, that you and I are engaged in an ongoing conversation.
Every conversation has a give-and-take, but in ours I repeatedly interrupt to draw attention to myself and how wonderful I am. Then I ask you for something – a commitment that you may or may not be ready to make. I do [...] Read more:Marketing
Small-business growth: Transformation is required 2008-04-18 11:58:18 Growth is the lifeblood of entrepreneurship and business success. It is also the lifeblood of our economy. It is why we at OneCoach are dedicated to teaching and empowering growth. But growth requires work, change and transformation. Perhaps most importantly, growth requires personal transformation in the leadership of the organization.
Most small-business owners have enough [...] Read more:Small
, Transformation
Why change is so difficult, and seven ways to make it easier 2008-04-21 17:13:14 “In times of change the learners will inherit the earth, while the learned find themselves beautifully equipped to live in a world that no longer exists.”
Your business, your clients, and your world are in a constant state of movement and change. The above quote from Eric Hoffer does a great job of explaining the importance [...]
Small-business strategy: Why would you ever acquire a customer at a loss? 2008-04-23 17:19:48 You may have read a post here early last month that talked about when it makes sense to give your product away. In that post we were explaining the value of getting your message or product out to the masses of prospects who might value your core product or service.
And, in my previous post I wrote about [...] Read more:Small
Are you moving toward optimum performance? 2008-04-28 17:22:13 What is optimum performance?
The question raises different responses from different people. Have you ever thought about how much better you could be doing with your small business or in your career? What about your relationship with someone you love or the state of your health right now?
I have to admit that at any point in my [...]
Why clients buy, and how to attract more of them 2008-04-30 16:37:13 One of the most basic concepts of economics is want vs. need.
They may sound similar, but they’re as different as day and night. As a small-business owner, it’s important to distinguish between the two in order to attract more clients and grow your business. By learning the specific wants and needs of your clients, you can learn how to better market your product or service in a way that speaks to your ideal client and leads them to buy from you.
A sneak peak at “The Answer,” the new business book that changes everything 2008-05-14 15:26:15 OneCoach cofounders John Assaraf and Murray Smith have coauthored a new book called "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life." The book comes out Tuesday, May 20, and you can get six free excerpts now. Read more:changes
Four ways to optimize your site for local search 2008-05-13 13:54:58 "All politics is local," said Former Speaker of the House Tip O'Neill. The same sentiment applies to small businesses serving a regional community. Here are several tips to help your prospective customers find you on the Web through their use of search engines.
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