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Not so Absolut world
2008-04-08 09:33:48
We generally try to avoid controversial subjects (politics, religion and who’s got the better sports team logo) around The Factor - there’s usually very little mileage in the topic, and we always risk alienating 50% of one side of the debate or the other. Having said that - this internet kerfluffle caught my eye on [...]
Read more: Absolut

Logodesign.net for sale
2008-04-08 07:43:34
Over the years, we’ve acquired quite a few domains. Various permutations of our company name, side projects - both realized and not - as well as a slew of logo and design related domain names that we’ve sat on, either for future projects or to keep cyber squatters at bay. We’ve registered the hyphenated versions, [...]


Logos in a Box - Stock logo design
2008-04-08 06:41:04
Since we opened our doors in 1996, The Logo Factory staff have worked on thousands of logo design projects for clients all over the world. During the course of these projects, our designers have developed an equal number of concepts, sketches and digital doodles that, for one reason or another, didn’t make the cut. Weren’t [...]
Read more: Logos , Stock

Ebay logo auctions
2008-03-28 11:30:55
Business owners turning to auction site Ebay for logo design services was always a little perplexing. Not that I have anything against Ebay itself and have been, at many times, an enthusiastic Ebay shopper. During the occasional bidding frenzy, I’ve purchased everything from model train accessories and R/C helicopters to obscure 12-inch vinyl singles and [...]
Read more: auctions

Logoworks comes clean
2008-03-27 10:31:59
Or rather, Hewlett Packard comes clean. A while back, home computing giant HP bought up Utah based Logoworks, freaking out a sizable chunk of the graphic design community (I remember being pretty non-plussed, even duking it out on a few graphic design forums about how really detrimental the news really was). While I’ve never been [...]


Logo design contest with a twist
2008-03-27 08:07:52
Readers of The Factor and visitors to our main site know that a pet peeve around here is the advent, and spread, of the logo design contest. Alas, our repeated teeth gnashing and venting did nothing to stem the tide, so we’ve pretty well given up on pointing out how bad logo design contests are [...]
Read more: twist

Peace Symbol turns fifty
2008-03-24 12:04:27
One of the most recognized logos on the planet, The Peace Symbol , turned 50 a few days ago. I thought it might be interesting to see what present-day youngsters think about this significant symbol, so I asked my daughter Amy - a soon-to-be college journalism student - to weigh in with some notes about the [...]
Read more: turns

New logo design video
2008-03-10 15:23:10
Here’s a nifty project that we’ve finally completed - our first video logo design demo reel - over 300 logos in the span of 3 minutes. In order to save some time, I utilized images that were already available on our web site, either on our daily logo archives, in our logo design gallery, or [...]


Are logo design contest sites even legal?
2008-04-11 22:29:19
Before I begin I should probably point out that I’m not a lawyer, nor do I play one on the tee vee. Thus, my legal advice, and whatever opinions I offer, are worth exactly what you paid for them. Nada. Having said that, I’m of the opinion that logo design contests, not the cute effort [...]


Best logo contest rant. Evah.
2008-04-10 15:21:14
When it came to logo design contest nonsense, always thought I was the King of bitter screeds. No more. I’ve been bested. Beaten. Taken out to the woodshed and thoroughly thrashed. Ladies and gentlemen - I present for your reading pleasure; Kevin Potts‘ of Graphic Push’s world-class rant about logo design contests that is the [...]


Two New Vox Underground Tracks
2008-04-16 08:13:44
Thought this morning we’d post two new VU tracks for download. We’re in the midst of developing our series of logo videos (more on that later) as well The Logo Factory Podcast One - which we hope to release here and on iTunes later this week - and we need tunage for both. Accordingly, [...]


OGC logo design gets a grip
2008-04-24 08:30:13
Last April, London design outfit FHD announced with some pride that they would be reponsible for the logo design and rebranding of the UK’s Office of Government Commerce (OGC) - a division of the UK Treasury. The main thrust of the OGC is “improving value for money by driving up standards and capability in procurement”. [...]


Logo design dustup - Apple vs. NYC
2008-04-26 13:17:14
I’ve always been a fan of Apple . Have used a Macintosh beginning in the mid-90s (shortly after my beloved Commodore Amiga desktop went belly-up for the last time). We use Apples at the shop, and an iPod is a permanent fixture on every vehicle I own. Once my Blackberry gives up the ghost, I’ll probably [...]
Read more: design

Designing a logo - the definative guide
2008-04-26 11:34:30
Taking a quick root around our website this morning, it occurred to me that while we’ve featured a mass of logo design tips, examples, design articles and technical file format guides, we’ve never actually sat down and developed a ‘how-to’ design guide - a soup to nuts instruction manual on how you can develop a [...]
Read more: Designing

