Owner: e-Marketing URL:http://www.seohoustonblog.com/ Join Date: Thu, 10 Apr 2008 05:57:53 -0500 Rating:0 Site Description: Proven SEO and PPC services. SEO-friendly web redesign. Web conversion tactics. Site statistics:Click here
PPC : Paid search offers BIG advantages ….! 2008-04-05 19:34:17 “Paid search offers advantages that other forms of advertising just can’t,” says Lisa Wehr @ Oneupweb. “When integrated with a natural search engine optimization (SEO) campaign, and overall marketing plan, it will return more for every dollar spent.”
According to the paper, as the amount of online advertising has steadily increased over the past decade, paid [...]
No title 2008-04-01 13:14:35 Sunday, January 20, 2008
Which converts better – organic search or paid search?
Which converts better – organic search or paid search?
The [WebSideStory ]study looks at traffic and conversion data from 20 business-to-consumer e-commerce sites during the first eight months of 2006. Paid search had a median order conversion rate of 3.4 percent, while organic search results [...]
No title 2008-04-01 13:10:56 Sunday, December 31, 2006
Local Internet Searches on the Increase
According to the Pew Internet Project, 63% of American adults now go online, or approximately 126 million people. According to Pew, 88% of those with internet access use a search engine to find information or 111 million people.
This is why the cost per lead using search is [...]
No title 2008-04-01 13:03:17 Thursday, December 13, 2007
Search Engine Ad Spending Forecast Up 39 Percent
Second annual report on ad spending from Outsell, Inc., U.S. advertising is expected to grow 5.8 percent in 2007. The national study of advertisers, controlling about $6.5 billion of spending, shows that companies plan to increase their online spending by 18 percent this year, faster [...]
Hello world! 2008-04-01 12:03:41 Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Read more:Hello
, Hello world
Search marketing growth takes toll on print spending 2008-04-12 15:28:35 “Small and midsize businesses are using search in place of newspaper and magazine advertising,” said Marissa Gluck, managing partner at Radar Research, which conducted the online survey of 867 search-engine advertisers and agencies in December and January. “We’re seeing a definite shift from print. That’s because [search is] efficient, and [advertisers] understand what they are [...] Read more:Search
Must-have Web metrics 2008-04-12 15:21:43 Business-to-business marketers have unique challenges when it comes to measuring the success of their Web site. Because it’s not as obvious as number of product sales, b-to-b marketers must look deeper into Web analytics data to derive conclusions about brand building, advertising effectiveness and prospect interest.
The first step, as with all successful optimization strategies, is [...]
Paid Search Has Been Recession-Proof 2008-04-12 15:05:26 As the chart below indicates, during the last major
economic downturn which began in September of
2001, traditional ad spending fell 10 percent in the
overall US ad market according to AdAge. Paid Search
advertising grew more than 175 percent that year. And in
2002 as the economy made a slow but steady recovery,
traditional ad spending rose a modest 4 [...] Read more:Proof
Our list of on line marketing we find highly effective: For businesses of all sizes 2008-04-11 23:05:05 · Web Site re designs—Make your web site more compelling and maximize it for strong conversions, by helping prospects find quickly what they want, piquing their interest and having strong calls to action & compelling landing pages. Industry research has shown that a very high percentage of business web sites in numerous industries fail to achieve [...] Read more:effective
, businesses
, sizes
How SEO /Search ROI Stacks up against the others 2008-04-11 21:53:47 Marketing
Tactic
Low Value Tactic
Strongest
Tactic
Good
ROI
Hard To Gauge
House Email Marketing
8%
25%
39%
8%
Search
Engine Optimization (SEO
)
6%
18%
36%
21%
Paid Search Marketing (PPC)
13%
16%
35%
9%
Public Relations
11%
12%
28%
30%
Direct Mail
27%
12%
27%
11%
Online Banners, etc.
43%
3%
16%
13%
Print Advertising
35%
4%
13%
29%
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide Read more:against
Top 3 Mistakes: web site-ecommerce Conversion 2008-04-11 21:21:14 There are many things that can negatively impact the experience a visitor has at a website. To improve conversion, a busines / merchant has to identify impediments and improve the customers purchasing experience. Some things to avoid include:
1. Requiring customers to register. You should never require customers to register in order to checkout. Doing so will [...] Read more:ecommerce
, Conversion
RUN AWAY if your web designer … 2008-04-11 21:09:38 Does not ask you about your business
Does not ask you any questions about your Search Engine Marketing and Optimization programs
Begins the new design without discussing with you the goal of your website
Begins the new design without discussing with you who your target audience is
Puts visual impact ahead of the usability of the web site
Recommends a [...]
Are you providing useful information on your web site ? 2008-04-16 20:39:10 Types of information
on your website? A blog is a great way to do this …read on ..
Detailed specifications for your products and services. Price discounts offered , service packs..etc
Articles, PDF’s / white papers / FAQ’s to educate the customer about your product / service .
Interviews / view points from company executives, and [...]
When you visit a Web site, do you ever wish…. ? 2008-05-05 20:57:33 When you visit
a Web site, do you ever wish that you could find a particular piece of information quickly on that site without having to dig deeper into the site ?
Or, are you ever confused to find as to what product or service that the site selling?
In such moments, you realize the “critical info [...]
Top 3 benefits of organic search rankings via keyword phrases 2008-05-22 11:40:54 organic search rankings
Page 1 or 2nd search-engine rankings mean: Your Competition will be weaker for the phrases you have identified along side your site content & usability so you can climb to the top of search engine rankings for your particular choice of your key word phrase.
Higher click thru conversion rates: Since you are [...]
Importance of web strategy in a slowing economy ! 2008-06-01 14:57:01 Internet marketing strategy in a slowing economy
!
A recent survey found that there was confidence amongst the 800 small businesses that were polled. 70% of the respondents did not expect a decline in revenue over the next year. In fact, about 35% expected more revenue! See how they expect to get that added revenue.
Given the projected slowdown , the US [...]
use the Web to reach customers 2008-06-01 14:28:26 Companies use the Web to reach customers
throughout the decision-making process. In 2010 respondents expect a majority of their customers to discover new products or services online and a third to purchase goods there. A majority of the respondents also expect their companies to be getting 10 percent or more of their sales from online channels [...]
search engine marketing : benefits 2008-06-15 11:27:09 Sustainable on going value of search engine optimisation !
•
Increased FOCUSED web site traffic
•
Increased MEASURABLE QUALIFIED
leads = sales
•
REACH A Wider target market - global market
•
Lowest marketing costs per lead
•
Dominate your competition by Brand Visibility
•
SEO scams to avoid !! 2008-07-07 21:53:36 SEO scams
Automatic Software
Free or paid Website Submitters
Free or paid Pagerank Submitters
SEO theories & secrets ‘How to’
How to be number 1 on Google Ebooks
SPAM emaillists and bulk email submitters
only PPC service
Doing business with Companies that don’t offer hard proofs / case studies
Doing business with Companies that don’t offer honest testimonials
Doing bu Read more:SEO
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