Design faux pas - when a logo turns political
2008-04-26 09:10:32
Redesigning the UN logo to mark the 60th anniversary of the world’s most translated document - the UN Human Rights Declaration - started the same way any logo design project usually does - with the best of intentions and the goal of graphically illustrating an event or central theme. Months after it’s release, the new [...]
Read more: political , turns

And to think I slept through it
2008-04-28 13:50:54
Not as important as missing the Mrs’ birthday, or forgetting our Anniversary (August 26, hon), but I totally missed out on World Graphics Day 2008, observed yesterday, April 27. Ah well, guess I’ll catch up next year - after all, the annual event has been running since 1995 (these folks not send out press releases [...]
Read more: slept , think

Evolution of logos - a trip down memory lane
2008-04-28 11:41:17
Found on the toobz this morning - Neatorama’s evolution of tech companies logos, a very well researched and presented history of some of the most famous logos around. I’ve pinched a few to show you here, but there’s lots more at the link. I found the genesis of the various Apple and IBM logos (below) [...]
Read more: Evolution

Why do I need a logo? Top 10 reasons
2008-04-28 08:06:50
Before we get delve into how to design a logo, it’s probably a good idea to take a few minutes and decide whether or not you (or if you’re a designer, your client) actually need one in the first place. Many folks will try and convince you that it’s an absolute necessity to have a [...]


Logo contest pushback - Opposing views
2008-04-29 09:34:22
Shouldn’t be surprised really. A couple of weeks ago, I wrote a fairly in-depth article addressing one of my pet peeves - are logo design contest sites legal - which garnered quite a lot of attention via blog and forum links. The majority of comments on the feature agreed with my basic (though admittedly non-lawyer) [...]
Read more: views

Flowers, casino logos & credit card fraud
2008-04-30 12:02:59
The phone calls began around Valentine’s Day. Messages left on The Logo Factory studio voice mail, complaining that we hadn’t sent flowers to girlfriends and wives in time for Cupid’s day, and if we could refund the credit cards used that “would be just great”. Pretty strange stuff - why did so many people think [...]
Read more: Flowers , fraud

Hockey logos on firehalls causes fracas
2008-04-30 07:07:48
Fans of Montreal hockey team the Canadiens (nicknamed The Habs to the truly devoted) are known for their enthusiasm, especially when the team is within striking distance of the Stanley Cup - the swansong highlight of the NHL hockey season . As was the case for Montreal firefighters who decided to demonstrate their team loyalty [...]
Read more: causes

You suck at Photoshop
2008-05-02 06:55:47
Speaking about Photoshop (you know we were), found this on the toobz last night. A great series of how-to-Photoshop lessons by Donnie Hoyle, wrapped up in a hilarious back story that follows the host’s descent into madness and ultimately, a Swat raid. You gotta watch the whole series to appreciate the cleverness of the set-up. [...]


Bitter free Fridays
2008-05-01 22:00:15
It’s been a particularly bitter week at The Factor. We bitched about another bloody logo contest (again). We moaned about credit card fraud. We introduced a heavy duty series - Designing a Logo - that while long on info, was short on fun. No more for this week. Today’s gonna be Bitter Free Friday (probably [...]
Read more: Fridays

Naming a new company
2008-05-01 11:18:13
Last time around, we took a look at deciding if and/or why you need a logo. Continuing on, we’re going to take a little side trip before getting down to business. I realize that this is a How to Design a Logo series, and you’re probably eager to begin, but we’d be getting ahead of [...]
Read more: company , Naming

Marketing Online Design Series
2008-05-03 10:22:20
Mail and comments are still arriving about our are logo contests legal feature, published on The Factor a few weeks ago. I’ve already written one follow up piece on the hornet’s nest that the post stirred up. Not going to write another (today at least). While reading some of the ‘in favor’ opinions expressed, I [...]
Read more: Marketing

Beaver logo gets small. Real small
2008-05-02 10:09:05
Clients generally want their logo Big. Bigger. Biggest. But what about the other end of the spectrum. Teensy, weensy logos? If you were wondering (and I know you were) the distinction of having the smallest logo in the world belongs to Oregon State University - after their sports team logo was used by OSU researchers [...]
Read more: Beaver

Online Design Marketing - Blogs
2008-05-04 04:46:11
As a designer, whether or not you publish a design blog as part of your online marketing day-to-day is a decision that only you can make. A design blog has some very real advantages in promoting your budding practice, but some downfalls in the upkeep department. A design blog can help you get some decent [...]
Read more: Blogs , Marketing

Logo trademarks & company names
2008-05-05 09:30:28
We left off the previous installment of our designing a logo series after discussing various aspects of naming a company . This time around, we’re going to discuss ways to protect your new company name. We’ll also touch on various trademark conventions that might influence your decision on developing a unique name in the first place [...]


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